EXHIBIT 23.2

                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Lamar Advertising Company:

         We consent to incorporation by reference in the Registration Statement
on Form S-8 of Lamar Advertising Company of our reports dated February 8, 2002,
relating to (a) the consolidated balance sheets of Lamar Advertising Company and
subsidiaries as of December 31, 2001 and 2000, and the related consolidated
statements of operations, stockholders' equity and cash flows for each of the
years in the three-year period ended December 31, 2001, and (b) the consolidated
balance sheets of Lamar Media Corp. and subsidiaries as of December 31, 2001 and
2000, and the related consolidated statements of operations, stockholder's
equity, and cash flows for each of the years in the three-year period ended
December 31, 2001, which reports appear in the December 31, 2001, annual report
on Form 10-K of Lamar Advertising Company.

         Our reports refer to a change in the method of accounting for costs of
start-up activities, and to the adoption of the provisions of Statement of
Financial Accounting Standards (SFAS) No. 141, "Business Combinations," and
certain provisions of SFAS No. 142 "Goodwill and Other Intangible Assets," as
required for goodwill and intangible assets resulting from business combinations
consummated after June 30, 2001.

                                        /s/ KPMG LLP



New Orleans, Louisiana
May 23, 2002