EXHIBIT 99.1

                            CERTIFICATION PURSUANT TO
                                 18 U.S.C. 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002





In connection with the Quarterly Report of ValueVision Media, Inc. (the
"Company") on Form 10-Q for the period ended July 31, 2002 as filed with the
Securities and Exchange Commission on the date hereof (the "Report"), I, Gene
McCaffery, Chairman of the Board, Chief Executive Officer and President of the
Company, certify, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906
of the Sarbanes-Oxley Act of 2002, that:


         (1)      The Report fully complies with the requirements of Section
                  13(a) or 15(d) of the Securities Exchange Act of 1934; and

         (2)      The information contained in the Report fairly presents, in
                  all material respects, the financial condition and results of
                  operations of the Company.





                              /s/ Gene McCaffery
                              ----------------------------------------------
                              Gene McCaffery
                              Chairman  of  the  Board,   Chief  Executive
                              Officer and President
                              September 13, 2002