EXHIBIT 10.15



                               FIRST AMENDMENT TO
                         FRANCHISEE FINANCING AGREEMENT

         This First Amendment to Franchisee Financing Agreement ("Amendment") is
made and entered into by and among Textron Financial Corporation, a Delaware
corporation ("TFC"), ColorTyme, Inc., a Texas corporation ("ColorTyme"), and
Rent-A-Center, Inc., a Delaware corporation ("RAC").

                                    RECITALS

         A. TFC, ColorTyme and RAC are parties to that certain Amended and
Restated Franchisee Financing Agreement dated March 27, 2002 (the "Agreement").
Capitalized terms used in this Amendment that are not otherwise defined herein
shall have the meanings assigned to such terms in the Agreement.

         B. ColorTyme and RAC have requested, and TFC has agreed, that a portion
of the credit facility evidenced by the Agreement may be refinanced by a third
party.

         C. TFC, ColorTyme and RAC desire to amend the Agreement on the terms
set forth in this Amendment.

                                    AGREEMENT

         In consideration of the premises and other valuable consideration, the
receipt and adequacy of which are hereby acknowledged, and intending to be
legally bound hereby, TFC, ColorTyme and RAC agree as follows:

         1. Credit Facility. Section 1.1 of the Agreement is hereby amended by
deleting the existing section 1.1 in its entirety and substituting in place
thereof the following:

                  1.1 Credit Facility. TFC shall provide a credit facility for
         Franchisees on the terms and subject to the conditions set forth in
         this Agreement. The amount of the credit facility shall be up to, but
         not in excess of, forty million dollars ($40,000,000.00).

         2. Letter of Credit. Section 3.3 of the Agreement is hereby amended by
deleting the existing section 3.3 in its entirety and substituting in place
thereof the following:

                  3.3 Letter of Credit. Within five (5) business days following
         each notice of a default under a Receivable pursuant to section 3.1,
         RAC shall cause a standby letter of credit to be issued to TFC in an
         amount equal to one hundred fifteen percent (115%) of the outstanding
         balance of the defaulted Receivable. The letter of credit shall secure
         the obligations of ColorTyme under section 3.4 with respect to such
         defaulted Receivable. Upon payment by ColorTyme of the Recourse Amount
         (as that term is hereinafter defined) with respect to the defaulted
         Receivable, such letter of credit shall be promptly returned to RAC for
         cancellation. The letter of credit shall provide for a term of one (1)
         year; shall be payable upon presentation to the issuing



FIRST AMENDMENT TO FRANCHISEE FINANCING AGREEMENT

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         bank of a certificate of TFC stating that ColorTyme has failed to pay
         all amounts due under section 3.4 with respect to the Receivable for
         which the letter of credit was issued; shall be issued by a bank
         located in the United States that is included in the bank group of
         RAC's senior lenders (or such other bank as may be approved by TFC in
         its discretion), but excluding any bank that has a participation
         interest in any of the Receivables or this Agreement, which bank must
         have a senior unsecured issuer rating of Aa or above as determined by
         Moody's Investors Service or a short-term issue credit rating of A1 or
         above as determined by Standard & Poors; and shall otherwise be
         acceptable to TFC in all respects.

         3. Assignment to ColorTyme. Section 3.4 of the Agreement is hereby
amended by deleting the existing section 3.4 in its entirety and substituting in
place thereof the following:

                  3.4 Assignment to ColorTyme. TFC shall assign its interest in
         the defaulted Receivable and the collateral securing such defaulted
         Receivable to ColorTyme, WITHOUT RECOURSE OR WARRANTY OF ANY KIND
         WHATSOEVER, (a) following repossession and/or foreclosure of the
         collateral securing the defaulted Receivable, or (b) following the
         entry by a court of competent jurisdiction of an order staying or
         barring such actions or adjudicating the rights of TFC with respect to
         such collateral, or (c) in any event, eleven (11) months following the
         issuance of the letter of credit with respect to the defaulted
         Receivable pursuant to section 3.3. Contemporaneously with and as a
         condition precedent to such assignment, ColorTyme shall pay to TFC an
         amount (the "Recourse Amount") equal to the sum of (x) the outstanding
         principal balance of such Receivable, (y) all accrued and unpaid
         interest thereon and (z) all reasonable expenses incurred by TFC,
         including the fees and expenses of its legal counsel, in connection
         with the enforcement of such Receivable, up to a maximum of one
         thousand dollars ($1,000.00) per Receivable.

         4. Consent of Guarantor. RAC, as the guarantor of all debts,
liabilities and obligations of ColorTyme to TFC under the Agreement, hereby
consents to the amendment of the Agreement as provided herein.

         5. Effect of this Amendment. In the event of a conflict between the
terms of this Amendment and the terms of the Agreement, the provisions of this
Amendment shall prevail. Except as expressly set forth in this Amendment,
however, all provisions of the Agreement shall remain unchanged and shall
continue in full force and effect. This Amendment is hereby incorporated into
the Agreement for all purposes.

         6. Effective Date. This Amendment shall be effective as of the
commencement of business at the offices of TFC in Reno, Nevada, on the date
hereof.



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         IN WITNESS WHEREOF, TFC, ColorTyme and RAC have executed this Amendment
on this 23rd day of July, 2002.

                                    COLORTYME, INC.
                                    5700 Tennyson Parkway, Suite 180
                                    Plano, Texas 75024

                                    By: /s/ Steven M. Arendt
                                        ----------------------------------------
                                    Name: Steven M. Arendt
                                          --------------------------------------
                                    Title: President and Chief Executive Officer
                                           -------------------------------------

                                    RENT-A-CENTER, INC.
                                    5700 Tennyson Parkway, 3rd Floor
                                    Plano, Texas 75024

                                    By: /s/ Mitchell E. Fadel
                                        ----------------------------------------
                                    Name: Mitchell E. Fadel
                                          --------------------------------------
                                    Title: President
                                           -------------------------------------

                                    TEXTRON FINANCIAL CORPORATION
                                    6490 South McCarran Blvd., C-21
                                    Reno, Nevada 89509

                                    By: /s/ Scott Hastings
                                        ----------------------------------------
                                    Name: Scott Hastings
                                          --------------------------------------
                                    Title: Division President
                                           -------------------------------------



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