EXHIBIT 4.3

                                                                  EXECUTION COPY



BANC OF AMERICA SECURITIES LLC
MORGAN STANLEY & CO. INCORPORATED





              $2,009,975,000 AGGREGATE PRINCIPAL AMOUNT AT MATURITY

                               GENERAL MILLS, INC.

                    ZERO COUPON CONVERTIBLE SENIOR DEBENTURES

                                    DUE 2022

                      RESALE REGISTRATION RIGHTS AGREEMENT

                             DATED OCTOBER 28, 2002







                                                                               1


         RESALE REGISTRATION RIGHTS AGREEMENT, dated as of October 28, 2002,
among General Mills, Inc., a Delaware corporation (together with any successor
entity, herein referred to as the "COMPANY"), Banc of America Securities LLC and
Morgan Stanley & Co. Incorporated, as representatives of the several initial
purchasers (the "INITIAL PURCHASERS") under the Purchase Agreement (as defined
below).

         Pursuant to the Purchase Agreement, dated as of October 23, 2002,
between the Company and Banc of America Securities LLC and Morgan Stanley & Co.
Incorporated, as representatives of Initial Purchasers (the "PURCHASE
AGREEMENT"), the Initial Purchasers have agreed to purchase from the Company
$2,009,975,000 ($2,233,305,000 if the Initial Purchasers exercise their option
in full) in aggregate principal amount at maturity of Zero Coupon Convertible
Senior Debentures due 2022 (the "DEBENTURES"). The Debentures will be
convertible into fully paid, nonassessable shares of common stock, par value
$.10 per share, of the Company (the "COMMON STOCK"). The Debentures will be
convertible on the terms, and subject to the conditions, set forth in the
Indenture (as defined herein). To induce the Initial Purchasers to purchase the
Debentures, the Company has agreed to provide the registration rights set forth
in this Agreement pursuant to Section 5(f) of the Purchase Agreement.

         The parties hereby agree as follows:

         1. Definitions. Capitalized terms used in this Agreement without
definition shall have their respective meanings set forth in the Purchase
Agreement. As used in this Agreement, the following capitalized terms shall have
the following meanings:

         "AFFILIATE" of any specified person means any other person which,
directly or indirectly, is in control of, is controlled by, or is under common
control with, such specified person. For purposes of this definition, control of
a person means the power, direct or indirect, to direct or cause the direction
of the management and policies of such person whether by contract or otherwise;
and the terms "controlling" and "controlled" have meanings correlative to the
foregoing.

         "AGREEMENT": This Resale Registration Rights Agreement.

         "AMENDMENT EFFECTIVENESS DEADLINE DATE" has the meaning set forth in
Section 2(e) hereof.

         "BLUE SKY APPLICATION": As defined in Section 6(a)(i) hereof.

         "BUSINESS DAY": The definition of "Business Day" in the Indenture.

         "COMMISSION": Securities and Exchange Commission.

         "COMMON STOCK": As defined in the preamble hereto.



                                                                               2


         "COMPANY": As defined in the preamble hereto.

         "DEBENTURES": As defined in the preamble hereto.

         "EFFECTIVENESS PERIOD": As defined in Section 2(a)(iii) hereof.

         "EFFECTIVENESS TARGET DATE": As defined in Section 2(a)(ii) hereof.

         "EXCHANGE ACT": Securities Exchange Act of 1934, as amended.

         "HOLDER": A Person who owns, beneficially or otherwise, Transfer
Restricted Securities.

         "INDEMNIFIED HOLDER": As defined in Section 6(a) hereof.

         "INDENTURE": The Indenture, dated as of October 28, 2002 between the
Company and BNY Midwest Trust Company, as trustee (the "TRUSTEE"), pursuant to
which the Securities are to be issued, as such Indenture is amended, modified or
supplemented from time to time in accordance with the terms thereof.

         "INITIAL PURCHASERS": As defined in the preamble hereto.

         "LIQUIDATED DAMAGES": As defined in Section 3(a) hereof.

         "LIQUIDATED DAMAGES PAYMENT DATE": Each April 27 and October 27.

         "MAJORITY OF HOLDERS": Holders holding over 50% of the aggregate
principal amount of Debentures outstanding; provided that, for the purpose of
this definition, a holder of shares of Common Stock which constitute Transfer
Restricted Securities and issued upon conversion, repurchase or redemption of
the Debentures shall be deemed to hold an aggregate principal amount at maturity
of Debentures (in addition to the principal amount at maturity of Debentures
held by such holder) equal to the quotient of (x) the number of such shares of
Common Stock held by such holder and (y) the conversion rate in effect at the
time of such conversion, repurchase or redemption as determined in accordance
with the Indenture.

         "NASD":  National Association of Securities Dealers, Inc.

         "NOTICE AND QUESTIONNAIRE" means a written notice executed by the
respective Holder and delivered to the Company containing substantially the
information called for by the Selling Securityholder Notice and Questionnaire
attached as Appendix A to the Offering Memorandum of the Company issued October
23, 2002 relating to the Debentures.

         "NOTICE HOLDER" means, on any date, any Holder that has delivered a
Notice and Questionnaire to the Company on or prior to such date.



                                                                               3


         "PERSON": An individual, partnership, corporation, company,
unincorporated organization, trust, joint venture or a government or agency or
political subdivision thereof.

         "PURCHASE AGREEMENT": As defined in the preamble hereto.

         "PROSPECTUS": The prospectus included in a Shelf Registration
Statement, as amended or supplemented by any prospectus supplement and by all
other amendments thereto, including post-effective amendments, and all material
incorporated by reference into such prospectus.

         "RECORD HOLDER": With respect to any Liquidated Damages Payment Date,
each Person who is a Holder on the 15th day preceding the relevant Liquidated
Damages Payment Date. In the case of a Holder of shares of Common Stock issued
upon conversion, repurchase or redemption of the Debentures, "Record Holder"
shall mean each Person who is a Holder of shares of Common Stock which
constitute Transfer Restricted Securities on the 15th day preceding the relevant
Liquidated Damages Payment Date.

         "REGISTRATION DEFAULT":  As defined in Section 3(a) hereof.

         "SECURITIES ACT":  Securities Act of 1933, as amended.

         "SHELF FILING DEADLINE": As defined in Section 2(a)(i) hereof.

         "SHELF REGISTRATION STATEMENT": As defined in Section 2(a)(i) hereof.

         "SUBSEQUENT SHELF REGISTRATION STATEMENT" has the meaning set forth in
Section 2(c) hereof.

         "SUSPENSION NOTICE": As defined in Section 4(c) hereof.

         "SUSPENSION PERIOD": As defined in Section 4(b)(i) hereof.

         "TIA": Trust Indenture Act of 1939, as amended, and the rules and
regulations of the Commission thereunder, in each case, as in effect on the date
the Indenture is qualified under the TIA.

         "TRANSFER RESTRICTED SECURITIES": Each Debenture and each share of
Common Stock issued upon conversion of Debentures until the earlier of:

               (i) the date on which such Debenture or such share of Common
          Stock issued upon conversion has been effectively registered under the
          Securities Act and disposed of in accordance with the Shelf
          Registration Statement;

               (ii) the date on which such Debenture or such share of Common
          Stock issued upon conversion is transferred in compliance with




                                                                               4


          Rule 144 under the Securities Act or may be sold or transferred by a
          person who is not an affiliate of the Company pursuant to Rule 144
          under the Securities Act (or any other similar provision then in
          force) without any volume or manner of sale restrictions thereunder;
          or

               (iii) the date on which such Debenture or such share of Common
          Stock issued upon conversion ceases to be outstanding (whether as a
          result of redemption, repurchase and cancellation, conversion or
          otherwise).

         "UNDERWRITTEN REGISTRATION": A registration in which Debentures of the
Company are sold to an underwriter for reoffering to the public.

         Unless the context otherwise requires, the singular includes the
plural, and words in the plural include the singular.

         2. Shelf Registration.

               (a) The Company shall:

                    (i) not later than 90 days after the date hereof (the "SHELF
               FILING DEADLINE"), cause to be filed a registration statement
               pursuant to Rule 415 under the Securities Act (the "SHELF
               REGISTRATION STATEMENT"), which Shelf Registration Statement
               shall provide for resales of all Transfer Restricted Securities
               held by Holders that have provided the information required
               pursuant to the terms of Section 2(b) hereof;

                    (ii) use its best efforts to cause the Shelf Registration
               Statement to be declared effective by the Commission not later
               than 180 days after the date hereof (the "EFFECTIVENESS TARGET
               DATE"); and

                    (iii) use its best efforts to keep the Shelf Registration
               Statement continuously effective, supplemented and amended as
               required by the provisions of Section 4(b) hereof to the extent
               necessary to ensure that (A) it is available for resales by the
               Holders of Transfer Restricted Securities entitled, subject to
               Section 2(b), to the benefit of this Agreement and (B) conforms
               with the requirements of this Agreement and the Securities Act
               and the rules and regulations of the Commission promulgated
               thereunder as announced from time to time, for a period (the
               "EFFECTIVENESS PERIOD") until the earliest of:

                         (1) two years following the last date of original
                    issuance of any of the Debentures;



                                                                               5

                         (2) the date when the Holders of Transfer Restricted
                    Securities are able to sell all such Transfer Restricted
                    Securities immediately without restriction pursuant to the
                    volume limitation provisions of Rule 144 under the
                    Securities Act; or

                         (3) the date when all of the Transfer Restricted
                    Securities of those Holders that complete and deliver in a
                    timely manner the Holder Questionnaire described below are
                    registered under the Shelf Registration Statement and
                    disposed of in accordance with the Shelf Registration
                    Statement.

         (b) At the time the Shelf Registration Statement is declared effective,
each Holder that became a Notice Holder on or prior to the date ten (10)
Business Days prior to such time of effectiveness shall be named as a selling
securityholder in the Shelf Registration Statement and the related Prospectus in
such a manner as to permit such Holder to deliver such Prospectus to purchasers
of Transfer Restricted Securities in accordance with applicable law. None of the
Company's security holders (other than the Holders of Transfer Restricted
Securities) shall have the right to include any of the Company's securities in
the Shelf Registration Statement.

         (c) If the Shelf Registration Statement or any Subsequent Shelf
Registration Statement ceases to be effective for any reason at any time during
the Effectiveness Period (other than because all Transfer Restricted Securities
registered thereunder shall have been resold pursuant thereto or shall have
otherwise ceased to be Transfer Restricted Securities), the Company shall use
its best efforts to obtain the prompt withdrawal of any order suspending the
effectiveness thereof, and in any event shall within thirty (30) days of such
cessation of effectiveness amend the Shelf Registration Statement in a manner
reasonably expected to obtain the withdrawal of the order suspending the
effectiveness thereof, or file an additional Shelf Registration Statement
covering all of the securities that as of the date of such filing are Transfer
Restricted Securities (a "SUBSEQUENT SHELF REGISTRATION STATEMENT"). If a
Subsequent Shelf Registration Statement is filed, the Company shall use its best
efforts to cause the Subsequent Shelf Registration Statement to become effective
as promptly as is practicable after such filing and to keep such Registration
Statement (or subsequent Shelf Registration Statement) continuously effective
until the end of the Effectiveness Period.

         (d) The Company shall supplement and amend the Shelf Registration
Statement if required by the rules, regulations or instructions applicable to
the registration form used by the Company for such Shelf Registration Statement,
if required by the Securities Act or as reasonably




                                                                               6


requested by the Initial Purchasers or by the Trustee on behalf of the Holders
of the Transfer Restricted Securities covered by such Shelf Registration
Statement.

         (e) Each Holder agrees that if such Holder wishes to sell Transfer
Restricted Securities pursuant to a Shelf Registration Statement and related
Prospectus, it will do so only in accordance with this Section 2(e) and Section
4(b). Each Holder wishing to sell Transfer Restricted Securities pursuant to a
Shelf Registration Statement and related Prospectus agrees to deliver a Notice
and Questionnaire to the Company at least three (3) Business Days prior to any
intended distribution of Transfer Restricted Securities under the Shelf
Registration Statement. From and after the date the Shelf Registration Statement
is declared effective, the Company shall, as promptly as practicable after the
date a Notice and Questionnaire is delivered, and in any event upon the later of
(x) ten (10) Business Days after such date (but no earlier than ten (10)
Business Days after effectiveness) or (y) ten (10) Business Days after the
expiration of any Suspension Period in effect when the Notice and Questionnaire
is delivered or put into effect within ten (10) Business Days of such delivery
date:

                    (i) if required by applicable law, file with the SEC a
               post-effective amendment to the Shelf Registration Statement or
               prepare and, if required by applicable law, file a supplement to
               the related Prospectus or a supplement or amendment to any
               document incorporated therein by reference or file any other
               required document so that the Holder delivering such Notice and
               Questionnaire is named as a selling securityholder in the Shelf
               Registration Statement and the related Prospectus in such a
               manner as to permit such Holder to deliver such Prospectus to
               purchasers of the Transfer Restricted Securities in accordance
               with applicable law and, if the Company shall file a
               post-effective amendment to the Shelf Registration Statement, use
               its best efforts to cause such post-effective amendment to be
               declared effective under the Securities Act as promptly as is
               practicable, but in any event by the date (the "AMENDMENT
               EFFECTIVENESS DEADLINE DATE") that is forty-five (45) days after
               the date such post-effective amendment is required by this clause
               to be filed;

                    (ii) provide such Holder copies of any documents filed
               pursuant to Section 2(e)(i); and

                    (iii) notify such Holder as promptly as practicable after
               the effectiveness under the Securities Act of any post-effective
               amendment filed pursuant to Section 2(e)(i);



                                                                               7


provided that if such Notice and Questionnaire is delivered during a Suspension
Period, the Company shall so inform the Holder delivering such Notice and
Questionnaire and shall take the actions set forth in clauses (i), (ii) and
(iii) above upon expiration of the Suspension Period in accordance with Section
4(b). Notwithstanding anything contained herein to the contrary, (i) the Company
shall be under no obligation to name any Holder that is not a Notice Holder as a
selling securityholder in any Registration Statement or related Prospectus and
(ii) the Amendment Effectiveness Deadline Date shall be extended by up to ten
(10) Business Days from the expiration of a Suspension Period (and the Company
shall incur no obligation to pay Liquidated Damages during such extension) if
such Suspension Period shall be in effect on the Amendment Effectiveness
Deadline Date.

         3. Liquidated Damages.

               (a) If:

               (i) the Shelf Registration Statement is not filed with the
          Commission prior to or on the Shelf Filing Deadline;

               (ii) the Shelf Registration Statement has not been declared
          effective by the Commission prior to or on the Effectiveness Target
          Date;

               (iii) the Company has failed to perform its obligations set forth
          in Section 2(e) within the time period required therein;

               (iv) any post-effective amendment to a Shelf Registration filed
          pursuant to Section 2(e)(i) has not become effective under the
          Securities Act on or prior to the Amendment Effectiveness Deadline
          Date;

               (v) except as provided in Section 4(b)(i) hereof, the Shelf
          Registration Statement is filed and declared effective but, during the
          Effectiveness Period, shall thereafter cease to be effective or fail
          to be usable for its intended purpose without being succeeded within
          five Business Days by a post-effective amendment to the Shelf
          Registration Statement, a supplement to the Prospectus or a report
          filed with the Commission pursuant to Section 13(a), 13(c), 14 or
          15(d) of the Exchange Act that cures such failure and, in the case of
          a post-effective amendment, is itself immediately declared effective;
          or

               (vi) (A) prior to or on the 45th or 60th day, as the case may be,
          of any Suspension Period, such suspension has not been terminated or
          (B) Suspension Periods exceed an aggregate of 90 days in any 360 day
          period,



                                                                               8


(each such event referred to in foregoing clauses (i) through (iv), a
"REGISTRATION DEFAULT"), the Company hereby agrees to pay interest ("LIQUIDATED
DAMAGES") with respect to the Transfer Restricted Securities from and including
the day following the Registration Default to but excluding the earlier of (1)
the day on which the Registration Default has been cured and (2) the date the
Shelf Registration Statement is no longer required to be kept effective,
accruing at a rate:

                         (A) in respect of the Debentures, to each holder of
                    Debentures, (x) with respect to the first 90-day period
                    during which a Registration Default shall have occurred and
                    be continuing, equal to 0.25% per annum of the aggregate
                    issue price plus accrued original issue discount of the
                    Debentures, and (y) with respect to the period commencing on
                    the 91st day following the day the Registration Default
                    shall have occurred and be continuing, equal to 0.50% per
                    annum of the aggregate issue price plus accrued original
                    issue discount of the Debentures; provided that in no event
                    shall Liquidated Damages accrue at a rate per year exceeding
                    0.50% of the aggregate issue price plus accrued original
                    issue discount of the Debentures; and

                         (B) in respect of any shares of Common Stock, to each
                    holder of shares of Common Stock issued upon conversion of
                    Debentures, (x) with respect to the first 90-day period in
                    which a Registration Default shall have occurred and be
                    continuing, equal to 0.25% per annum of the aggregate issue
                    price plus accrued original issue discount to the date of
                    calculation, of each Debenture converted, and (y) with
                    respect to the period commencing the 91st day following the
                    day the Registration Default shall have occurred and be
                    continuing, equal to 0.50% per annum of the aggregate issue
                    price plus accrued original issue discount to the date of
                    calculation, of each Debenture converted; provided that in
                    no event shall Liquidated Damages accrue at a rate per year
                    exceeding 0.50% of the aggregate issue price plus accrued
                    original issue discount to the date of calculation, of the
                    converted Debentures.

         (b) All accrued Liquidated Damages shall be paid in arrears to Record
Holders by the Company on each Liquidated Damages Payment Date. Upon the cure of
all Registration Defaults relating to any particular Debenture or share of
Common Stock, the accrual of Liquidated Damages with respect to such Debenture
or share of Common Stock will cease.




                                                                               9


         All obligations of the Company set forth in this Section 3 that are
outstanding with respect to any Transfer Restricted Security at the time such
security ceases to be a Transfer Restricted Security shall survive until such
time as all such obligations with respect to such Transfer Restricted Security
shall have been satisfied in full.

         The Liquidated Damages set forth above shall be the exclusive monetary
remedy available to the Holders of Transfer Restricted Securities for each
Registration Default.

         4. Registration Procedures.

               (a) In connection with the Shelf Registration Statement, the
          Company shall comply with all the provisions of Section 4(b) hereof
          and shall use its best efforts to effect such registration to permit
          the sale of the Transfer Restricted Securities, and pursuant thereto,
          shall as expeditiously as possible prepare and file with the
          Commission a Shelf Registration Statement relating to the registration
          on any appropriate form under the Securities Act.

               (b) In connection with the Shelf Registration Statement and any
          Prospectus required by this Agreement to permit the sale or resale of
          Transfer Restricted Securities, the Company shall:

                    (i) Subject to any notice by the Company in accordance with
               this Section 4(b) of the existence of any fact or event of the
               kind described in Section 4(b)(iii)(D), use its best efforts to
               keep the Shelf Registration Statement continuously effective
               during the Effectiveness Period; upon the occurrence of any event
               that would cause the Shelf Registration Statement or the
               Prospectus contained therein (A) to contain a material
               misstatement or omission or (B) not to be effective and usable
               for resale of Transfer Restricted Securities during the
               Effectiveness Period, the Company shall file promptly an
               appropriate amendment to the Shelf Registration Statement, a
               supplement to the Prospectus or a report filed with the
               Commission pursuant to Section 13(a), 13(c), 14 or 15(d) of the
               Exchange Act, in the case of clause (A), correcting any such
               misstatement or omission, and, in the case of either clause (A)
               or (B), use its best efforts to cause such amendment to be
               declared effective and the Shelf Registration Statement and the
               related Prospectus to become usable for their intended purposes
               as soon as practicable thereafter. Notwithstanding the foregoing,
               the Company may suspend the effectiveness of the Shelf
               Registration Statement by written notice to the Holders for a
               period not to exceed an aggregate of 45 days in any 90-day period
               (each such period, a "SUSPENSION PERIOD") if:



                                                                              10


                    (x) an event occurs and is continuing as a result of which
               the Shelf Registration Statement, the Prospectus, any amendment
               or supplement thereto, or any document incorporated by reference
               therein would, in the Company's judgment, contain an untrue
               statement of a material fact or omit to state a material fact
               required to be stated therein or necessary to make the statements
               therein not misleading; and

                    (y) the Company determines in good faith that the disclosure
               of such event at such time could be seriously detrimental to the
               Company and its subsidiaries;

provided that, in the event the disclosure relates to a previously undisclosed
proposed or pending material business transaction, the disclosure of which the
Company determines in good faith would be reasonably likely to impede the
Company's ability to consummate such transaction, the Company may extend a
Suspension Period from 45 days to 60 days; provided, however, that Suspension
Periods shall not exceed an aggregate of 90 days in any 360-day period. The
Company shall not be required to specify in the written notice to the Holders
the nature of the event giving rise to the Suspension Period.

                    (ii) Prepare and file with the Commission such amendments
               and post-effective amendments to the Shelf Registration Statement
               as may be necessary to keep the Shelf Registration Statement
               effective during the Effectiveness Period; cause the Prospectus
               to be supplemented by any required Prospectus supplement, and as
               so supplemented to be filed pursuant to Rule 424 under the
               Securities Act, and to comply fully with the applicable
               provisions of Rules 424 and 430A under the Securities Act in a
               timely manner; and comply with the provisions of the Securities
               Act with respect to the disposition of all Debentures covered by
               the Shelf Registration Statement during the applicable period in
               accordance with the intended method or methods of distribution by
               the sellers thereof set forth in the Shelf Registration Statement
               or supplement to the Prospectus.

                    (iii) Advise the selling Holders promptly and, if requested
               by such selling Holders, to confirm such advice in writing,
               except as provided in clause (D) below:

                         (A) when the Prospectus or any Prospectus supplement or
                    post-effective amendment has been filed, and, with respect
                    to the Shelf Registration Statement or any post-effective
                    amendment thereto, when the same has become effective,



                                                                              11


                         (B) of any request by the Commission for amendments to
                    the Shelf Registration Statement or amendments or
                    supplements to the Prospectus or for additional information
                    relating thereto,

                         (C) of the issuance by the Commission of any stop order
                    suspending the effectiveness of the Shelf Registration
                    Statement under the Securities Act or of the suspension by
                    any state securities commission of the qualification of the
                    Transfer Restricted Securities for offering or sale in any
                    jurisdiction, or the initiation of any proceeding for any of
                    the preceding purposes, or

                         (D) of the existence of any fact or the happening of
                    any event, during the Effectiveness Period, that makes any
                    statement of a material fact made in the Shelf Registration
                    Statement, the Prospectus, any amendment or supplement
                    thereto, or any document incorporated by reference therein
                    untrue, or that requires the making of any additions to or
                    changes in the Shelf Registration Statement or the
                    Prospectus in order to make the statements therein not
                    misleading.

If at any time the Commission shall issue any stop order suspending the
effectiveness of the Shelf Registration Statement, or any state securities
commission or other regulatory authority shall issue an order suspending the
qualification or exemption from qualification of the Transfer Restricted
Securities under state securities or Blue Sky laws, the Company shall use its
best efforts to obtain the withdrawal or lifting of such order at the earliest
possible time and will provide to each Holder who is named in the Shelf
Registration Statement prompt notice of the withdrawal of any such order.

               (iv) Make available at reasonable times for inspection by one or
          more representatives of the selling Holders, designated in writing by
          a Majority of Holders whose Transfer Restricted Securities are
          included in the Shelf Registration Statement, and any attorney or
          accountant retained by such selling Holders, all financial and other
          records, pertinent corporate documents and properties of the Company
          as shall be reasonably necessary to enable them to conduct a
          reasonable investigation within the meaning of Section 11 of the
          Securities Act, and cause the Company's officers, directors, managers
          and employees to supply all information reasonably requested by any
          such representative or representatives of the selling Holders,
          attorney or accountant in connection therewith; provided, however,
          that the Company shall have no obligation to deliver information to
          any selling Holder or



                                                                              12


          representative pursuant to this Section 4(b)(iv) unless such selling
          Holder or representative shall have executed and delivered a
          confidentiality agreement in a form acceptable to the Company relating
          to such information.

               (v) If requested by any selling Holders, promptly incorporate in
          the Shelf Registration Statement or Prospectus, pursuant to a
          supplement or post-effective amendment if necessary, such information
          as such selling Holders may reasonably request to have included
          therein, including, without limitation, information relating to the
          "PLAN OF DISTRIBUTION" of the Transfer Restricted Securities.

               (vi) Furnish to each selling Holder upon their request, without
          charge, at least one copy of the Shelf Registration Statement, as
          first filed with the Commission, and of each amendment thereto (and
          any documents incorporated by reference therein or exhibits thereto
          (or exhibits incorporated in such exhibits by reference) as such
          Person may request).

               (vii) Deliver to each selling Holder, without charge, as many
          copies of the Prospectus (including each preliminary Prospectus) and
          any amendment or supplement thereto as such Persons reasonably may
          request; subject to any notice by the Company in accordance with this
          Section 4(b) of the existence of any fact or event of the kind
          described in Section 4(b)(iii)(D), the Company hereby consents to the
          use of the Prospectus and any amendment or supplement thereto by each
          of the selling Holders in connection with the offering and the sale of
          the Transfer Restricted Securities covered by the Prospectus or any
          amendment or supplement thereto.

               (viii) Before any public offering of Transfer Restricted
          Securities, cooperate with the selling Holders and their counsel in
          connection with the registration and qualification of the Transfer
          Restricted Securities under the securities or Blue Sky laws of such
          jurisdictions in the United States as the selling Holders may
          reasonably request and do any and all other acts or things necessary
          or advisable to enable the disposition in such jurisdictions of the
          Transfer Restricted Securities covered by the Shelf Registration
          Statement; provided, however, that the Company shall not be required
          (A) to register or qualify as a foreign corporation or a dealer of
          securities where it is not now so qualified or to take any action that
          would subject it to the service of process in any jurisdiction where
          it is not now so subject or (B) to subject itself to general or
          unlimited service of process or to taxation in any such jurisdiction
          if they are not now so subject.


                                                                              13


               (ix) Cooperate with the selling Holders to facilitate the timely
          preparation and delivery of certificates representing Transfer
          Restricted Securities to be sold and not bearing any restrictive
          legends (unless required by applicable securities laws); and enable
          such Transfer Restricted Securities to be in such denominations and
          registered in such names as the Holders may request at least two
          Business Days before any sale of Transfer Restricted Securities.

               (x) Use its best efforts to cause the Transfer Restricted
          Securities covered by the Shelf Registration Statement to be
          registered with or approved by such other U.S. governmental agencies
          or authorities as may be necessary to enable the seller or sellers
          thereof to consummate the disposition of such Transfer Restricted
          Securities.

               (xi) Subject to Section 4(b)(i) hereof, if any fact or event
          contemplated by Section 4(b)(iii)(D) hereof shall exist or have
          occurred, use its best efforts to prepare a supplement or
          post-effective amendment to the Shelf Registration Statement or
          related Prospectus or any document incorporated therein by reference
          or file any other required document so that, as thereafter delivered
          to the purchasers of Transfer Restricted Securities, the Prospectus
          will not contain an untrue statement of a material fact or omit to
          state any material fact required to be stated therein or necessary to
          make the statements therein, in light of the circumstances in which
          they are made, not misleading.

               (xii) Provide CUSIP numbers for all Transfer Restricted
          Securities not later than the effective date of the Shelf Registration
          Statement and provide the Trustee under the Indenture with
          certificates for the Securities that are in a form eligible for
          deposit with The Depository Trust Company.

               (xiii) Cooperate and assist in any filings required to be made
          with the NASD and in the performance of any due diligence
          investigation by any underwriter that is required to be retained in
          accordance with the rules and regulations of the NASD.

               (xiv) Otherwise use its best efforts to comply with all
          applicable rules and regulations of the Commission and all reporting
          requirements under the rules and regulations of the Exchange Act.

               (xv) Cause the Indenture to be qualified under the TIA not later
          than the effective date of the Shelf Registration Statement required
          by this Agreement, and, in connection



                                                                              14


          therewith, cooperate with the Trustee and the holders of Securities to
          effect such changes to the Indenture as may be required for such
          Indenture to be so qualified in accordance with the terms of the TIA;
          and execute and use its best efforts to cause the Trustee thereunder
          to execute all documents that may be required to effect such changes
          and all other forms and documents required to be filed with the
          Commission to enable such Indenture to be so qualified in a timely
          manner.

               (xvi) Cause all Common Stock covered by the Shelf Registration
          Statement to be listed or quoted, as the case may be, on each
          securities exchange or automated quotation system on which Common
          Stock is then listed or quoted.

               (xvii) Provide to each Holder upon written request each document
          filed with the Commission pursuant to the requirements of Section 13
          and Section 15 of the Exchange Act after the effective date of the
          Shelf Registration Statement, unless such document is available
          through the Commission's EDGAR system.

          (c) Each Holder agrees by acquisition of a Transfer Restricted
     Security that, upon receipt of any notice (a "SUSPENSION NOTICE") from the
     Company of the existence of any fact of the kind described in Section
     4(b)(iii)(D) hereof, such Holder will forthwith discontinue disposition of
     Transfer Restricted Securities pursuant to the Shelf Registration Statement
     until:

               (i) such Holder has received copies of the supplemented or
          amended Prospectus contemplated by Section 4(b)(xi) hereof; or

               (ii) such Holder is advised in writing by the Company that the
          use of the Prospectus may be resumed, and has received copies of any
          additional or supplemental filings that are incorporated by reference
          in the Prospectus.

If so directed by the Company, each Holder will deliver to the Company (at the
Company's expense) all copies, other than permanent file copies then in such
Holder's possession, of the Prospectus covering such Transfer Restricted
Securities that was current at the time of receipt of such notice of suspension.

          (d) Each Holder agrees, by acquisition of the Transfer Restricted
     Securities, that no Holder shall be entitled to sell any of such Transfer
     Restricted Securities pursuant to a Registration Statement or to receive a
     Prospectus relating thereto, unless such Holder has furnished the Company
     with a Notice and Questionnaire as required pursuant to Section 2(e) hereof
     (including the information required to be included in such




                                                                              15


          Notice and Questionnaire) and the information set forth in the next
          sentence. Each Notice Holder agrees promptly to furnish to the Company
          all information required to be disclosed in order to make the
          information previously furnished to the Company by such Notice Holder
          not misleading and any other information regarding such Notice Holder
          and the distribution of such Transfer Restricted Securities as the
          Company may from time to time reasonably request in writing. Any sale
          of any Transfer Restricted Securities by any Holder shall constitute a
          representation and warranty by such Holder that the information
          relating to such Holder and its plan of distribution is as set forth
          in the Prospectus delivered by such Holder in connection with such
          disposition, that such Prospectus does not as of the time of such sale
          contain any untrue statement of a material fact relating to or
          provided by such Holder or its plan of distribution and that such
          Prospectus does not as of the time of such sale omit to state any
          material fact relating to or provided by such Holder or its plan of
          distribution necessary to make the statements in such Prospectus, in
          the light of the circumstances under which they were made, not
          misleading.

         5. Registration Expenses.

         All expenses incident to the Company's performance of or compliance
with this Agreement shall be borne by the Company regardless of whether a Shelf
Registration Statement becomes effective, including, without limitation:

                         (i) all registration and filing fees and expenses
                    (including filings made with the NASD);

                         (ii) all fees and expenses of compliance with federal
                    securities and state Blue Sky or securities laws;

                         (iii) all expenses of printing (including printing of
                    Prospectuses and certificates for the Common Stock to be
                    issued upon conversion of the Debentures) and the Company's
                    expenses for messenger and delivery services and telephone;

                         (iv) all fees and disbursements of counsel to the
                    Company;

                         (v) all application and filing fees in connection with
                    listing (or authorizing for quotation) the Common Stock on a
                    national securities exchange or automated quotation system
                    pursuant to the requirements hereof; and

                         (vi) all fees and disbursements of independent
                    certified public accountants of the Company.



                                                                              16

         The Company shall bear its internal expenses (including, without
limitation, all salaries and expenses of their officers and employees performing
legal, accounting or other duties), the expenses of any annual audit and the
fees and expenses of any Person, including special experts, retained by the
Company.

         6. Indemnification And Contribution.

               (a) The Company agrees to indemnify and hold harmless each Holder
          of Transfer Restricted Securities by the Shelf Registration Statement
          (including each Initial Purchaser), its directors, officers, and
          employees and each person, if any, who controls any such Holder within
          the meaning of the Securities Act or the Exchange Act (each, an
          "INDEMNIFIED HOLDER"), against any loss, claim, damage, liability or
          expense, joint or several, or any action in respect thereof
          (including, but not limited to, any loss, claim, damage, liability or
          action relating to resales of the Transfer Restricted Securities), to
          which such Indemnified Holder may become subject, insofar as any such
          loss, claim, damage, liability or action arises out of, or is based
          upon:

                    (i) any untrue statement or alleged untrue statement of a
               material fact contained in (A) the Shelf Registration Statement
               as originally filed or in any amendment thereof, in any
               Prospectus, or in any amendment or supplement thereto or (B) any
               blue sky application or other document or any amendment or
               supplement thereto prepared or executed by the Company (or based
               upon written information furnished by or on behalf of the Company
               expressly for use in such blue sky application or other document
               or amendment on supplement) filed in any jurisdiction
               specifically for the purpose of qualifying any or all of the
               Transfer Restricted Securities under the securities law of any
               state or other jurisdiction (such application or document being
               hereinafter called a "BLUE SKY APPLICATION"); or

                    (ii) the omission or alleged omission to state therein any
               material fact required to be stated therein or necessary to make
               the statements therein, in the light of the circumstances under
               which they were made, not misleading,

and agrees to reimburse each Indemnified Holder promptly upon demand for any
legal or other expenses reasonably incurred by such Indemnified Holder in
connection with investigating, defending, settling, compromising or paying any
such loss, claim, damage, liability, expense or action; provided, however, that
the Company shall not be liable in any such case to the extent that any such
loss, claim, damage, liability or expense arises out of, or is based upon, any
untrue statement or alleged untrue statement or omission or alleged omission
made in reliance upon and in conformity with written information furnished to
the Company by or on behalf of such Holder (or its related Indemnified Holder)




                                                                              17


specifically for use therein. The foregoing indemnity agreement is in addition
to any liability which the Company may otherwise have.

                    (b) Each Holder, severally and not jointly, agrees to
               indemnify and hold harmless the Company, its directors, officers
               and employees and each person, if any, who controls the Company
               within the meaning of the Securities Act or the Exchange Act to
               the same extent as the foregoing indemnity from the Company to
               each such Holder, but only with reference to written information
               relating to such Holder furnished to the Company by or on behalf
               of such Holder specifically for inclusion in the documents
               referred to in the foregoing indemnity. This indemnity agreement
               set forth in this Section shall be in addition to any liabilities
               which any such Holder may otherwise have. In no event shall any
               Holder, its directors, officers or any person who controls such
               Holder be liable or responsible for any amount in excess of the
               amount by which the total amount received by such Holder with
               respect to its sale of Transfer Restricted Securities pursuant to
               a Shelf Registration Statement exceeds (i) the amount paid by
               such Holder for such Transfer Restricted Securities and (ii) the
               amount of any damages that such Holder, its directors, officers
               or any person who controls such Holder has otherwise been
               required to pay by reason of such untrue or alleged untrue
               statement or omission or alleged omission.

                    (c) Promptly after receipt by an indemnified party under
               this Section 6 of notice of any claim or the commencement of any
               action, the indemnified party shall, if a claim in respect
               thereof is to be made against the indemnifying party under this
               Section 6, notify the indemnifying party in writing of the claim
               or the commencement of that action; provided, however, that the
               failure to notify the indemnifying party shall not relieve it
               from any liability which it may have under this Section 6 except
               to the extent it has been materially prejudiced by such failure
               and, provided, further, that the failure to notify the
               indemnifying party shall not relieve it from any liability which
               it may have to an indemnified party otherwise than under this
               Section 6. If any such claim or action shall be brought against
               an indemnified party, and it shall notify the indemnifying party
               thereof, the indemnifying party shall be entitled to participate
               therein and, to the extent that it wishes, jointly with any other
               similarly notified indemnifying party, to assume the defense
               thereof with counsel satisfactory to the indemnified party. After
               notice from the indemnifying party to the indemnified party of
               its election to assume the defense of such claim or action, the
               indemnifying party shall not be liable to the indemnified party
               under this Section 6 for any legal or other expenses subsequently
               incurred by the indemnified party in connection with the defense
               thereof other than reasonable costs of investigation; provided,
               however, that the Holders shall have the right to employ a single
               counsel to represent jointly the Holders and their officers,
               employees and controlling persons who may be subject to liability
               arising out of any claim in respect of which indemnity may be
               sought by the Holders against




                                                                              18


               the Company under this Section 6 if the Holders seeking
               indemnification shall have been advised by legal counsel that
               there may be one or more legal defenses available to such Holders
               and their respective officers, employees and controlling persons
               that are different from or additional to those available to the
               Company, and in that event, the fees and expenses of such
               separate counsel shall be paid by the Company. No indemnifying
               party shall:

                         (i) without the prior written consent of the
                    indemnified parties (which consent shall not be unreasonably
                    withheld) settle or compromise or consent to the entry of
                    any judgment with respect to any pending or threatened
                    claim, action, suit or proceeding in respect of which
                    indemnification or contribution may be sought hereunder
                    (whether or not the indemnified parties are actual or
                    potential parties to such claim or action), unless such
                    settlement, compromise or consent includes an unconditional
                    release of each indemnified party from all liability arising
                    out of such claim, action, suit or proceeding, or

                         (ii) be liable for any settlement of any such action
                    effected without its written consent (which consent shall
                    not be unreasonably withheld), but if settled with its
                    written consent or if there be a final judgment for the
                    plaintiff in any such action, the indemnifying party agrees
                    to indemnify and hold harmless any indemnified party from
                    and against any loss of liability by reason of such
                    settlement or judgment.

                    (d) The indemnifying party under this Section shall not be
               liable for any settlement of any proceeding effected without its
               written consent, which shall not be withheld unreasonably, but if
               settled with such consent or if there is a final judgment for the
               plaintiff, the indemnifying party agrees to indemnify the
               indemnified party against any loss, claim, damage, liability or
               expense by reason of such settlement or judgment. Notwithstanding
               the foregoing sentence, if at any time an indemnified party shall
               have requested an indemnifying party to reimburse the indemnified
               party for fees and expenses of counsel as contemplated by Section
               6(c) hereof, the indemnifying party agrees that it shall be
               liable for any settlement of any proceeding effected without its
               written consent if (i) such settlement is entered into more than
               30 days after receipt by such indemnifying party of the aforesaid
               request and (ii) such indemnifying party shall not have
               reimbursed the indemnified party in accordance with such request
               prior to the date of such settlement. No indemnifying party
               shall, without the prior written consent of the indemnified
               party, effect any settlement, compromise or consent to the entry
               of judgment in any pending or threatened action, suit or
               proceeding in respect of which any indemnified party is or could
               have been a party and indemnity was or could have been sought
               hereunder by such indemnified party, unless such




                                                                              19


               settlement, compromise or consent (x) includes an unconditional
               release of such indemnified party from all liability on claims
               that are the subject matter of such action, suit or proceeding
               and (y) does not include a statement as to or an admission of
               fault, culpability or a failure to act by or on behalf of any
               indemnified party.

                    (e) If the indemnification provided for in this Section 6
               shall for any reason be unavailable or insufficient to hold
               harmless an indemnified party under Section 6(a) or 6(b) in
               respect of any loss, claim, damage or liability (or action in
               respect thereof) referred to therein, each indemnifying party
               shall, in lieu of indemnifying such indemnified party, contribute
               to the amount paid or payable by such indemnified party as a
               result of such loss, claim, damage or liability (or action in
               respect thereof):

                         (i) in such proportion as is appropriate to reflect the
                    relative benefits received by the Company from the offering
                    and sale of the Transfer Restricted Securities on the one
                    hand and a Holder with respect to the sale by such Holder of
                    the Transfer Restricted Securities on the other, or

                         (ii) if the allocation provided by Section (6)(d)(i) is
                    not permitted by applicable law, in such proportion as is
                    appropriate to reflect not only the relative benefits
                    referred to in Section 6(d)(i) but also the relative fault
                    of the Company on the one hand and the Holders on the other
                    in connection with the statements or omissions or alleged
                    statements or alleged omissions that resulted in such loss,
                    claim, damage or liability (or action in respect thereof),
                    as well as any other relevant equitable considerations.

The relative benefits received by the Company on the one hand and a Holder on
the other with respect to such offering and such sale shall be deemed to be in
the same proportion as the total net proceeds from the offering of the
Securities purchased under the Purchase Agreement (before deducting expenses)
received by the Company, on the one hand, bear to the total proceeds received by
such Holder with respect to its sale of Transfer Restricted Securities on the
other. The relative fault of the parties shall be determined by reference to
whether the untrue or alleged untrue statement of a material fact or the
omission or alleged omission to state a material fact relates to information
supplied by the Company on the one hand or the Holders on the other, the intent
of the parties and their relative knowledge, access to information and
opportunity to correct or prevent such statement or omission. The Company and
each Holder agree that it would not be just and equitable if the amount of
contribution pursuant to this Section 6(d) were determined by pro rata
allocation or by any other method of allocation that does not take into account
the equitable considerations referred to in the first sentence of this paragraph
(d).



                                                                              20


         The amount paid or payable by an indemnified party as a result of the
loss, claim, damage or liability, or action in respect thereof, referred to
above in this Section 6 shall be deemed to include, for purposes of this Section
6, any legal or other expenses reasonably incurred by such indemnified party in
connection with investigating or defending or preparing to defend any such
action or claim.

         Notwithstanding the provisions of this Section 6, no Holder shall be
required to contribute any amount in excess of the amount by which the total
price at which the Transfer Restricted Securities purchased by it were resold
exceeds the amount of any damages which such Holder has otherwise been required
to pay by reason of any untrue or alleged untrue statement or omission or
alleged omission. No Person guilty of fraudulent misrepresentation (within the
meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent
misrepresentation. The Holders' obligations to contribute as provided in this
Section 6(d) are several and not joint.

               (f) The provisions of this Section 6 shall remain in full force
          and effect, regardless of any investigation made by or on behalf of
          any Holder or the Company or any of the officers, directors or
          controlling persons referred to in Section 6 hereof, and will survive
          the sale by a Holder of Transfer Restricted Securities.

         7. Rule 144A and Rule 144. The Company agrees with each Holder, for so
long as any Transfer Restricted Securities remain outstanding and during any
period in which the Company (i) is not subject to Section 13 or 15(d) of the
Exchange Act, to make available, upon request of any Holder, to such Holder or
beneficial owner of Transfer Restricted Securities in connection with any sale
thereof and any prospective purchaser of such Transfer Restricted Securities
designated by such Holder or beneficial owner, the information required by Rule
144A(d)(4) under the Securities Act in order to permit resales of such Transfer
Restricted Securities pursuant to Rule 144A, and (ii) is subject to Section 13
or 15 (d) of the Exchange Act, to make all filings required thereby in a timely
manner in order to permit resales of such Transfer Restricted Securities
pursuant to Rule 144.

         8. No Participation In Underwritten Registrations. No Holder may
participate in any Underwritten Registration hereunder.

         9. Miscellaneous.

               (a) Remedies. The Company acknowledges and agrees that any
          failure by the Company to comply with its obligations under Section 2
          hereof may result in material irreparable injury to the Initial
          Purchasers or the Holders for which there is no adequate remedy at
          law, that it will not be possible to measure damages for such injuries
          precisely, and that, in the event of any such failure, the Initial
          Purchasers or any Holder may obtain such relief as may be required to
          specifically enforce the Company's




                                                                              21


          obligations under Section 2 hereof. The Company further agrees to
          waive the defense in any action for specific performance that a remedy
          at law would be adequate.

               (b) Actions Affecting Transfer Restricted Securities. The Company
          shall not, directly or indirectly, take any action with respect to the
          Transfer Restricted Securities as a class that would adversely affect
          the ability of the Holders of Transfer Restricted Securities to
          include such Transfer Restricted Securities in a registration
          undertaken pursuant to this Agreement.

               (c) No Inconsistent Agreements. The Company has not, as of the
          date hereof, entered into, nor shall it, on or after the date hereof,
          enter into, any agreement with respect to its securities that is
          inconsistent with the rights granted to the Holders in this Agreement
          or otherwise conflicts with the provisions hereof. In addition, the
          Company shall not grant to any of its securityholders (other than the
          Holders of Transfer Restricted Securities in such capacity) the right
          to include any of its securities in the Shelf Registration Statement
          provided for in this Agreement other than the Transfer Restricted
          Securities.

               (d) Amendments and Waivers. This Agreement may not be amended,
          modified or supplemented, and waivers or consents to or departures
          from the provisions hereof may not be given, unless the Company has
          obtained the written consent of a Majority of Holders; provided,
          however, that with respect to any matter that directly or indirectly
          adversely affects the rights of any Initial Purchaser hereunder, the
          Company shall obtain the written consent of each such Initial
          Purchaser against which such amendment, qualification, supplement,
          waiver or consent is to be effective. Notwithstanding the foregoing
          (except the foregoing proviso), a waiver or consent to depart from the
          provisions hereof, with respect to a matter, which relates exclusively
          to the rights of Holders whose securities are being sold pursuant to a
          Shelf Registration Statement and does not directly or indirectly
          adversely affect the rights of other Holders, may be given by the
          Majority Holders, determined on the basis of Debentures being sold
          rather than registered under such Shelf Registration Statement.

               (e) Notices. All notices and other communications provided for or
          permitted hereunder shall be made in writing by hand delivery, first
          class mail (registered or certified, return receipt requested), telex,
          facsimile transmission, or air courier guaranteeing overnight
          delivery:

                    (i) if to a Holder, at the address set forth on the records
               of the registrar under the Indenture or the transfer agent of the
               Common Stock, as the case may be; and



                                                                              22

                    (ii) if to the Company, initially at its address set forth
               in the Purchase Agreement,

         All such notices and communications shall be deemed to have been duly
given: at the time delivered by hand, if personally delivered; five Business
Days after being deposited in the mail, postage prepaid, if mailed; when
answered back, if telexed; when receipt acknowledged, if transmitted by
facsimile; and on the next Business Day, if timely delivered to an air courier
guaranteeing overnight delivery.

         Any party hereto may change the address for receipt of communications
by giving written notice to the others.

               (f) Successors and Assigns. This Agreement shall inure to the
          benefit of and be binding upon the successors and assigns of each of
          the parties, including without limitation and without the need for an
          express assignment, subsequent Holders of Transfer Restricted
          Securities. The Company hereby agrees to extend the benefit of this
          Agreement to any Holder and any such Holder may specifically enforce
          the provisions of this Agreement as if an original party hereto.

               (g) Counterparts. This Agreement may be executed in any number of
          counterparts and by the parties hereto in separate counterparts, each
          of which when so executed shall be deemed to be an original and all of
          which taken together shall constitute one and the same agreement.

               (h) Debentures Held by the Company or Their Affiliates. Whenever
          the consent or approval of Holders of a specified percentage of
          Transfer Restricted Securities is required hereunder, Transfer
          Restricted Securities held by the Company or its Affiliates (other
          than subsequent Holders if such subsequent Holders are deemed to be
          Affiliates solely by reason of their holding of such Debentures) shall
          not be counted in determining whether such consent or approval was
          given by the Holders of such required percentage.

               (i) Headings. The headings in this Agreement are for convenience
          of reference only and shall not limit or otherwise affect the meaning
          hereof.

               (j) Governing Law. This Agreement shall be governed by and
          construed in accordance with the law of the State of New York.

               (k) Severability. If any one or more of the provisions contained
          herein, or the application thereof in any circumstance, is held
          invalid, illegal or unenforceable, the validity, legality and
          enforceability of any such provision in every other respect and of the
          remaining provisions contained herein shall not be affected or
          impaired thereby, it being




                                                                              23


          intended that all of the rights and privileges of the parties shall be
          enforceable to the fullest extent permitted by law.

               (l) Entire Agreement. This Agreement is intended by the parties
          as a final expression of their agreement and intended to be a complete
          and exclusive statement of the agreement and understanding of the
          parties hereto in respect of the subject matter contained herein.
          There are no restrictions, promises, warranties or undertakings, other
          than those set forth or referred to herein with respect to the
          registration rights granted by the Company with respect to the
          Transfer Restricted Securities. This Agreement supersedes all prior
          agreements and understandings between the parties with respect to such
          subject matter.



         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.

                              GENERAL MILLS, INC.



                              By
                                -----------------------------------------------
                                       Name:
                                       Title:


                              BANC OF AMERICA SECURITIES LLC
                              MORGAN STANLEY & CO. INCORPORATED
                              Acting severally on behalf of themselves
                              and the several Initial Purchasers

                              By BANC OF AMERICA SECURITIES LLC



                              By
                                -----------------------------------------------
                                       Authorized Representative


                              By MORGAN STANLEY & CO. INCORPORATED



                              By
                                -----------------------------------------------
                                       Authorized Representative