SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): April 19, 2004 THE SPORTSMAN'S GUIDE, INC. (Exact name of registrant as specified in its charter) Minnesota 0-15767 41-1293081 (State or other jurisdiction (Commission File No.) (IRS Employer of incorporation) Identification No.) 411 Farwell Avenue, South St. Paul, Minnesota 55075 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: (651) 451-3030 Item 7. Financial Statements and Exhibits (c) Exhibits. The following exhibit is furnished with this report: 99 Press Release dated April 19, 2004 of The Sportsman's Guide, Inc. Item 12. Results of Operations and Financial Condition On April 19, 2004, The Sportsman's Guide, Inc. issued a press release to report expected sales and earnings per share for its first quarter ended March 31, 2004. The release is furnished as Exhibit 99 to this report. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. THE SPORTSMAN'S GUIDE, INC. Date: April 20, 2004 By: /s/ CHARLES B. LINGEN ------------------------------------ Name: Charles B. Lingen Title: Executive Vice President of Finance and Administration and Chief Financial Officer