SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): July 10, 2003

                          THE SPORTSTMAN'S GUIDE, INC.
             (Exact name of registrant as specified in its charter)

          Minnesota                   0-15767                41-1293081
(State or other jurisdiction    (Commission File No.)      (IRS Employer
      of incorporation)                                  Identification No.)


         411 Farwell Avenue, South St. Paul, Minnesota         55075
             (Address of principal executive offices)        (Zip Code)

       Registrant's telephone number, including area code: (651) 451-3030








Item 7. Financial Statements and Exhibits

       (c)  Exhibits.  The following exhibit is furnished with this report:

            99  Press Release dated July 10, 2003 of The Sportsman's Guide, Inc.

Item 9.  Regulation FD Disclosure (Information provided under Item 12 - Results
         of Operations and Financial Condition)

         The following information is being provided under Item 12 - Results of
Operations and Financial Condition. It is being furnished under Item 9 of this
Form 8-K in accordance with interim guidance issued by the Securities and
Exchange Commission in Release No. 33-8216.

         On July 10, 2003, The Sportsman's Guide, Inc. issued a press release to
report expected sales and earnings per share for its quarter ended June 30,
2003. The release is furnished as Exhibit 99 to this report.








                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                          THE SPORTSMAN'S GUIDE, INC.


Date: July 11, 2003                       By:  /s/ CHARLES B. LINGEN
                                               --------------------------------
                                          Name:  Charles B. Lingen
                                          Title: Executive Vice President
                                                 of Finance and Administration
                                                 and Chief Financial Officer