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                                                                    EXHIBIT 23.1



                         INDEPENDENT AUDITORS' REPORT ON
                    FINANCIAL STATEMENT SCHEDULES AND CONSENT


The Board of Directors
Lamar Advertising Company:

The audits referred to in our reports dated February 2, 2001, included the
related financial statement schedules of (a) Lamar Advertising Company and
subsidiaries, and (b) Lamar Media Corp. and subsidiaries for each of the years
in the three-year period ended December 31, 2000. These financial statement
schedules are the responsibility of the Company's management. Our responsibility
is to express an opinion on these financial statement schedules based on our
audits. In our opinion, such financial statement schedules of (a) Lamar
Advertising Company and subsidiaries, and (b) Lamar Media Corp. and
subsidiaries, when considered in relation to the basic consolidated financial
statements taken as a whole, present fairly in all material respects the
information set forth therein.

We consent to incorporation by reference in the Registration Statements of Lamar
Advertising Company on Form S-8 (Nos. 333-10337, 333-79571, 333-37858 and
333-34840), the Registration Statements on Form S-3 (Nos. 333-52851, 333-66059,
333-71929, 333-48288 and 333-45490), and the Registration Statements on Form S-4
(No. 333-48266) of our reports dated February 2, 2001, relating to (a) the
consolidated balance sheets of Lamar Advertising Company and subsidiaries as of
December 31, 2000 and 1999, and the related consolidated statements of
operations, comprehensive income, shareholders' equity, and cash flows for each
of the years in the three-year period ended December 31, 2000, and (b) the
consolidated balance sheets of Lamar Media Corp. and subsidiaries as of December
31, 2000 and 1999, and the related consolidated statements of operations,
comprehensive income, shareholder's equity, and cash flows for each of the years
in the three-year period ended December 31, 2000, which reports appear in the
December 31, 2000, annual report on Form 10-K of Lamar Advertising Company.

Our reports refer to a change in the method of accounting for costs of start-up
activities.

                                                              KPMG LLP

New Orleans, Louisiana
March 22, 2001