EXHIBIT 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO 18 U.S.C. SECTION 1350, AS
        ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

         I, Richard D. Barnes, Chief Financial Officer of ValueVision Media,
Inc. (the "Company"), certify, pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002, 18 U.S.C. Section 1350, that:

         1. The Annual Report on Form 10-K of the Company for the annual period
ended January 31, 2004 (the "Report") fully complies with the requirements of
Section 13(a) and 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m);
and

         2. The information contained in the Report fairly presents, in all
material respects, the financial condition and results of operations of the
Company.


                             /s/ RICHARD D. BARNES
                             -------------------------------------------------
                             Richard D. Barnes
                             Executive Vice President, Chief Financial Officer
                             and Chief Operating Officer
                             (Principal Financial Officer)

APRIL 15, 2004