EXHIBIT 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (File No. 333-26311, File No. 333-26313, File No.
333-26315, File No. 333-26317, File No. 333-39765, File No. 333-80869, and File
No. 333-118296) of The Sportsman's Guide, Inc. of our report dated March 8, 2004
relating to the financial statements of The Golf Warehouse, L.L.C., which
appears in the Current Report on Form 8-K of The Sportsman's Guide, Inc. dated
June 29, 2004.



PricewaterhouseCoopers LLP

Tulsa, Oklahoma
September 13, 2004