EXHIBIT B

                                                                      EXHIBIT 99

VALUEVISION MEDIA NAMES WILLIAM LANSING PRESIDENT AND CEO

Monday December 1, 7:48 pm ET

MINNEAPOLIS, Dec. 1 /PRNewswire-FirstCall/ -- ValueVision Media (Nasdaq: VVTV -
News) today announced that its Board of Directors has named William Lansing
President and Chief Executive Officer. He will also join ValueVision's Board of
Directors. (Photo: http://www.newscom.com/cgi-bin/prnh/20031201/CGM050 )

Mr. Lansing joins ValueVision with more than 15 years of senior management
experience, including positions as president and CEO at public companies in the
consumer direct marketing and Internet commerce arenas.

Lansing served as President and CEO of Fingerhut Companies, then the nation's
second largest catalog retailer and a NYSE-listed company, where he grew
revenue, launched new businesses, and managed the sale and transition of the
company to Federated Department Stores. Subsequent to the acquisition, he was
appointed the additional role of Chairman of Federated Direct with the added
responsibilities of Macys-by-Mail and Macys.com.

After Fingerhut, Lansing was CEO of NBC Internet, a NASDAQ-listed company, where
he led a strategic repositioning of the company. Prior to Fingerhut, Lansing was
at General Electric, where he served as Vice President of Business Development,
reporting to Chairman Jack Welch. Prior to his role at GE, Lansing was Chief
Operating Officer of Prodigy, Inc., where he launched the company's flagship
Prodigy Internet offering. Earlier Lansing was a partner at McKinsey and
Company. Lansing joins ValueVision from his current role as a partner at General
Atlantic Partners, a global private equity firm.

"I am delighted to have Will join the company as CEO," said Gene McCaffery,
ValueVision Chairman and CEO. "He is well qualified to lead ValueVision and has
the right mix of experience that will greatly benefit the company now and in the
years ahead."

Commenting on his new role, Mr. Lansing said: "I am very excited to join
ValueVision at this stage. ValueVision has a long, proud history and strong
reputation in the electronic retailing industry. The company is well positioned
for future growth, and I look forward to working with ValueVision's customers,
employees, strategic partners, and vendors to take the company to new heights."

Mr. McCaffery, who has been Chairman and CEO since 1998, has resigned from the
Company and the Board of Directors, and will assist in the transition. "The last
five years have been a great time for me at ValueVision, both personally and
professionally," said Mr. McCaffery. "I am grateful for the opportunity and
would like to thank all the people who helped contribute to ValueVision's
success."

The Board has appointed Marshall S. Geller to serve as the non-executive
Chairman of the Board, following Mr. McCaffery's resignation from the Board. Mr.
Geller has served as a Director of ValueVision since May 1993 and was Vice
Chairman of the Board of Directors from August 1994 until July 1999.

Mr. Lansing is a 1980 graduate from Wesleyan University and earned his J.D. from
Georgetown University in 1985. Mr. Lansing will officially assume his duties
effective December 16, and he and his family will be relocating from the San
Francisco area to the Twin Cities.

This release contains certain "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements are based
on management's current expectations and are accordingly subject to uncertainty
and changes in circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors, including (but
not limited to): consumer spending and debt levels; interest rates; competitive
pressures on sales, pricing and gross profit margins; the level of cable
distribution for the Company's programming and the fees associated therewith;
the success of the Company's e-commerce initiatives; the success of its
strategic alliances and relationships; the ability of the Company to manage its
operating expenses successfully; risks associated with acquisitions; changes in
governmental or regulatory requirements; litigation or governmental proceedings
affecting the Company's operations; and the ability of the Company to obtain and
retain key executives and employees. More detailed information about those
factors is set forth in the Company's filings


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with the Securities and Exchange Commission, including the Company's annual
report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form
8-K. The Company is under no obligation (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether as a
result of new information, future events or otherwise.

ValueVision Media operates in the converged world of television and e-commerce.
The live home shopping industry, the majority of ValueVision's business, is $7
billion and growing at a double digit rate annually while the attendant
e-commerce space is many times that size and also growing substantially. The
Company owns and operates the nation's third largest home shopping network,
ShopNBC, with fiscal 2002 sales of $555 million. At the close of fiscal 2002,
ShopNBC was broadcast into approximately 55 million cable and satellite homes.
The Company also operates ShopNBC.com, which contributed $94 million in sales in
fiscal 2002. In addition, the Company operates wholly owned subsidiary FanBuzz,
a leading provider of e- commerce solutions to sports, entertainment, and media
brands, such as the National Hockey League, The Weather Channel, and ESPN. GE
Equity and NBC own approximately 40% of ValueVision Media. For more information,
please visit the Company's website at www.valuevisionmedia.com.









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