EXHIBIT 99.1

FOR IMMEDIATE RELEASE

FROM:      Health Fitness Corporation
           3600 American Boulevard West, Suite 560 | Minneapolis, Minnesota
           55431

CONTACT:   Wes Winnekins | CFO
           952.897.5275 | wes.winnkekins@hfit.com

           Dennis B. McGrath | McGrath-Buckley Communications
           651.646.4115 | dennis@mcgrath-buckley.com


LEADING BUSINESS MAGAZINE PROFILES HEALTH FITNESS CORPORATION

JANUARY 14, 2005 | MINNEAPOLIS -- The January issue of Twin Cities Business
Monthly, the Upper Midwest's largest circulation business magazine, contains a
profile of Health Fitness Corporation ("HFC") (OTC BB: HFIT) that reviews the
company's recent growth and its expanded strategic direction.

The four page article, titled "Right Guy, Right Place, Right Time," describes
how HFC, now the largest provider of corporate fitness and health management
services, has broadened its focus to include assisting companies in their
efforts to reduce burdensome health care costs by keeping employees healthy.

It quotes HFC CEO Jerry Noyce as saying: "One year ago, we were talking about
managing fitness centers. Now, we're talking about managing the health of a
population. Health Care is the issue in business."

Twin Cities Business Monthly is available on newsstands or online at
www.tcbm.com.

Health Fitness Corporation is the leading provider of results-oriented health
improvement solutions to corporations, hospitals, universities and communities.
Serving clients since 1975, HFC provides fitness and wellness management
services at more than 400 sites across the United States and Canada. For more
information about HFC, go to www.hfit.com.

                                    -- ### --