FOR: THE SPORTSMAN'S GUIDE 411 Farwell Avenue South Saint Paul, Minn. 55075 FOR IMMEDIATE RELEASE NASDAQ NMS: SGDE CONTACT: 612-344-1000 William P. Bartkowski BlueFire Partners 612-344-1012 (direct) THE SPORTSMAN'S GUIDE RELEASES 2003 THIRD QUARTER RESULTS Sales and EPS Well Above Levels Reported for Same Period in 2002 SOUTH ST. PAUL, MINN. (10/28/03) -- The Sportsman's Guide, Inc. (NASDAQ NMS: SGDE) today reported the results of operations for the quarter ended September 30, 2003. Sales for the quarter were $41.2 million, an increase over the $36.7 million reported for the same period one year ago. The Company reported net earnings of $710,000, and earnings of $0.13 per fully diluted share for the quarter, compared to $269,000, or $0.05 per fully diluted share, reported for the three months ended September 30, 2002. For the nine months ended September 30, 2003, sales were $123.0 million, an increase over the $113.0 million reported for 2002. The Company recorded net earnings of $2.3 million, or $0.44 per fully diluted share, for the first three quarters of the year, compared to net earnings of $1.4 million, or $0.27 per fully diluted share, for the first nine months ended September 30, 2002. Company officials noted that the 12.2% increase in sales for the quarter was due to increases in both Internet-related and catalog sales. Internet-related sales totaled 36 percent of total sales in the quarter, compared to approximately 30 percent of total sales for the same period in 2002. Catalog sales increased primarily as a result of increased catalog circulation and improved catalog productivity. Gregory R. Binkley, President and Chief Executive Officer of the Company, stated, "Once again we have seen significant year over year improvements in sales, in Internet-related sales and in net earnings. The improvements in the quarter were largely driven by continued commitment to our formula and our focus on enhancing productivity and efficiency." The Company will hold a conference call on Wednesday, October 29, 2003 to discuss the results of the quarter. Gregory R. Binkley, President and Chief Executive Officer, and Charles B. Lingen, Executive Vice President and Chief Financial Officer, will be present on the call to provide commentary and to take questions. The call will be begin at 10:30 am, CST. Participants may access the call by dialing 1-800-209-8032. The call may also be accessed via the Internet at www.SportsmansGuideIR.com. The Sportsman's Guide is a company offering value-priced outdoor gear and general merchandise, with a special emphasis on outdoor clothing, equipment and footwear, sold through both catalogs and Internet websites. The Company's websites include www.sportsmansguide.com, and www.bargainoutfitters.com. - financial highlights follow - THIS RELEASE CONTAINS FORWARD LOOKING STATEMENTS WHICH ARE SUBJECT TO CHANGE BASED ON VARIOUS IMPORTANT FACTORS, INCLUDING BUT NOT LIMITED TO GENERAL ECONOMIC CONDITIONS, A CHANGING MARKET ENVIRONMENT FOR THE COMPANY'S PRODUCTS AND THE MARKET ACCEPTANCE OF THE COMPANY'S CATALOGS, INTERNET SITES AND OFFERINGS. THE SPORTSMAN'S GUIDE, INC. CONSOLIDATED BALANCE SHEETS (Unaudited) (In thousands of dollars) <Table> <Caption> September 30, September 30, December 31, 2003 2002 2002 ------------- ------------- ------------ ASSETS CURRENT ASSETS Cash and cash equivalents $10,810 $ 2,606 $17,152 Accounts receivable - net 1,853 1,832 3,014 Inventory 29,710 28,066 20,593 Promotional material 3,920 4,347 2,540 Prepaid expenses and other 2,020 1,249 1,133 Deferred income taxes 2,270 1,428 2,409 ------- ------- ------- Total current assets 50,583 39,528 46,841 PROPERTY AND EQUIPMENT, NET 2,296 2,924 2,672 ------- ------- ------- Total assets $52,879 $42,452 $49,513 ======= ======= ======= LIABILITIES AND SHAREHOLDERS' EQUITY CURRENT LIABILITIES Accounts payable $18,463 $16,124 $16,230 Accrued expenses and other current liabilities 11,545 8,242 12,543 ------- ------- ------- Total current liabilities 30,008 24,366 28,773 LONG-TERM LIABILITIES 246 112 119 ------- ------- ------- Total liabilities 30,254 24,478 28,892 SHAREHOLDERS' EQUITY 22,625 17,974 20,621 ------- ------- ------- Total liabilities and shareholders' equity $52,879 $42,452 $49,513 ======= ======= ======= </Table> THE SPORTSMAN'S GUIDE, INC. CONSOLIDATED STATEMENTS OF EARNINGS (Unaudited) For The Three Months And Nine Months Ended September 30, 2003 and 2002 (In thousands, except per share data) <Table> <Caption> Three months ended Nine months ended September 30, September 30, ------------------------- ------------------------- 2003 2002 2003 2002 --------- --------- --------- --------- Sales $ 41,213 $ 36,746 $ 123,003 $ 113,002 Cost of sales 28,672 25,557 84,321 77,959 --------- --------- --------- --------- Gross profit 12,541 11,189 38,682 35,043 Selling, general and administrative expenses 11,424 10,823 35,056 32,967 --------- --------- --------- --------- Earnings from operations 1,117 366 3,626 2,076 Miscellaneous income (expense), net (10) 46 (14) 79 --------- --------- --------- --------- Earnings before income taxes 1,107 412 3,612 2,155 Income tax expense 397 143 1,299 785 --------- --------- --------- --------- Net earnings $ 710 $ 269 $ 2,313 $ 1,370 ========= ========= ========= ========= Net earnings per share: Basic $ .15 $ .06 $ .49 $ .29 ========= ========= ========= ========= Diluted $ .13 $ .05 $ .44 $ .27 ========= ========= ========= ========= Weighted average common and common equivalent shares outstanding: Basic 4,801 4,754 4,769 4,752 ========= ========= ========= ========= Diluted 5,355 5,070 5,241 5,001 ========= ========= ========= ========= </Table>