SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ----------------------- FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 --------------------------------------- Date of Report (Date of earliest event reported): August 2, 2002 Panera Bread Company ------------------------------------------------------------------------ (Exact name of registrant as specified in its charter) Delaware 000-19253 04-2723701 ----------------- ------------------- ---------- (State or other (Commission File (IRS Employer jurisdiction of Number) Identification No.) incorporation) 6710 Clayton Road, Richmond Heights, MO 63117 -------------------------------------------------- ------------ (Address of principal executive offices) (Zip code) Registrant's telephone number, including area code: (314) 633-7100 -------------- Not Applicable -------------- (Former name or former address, if changed since last report.) ITEM 9. REGULATION FD DISCLOSURE On August 2, 2002, Panera Bread Company (the "Company") issued a press release entitled "Panera Bread Company to Present at 22nd Annual Adams, Harkness & Hill Summer Seminar". The press release contained the following information. PRESS RELEASE Contact: William W. Moreton Chief Financial Officer Phone: 314-633-7123 PANERA BREAD COMPANY TO PRESENT AT 22ND ANNUAL ADAMS, HARKNESS, & HILL SUMMER SEMINAR St. Louis, MO August 2, 2002 -- Panera Bread Company (Nasdaq: PNRA) will be presenting at the 22nd Annual Adams, Harkness & Hill Summer Seminar to be held in Boston on Tuesday, August 6, 2002 at 1:30 PM EDT. An audio webcast of the presentation will be available over the Internet at http://custom.viavid.com/ahh. A replay will be available for 30 days. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Panera Bread Company (Registrant) Date: August 2, 2002 By: /s/ William W. Moreton ---------------------------- William W. Moreton Executive Vice President and Chief Financial Officer