EXHIBIT 99.1 FOR IMMEDIATE RELEASE FROM: Health Fitness Corporation 3600 American Blvd West, Suite 560 Minneapolis, Minnesota 55431 CONTACT: Wes Winnekins, Chief Financial Officer 952.897.5275 or wes.winnekins@hfit.com HEALTH FITNESS CORPORATION ANNOUNCES SIGNIFICANT INCREASE IN FINANCIAL PERFORMANCE FOR FOURTH QUARTER AND YEAR-END 2004 RESULTS MINNEAPOLIS, MN, MARCH 7, 2005 -- Health Fitness Corporation (OTC Bulletin Board: HFIT) today announced financial results for the fourth quarter and year ended December 31, 2004. Highlights for the fiscal year were: o Total revenue increased 66.6% over the prior year to $52.5 million; o Health improvement services revenue increased 171.3% to $2.3 million; and o Positive net earnings applicable to common shareholders of $1.6 million compared to a net loss of $27 thousand in 2003. "2004 was an important year for the maturation of our company," said Jerry Noyce, President and Chief Executive Officer. "During 2004, we completed the integration of our acquisition of the Health and Fitness Services Business of Johnson & Johnson Healthcare Systems Inc. Prior to the acquisition, we were noted for being the largest provider of corporate fitness management services, and Johnson & Johnson was noted as a leading provider of employee health and wellness management services. As a result of combining the best practices, programs and people of both companies, we are uniquely positioned to meet the growing demands of major corporations to provide solutions to address employee health issues and rising corporate healthcare costs." Noyce also noted that the Company made significant progress in a number of other areas during 2004, including: o The number of sites managed by HFC grew to 403 at the end of 2004, up from 386 at the end of 2003. o Working capital increased $1,700,652 to $3,955,534 for 2004, compared to $2,254,882 for 2003. o Long-term debt decreased $2,737,253 to $1,612,759 for 2004, from $4,350,012 for 2003. In December 2004, the Company prepaid a 12%, $2,000,000 Secured Senior Subordinated Note. FOURTH QUARTER PERFORMANCE For the fourth quarter of 2004, revenue increased $4,721,342, or 53.8% to 13,504,239, from $8,782,897 for the same period in 2003. Of this increase, $4,283,817 is primarily attributable to management services revenue acquired in connection with the Company's December 2003 acquisition of the Health and Fitness Services Business of Johnson & Johnson Healthcare Systems Inc, as well as growth in management services revenue from new 2004 contracts. The Company also saw revenue from its health improvement program services grow $437,525 to $725,444 for the fourth quarter of 2004, from $287,919 for the same period in 2003. For the fourth quarter of 2004, the Company reported net earnings applicable to common shareholders of $314,995, compared to a net loss applicable to common shareholders of $600,353 for the same period in 2003. This positive change of $915,348 is primarily attributable to a $643,635 increase in operating income, a $104,541 decrease in income tax expense and the difference in one-time charges between 2004 and 2003. With respect to one-time charges, the Company incurred non-cash dividend expense of $659,930 in the fourth quarter of 2003 on preferred stock the Company issued to finance its Johnson & Johnson acquisition. In December 2004, the Company incurred a one-time charge to interest expense of $474,669, of which $394,669 was non-cash, related to the prepayment of a $2,000,000 Secured Senior Subordinated Note. Net earnings per diluted share were $0.02 for the fourth quarter of 2004, compared with a net loss per diluted share of $0.05 for the same period in 2003. YEAR-END PERFORMANCE For 2004, revenue increased $20,975,846, or 66.6% to $52,454,668, from $31,478,822 for 2003. Of this increase, $19,494,200 is primarily attributable to acquired management services revenue, growth in management services revenue from new 2004 contracts and higher consulting revenue. The remaining increase in revenue is attributable to the Company's health improvement program services, which grew $1,481,646 to $2,346,726 in 2004, from $865,080 in 2003. For 2004, the Company also reported net earnings applicable to common shareholders of $1,587,620, compared to a net loss applicable to common shareholders of $27,254 for 2003. This positive change of $1,614,874 is primarily attributable to a $2,172,500 increase in operating income between 2004 and 2003. However, the full effect of this increase in operating income was not fully realized due primarily to higher interest and income tax expenses, and the difference in one-time charges between 2004 and 2003. Net earnings per diluted share were $0.10 for 2004, compared with a net loss per diluted share of $0.00 for 2003. ABOUT THE COMPANY Health Fitness Corporation is the leading provider of results-oriented health improvement management services to corporations, hospitals, universities and communities. Serving clients since 1975, the Company provides fitness and health improvement services at more than 400 sites across the U.S. and Canada. For more information about Health Fitness Corporation, go to www.hfit.com FORWARD-LOOKING STATEMENTS Certain statements in this release that are not historical facts, including, without limitation, those relating to management's belief that the Company is uniquely positioned to meet the growing demands of major corporations to provide solutions to address employee health issues and rising corporate healthcare costs, are forward-looking statements that involve risks and uncertainties. Such statements are based upon the current beliefs and expectations of our management. Actual results may vary materially from those contained in forward-looking statements based on a number of factors including, without limitation, our inability to meet the growing demands of major corporations and other factors disclosed from time to time in our filings with the U.S. Securities and Exchange Commission. Investors should take such risks into account when making investment decisions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We undertake no obligation to update any forward-looking statements. Final Tables Follow HEALTH FITNESS CORPORATION CONSOLIDATED STATEMENTS OF OPERATIONS Three Months Ending Years Ending 12/31/04 12/31/03 12/31/04 12/31/03 -------------------------- ------------------------- Unaudited Unaudited REVENUE $13,504,239 $8,782,897 $52,454,668 $31,478,822 COSTS OF REVENUE 9,921,400 6,949,009 38,995,451 24,943,625 -------------------------- ------------------------- GROSS PROFIT 3,582,839 1,833,888 13,459,217 6,535,197 OPERATING EXPENSES Salaries 1,419,443 837,100 5,600,203 3,244,639 Selling, general, and administrative 1,001,964 625,380 3,440,134 1,849,317 Amortization of acquired intangible assets 219,583 73,194 878,333 73,194 -------------------------- ------------------------- Total operating expenses 2,640,990 1,535,674 9,918,670 5,167,150 -------------------------- ------------------------- OPERATING INCOME 941,849 298,214 3,540,547 1,368,047 OTHER INCOME (EXPENSE) Interest expense (84,873) (121,443) (465,571) (204,430) Interest cost - early debt repayment costs (474,669) -- (474,669) -- Other, net (656) 32,403 1,642 (2,405) -------------------------- ------------------------- EARNINGS BEFORE INCOME TAXES 381,651 209,174 2,601,949 1,161,212 INCOME TAX EXPENSE 45,056 149,597 927,929 528,536 -------------------------- ------------------------- NET EARNINGS 336,595 59,577 1,674,020 632,676 Deemed dividend to preferred shareholders -- 656,096 -- 656,096 Dividend to preferred shareholders 21,600 3,834 86,400 3,834 -------------------------- ------------------------- NET EARNINGS (LOSS) APPLICABLE TO COMMON SHAREHOLDERS $ 314,995 $ (600,353) $ 1,587,620 (27,254) ========================== ========================= NET EARNINGS PER COMMON SHARE Basic $ 0.03 $ (0.05) 0.13 0.00 Diluted 0.02 (0.05) 0.10 0.00 WEIGHTED AVERAGE COMMON SHARES OUTSTANDING Basic 12,566,735 12,356,315 12,503,345 12,332,363 Diluted 16,349,043 12,356,315 16,151,017 12,332,363 HEALTH FITNESS CORPORATION CONSOLIDATED BALANCE SHEETS December 31, 2004 2003 --------------- ------------- ASSETS CURRENT ASSETS Cash $ 241,302 $ 281,294 Trade and other accounts receivable, less allowances of $211,000 and $131,000 at December 31, 2004 and 2003 8,147,430 5,218,224 Prepaid expenses and other 213,954 187,347 Deferred tax assets 1,660,100 850,300 -------------- ------------- Total current assets 10,262,786 6,537,165 PROPERTY AND EQUIPMENT, net 150,308 177,217 OTHER ASSETS Goodwill 9,022,501 8,725,574 Customer contracts, less accumulated amortization of $875,700 and $67,400 at December 31, 2004 and 2003 854,306 1,662,639 Trademark, less accumulated amortization of $75,800 and $5,800 at December 31, 2004 and 2003 274,167 344,166 Other intangible assets, less accumulated amortization of $81,300 and $4,200 at December 31, 2004 and 2003 61,493 138,582 Cash held in escrow -- 471,999 Deferred tax assets 221,400 1,686,301 Other 87,015 64,458 -------------- ------------- $ 20,933,976 $ 19,808,101 ============== ============= LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES Trade accounts payable 840,155 569,730 Accrued salaries, wages, and payroll taxes 2,768,734 1,607,157 Other accrued liabilities 495,770 450,255 Accrued self funded insurance 225,500 228,084 Deferred revenue 1,977,093 1,427,057 -------------- ------------- Total current liabilities 6,307,252 4,282,283 LONG-TERM OBLIGATIONS 1,612,759 4,350,012 COMMITMENTS AND CONTINGENCIES -- -- PREFERRED STOCK, $0.01 par value; 10,000,000 shares authorized, 1,063,945 and 1,003,833 shares issued and outstanding at December 31, 2004 and 2003 1,530,232 1,443,833 STOCKHOLDERS' EQUITY Common stock, $0.01 par value; 50,000,000 shares authorized; 12,582,170 and 12,357,334 shares issued and outstanding at December 31, 2004 and 2003 125,822 123,573 Additional paid-in capital 17,836,675 17,671,536 Accumulated comprehensive income from foreign currency translation 2,459 5,707 Accumulated deficit (6,481,223) (8,068,843) -------------- ------------- 11,483,733 9,731,973 -------------- ------------- $ 20,933,976 $ 19,808,101 ============== =============