UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

Filed by the registrant                              [X]

Filed by a party other than the registrant           [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement

[ ]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))

[X]   Definitive Proxy Statement

[ ]   Definitive Additional Materials

[ ]   Soliciting Material Under Section 240.14a-12

                       PEOPLES EDUCATIONAL HOLDINGS, INC.
                (Name of Registrant as Specified in Its Charter)

                                       N/A
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

      (1)   Title of each class of securities to which transaction applies:

      (2)   Aggregate number of securities to which transaction applies:

      (3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):

      (4)   Proposed maximum aggregate value of transaction:

      (5)   Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.

      (1)   Amount Previously Paid:

      (2)   Form, Schedule or Registration Statement No.:

      (3)   Filing Party:

      (4)   Date Filed:


                       PEOPLES EDUCATIONAL HOLDINGS, INC.
                                299 MARKET STREET
                             SADDLE BROOK, NJ 07663

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                             TO BE HELD JUNE 1, 2005

      Notice is hereby given that an Annual Meeting of Stockholders of Peoples
Educational Holdings, Inc. (the "Company") will be held at Cherry Tree
Investments, Inc., 301 Carlson Parkway, Suite 103, Minnetonka, MN 55305, on
Wednesday, June 1, 2005 at 8:00 a.m. Central Daylight Time for the following
purposes:

      1.    To elect seven Directors;

      2.    To ratify and approve the selection of independent registered public
            accountants for the current year;

      3.    To approve an amendment to the Company's 1998 Stock Plan increasing
            the number of shares available for issuance under the plan by
            200,000 shares; and

      4.    To transact such other business as may properly come before the
            Annual Meeting or any adjournment or adjournments thereof.

      The Board of Directors has fixed the close of business on April 15, 2005
as the record date for the determination of stockholders entitled to notice of
and to vote at the Annual Meeting.

                                             By Order of the Board of Directors,

                                             John C. Bergstrom
                                             Secretary

Saddle Brook, New Jersey
May 2, 2005

TO ASSURE YOUR REPRESENTATION AT THE ANNUAL MEETING, PLEASE SIGN, DATE AND
RETURN YOUR PROXY ON THE ENCLOSED PROXY CARD WHETHER OR NOT YOU EXPECT TO ATTEND
IN PERSON. STOCKHOLDERS WHO ATTEND THE ANNUAL MEETING MAY REVOKE THEIR PROXIES
AND VOTE IN PERSON IF THEY SO DESIRE.



                       PEOPLES EDUCATIONAL HOLDINGS, INC.
                                299 MARKET STREET
                             SADDLE BROOK, NJ 07663

                                 PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                                  JUNE 1, 2005

      This Proxy Statement is furnished in connection with the solicitation on
behalf of the Board of Directors of Peoples Educational Holdings, Inc., a
Delaware corporation (the "Company"), of proxies for an Annual Meeting of
Stockholders of the Company to be held at Cherry Tree Investments, Inc., 301
Carlson Parkway, Suite 103, Minnetonka, MN 55305, on Wednesday, June 1, 2005 at
8:00 A.M. Central Daylight Time, or any adjournment or adjournments thereof.

      This Proxy Statement and the enclosed proxy card are being mailed to
stockholders on or about May 2, 2005. An annual report containing the Company's
audited financial statements for the fiscal years ended December 31, 2004 and
2003 is being mailed to stockholders with this Proxy Statement Stockholders are
urged to review the financial statements as they contain important information.

      The total number of shares outstanding and entitled to vote at the Annual
Meeting as of April 15, 2005 consists of 3,809,198 shares of common stock. Each
share of common stock is entitled to one vote and there is no cumulative voting.
Only stockholders of record at the close of business on April 15, 2005 will be
entitled to vote at the Annual Meeting.

      Shares represented by proxies properly signed, dated and returned will be
voted at the Annual Meeting in accordance with the instructions set forth
therein. If a proxy is properly signed but contains no such instructions, the
shares represented thereby will be voted FOR the director nominees, FOR the
ratification of the selection of the independent registered public accountants,
FOR the approval of the amendment to the Company's 1998 Stock Plan, and at the
discretion of the proxy holders as to any other matters which may properly come
before the Annual Meeting.

      The presence in person or by proxy of a majority of the voting power of
shares entitled to vote at the Annual Meeting will constitute a quorum for the
transaction of business. Directors are elected by a plurality of the votes and
the seven nominees with the greatest number of votes will be elected. Any other
item of business will be approved if it receives the affirmative vote of the
holders of a majority of the shares present and entitled to vote on that item of
business. Abstentions will be treated as shares present and entitled to vote for
purposes of determining the presence of a quorum and in tabulating votes cast on
proposals presented to stockholders. Consequently, abstentions will have the
same effect as a negative vote, except in the election of directors where
abstentions or "withhold authority" will not have any effect. If a broker
indicates on a proxy that it does not have authority to vote on an item of
business, the shares represented by the proxy will not be considered present and
entitled to vote on that item of business and, therefore, will have no effect on
the outcome of the vote.

      Each proxy may be revoked at any time before it is voted by executing and
returning a proxy bearing a later date, by giving written notice of revocation
to the Secretary of the Company or by attending the Annual Meeting and voting in
person.



                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

GENERAL

      The Board of Directors of the Company is currently composed of seven
members, all of whom are nominees for election at the Annual Meeting. It is the
recommendation of the Company's Board of Directors that the seven nominees named
below be reelected as directors, to serve as directors until the next Annual
Meeting of Stockholders and until their successors shall be duly elected as
directors.

      Unless otherwise directed, the proxies solicited by the Board of Directors
will be voted for the election as directors of the seven nominees named below.
The Company believes that each nominee named below will be able to serve, but
should any nominee be unable to serve as a director, the persons named in the
proxies have advised that they will vote for the election of such substitute
nominee as the Board may propose.

NOMINEES FOR ELECTION AT THE ANNUAL MEETING

      The names and ages of the nominees, and their principal occupations and
tenure as directors, are set forth below based upon information furnished to the
Company by the nominees.



                                                                                                          DIRECTOR
        NAME AND AGE                                       PRINCIPAL OCCUPATION                             SINCE
- --------------------------------      --------------------------------------------------------------      --------
                                                                                                    
Brian T. Beckwith (49)                President and Chief Executive Officer of the Company and PPG          2001
                                      since December 2001, Mr. Beckwith has over 25 years of
                                      publishing industry experience, including positions in market
                                      research, consumer marketing, operations, business
                                      development, and general management. Prior to joining the
                                      Company and PPG, he was a principal in Beckwith & Associates,
                                      a publishing advisory firm specializing in start-ups,
                                      acquisitions, and Internet business development. From 1998 to
                                      2000, he was President and Chief Operating Officer of Grolier,
                                      Inc., a $450 million publisher and direct marketer of
                                      children's books and other educational products. From 1991 to
                                      1997, Mr. Beckwith served in various senior management
                                      positions with K-III (Primedia) including President and Chief
                                      Executive Officer of the Special Interest Magazine Group. Mr.
                                      Beckwith has also held management positions with Murdoch
                                      Magazines, CBS Magazines, and Ziff-Davis Publishing. He holds
                                      a B.A. summa cum laude from New England College and an M.B.A.
                                      from Fordham University's Graduate School of Business.

John C. Bergstrom (44) (1)(2)(3)      Partner in RiverPoint Investments, Inc., a St. Paul, MN-based         1998
                                      business and financial advisory firm since 1995. He has served
                                      as the Secretary of the Company and PPG since 1998. John is
                                      also a director of Dolan Media Co., Tecmark, Inc., Mall
                                      Marketing Media, LLC, Instrumental, Inc., Linkup, Inc., and
                                      MakeMusic, Inc. (NASDAQ:MMUS).


                                       2




                                                                                                          DIRECTOR
        NAME AND AGE                                       PRINCIPAL OCCUPATION                             SINCE
- --------------------------------      --------------------------------------------------------------      --------
                                                                                                    
                                      Mr. Bergstrom is also an adjunct faculty member in Finance at
                                      the University of Minnesota. Mr. Bergstrom is a graduate of
                                      Gustavus Adolphus College, B.A., and the University of
                                      Minnesota, M.B.A.

Richard J. Casabonne (60) (3)         Mr. Casabonne is the founder and has been the President of            2002
                                      Casabonne Associates, Inc., an educational research, strategy
                                      and development firm, since 1986. Since 2003, Mr. Casabonne
                                      has also served as a principal at MarketingWorks, a full
                                      service consulting firm. From October 2003 to May 2004, he
                                      served as Chief Executive Officer of TestU, an instructional
                                      assessment company based in New York City. From July 2001 to
                                      April 2002, Mr. Casabonne also served as the President and a
                                      director of the Education and Training Group of Leapfrog
                                      Enterprises, Inc. (NYSE:LF). He serves on numerous Boards for
                                      both companies and institutions. He has a Bachelor of Arts
                                      degree from Brown University and a master of education degree
                                      in instructional technology from Boston University.

Anton J. Christianson (52) (1)(2)(3)  Chairman of Cherry Tree Companies, a firm involved in                 1998
                                      investment management and investment banking. Mr. Christianson
                                      is a General Partner of School Power LP, an investor in
                                      Peoples Educational Holdings and a Cherry Tree affiliate. He
                                      has been an active investor in private equities and micro-cap
                                      public equities for 25 years. He serves as a director for
                                      several public and private companies including Transport
                                      Corporation of America, Inc. (NASDAQ:TCAM), AmeriPride
                                      Services, Inc., Dolan Media Company; Fair Isaac Corporation
                                      (NYSE:FIC), and Capella Education Company (proposed
                                      NASDAQ:CAPU). Mr. Christianson is a graduate of St. John's
                                      University, Collegeville, MN and earned an M.B.A. from Harvard
                                      Business School.

James P. Dolan (55) (1)(2)(3)         Since 1993, Chairman, President and Chief Executive Officer           1999
                                      and founder of Dolan Media Company, Minneapolis, a specialized
                                      business information company that publishes daily and weekly
                                      business newspapers in 21 U.S. markets; operates Counsel
                                      Press, the nation's largest appellate legal services provider;
                                      and operates Greene & Company, a leading business-to-business
                                      teleservices provider. From 1989 to 1993, he was executive
                                      vice president of the Jordan Group, New York City, an
                                      investment bank specializing in media. He previously held
                                      executive positions with News Corporation Ltd. in New York,
                                      Sun-Times Company of Chicago, and Centel Corp.,


                                       3




                                                                                                          DIRECTOR
        NAME AND AGE                                       PRINCIPAL OCCUPATION                             SINCE
- --------------------------------      --------------------------------------------------------------      --------
                                                                                                    
                                      Chicago, and also was an award-winning reporter and editor at
                                      newspapers in San Antonio, New York, Chicago, Sydney, and
                                      London. He serves as a director of several private companies
                                      and is a journalism graduate of the University of Oklahoma.

Diane M. Miller (52)                  Co-founder and Executive Vice President of PPG since 1989, and        1998
                                      Executive Vice President of Peoples Educational Holdings. Her
                                      educational publishing experience encompasses general
                                      management, product development, strategic planning, market
                                      research, writing, curriculum development, editorial,
                                      marketing, production, and professional development. Prior to
                                      forming PPG, Ms. Miller was publisher of Globe Books, a
                                      remedial, supplementary education publisher owned by Simon and
                                      Schuster. Prior to joining Globe Books, she was Senior Editor
                                      of Reading for Harcourt Brace Jovanovich. Ms. Miller has
                                      classroom and research experience, as well, and is a graduate
                                      with honors of Centre College of Kentucky.

James J. Peoples (67)                 Co-founder, Chairman, and Senior Advisor to the Company.              1998
                                      Effective December 2001, Mr. Peoples resigned as CEO and
                                      President of PPG and the Company and remains Chairman of the
                                      Board. He has 41 years of experience in schoolbook publishing,
                                      including positions in sales, sales management, corporate
                                      staff assignments, and general management. Prior to forming
                                      PPG, Mr. Peoples was President of the Prentice Hall School
                                      Group for seven years and served three years as Group
                                      President of the $350 million Simon and Schuster Educational
                                      Group. Mr. Peoples is a graduate of Oregon State University.


- -----------------
(1)   Member of the Audit Committee.

(2)   Member of the Compensation Committee.

(3)   Member of the Governance Committee.

VOTE REQUIRED

      The seven nominees receiving the highest number of affirmative votes of
the shares represented at the Annual Meeting in person or by proxy and entitled
to vote will be elected to the Board of Directors.

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION OF THE
NOMINEES.

                                       4


INDEPENDENT DIRECTORS; BOARD COMMITTEES; MEETINGS

      The Board of Directors of the Company has determined that Messrs.
Bergstrom, Casabonne, Christianson and Dolan are "independent" directors, as
that term is defined in NASD Rule 4200(a)(15), relating to the listing standards
for issuers included in the Nasdaq National Market or the Nasdaq SmallCap
Market. The Company's common stock is currently quoted for trading on OTC
Bulletin Board and accordingly the Company is not subject to the Nasdaq listing
standards. However, the Company has elected to use the definition of
"independence" applicable to Nasdaq issuers for purposes of the disclosures in
this proxy statement relating to the independence of its directors.

      The Board of Directors has an Audit Committee, a Compensation Committee
and a Governance Committee, the duties and activities of which are described in
greater detail below.

      The Board of Directors of the Company met four times during 2004. Each
director attended more than 75% of the meetings of the Board of Directors and
any committee on which he served. The Company regularly schedules a meeting of
the Board of Directors on the same day as the Annual Meeting of Stockholders and
encourages members of the Board of Directors to attend the Annual Meeting. Six
members of the Board of Directors attended the 2004 Annual Meeting of
Stockholders.

      Audit Committee. The Audit Committee, which met four times during fiscal
2004, is currently composed of Messrs. Bergstrom (Chair), Christianson and
Dolan. All members of the Audit Committee, other than Mr. Christianson, are
"independent," as independence for audit committee members is defined in the
NASD rules for companies listed on the Nasdaq Stock Market. The Company's Board
of Directors has determined that Mr. Bergstrom is an "audit committee financial
expert" as defined in Item 401(h)(2) of Regulation S-K. The Committee operates
under a written charter adopted by the Board of Directors in March 2005. The
Audit Committee Charter is included as an appendix to this proxy statement and
is posted on the Company's website at www.peoplespublishing.com under the
caption "Investor Relations."

      As permitted by the NASD rules and the Company's Audit Committee Charter,
the Board of Directors has appointed one member to the Audit Committee who is
not "independent," as independence for audit committee members is defined in the
NASD rules for companies listed on the Nasdaq Stock Market. The Company is not
currently subject to such rules, but has applied for listing of its common stock
on the Nasdaq SmallCap Market and will become subject to such rules if and when
the listing of its common stock becomes effective. Mr. Christianson is not
deemed to be "independent" for Audit Committee purposes because he exercises
voting and investment powers with respect to the shares of common stock in the
Company owned by School Power Limited Partnership, which owns 47.6% of the
outstanding common stock of the Company. Mr. Christianson exercises such voting
and investment powers in a fiduciary capacity, and disclaims beneficial
ownership of such shares. See "Beneficial Ownership of Common Stock." Mr.
Christianson has extensive expertise and experience in financial matters. He
currently serves as a director of a number of public and private companies, and
as a member of the audit committees of several of those companies. The Board of
Directors believes that having this expertise and experience represented on the
Audit Committee benefits all stock holders of the Company. The Board also
believes that the interests of School Power are largely aligned with the
interests of the Company's other stockholders. The Board of Directors therefore
has determined that Mr. Christianson's membership on the Audit Committee is in
the best interests of the Company and its stockholders. The Board is presently
seeking to add an additional director who would be "independent" for Audit
Committee purposes, and accordingly expects that Mr. Christianson's service on
the Audit Committee will terminate within the next twelve months.

      The duties of the Audit Committee include (i) selecting the Company's
independent auditors; (ii) reviewing and evaluating significant matters relating
to the audit and internal controls of the Company; (iii) reviewing the scope


                                       5



and results of the audits by, and the recommendations of, the Company's
independent auditors; and (iv) pre-approving all audit and permissible
non-audit services provided by the Company's independent auditors. The Audit
Committee also reviews the audited consolidated financial statements of the
Company and meets prior to public release of quarterly and annual financial
information and prior to filing of the Company's quarterly and annual reports
containing financial statements with the Securities and Exchange Commission.
A report of the Audit Committee is contained in this Proxy Statement.

      Compensation Committee. The Compensation Committee, which met four times
during fiscal 2004, is currently composed of Messrs. Bergstrom, Christianson and
Dolan (Chair). All members of the Compensation Committee are independent
directors as defined in NASD rules for companies listed on the Nasdaq Stock
Market. The Committee operates under a written charter adopted by the Board in
March 2005, which is posted on the Company's website at
www.peoplespublishing.com under the caption "Investor Relations." The
Compensation Committee reviews and makes recommendations to the Board of
Directors regarding salaries, compensation, stock options, and benefits of
officers and employees.

      Governance Committee. The Governance Committee was established in March
2005. Prior to that time, the entire Board of Directors performed the functions
of the Governance Committee. The Governance Committee is currently composed of
Messrs. Bergstrom, Casabonne, Christianson (Chair) and Dolan. All members of the
Governance Committee are independent directors as defined in NASD rules for
companies listed on the Nasdaq Stock Market. The Committee operates under a
written charter adopted by the Board in March 2005, which is posted on the
Company's website at www.peoplespublishing.com under the caption "Investor
Relations." The primary purpose of the Governance Committee is to ensure an
appropriate and effective role for the Board of Directors in the governance of
the Company. The primary recurring duties and responsibilities of the Governance
Committee include (1) reviewing and recommending to the Board corporate
governance policies and procedures; (2) reviewing the Company's Code of Conduct
and compliance thereof; (3) identifying and recommending to the Board of
Directors candidates for election as directors; and (4) evaluating the Board of
Directors.

      The Governance Committee identifies director candidates primarily by
considering recommendations made by directors, management, and stockholders. The
Board also has the authority to retain third parties to identify and evaluate
director candidates and to approve any associated fees or expenses. The Board
did not retain any such third party with respect to the director candidates
described in this Proxy Statement. Board candidates are evaluated on the basis
of a number of factors, including the candidate's background, skills, judgment,
diversity, experience with companies of comparable complexity and size, the
interplay of the candidate's experience with the experience of other Board
members, the candidate's independence or lack of independence, and the
candidate's qualifications for committee membership. The Board does not assign
any particular weighting or priority to any of these factors, and considers each
director candidate in the context of the current needs of the Board as a whole.
The criteria applied by the Board in the selection of director candidates is the
same whether the candidate was recommended by a Board member, an executive
officer, a stockholder, or a third party, and accordingly, the Board has not
deemed it necessary to adopt a formal policy regarding consideration of
candidates recommended by stockholders. Stockholders wishing to recommend
candidates for Board membership should submit the recommendations in writing to
the Secretary of the Company.

                                       6


COMMUNICATIONS WITH THE BOARD OF DIRECTORS

      If you would like to contact the Board or any director or committee of the
Board, you can send an email to mdemarco@peoplespublishing.com, or write to the
Company, c/o Secretary, 299 Market Street, Saddle Brook, New Jersey 07663. All
communications will be compiled by the Secretary of the Company and submitted to
the Board or the applicable director or committee on a periodic basis.

DIRECTOR COMPENSATION

      For fiscal 2004, each non-employee member of the Board of Directors
received $2,000 per quarter, plus $1,000 for attending each regular quarterly
Board meeting, as compensation for his services. Mr. Bergstrom served as a lead
director for Board committees, coordinated committee meetings, acted as an
interface between the committees and management, and prepared committee minutes.
He was paid $2,000 per quarter for his additional duties as a director. For
fiscal 2005, each non-employee member of the Board of Directors will receive
$3,000 per quarter for service on the Board, plus $500 per quarter for each
committee on which he serves. The chair of each Board committee will receive an
additional fee of $500 per quarter. Mr. Bergstrom will receive an additional fee
of $1,000 per quarter for his additional duties as a director. Non-employee
directors are also reimbursed for certain expenses in connection with attendance
at Board and committee meetings. In addition, each non-employee director
received a non-qualified stock option to purchase 4,000 shares of common stock
at $3.60 per share in May 2004, and a non-qualified stock option to purchase
2,000 shares of common stock at $6.00 per share in March 2005. Each option has
an exercise price equal to the fair market value of the Company's common stock
on the date that the option was granted, has a term of eight years and becomes
exercisable with respect to 25% of the option shares on the date of grant and
with respect to an additional 25% of the option shares on each of the first,
second and third anniversaries of the date of grant.

CODE OF ETHICS

      The Company has adopted a Code of Ethics applicable to its principal
executive officer, principal financial officer and other senior financial
officers. This Code of Ethics was filed as an exhibit to the Company's Annual
Report on Form 10-KSB for the fiscal year ended December 31, 2003.

                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

CASH COMPENSATION AND CERTAIN OTHER COMPENSATION

      The following table shows, for fiscal years 2004, 2003, and 2002, the cash
compensation paid by the Company, as well as certain other compensation paid or
accrued for those years, to Brian T. Beckwith, the Company's President and Chief
Executive Officer, and to the other executive officers of the Company whose
annual salary and bonus exceeded $100,000 during 2004 (together with Mr.
Beckwith, the "Named Executives"). Compensation to the Named Executives is paid
by the Company's wholly-owned subsidiary, PPG.

                                       7


                           SUMMARY COMPENSATION TABLE



                                                                                     LONG-TERM
                                                                                    COMPENSATION
                                                        ANNUAL COMPENSATION         ------------
                                                     ---------------------------       STOCK            ALL OTHER
       NAME AND PRINCIPAL POSITION          YEAR      SALARY ($)   BONUS ($) (1)     OPTIONS (#)     COMPENSATION (2)
- -----------------------------------------  -----     -----------   -------------    ------------     ----------------
                                                                                      
Brian T. Beckwith........................  2004      $  280,663    $     122,544          48,000     $           204
    President and CEO                      2003      $  272,115    $     162,415              --     $           192
                                           2002      $  250,000    $      60,025         125,000     $           192

James J. Peoples.........................  2004      $  111,923    $      36,763              --     $         1,191
    Chairman                               2003      $  139,423    $      64,966              --     $         1,179
                                           2002      $  145,000    $      30,012              --     $         1,178

Diane M. Miller..........................  2004      $  154,215    $      53,897              --     $           204
    Executive Vice President               2003      $  152,896    $      54,530              --     $           192
                                           2002      $  140,662    $      22,800              --     $           192

Matti A. Prima...........................  2004      $  139,884    $     103,377              --     $           204
    Senior Vice President of               2003      $  139,128    $     160,194              --     $           192
    Business Development                   2002      $  125,000    $      53,137              --     $           192

Michael L. DeMarco.......................  2004      $  138,779    $      42,814              --     $           204
    Chief Financial Officer                2003      $  137,135    $      40,898          15,000     $           192
                                           2002      $  123,813    $      17,100          30,000     $           192


- -----------------
(1)   Represents bonuses earned in the year set forth in the table.

(2)   Represents premiums paid by PPG for life insurance.

STOCK OPTIONS

      The following table provides information concerning stock options granted
to each of the Named Executives during the last fiscal year.

                        OPTION GRANTS IN LAST FISCAL YEAR



                                                                                         POTENTIAL REALIZABLE VALUE
                                        PERCENT OF                                       AT ASSUMED ANNUAL RATES OF
                                      TOTAL OPTIONS                MARKET                 STOCK PRICE APPRECIATION
                                        GRANTED TO    EXERCISE    PRICE ON                 FOR OPTION TERM ($) (2)
                            OPTIONS    EMPLOYEES IN    PRICE       GRANT     EXPIRATION  --------------------------
        NAME              GRANTED (#)  FISCAL YEAR   ($/SHARE)    DATE ($)      DATE        5%                10%
- ---------------------     ----------- -------------  ---------    --------   ----------  --------          --------
                                                                                      
Brian T. Beckwith (1)       48,000         66%         $4.50       $4.50      7/30/2012  $135,841          $344,248
James J. Peoples               --           --          N/A         N/A          N/A       N/A                N/A
Diane M. Miller                --           --          N/A         N/A          N/A       N/A                N/A
Matti A. Prima                 --           --          N/A         N/A          N/A       N/A                N/A
Michael L. DeMarco             --           --          N/A         N/A          N/A       N/A                N/A


- -----------------
(1)   Becomes exercisable with respect to 11,109, 22,222 and 14,669 shares on
      January 1, 2008, 2009, 2010 respectively.

(2)   Potential realizable value is based on an assumption that the market price
      of the underlying security appreciates at the annual rate shown
      (compounded annually) from the date of grant until the end of the option
      term. These numbers are calculated based on the requirements promulgated
      by the SEC and do not reflect the Company's estimate of future stock price
      growth.

                                       8


      The following table provides information with respect to options exercised
by each of the Named Executives during the last fiscal year and the value of
unexercised options held by each of the Named Executives at the end of the last
fiscal year.

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND DECEMBER 31, 2004 OPTION VALUES



                                                             NUMBER OF
                                                       SECURITIES UNDERLYING           VALUE OF UNEXERCISED
                                                         UNEXERCISED OPTIONS            IN-THE-MONEY OPTIONS
                         SHARES                              AT FY-END(#)                  AT FY-END($) (1)
                       ACQUIRED ON      VALUE       ----------------------------    ----------------------------
       NAME            EXERCISE(#)   REALIZED($)    EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- ------------------     -----------   -----------    -----------    -------------    -----------    -------------
                                                                                 
Brian T. Beckwith           --          $  --           133,332          164,668    $   433,329    $    463,171
James J. Peoples            --          $  --                --               --             --              --
Diane M. Miller             --          $  --            61,250           13,750    $   199,063    $     44,688
Matti A. Prima              --          $  --           100,000               --    $   325,000              --
Michael L. DeMarco          --          $  --            52,000           15,000    $   159,500    $     44,250


- -----------------
(1)   The values in the table have been calculated assuming a per share price of
      $6.25 which reflects the closing price of the Company's stock at December
      31, 2004.

EQUITY COMPENSATION PLAN INFORMATION

      The following table sets forth aggregate information regarding grants
under all equity compensation plans of the Company as of December 31, 2004:



                                                                                              NUMBER OF SECURITIES
                                                                                             REMAINING AVAILABLE FOR
                                        NUMBER OF SECURITIES TO BE    WEIGHTED-AVERAGE        FUTURE ISSUANCE UNDER
                                         ISSUED UPON EXERCISE OF      EXERCISE PRICE OF     EQUITY COMPENSATION PLANS
                                           OUTSTANDING OPTIONS,     OUTSTANDING OPTIONS,      (EXCLUDING SECURITIES
                                           WARRANTS AND RIGHTS       WARRANTS AND RIGHTS    REFLECTED IN COLUMN (a))
          PLAN CATEGORY                            (a)                       (b)                       (c)
- --------------------------------------   -------------------------  --------------------    -------------------------
                                                                                    
Equity compensation plans approved
 by security holders..................             779,675                $    3.09                   135,498 (1)

Equity compensation plans not
 approved by security holders.........              37,500 (2)            $    3.00                        --
                                                   -------                                            -------

Total.................................             817,175                $    3.09                   135,498


- -----------------
(1)  Assumes that the stockholders approve the proposed amendment to the
     Company's 1998 Stock Plan at the Annual Meeting.

(2)  Mr. Prima received a non-qualified stock option to purchase 37,500 shares
     of the Company's common stock granted outside of the Company's 1998 Stock
     Plan, upon joining the Company in 1999. This option has an exercise price
     of $3.00 per share and a term of 10 years. The option became exercisable in
     annual installments of 6,750-shares each over a five-year period, and is
     currently exercisable in full.

EMPLOYMENT AGREEMENTS

      In July 2004 the Company and PPG amended the employment agreement with
Brian T. Beckwith, the Company's President and Chief Executive Officer,
originally entered into in 2001. The agreement terminates in December 2008 and
will continue thereafter from year to year unless terminated by either party by
180 days' prior notice before the end of each contract year. The agreement
contains non-competition and non-solicitation covenants which continue in effect

                                       9


for a period ending one year after Mr. Beckwith ceases to be employed. If Mr.
Beckwith is terminated by the Company without cause or if Mr. Beckwith resigns
for good reason, Mr. Beckwith is entitled to 18 months of severance. If the
Company provides Mr. Beckwith notice of non-renewal, Mr. Beckwith is entitled
to 12 months of severance. The agreement also provides for the Company's
repurchase right and Mr. Beckwith's put right to the Company with respect to
Company stock owned by Mr. Beckwith following termination of his employment
which he has acquired upon exercise of stock options and held for at least one
year.

      The Company and PPG entered into a new employment agreement with Mr.
Peoples, Chairman of the Board of Directors in June 2003 with a term of five
years. The agreement contains non-competition and non-solicitation covenants
which continue in effect for a period ending one year after Mr. Peoples ceases
to be employed. If Mr. Peoples is terminated without cause or if Mr. Peoples
resigns for good reason, the Company shall pay Mr. Peoples his salary, benefits,
and incentive compensation through July 31, 2008.

      In November 2004, the Company and PPG amended and restated the employment
agreement with Diane M. Miller, originally entered into in 1990. The agreement
has an initial term of three years and will continue thereafter for successive
one-year periods unless terminated by either party at least 180 days prior to
the end of the contract year. The agreement contains non-competition and
non-solicitation covenants which continue in effect for a period ending one year
after Ms. Miller ceases to be employed. If Ms. Miller is terminated without
cause or if Ms. Miller resigns for good reason, Ms. Miller is entitled to 12
months of severance. The Company has a right of first refusal with respect to
any share transfers of Company stock by Ms. Miller to a competitor.

      In May 2002, the Company entered into an employment agreement with Michael
L. DeMarco, the Company's Chief Financial Officer. The agreement provides for an
initial term of three years ending May 2005, and for automatic renewals
thereafter for successive one-year periods unless terminated by either party at
least 90 days prior to the end of the contract year. Pursuant to these
provisions, the term of the agreement has been extended to May 2006. The
agreement contains non-competition and non-solicitation covenants which continue
in effect for a period ending one year after Mr. DeMarco ceases to be employed
by the Company. If Mr. DeMarco is terminated without cause or resigns for good
reason, Mr. DeMarco is entitled to the lesser of 12 months or the remainder of
his contract as severance.

      In July 2004, the Company entered into an eighteen month employment
agreement with Matti A. Prima, the Company's Senior Vice President - Business
Development. After the expiration of the initial term, the agreement will
continue thereafter for successive one-year periods unless terminated by either
party at least 90 days prior to the end of the contract year. The agreement
contains non-competition and non-solicitation covenants which continue in effect
for a period ending one year after Mr. Prima ceases to be employed. If Mr. Prima
is terminated without cause or resigns for good reason, Mr. Prima is entitled to
100% of his salary for the lesser of 12 months or the remainder of his contract
as severance.

                                       10


                      REPORT OF THE COMPENSATION COMMITTEE

      The Compensation Committee of the Board of Directors of the Company
consists of at least two directors who are "independent," as defined by the
rules of the NASD. In addition, each member of the Compensation Committee is a
"non-employee director" within the meaning of Rule 16b-3 under the Exchange Act
and an "outside director" within the meaning of Section 162(m) of the Internal
Revenue Code. The Committee operates under a written charter adopted by the
Board in March 2005, which is posted on the Company's website at
www.peoplespublishing.com under the caption "Investor Relations."

      The Compensation Committee reviews and makes recommendations to the Board
of Directors with respect to the compensation of the Company's Chief Executive
Officer, and reviews and approves salaries, bonuses and other compensation
payable to the Company's other executive officers. The Compensation Committee
consists of Directors John C. Bergstrom, Anton J. Christianson and James P.
Dolan. None of these persons is an employee of the Company.

      The following report shall not be deemed incorporated by reference by any
general statement incorporating by reference this proxy statement into any
filing under the Securities Act of 1933 (the "1933 Act") or the Securities
Exchange Act of 1934 (the "1934 Act"), except to the extent that the Company
specifically incorporates this information by reference, and shall not otherwise
be deemed filed under the 1933 Act or the 1934 Act.

      Compensation Philosophy. The Compensation Committee's executive
compensation policies are designed to reflect the following objectives: payment
for actual performance; attraction and retention of executives who contribute to
the success of the Company; payments commensurate with the best companies in the
educational publishing industry; and alignment of the interests of management
with those of stockholders.

      Base Salary. The Compensation Committee annually reviews each officer's
salary, including those of the Named Executives. In determining the base salary
levels, the Compensation Committee considers levels of responsibility,
experience, equity, external pay practices and industry trends. With respect to
external pay practices, the Compensation Committee considers publicly available
information concerning executive compensation levels paid by other companies in
industry generally. The Company attempts to maintain base salary levels which it
believes allows the Company to attract and retain the quality of executive
talent needed.

      Annual Bonus. The Company maintains an annual incentive bonus plan for
members of management, including the Named Executives. Under this plan, each of
the Named Executives was eligible to receive a bonus based on the Company's
achievement of specified levels of revenues and net income in fiscal 2004.
Target bonus amounts were set as a percentage of the Named Executive's base
salary. Incentive bonuses earned for 2004 are set forth in the Summary
Compensation Table.

      Long-Term Incentives. To align the interests of management with those of
stockholders, the Compensation Committee has instituted a long-term incentive
program which has historically consisted of periodic discretionary grants of
stock options to key employees, including the Named Executives. To foster a
longer-term perspective, stock options typically vest over a four-year period.
In 2004, the Compensation Committee granted a stock option to Mr. Beckwith
(48,000 shares).

      Other Compensation Programs. The Company maintains certain broad-based
employee benefit plans in which its executive officers, including the Named
Executives, have been permitted to participate, including retirement, life and
health insurance plans. The Company's retirement plan consists of a 401(k)
employee saving plan which allows employees to make pre-tax contributions, and

                                       11


in which the Company may, at its discretion, match a portion of the employee
contributions. During 2004, the Company did not make a matching contribution.
Other non-cash compensation benefits are provided to the Named Executives.
None of these benefits are directly or indirectly tied to the Company's
performance.

      Mr. Beckwith's 2004 Compensation. Mr. Beckwith's annual base salary for
2004 was $280,663 and he earned a bonus of $122,544. Mr. Beckwith's compensation
is determined on the same basis as the other executive officers, subject to the
provisions of his employment agreement.

                     SUBMITTED BY THE COMPENSATION COMMITTEE
                             James P. Dolan (Chair)
                                John C. Bergstrom
                              Anton J. Christianson

                             STOCK PERFORMANCE GRAPH

      The following graph provides a comparison of the cumulative total return
on the Company's common stock for the period from August 26, 2004 (the date on
which the Company's common stock was first registered under Section 12 of the
Securities Exchange Act, as amended) to December 31, 2004, with the cumulative
total return for (i) the Nasdaq Stock Market (U.S. Companies) Index (the "Nasdaq
Index") and (ii) a peer group selected by the Company that consists of companies
that provide various educational services. The peer group is comprised of Plato
Learning, Inc. (TUTR), Princeton Review, Inc. (REVU), Renaissance Learning, Inc.
(RLRN), Scholastic Corporation (SCHL) and Scientific Learning Corp. (SCIL) (the
"Peer Index"). Total return values were calculated based on cumulative total
return assuming the investment, on August 16, 2004, of $100 in each of the
Company's common stock, the Nasdaq Index and the Peer Index and are based on
share prices plus any dividends paid in cash, with the dividends reinvested on
the date they were paid. The calculations exclude trading commissions and taxes.

                      COMPARISON OF CUMULATIVE TOTAL RETURN

                                  [LINE GRAPH]


                                                   08/26/2004       12/31/2004
                                                   ----------       ----------
                                                              
Peoples Educational Holdings, Inc.                  $100.00           $208.33

Nasdaq Stock Market (U.S. Companies)                $100.00           $118.11

Peer Index                                          $100.00           $103.72


                                       12


      The Company's common stock has been quoted for trading on the OTC Bulletin
Board under the symbol "PEDH.OB" since September 10, 2004. Before that date,
there was no established public trading market for the common stock. The Company
has applied to have its common stock quoted on the Nasdaq SmallCap Market.

      The performance graph above shall not be deemed incorporated by reference
by any general statement incorporating by reference this proxy statement into
any filing under the 1933 Act or the 1934 Act, except to the extent that the
Company specifically incorporates this information by reference, and shall not
otherwise be deemed filed under the 1933 Act or the 1934 Act.

                      BENEFICIAL OWNERSHIP OF COMMON STOCK

      The following table sets forth information provided to the Company as to
the beneficial ownership of the Company's common stock as of March 9, 2005 by
(i) each of the directors and the Named Executives, (ii) directors and officers
as a group, and (iii) each other person known to the Company to hold 5% or more
of such stock.

      The percentage of ownership is based on 3,809,198 shares of our common
stock outstanding on March 9, 2005. The table includes all securities
beneficially owned by a person, as determined under Section 13(d) of the
Securities Exchange Act of 1934. Beneficial ownership generally includes
securities over which the person has or shares voting or investment power.
Shares of our common stock subject to outstanding options held by a person that
are exercisable within 60 days of March 9, 2005 are deemed to be beneficially
owned by that person and to be outstanding for the purpose of computing such
person's percentage ownership, although they are not deemed outstanding for the
purpose of computing the percentage ownership of any other person.

      Except as indicated in the footnotes to this table, the persons named in
the table have sole voting and investment control with respect to all shares of
our common stock shown as beneficially owned by them.

                                       13




                                                                                                   PERCENT OF
                                                                          COMMON STOCK         OUTSTANDING SHARES
              NAME AND ADDRESS OF BENEFICIAL OWNER                     BENEFICIALLY OWNED        OF COMMON STOCK
- -----------------------------------------------------------------      ------------------      ------------------
                                                                                         
Directors and Executive Officers
Brian T. Beckwith(1).............................................              166,665                4.2%
John C. Bergstrom(1).............................................               72,816                1.9%
Richard J. Casabonne(1)..........................................               18,500                  *
Anton J. Christianson(1)(2)......................................            1,825,863               47.8%
James P. Dolan(1)................................................               45,000                1.2%
Diane M. Miller(1)(3)............................................              312,266                8.1%
James J. Peoples(3)..............................................              571,581               15.0%
Michael L. DeMarco(1)............................................               52,000                1.3%
Matti A. Prima(1)................................................              102,857                2.6%
All directors and executive officers
as a group (9 persons)(1)(3).....................................            3,167,548               73.1%

All Other 5% Stockholders
School Power Limited Partnership(2)..............................            1,813,363               47.6%
Delaware State Pension Fund(4)...................................              603,151               15.8%
Dolphin Direct Equity Partners, L.P.(5)..........................              361,887                9.5%

- -----------------
* Less than 1%

(1)   Includes shares of common stock subject to outstanding stock options
      exercisable within 60 days from March 9, 2005 as follows: Mr. Beckwith,
      166,665 shares; Ms. Miller, 61,250; Mr. DeMarco, 52,000 shares; Mr. Prima,
      100,000 shares; Mr. Bergstrom, 66,875 shares; Mr. Casabonne, 18,500
      shares, Mr. Christianson, 12,500 shares; Mr. Dolan, 45,000 shares; and all
      executive officers and directors as a group, 522,790 shares.

(2)   Includes ownership of 1,813,363 shares owned of record by School Power
      Limited Partnership. The general partners of School Power Limited
      Partnership are Gordon Stofer and Adam Smith Companies, LLC. Mr.
      Christianson is the manager of and controls Adam Smith Companies, LLC. Mr.
      Christianson and Mr. Stofer share voting and investment powers with
      respect to the securities owned by School Power Limited Partnership. Adam
      Smith Companies, LLC, Mr. Christianson and Mr. Stofer disclaim beneficial
      ownership of the securities owned by School Power Limited Partnership
      except to the extent of their pecuniary interest in such securities. The
      address of Mr. Christianson and School Power Limited Partnership is 301
      Carlson Parkway, Suite #103, Minnetonka, MN 55305.

(3)   The address of Mr. Peoples and Ms. Miller is 299 Market Street, Saddle
      Brook, New Jersey 07663-5316.

(4)   The address of the Delaware State Pension Fund is 860 Silver Lake
      Boulevard, McArdle Building, Suite #1, Dover, Delaware 19904.

(5)   The general partner of Dolphin Direct Equity Partners, L.P. is Dolphin
      Advisors, LLC, and the managing member of Dolphin Advisors, LLC is Dolphin
      Management, Inc. Peter E. Salas is the President and sole owner of Dolphin
      Management, Inc. and exercises voting and investment powers with respect
      to the securities owned by Dolphin Direct Equity Partners, L.P. Dolphin
      Advisors, LLC, Dolphin Management, Inc. and Mr. Salas disclaim beneficial
      ownership of the securities owned by Dolphin Direct Equity Partners, L.P.
      except to the extent of their pecuniary interest in such securities. The
      address of Dolphin Direct Equity Partners, L.P. is 129 East 17th Street,
      New York, NY 10003.

                                       14


            SECTION 16 (a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Since August 26, 2004, the Company's directors, its executive officers and
any persons holding more than 10% of outstanding common stock have been required
to file reports with the Securities and Exchange Commission concerning their
initial ownership of common stock and any subsequent changes in that ownership.
The Company believes that each person satisfied the filing requirements for the
last fiscal year on a timely basis. In making the above disclosure, the Company
has relied on the written representations of its directors, executive officers
and beneficial owners of more than 10% of common stock and copies of the reports
that they have filed with the Securities and Exchange Commission.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      In July 1998, before PPG became a wholly-owned subsidiary of the Company,
Mr. Peoples and Ms. Miller each exercised a stock option to purchase 50,000
shares of PPG stock at $1.25 per share. These options had been granted to Mr.
Peoples and Ms. Miller in 1993. PPG loaned Mr. Peoples and Ms. Miller each
$62,500 to exercise such options. These non-recourse promissory notes accrued
interest at 6% per annum and were repaid in full in 2003.

      In December 2002, the Company borrowed $1 million under a subordinated
convertible note payable to School Power Limited Partnership, of which Adam
Smith Companies, LLC is a general partner. Mr. Christianson is the manager of
Adam Smith Companies, LLC. The terms of this note provided for quarterly
interest payments at a rate of 10 percent, a scheduled maturity date of December
30, 2004, and conversion of the note into common stock if the Company secured a
certain level of debt financing. This note, plus accrued interest, was converted
into 289,785 shares of common stock in February 2003 at a conversion price of
$3.50 per share.

      In November 2003, the Company sold 277,778 shares of common stock to
School Power Limited Partnership at a price of $3.60 per share.

      Mr. Casabonne, a director of the Company, is a principal in both Casabonne
Associates and Marketing Works. The Company paid Casabonne Associates
approximately $37,000 and $27,000 in 2004 and 2003 respectively. In addition,
the Company paid Marketing Works $53,000 and $56,000 in 2004 and 2003
respectively. No such payments were made in 2002.

                                       15


                                   PROPOSAL 2
            APPROVAL OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

      McGladrey & Pullen, LLP, independent registered public accountants,
audited the Company's consolidated financial statements for fiscal 2004.
McGladrey & Pullen, LLP has been appointed by the Audit Committee as the
Company's auditors for the current fiscal year and stockholder approval of the
appointment is requested. In the event the appointment of McGladrey & Pullen,
LLP is not approved by the stockholders, the Board of Directors will make
another appointment to be effective at the earliest feasible time.

      A representative of McGladrey & Pullen, LLP is expected to be present at
the annual meeting, will have an opportunity to make a statement if he or she
desires to do so and will be available to respond to appropriate questions.

VOTE REQUIRED

      Stockholder approval of the appointment of McGladrey & Pullen, LLP as
independent registered public accountants requires the affirmative vote of the
holders of a majority of the shares of common stock represented at the Annual
Meeting in person or by proxy and entitled to vote.

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPOINTMENT OF
McGLADREY & PULLEN, LLP.

FEES PAID TO AUDITORS

      The following table presents the aggregate fees billed to the Company for
professional services rendered by McGladrey & Pullen, LLP for the audit of the
Company's fiscal year 2004 and 2003 annual financial statements and by McGladrey
& Pullen, LLP and RSM McGladrey, Inc. for other professional services rendered
by them in fiscal year 2004 and 2003.



                                               DECEMBER 31,
                                         -------------------------
     DESCRIPTION                          2004              2003
- ----------------------                   -------           -------
                                                     
Audit fees (1)                           $64,500           $48,300
Audit-related fees (2)                     4,900             3,200
Tax fees (3)                              14,500             8,800
All other fees                                --                --


- --------------
(1)   Audit fees consist of fees for professional services rendered in
      connection with the audit of the Company's year end consolidated financial
      statements, quarterly reviews of consolidated financial statement included
      in the Company's quarterly reports, services rendered relative to
      regulatory filings, and attendance at Audit Committee meetings.

(2)   Audit-related fees are fees principally for technical research related to
      accounting treatment for various matters.

(3)   Tax fees consist of compliance fees for the preparation of income tax
      returns, tax research and various state tax matters.

      The Company's Audit Committee's practice is to pre-approve annually all
audit and tax services and fees, and on a case-by-case basis all other permitted
services to be provided by its independent certified public accountants. All the
fees for fiscal 2004 and 2003 were approved by the Audit Committee.

                                       16


      The Audit Committee of the Board of Directors has considered whether the
provision of the services described above was and is compatible with maintaining
the independence of McGladrey & Pullen, LLP.

                             AUDIT COMMITTEE REPORT

      The Audit Committee of the Board of Directors of the Company consists of
three directors: John C. Bergstrom, Anton J. Christianson and James P. Dolan.
All members of the Audit Committee, other than Mr. Christianson, are
"independent," as independence for audit committee members is defined in the
NASD rules for companies listed on the Nasdaq Stock Market. The Committee
operates under a written charter adopted by the Board of Directors in March
2005. The Audit Committee Charter is posted on the Company's website at
www.peoplespublishing.com under the caption "Investor Relations" and is included
as an appendix to this proxy statement.

      Management is responsible for the Company's internal control and the
financial reporting process. The independent accountants are responsible for
performing an independent audit of the Company's consolidated financial
statements in accordance with generally accepted auditing standards and to issue
a report thereon. The Audit Committee's responsibility is to monitor and oversee
these processes.

      In this context, the Committee met and held discussions with management
and the independent accountants. Management represented to the Committee that
the Company's consolidated financial statements were prepared in accordance with
generally accepted accounting principles, and the Committee reviewed and
discussed the consolidated financial statements with management and the
independent accountants. The Committee also discussed with management and the
independent accountants the quality and adequacy of the Company's internal
controls. The Committee reviewed with the independent accountants their audit
plan, audit scope, and identification of audit risks. The Committee discussed
with the independent accountants matters required to be discussed by Statement
on Auditing Standards No. 61 (Communication with Audit Committees). The
Company's independent accountants also provided to the Committee the written
disclosures required by Independence Standard No. 1 (Independence Discussions
with Audit Committees), and the Committee discussed with the independent
accountants that firm's independence.

      Based upon the Committee's discussion with management and the independent
accountants and the Committee's review of the representations of management and
the report of the independent accountants, the Committee recommended that the
Board include the audited consolidated financial statements in the Company's
Annual Report on Form 10-KSB for the year ended December 31, 2004 filed with the
SEC.

                        SUBMITTED BY THE AUDIT COMMITTEE
                            John C. Bergstrom (Chair)
                              Anton J. Christianson
                                 James P. Dolan

                                       17


                                   PROPOSAL 3
                   AMENDMENT OF THE COMPANY'S 1998 STOCK PLAN

PROPOSED AMENDMENT TO THE STOCK PLAN

      In July 2004, the Board of Directors approved an amendment to the Peoples
Educational Holdings, Inc. 1998 Stock Plan (the "Stock Plan"), subject to
stockholder approval. The amendment increases the number of shares reserved for
issuance under the Stock Plan from 800,000 shares to 1,000,000 shares of common
stock. The Company is seeking stockholder approval of this amendment at the
Annual Meeting.

SUMMARY OF THE STOCK PLAN

      The purpose of the Stock Plan is to enable the Company and its
subsidiaries to retain and attract executives, directors, consultants and key
employees who contribute to the Company's success by their ability, ingenuity
and industry, and to enable such individuals to participate in the long-term
success and growth of the Company by giving them a proprietary interest in the
Company. The Stock Plan was adopted by the Board of Directors on August 31,
1998, and approved by the stockholders on December 22, 1998, at which time
400,000 shares of common stock were reserved for issuance under the Stock Plan.
The stockholders have approved amendments increasing the number of shares
reserved for issuance under the Stock Plan to 650,000 shares on May 25, 2001 and
to 800,000 shares on April 30, 2002.

      If the stockholders approve the amendment to the Stock Plan, there will be
1,000,000 shares of common stock reserved for issuance under the Stock Plan. Of
the 1,000,000 shares reserved, a total of 805,175 shares are subject to
outstanding options as of April 15, 2005, and 109,998 remain available for new
stock options and awards under the Stock Plan. The Board of Directors has
determined that it is in the best interests of the Company to increase the
number of shares reserved under the Stock Plan to 1,000,000 to facilitate future
stock option grants and awards and its retention and recruitment efforts of
management and executive officers.

      Eligibility and Administration. Officers and other key employees of the
Company and its subsidiaries who are responsible for or contribute to the
management, growth and/or profitability of the business of the Company and its
subsidiaries are eligible to be granted awards under the Stock Plan. Selected
consultants under contract to the Company and non-employee directors are also
eligible to be granted awards under the Stock Plan. The Stock Plan is
administered by the Board, or in its discretion, by a committee of not less than
two directors, each of whom must be "non-employee directors" and "outside
directors," as defined in the Stock Plan (the "Committee"), appointed by the
Board. The Board of Directors has established a Stock Grant Subcommittee of the
Compensation Committee, currently composed of Messrs. Christianson and Dolan,
for the purpose of granting awards under the Stock Plan. The term "Board" as
used in this section refers to the Company's Board of Directors or the
Committee.

      The Board has the power to make awards, determine the number of shares
covered by each award and other terms and conditions of such awards, interpret
the Stock Plan, and adopt rules, regulations and procedures with respect to the
administration of the Stock Plan. The Board may delegate its authority to
officers of the Company for the purpose of selecting key employees who are not
officers of the Company to be participants in the Stock Plan.

AWARDS UNDER THE STOCK PLAN

      The Stock Plan permits the granting of awards to executives, directors,
consultants and key employees in the form of incentive stock options,
non-qualified stock options and grants of restricted stock. Incentive stock
options may be granted only to employees. Non-qualified stock options and

                                       18


restricted stock awards may be granted to non-employee directors and
consultants as well as to employees. In the event that stock options or
restricted stock awards are granted to members of the Committee, such options
or awards must be granted by the Board of Directors.

      Stock Options. Under the Stock Plan, the Board may grant stock options
that either qualify as "incentive stock options" under the Internal Revenue Code
(the "Code") or are "non-qualified stock options." Stock options may be granted
in such form and upon such terms as the Board may approve from time to time.
Stock options granted under the Stock Plan may be exercised during their
respective terms as determined by the Board. The purchase price may be paid by
tendering cash or, in the Board's discretion, by tendering common stock of the
Company. No stock option shall be transferable by the optionee or exercised by
anyone else during the optionee's lifetime. Eligible persons will not pay any
consideration to the Company in order to receive options, but will pay the
exercise price upon exercise of an option.

      Stock options may be exercised during varying periods of time after a
participant's termination of employment, depending upon the reason for the
termination. Following a participant's death or termination of employment by
reason of disability, the participant's stock options may be exercised by the
legal representative of the estate or the optionee's legatee, or by the
optionee, as applicable, for a period of nine months or until the expiration of
the stated term of the option, whichever is less. If the participant's
employment is terminated by reason of retirement or for any other reason, the
participant's stock options may be exercised for a period of three months or
until the expiration of the stated term of the option, whichever is less. In the
event of termination of employment by reason of disability or retirement, if an
incentive stock option is exercised after the expiration of the exercise periods
that apply for purposes of Section 422 of the Code, the option will thereafter
be treated as a non-qualified stock option.

      No incentive stock options may be granted under the Stock Plan after
August 31, 2008. The term of an incentive stock option may not exceed 10 years
(or 5 years if issued to a participant who owns or is deemed to own more than
10% of the combined voting power of all classes of stock of the Company, any
subsidiary or affiliate). The aggregate fair market value of the common stock
with respect to which an incentive stock option is exercisable for the first
time by an optionee during any calendar year may not exceed $100,000. The
exercise price under an incentive stock option may not be less than the fair
market value of the common stock on the date the option is granted (or, in the
event the participant owns more than 10% of the combined voting power of all
classes of stock of the Company, the option price shall be not less than 110% of
the fair market value of the stock on the date the option is granted). The
exercise price for non-qualified stock options granted under the Stock Plan may
be less than 100% of the fair market value of the common stock on the date of
grant.

      Restricted Stock. The Board may grant restricted stock awards that result
in shares of common stock being issued to a participant subject to restrictions
against disposition during a restricted period established by the Board. The
Board may condition the grant of restricted stock upon the attainment of
specified performance goals or service requirements. The provisions of
restricted stock awards need not be the same with respect to each recipient.
Restricted stock awards may be granted to the Company's employees, non-employee
directors and consultants.

      The restricted stock granted under the Stock Plan will be held in custody
by the Company until the restrictions thereon have lapsed. During the period of
the restrictions, a participant has the right to vote the shares of restricted
stock and to receive cash dividends. Unless and until any restrictions on the
shares shall have lapsed, participants shall have no right to sell, transfer,
pledge or assign the restricted stock awarded under the Stock Plan.
Notwithstanding the foregoing, all restrictions with respect to restricted stock
lapse ten (10) business days prior to the occurrence of a dissolution, merger or
other significant corporate change in the Company, as provided in the Stock
Plan. Except as otherwise provided in the award agreement, upon termination of
employment of a participant voluntarily by the participant or for Cause (as


                                       19


defined therein), all such shares with respect to which restrictions have not
lapsed will be forfeited by the participant, subject to the right of the
Committee to waive such restrictions in the event of a participant's death,
total disability, retirement or under special circumstances approved by the
Committee. If employment is terminated for any other reason, all remaining
restrictions on the shares shall immediately lapse and complete beneficial
ownership of the shares shall vest in the participant or, if applicable, his
or her estate.

      Amendment. The Board may amend, alter, or discontinue the Stock Plan in
any respect; provided, however, that no such amendment, alteration or
discontinuation may impair the terms and conditions of any option or award
without the consent of the participant.

      General Provisions. The Board may, at the time of any grant, provide that
the shares received under the Stock Plan shall be subject to repurchase by the
Company in the event of termination of employment of the participant. The
repurchase price will be the fair market value of the stock or, in the case of a
termination for cause, the amount of consideration paid for the stock. The Board
may also, at the time of grant, provide the Company with similar repurchase
rights, upon terms and conditions specified by the Board, with respect to any
participant who, at any time within two years after termination of employment
with the Company, directly or indirectly competes with, or is employed by a
competitor of, the Company.

FEDERAL INCOME TAX CONSEQUENCES

      Incentive Stock Options. Some of the options to be granted to employees
pursuant to the Stock Plan may be intended to qualify as incentive stock options
under Section 422 of the Code. Under present law, the optionee recognizes no
taxable income and the Company does not receive a deduction when the incentive
stock option is granted. In addition, an optionee generally will not recognize
taxable income upon the exercise of an incentive stock option if he or she
exercises it as an employee or within three months after termination of
employment (or within one year after termination if the termination results from
a permanent and total disability). However, the amount by which the fair market
value of the shares at the time of exercise exceeds the aggregate exercise price
paid will be alternative minimum taxable income for purposes of applying the
alternative minimum tax.

      If the optionee does not dispose of the shares acquired upon such exercise
for a period of two years from the granting of the incentive stock option and
one year after exercise of the option, the optionee will receive capital gains
treatment on any gain recognized when he or she sells the shares. The Company is
not entitled to any compensation expense deduction under these circumstances. If
the applicable holding periods are not satisfied, then any gain recognized in
connection with the disposition of such stock will generally be taxable as
ordinary compensation income in the year in which the disposition occurred, in
the amount by which the lesser of (i) the fair market value of such stock on the
date of exercise, or (ii) the amount recognized on the disposition of the
shares, exceeds the option exercise price. The balance of any gain or loss
recognized on such a premature disposition will be characterized as a capital
gain or loss. The Company is entitled to a corresponding tax deduction in an
amount equal to the ordinary compensation income recognized by the optionee as a
result of the early disposition.

      Nonqualified Stock Options. Nonqualified stock options granted under the
Stock Plan are not intended to and do not qualify for the tax treatment
described above for incentive stock options. Under present law, an optionee
generally will not recognize any taxable income at the time a nonqualified stock
option is granted to the optionee pursuant to the Stock Plan. Upon exercise of
the option, the optionee will recognize ordinary compensation income in an
amount equal to the excess of the fair market value of the shares on the date of
exercise over the aggregate exercise price. The amount recognized as ordinary
income by the optionee will increase the optionee's basis in the shares acquired

                                       20


pursuant to the exercise of the nonqualified stock option. The Company is
entitled to a corresponding tax deduction in an amount equal to the ordinary
compensation income recognized by the optionee upon exercise of the
nonqualified stock option. Upon the subsequent sale of shares by the optionee,
any resulting gain or loss will generally be characterized as long-term or
short-term capital gain or loss, depending upon the optionee's holding period
for such shares.

      Restricted Stock. The grant of restricted stock should not result in
immediate income for the participant or a deduction for the Company for federal
income tax purposes, assuming the shares are nontransferable and subject to
restrictions which would result in a "substantial risk of forfeiture" as
intended by the Company. A participant who receives an award of restricted stock
will recognize ordinary compensation income when the restrictions on such shares
lapse, in an amount equal to the excess of the fair market value of such shares
at the time the restrictions lapse over the amount paid for the shares, if any.
The Company is normally entitled to a corresponding tax deduction in an amount
equal to the ordinary compensation income recognized by a participant with
respect to shares awarded pursuant to the Stock Plan.

      If the participant makes an election with respect to such shares under
Section 83(b) of the Code, not later than 30 days after the date shares are
transferred to the participant pursuant to such award, the participant will
recognize ordinary income at the time of transfer in an amount equal to the
excess of the fair market value of the shares covered by the award (determined
without regard to any restriction other than a restriction which by its terms
will never lapse) at the time of such transfer over the price, if any, paid for
such shares.

NEW PLAN BENEFITS

      As described above, the Board in its discretion will select the
participants who receive awards under the Stock Plan and will determine the size
and types of those awards, if the proposed amendment to the Stock Plan is
approved by stockholders. It is, therefore, not possible to predict the awards
that will be made to particular individuals or groups in the future under the
Stock Plan, as amended. Stock options granted to the Named Executive in fiscal
2004 under the Stock Plan are set forth above under "Executive Compensation and
Other Information - Stock Options." Stock options granted to non-employee
directors under the Stock Plan are set forth above under "Election of Directors
- - Director Compensation." In addition during fiscal 2004, 25,000 incentive stock
options were granted to all employees other than current Named Executives under
the Stock Plan.

VOTE REQUIRED

      Stockholder approval of the amendment increasing the number of shares
available for issuance under the 1998 Stock Plan requires the affirmative vote
of the holders of a majority of the shares of common stock represented at the
Annual Meeting in person or by proxy and entitled to vote.

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF THE AMENDMENT
OF THE 1998 STOCK PLAN.

                                       21


                              SHAREHOLDER PROPOSALS

      The proxy rules of the Securities and Exchange Commission ("SEC") permit
stockholders, after timely notice to a company, to present proposals for
stockholder action in a company's proxy statement where such proposals are
consistent with applicable law, pertain to matters appropriate for stockholder
action and are not properly omitted by corporate action in accordance with the
proxy rules. Stockholder proposals that are intended to be presented at the
Company's 2006 Annual Meeting must be received by the Company no later than
January 2, 2006 to be included in the proxy statement and form of proxy for that
meeting. The Company's proxy for the 2006 Annual Meeting may confer on the proxy
holder discretionary authority to vote on any stockholder proposals that are
intended to be presented at the Company's 2006 Annual Meeting that are received
after March 18, 2006.

                          METHOD OF PROXY SOLICITATION

      The entire cost of preparing, assembling, printing, and mailing the Notice
of Annual Meeting of Stockholders, this Proxy Statement, the proxy card, and the
cost of soliciting proxies relating to the meeting will be borne by the Company.
In addition to use of the mails, proxies may be solicited by officers,
directors, and other regular employees of the Company by telephone, telegraph,
or personal solicitation, and no additional compensation will be paid to such
individuals. The Company will, if requested, reimburse banks, brokerage houses,
and other custodians, nominees, and certain fiduciaries for their reasonable
expenses incurred in mailing proxy materials to their principals.

                                  OTHER MATTERS

      The Board of Directors knows of no business other than that described
herein that will be presented for consideration at the Annual Meeting. If,
however, other business shall properly come before the Annual Meeting, the
persons in the enclosed form of proxy intend to vote the shares represented by
said proxies on such matters in accordance with their judgment in the best
interest of the Company.

      A COPY OF THE COMPANY'S 2004 ANNUAL REPORT TO STOCKHOLDERS IS BEING MAILED
TO YOU WITH THIS PROXY STATEMENT. THE ANNUAL REPORT INCLUDES, AMONG OTHER
THINGS, THE CONSOLIDATED BALANCE SHEET OF THE COMPANY AS OF DECEMBER 31, 2003
AND 2004 AND THE RELATED CONSOLIDATED STATEMENTS OF OPERATIONS, STOCKHOLDERS'
EQUITY AND CASH FLOWS FOR THE TWO YEARS ENDED DECEMBER 31, 2004. IF YOU DESIRE
AN ADDITIONAL COPY OF THE ANNUAL REPORT OR A COPY OF OUR ANNUAL REPORT ON FORM
10-KSB FILED WITH THE SEC, YOU MAY OBTAIN ONE (EXCLUDING EXHIBITS) WITHOUT
CHARGE BY ADDRESSING A REQUEST TO THE CHIEF FINANCIAL OFFICER, PEOPLES
EDUCATIONAL HOLDINGS, INC., 299 MARKET STREET, SADDLE BROOK, NJ 07663. YOU MAY
ALSO ACCESS A COPY OF OUR FORM 10-KSB ON THE SEC'S WEBSITE AT www.sec.gov.

                                            By Order of the Board of Directors,

                                            John C. Bergstrom
                                            Secretary

Saddle Brook, New Jersey
May 2, 2005

                                       22


                                                                      APPENDIX A

                       PEOPLES EDUCATIONAL HOLDINGS, INC.
                             AUDIT COMMITTEE CHARTER

A.    PURPOSE

      The Audit Committee shall assist the Board of Directors in fulfilling the
oversight responsibilities of the Board of Directors relating to corporate
accounting and financial reporting practices, and the quality and integrity of
the financial statements of Peoples Educational Holdings, Inc. (the
"Corporation"). The Committee's purpose is to oversee the internal and external
accounting and financial reporting processes and systems of internal accounting
and financial controls of the Corporation and the audits of the financial
statements of the Corporation and the independence, qualifications and
performance of the Corporation's external auditors.

      While the Committee has the duties and responsibilities set forth in this
Charter, the role of the Committee is oversight. The Committee is not
responsible for planning or conducting the Corporation's financial statements
audit and related attestation of the Corporation's internal controls or
determining whether the Corporation's financial statements are complete and
accurate or in accordance with applicable accounting rules and securities laws.
Such activities are the responsibility of management and the Corporation's
independent auditors. The Committee does not itself prepare financial statements
or perform audits or auditing services, and its members are not auditors,
certifiers of the Corporation's financial statements or guarantors of the
Corporation's independent auditors' reports. It is not the duty or
responsibility of the Committee to insure that the Corporation complies with all
laws and regulations. Each member of the Committee shall be entitled to rely on
(a) the integrity of those persons and organizations within and outside of the
Corporation from which it receives information, (b) the accuracy of the
financial and other information provided to the Committee by such persons or
organizations absent actual knowledge to the contrary (which shall be promptly
reported to the Board), and (c) representations made by management as to any
audit and non-audit services provided by the independent auditors to the
Corporation.

B.    ORGANIZATION

1.    MEMBERSHIP. The Committee will at all times consist of at least three
      directors appointed by the Board of Directors of the Corporation, each
      member to serve until his or her successor is duly appointed, or until his
      or her earlier death, resignation or removal by the Board of Directors.

2.    QUALIFICATIONS.

      (a)   DEFINITIONS.

            (i)   "Audit Committee Financial Expert" means an audit committee
                  financial expert as defined in rules of the Securities and
                  Exchange Commission (the "SEC"), as now in effect or as
                  amended from time to time.

            (ii)  "Financial Expert" means a director who has past employment
                  experience in finance or accounting, requisite professional
                  certification in accounting, or any other comparable
                  experience or background which results in the individual's
                  financial sophistication, including being or having been a
                  chief executive officer, chief financial officer or other
                  senior officer with financial oversight responsibilities.

                                      A-1


            (iii) "Financially Literate" means being able to read and understand
                  fundamental financial statements, including a company's
                  balance sheet, income statement, and cash flow statement.

            (iv)  "Independent Director" means a director who is independent
                  under the rules of the National Association of Securities
                  Dealers ("NASD") as in effect from time to time.

            (v)   "Listing Standards" means the rules of the NASD's Nasdaq Stock
                  Market applicable to the Corporation.

      (b)   KNOWLEDGE AND EXPERIENCE REQUIREMENTS. All members of the Committee
            must be Financially Literate. At least one member of the Committee
            must be a Financial Expert. If possible, at least one member of the
            Committee (who may also be the Financial Expert) should be an Audit
            Committee Financial Expert to allow the Corporation to disclose that
            it has an Audit Committee Financial Expert.

      (c)   INDEPENDENCE. Except as provided in the third sentence of this
            paragraph, each member of the Committee must be an Independent
            Director; must satisfy the requirements of Rule 10A-3(b)(1)
            promulgated under the Securities Exchange Act of 1934 (the "Act");
            must be free of any relationship which, in the opinion of the Board
            of Directors, would interfere with the exercise of independent
            judgment of the member in carrying out the responsibilities of a
            director of the Corporation; and must not have participated in the
            preparation of the financial statements of the Corporation or any
            current subsidiary at any time during the past three years. Each
            member of the Committee shall promptly notify the Board of Directors
            of any circumstance which might compromise their independence. The
            Board of Directors may, if necessary, appoint one member to the
            Committee who does not qualify as an Independent Director but only
            if such person (A) meets the criteria of Section 10A(m)(3) of the
            Act and the rules promulgated thereunder and (B) is not an officer
            or employee of the Corporation or any family member of such officer
            or employee. Appointment of a director to the Committee who is not
            an Independent Director shall be made only in strict compliance with
            the qualification and disclosure rules governing such appointment.

      (d)   COMPLIANCE DETERMINATIONS. Compliance with the qualification
            requirements of this Charter shall be affirmatively determined by
            the Board of Directors of the Corporation in its sole business
            judgment and in accordance with applicable laws, rules and
            regulations in effect from time to time.

3.    MEETINGS.

      (a)   FREQUENCY. The Committee shall meet in person or telephonically
            during each fiscal year of the Corporation as frequently as the
            Committee deems appropriate. The Committee shall meet with the
            independent auditors and management in separate meetings, as often
            as it deems necessary and appropriate.

      (b)   AGENDA AND NOTICE. The Chair of the Committee shall establish the
            meeting dates and the meeting agenda and send proper notice of each
            Committee meeting to each member prior to each meeting. The Chair or
            a majority of the members of the Committee may call a special
            meeting of the Committee upon 48 hours' prior notice.

                                      A-2


      (c)   HOLDING AND RECORDING MEETINGS. Committee meetings may be held in
            person, telephonically or by written action in accordance with
            Delaware law. Written minutes shall be prepared by the Committee for
            all meetings.

      (d)   CHAIR. The Board of Directors shall designate a Chair of the
            Committee. The Chair must be an Independent Director. The Committee
            may delegate any of its responsibilities to the Chair to the extent
            permitted by applicable law.

      (e)   QUORUM. A majority of the members of the Committee shall constitute
            a quorum.

C.    RESPONSIBILITIES

1.    INDEPENDENT AUDITORS

      (a)   SELECTION AND DISENGAGEMENT OF INDEPENDENT AUDITORS. The Committee
            has the sole authority and direct responsibility for the
            appointment, compensation, retention and oversight of the
            Corporation's independent auditors (including the resolution of
            disagreements between management and the independent auditor
            regarding financial reporting) and the independent auditors shall
            report directly to the Committee. If the Committee so determines in
            its sole discretion, or if required by the Corporation's Articles of
            Incorporation or Bylaws, the selection of independent auditors shall
            be submitted for ratification by the Corporation's shareholders.

      (b)   PERFORMANCE AND INDEPENDENCE OF INDEPENDENT AUDITORS. The Committee
            is expected to evaluate the qualifications and performance and
            confirm the independence of the independent auditors on an ongoing
            basis, but not less frequently than annually. The Committee shall
            confirm receipt from the independent auditors of a formal written
            statement delineating all relationships between the Corporation and
            the independent auditors, consistent with Independence Standards
            Board Standard 1. The Committee shall actively engage in a dialogue
            with the auditors with respect to any disclosed relationships or
            services that may impact the objectivity and independence of the
            auditors and shall take, or recommend that the full Board of
            Directors take, appropriate action to oversee the independence of
            the auditors.

      (c)   APPROVAL OF INDEPENDENT AUDITOR SERVICES. The Committee must review
            and, in its sole discretion, pre-approve the independent auditors'
            annual engagement letter and all audit, audit-related, tax and other
            permissible services proposed to be provided by the independent
            auditor in accordance with the applicable Listing Standards and SEC
            rules. Pre-approval of permissible non-audit services may be
            pursuant to policies and procedures established by the Committee for
            the pre-approval for such services, provided that any such
            pre-approved non-audit services are reported to the full Committee
            at its next scheduled meeting. Prior to the establishment of such
            policies and procedures, approval of all services to be provided by
            the independent auditor shall be made by the Committee.

      (d)   REVIEW OF INDEPENDENT AUDITOR REPORT. The Committee shall review,
            prior to the filing of the Corporation's audit report with the SEC:
            (i) reports, if any, required to be prepared or provided by the
            independent auditors on all critical accounting policies and
            practices to be used; (ii) all alternative treatments within
            applicable accounting rules for policies and practices related to
            material items that have been discussed with management, including
            the ramifications of such alternative disclosures and treatments and


                                      A-3


            the treatment preferred by the independent auditors; and (iii) any
            other material written communications between the independent
            auditors and management, such as any management letter or schedule
            of unadjusted audit differences.

2.    FINANCIAL REPORTING PROCESS

      (a)   OPEN COMMUNICATIONS. The Committee is expected to provide and
            facilitate an open avenue of communications between the independent
            auditors, the Board of Directors, senior management and the
            Corporation's finance department. The Committee shall also provide
            and facilitate sufficient opportunity for the independent auditors
            to meet with members of the Committee without members of management
            present.

      (b)   ANNUAL AUDIT REVIEW. The Committee is expected to review with
            management and the independent auditors the Corporation's financial
            statements (including footnotes) for each fiscal year, together with
            the independent auditor's audit and audit report thereon, prior to
            their being filed with the SEC. In performing such review, the
            Committee shall review the scope of the audit, the audit procedures
            utilized, any difficulties or disputes encountered during the audit,
            any changes in accounting practices or principles, and any other
            matters related to the conduct of the audit required to be
            communicated to the Committee by the independent auditors pursuant
            to applicable auditing standards, brought to the Committee's
            attention by management or the independent auditors, or which are
            raised by members of the Committee. The Committee is also expected
            to review and discuss the Corporation's disclosures under
            "Management's Discussion and Analysis of Financial Condition and
            Results of Operations" included in the annual reports filed with the
            SEC prior to such filings. In connection with the annual reviews,
            the Committee shall inquire about and review with management and the
            independent auditors any significant risks or exposures faced by the
            Corporation and discuss with management the steps taken to minimize
            such risk or exposure. Such risks and exposures include, but are not
            limited to, threatened and pending litigation, claims against the
            Corporation, tax matters, regulatory compliance and correspondence
            from regulatory authorities, environmental exposure, and rules and
            regulations governing internal controls and financial reporting.

      (c)   QUARTERLY REVIEWS. The Committee is expected to review with
            management and the independent auditors the Corporation's financial
            statements for each quarter prior to their filing with the SEC,
            together with the independent auditors review thereon and any
            required communications to the Committee pursuant to professional
            standards and procedures for conducting such reviews, as established
            by generally accepted auditing standards. The Committee is also
            expected to review the Corporation's disclosures under "Management
            Discussion and Analysis of Financial Condition and Results of
            Operations" included in the quarterly reports filed with the SEC
            prior to such filings. In connection with the quarterly reviews, the
            Committee shall inquire about and review with management and the
            independent auditors any significant risks or exposures faced by the
            Corporation and discuss with management the steps taken to minimize
            such risk or exposure.

      (d)   EARNINGS ANNOUNCEMENT REVIEWS. The Committee is expected to meet
            with management and the independent auditors to review the annual
            and quarterly financial results of the Corporation prior to the
            issuance of any related press releases or other announcements of
            earnings.

                                      A-4


      (e)   REVIEW OF INTERNAL CONTROLS. The Committee is expected to consider
            and review with management and the independent auditors the adequacy
            of the Corporation's internal controls, including information
            systems control and security and recordkeeping controls. The
            Committee shall also review in this regard any findings and
            recommendations of the independent auditors, including their
            management letters.

      (f)   REVIEW AUDIT SCOPE. The Committee is expected to consider and review
            with management and the independent auditors the scope of the audit
            for the current fiscal year and the plan of the independent auditors
            in conducting the audit.

      (g)   LEGAL COMPLIANCE; INVESTIGATIONS. In connection with the annual
            review, the Committee is expected to inquire about and review with
            management any legal and regulatory matters that may have a material
            impact on the Corporation's financial statements or financial
            reporting.

3.    DISCLOSURES

      (a)   AUDIT COMMITTEE REPORT. The Committee shall prepare an Audit
            Committee Report for inclusion in the Corporation's Proxy Statement
            for each annual meeting of shareholders pursuant to the rules
            governing such Reports.

      (b)   RECOMMENDATION. The Committee shall recommend to the Board whether
            the audited financial statements should be included in the
            Corporation's Annual Report on Form 10-K or Form 10-KSB.

      (c)   AUDIT COMMITTEE DISCLOSURES. The Committee shall review all other
            disclosures made regarding the Committee or the audit engagement in
            the Corporation's SEC filings.

4.    CONFLICTS OF INTEREST AND COMPLAINTS

      (a)   CONFLICTS OF INTEREST. The Committee shall establish procedures for
            the approval of all related-party transactions involving executive
            officers and directors such that all such transactions are approved
            by the Committee or another independent body of the Board.

      (b)   SUBMISSION OF COMPLAINTS. The Committee shall establish procedures
            for (i) the receipt, retention, and treatment of complaints received
            by the Corporation regarding accounting, internal accounting
            controls, or auditing matters, and (ii) the confidential, anonymous
            submission by the Corporation's employees of concerns regarding
            questionable accounting or auditing matters.

5.    LEGAL COUNSEL AND ADVISERS TO THE AUDIT COMMITTEE. The Committee may
      consult with the Corporation's legal counsel at such times as the
      Committee deems appropriate. The Committee shall have the authority to
      engage independent counsel and other advisers, as it determines necessary
      to carry out its duties.

6.    FUNDING OF THE AUDIT COMMITTEE. The Corporation shall provide appropriate
      funding, as determined by the Committee, for payment of compensation to
      the independent auditor or any other registered public accounting firm
      engaged for the purpose of preparing or issuing an audit report or
      performing other audit, review or attest services for the Corporation; to
      any other advisers engaged by the Committee; and of ordinary
      administrative expenses of the Committee that are necessary or appropriate
      in carrying out its duties.

                                      A-5


7.    OTHER RESPONSIBILITIES

      (a)   REPORTS TO THE BOARD OF DIRECTORS. The Committee is expected to
            report regularly to the Board of Directors of the Corporation
            regarding the meetings of the Committee with such recommendations to
            the Board of Directors as the Committee deems appropriate.

      (b)   ANNUAL REVIEW OF THIS CHARTER. The Committee shall review and
            reassess the adequacy of this Charter annually and recommend any
            proposed changes to the Board for its approval.

      (c)   OTHER RESPONSIBILITIES. The Committee is expected to perform such
            other duties as may be required by law or requested by the Board of
            Directors or deemed appropriate by the Committee. Any member of the
            Committee or management of the Corporation is authorized to certify
            to the NASD the Corporation's compliance with rules governing audit
            committees in such form as the NASD may prescribe. The Committee
            shall have the authority to initiate and conduct investigations with
            respect to matters within the scope of the Committee's
            responsibilities.

      This Audit Committee Charter was adopted by the Board of Directors of the
Corporation on March 1, 2005.

                                       A-6


                                                                        APPENDIX

                       PEOPLES EDUCATIONAL HOLDINGS, INC.
                                 1998 STOCK PLAN



                                TABLE OF CONTENTS



SECTION   CONTENTS                                                   PAGE
- -------   --------                                                   ----
                                                               
   1.     General Purpose of Plan; Definitions....................     1

   2.     Administration..........................................     3

   3.     Stock Subject to Plan...................................     4

   4.     Eligibility.............................................     4

   5.     Stock Options...........................................     5

   6.     Restricted Stock........................................     8

   7.     Transfer, Leave of Absence, etc. .......................     9

   8.     Amendments and Termination..............................    10

   9.     Unfunded Status of Plan.................................    10

   10.    General Provisions......................................    10

   11.    Effective Date of Plan..................................    12





                       PEOPLES EDUCATIONAL HOLDINGS, INC.
                                 1998 STOCK PLAN

SECTION 1. General Purpose of Plan; Definitions.

      The name of this plan is the Peoples Educational Holdings, Inc. 1998 Stock
Plan (the "Plan"). The purpose of the Plan is to enable Peoples Educational
Holdings, Inc. (the "Company") and its Subsidiaries to retain and attract
executives, other key employees, consultants and directors who contribute to the
Company's success by their ability, ingenuity and industry, and to enable such
individuals to participate in the long-term success and growth of the Company by
giving them a proprietary interest in the Company.

      For purposes of the Plan, the following terms shall be defined as set
forth below:

      a.    "Board" means the Board of Directors of the Company.

      b.    "Cause" means a felony conviction of a participant or the failure of
            a participant to contest prosecution for a felony, or a
            participant's willful misconduct or dishonesty, any of which is
            directly and materially harmful to the business or reputation of the
            Company.

      c.    "Code" means the Internal Revenue Code of 1986, as amended.

      d.    "Committee" means the Committee referred to in Section 2 of the
            Plan. If at any time no Committee shall be in office, then the
            functions of the Committee specified in the Plan shall be exercised
            by the Board.

      e.    "Company" means Peoples Educational Holdings, Inc., a corporation
            organized under the laws of the State of Delaware (or any successor
            corporation).

      f.    "Disability" means permanent and total disability as determined by
            the Committee.

      g.    "Early Retirement" means retirement, with consent of the Committee
            at the time of retirement, from active employment with the Company
            and any Subsidiary or Parent Corporation of the Company.

      h.    "Fair Market Value" means the value of the Stock on a given date as
            determined by the Committee in accordance with Section 422 of the
            Code and any applicable Treasury Department regulations with respect
            to "incentive stock options."

      i.    "Incentive Stock Option" means any Stock Option intended to be and
            designated as an "Incentive Stock Option" within the meaning of
            Section 422 of the Code.

                                       1


      j.    "Non-Employee Director" means a "Non-Employee Director" within the
            meaning of Rule 16b-3(b)(3) of the Securities Exchange Act, as
            amended, or any successor rule.

      k.    "Non-Qualified Stock Option" means any Stock Option that is not an
            Incentive Stock Option, and is intended to be and is designated as a
            "Non-Qualified Stock Option."

      l.    "Normal Retirement" means retirement from active employment with the
            Company and any Subsidiary or Parent Corporation of the Company on
            or after age 65.

      m.    "Outside Director" means a director who (a) is not a current
            employee of the Company or any member of an affiliated group which
            includes the Company; (b) is not a former employee of the Company
            who receives compensation for prior services (other than benefits
            under a tax-qualified retirement plan) during the taxable year; (c)
            has not been an officer of the Company; (d) does not receive
            remuneration from the Company, either directly or indirectly, in any
            capacity other than as a director, except as otherwise permitted
            under Code Section 162(m) and regulations thereunder. For this
            purpose, remuneration includes any payment in exchange for goods or
            services. This definition shall be further governed by the
            provisions of Code Section 162(m) and regulations promulgated
            thereunder.

      n.    "Parent Corporation" means any corporation (other than the Company)
            in an unbroken chain of corporations ending with the Company if each
            of the corporations (other than the Company) owns stock possessing
            50% or more of the total combined voting power of all classes of
            stock in one of the other corporations in the chain.

      o.    "Restricted Stock" means an award of shares of Stock that are
            subject to restrictions under Section 6 below.

      p.    "Retirement" means Normal Retirement or Early Retirement.

      q.    "Stock" means the Common Stock, $.01 par value per share, of the
            Company.

      r.    "Stock Option" means any option to purchase shares of Stock granted
            pursuant to Section 5 below.

      s.    "Subsidiary" means any corporation (other than the Company) in an
            unbroken chain of corporations beginning with the Company if each of
            the corporations (other than the last corporation in the unbroken
            chain) owns stock possessing 50% or more of the total combined
            voting power of all classes of stock in one of the other
            corporations in the chain.

                                       2


SECTION 2. Administration.

      The Plan shall be administered by the Board of Directors or by a Committee
appointed by the Board consisting of at least two directors, all of whom shall
be Outside Directors and Non-Employee Directors and who shall serve at the
pleasure of the Board. The Committee may be a subcommittee of the Compensation
Committee of the Board.

      The Committee shall have the power and authority to grant to eligible
employees, consultants and directors pursuant to the terms of the Plan: (i)
Stock Options and (ii) Restricted Stock.

      In particular, the Committee shall have the authority:

            (i) to select the officers, other key employees, consultants and
      directors of the Company and its Subsidiaries to whom Stock Options and/or
      Restricted Stock awards may from time to time be granted hereunder;

            (ii) to determine whether and to what extent Incentive Stock
      Options, Non-Qualified Stock Options, or Restricted Stock awards, or a
      combination of the foregoing, are to be granted hereunder;

            (iii) to determine the number of shares to be covered by each such
      award granted hereunder;

            (iv) to determine the terms and conditions, not inconsistent with
      the terms of the Plan, of any award granted hereunder (including, but not
      limited to, any restriction on any Stock Option or other award and/or the
      shares of Stock relating thereto); and

            (v) to determine whether, to what extent and under what
      circumstances Stock and other amounts payable with respect to an award
      under this Plan shall be deferred either automatically or at the election
      of the participant.

      The Committee shall have the authority to adopt, alter and repeal such
administrative rules, guidelines and practices governing the Plan as it shall,
from time to time, deem advisable; to interpret the terms and provisions of the
Plan and any award issued under the Plan (and any agreements relating thereto);
and to otherwise supervise the administration of the Plan. The Committee may
delegate its authority to officers of the Company for the purpose of selecting
employees who are not officers of the Company for purposes of (i) above.

      All decisions made by the Committee pursuant to the provisions of the Plan
shall be final and binding on all persons, including the Company and Plan
participants.

                                       3


SECTION 3. Stock Subject to Plan.

      The total number of shares of Stock reserved and available for
distribution under the Plan shall be 1,000,000(1). Such shares may consist, in
whole or in part, of authorized and unissued shares.

      If any shares that have been optioned cease to be subject to Stock
Options, or if any shares subject to any Restricted Stock award granted
hereunder are forfeited or such award otherwise terminates without a payment
being made to the participant, such shares shall again be available for
distribution in connection with future awards under the Plan.

      In the event of any merger, reorganization, consolidation,
recapitalization, stock dividend, other change in corporate structure affecting
the Stock, or spin-off or other distribution of assets to shareholders, such
substitution or adjustment shall be made in the aggregate number of shares
reserved for issuance under the Plan, in the number and option price of shares
subject to outstanding Stock Options granted under the Plan, and in the number
of shares subject to Restricted Stock awards granted under the Plan as may be
determined to be appropriate by the Committee, in its sole discretion, provided
that the number of shares subject to any award shall always be a whole number.

SECTION 4. Eligibility.

      Officers, other key employees, consultants and members of the Board of the
Company and Subsidiaries who are responsible for or contribute to the
management, growth and/or profitability of the business of the Company and its
Subsidiaries are eligible to be granted Stock Options or Restricted Stock awards
under the Plan. The optionees and participants under the Plan shall be selected
from time to time by the Committee, in its sole discretion, from among those
eligible, and the Committee shall determine, in its sole discretion, the number
of shares covered by each award.

      Notwithstanding the foregoing, no person shall receive grants of Stock
Options and Restricted Stock awards under this Plan which exceed 125,000(2)
shares during any fiscal year of the Company.

- -------------
      (1) On December 22, 1998, the shareholders approved an increase in the
reserved shares to 8,000,000. As a result of the 20-to-1 reverse stock split,
the number of reserved shares adjusted to 400,000. Proposals to increase this
number were approved by the shareholders as follows: increase to 650,000 shares,
approved on May 25, 2001; increase to 800,000 shares, approved on April 30,
2002; and increase to 1,000,000 shares, approved on June 1, 2005.

      (2) Adjusted for the reverse stock split. A proposal to increase this
number to 125,000 was approved at the shareholders' meeting on May 25, 2001.

                                        4


SECTION 5. Stock Options.

      Any Stock Option granted under the Plan shall be in such form as the
Committee may from time to time approve.

      The Stock Options granted under the Plan may be of two types: (i)
Incentive Stock Options and (ii) Non-Qualified Stock Options. No Incentive Stock
Options shall be granted under the Plan after August 31, 2008.

      The Committee shall have the authority to grant any optionee Incentive
Stock Options, Non-Qualified Stock Options, or both types of options. To the
extent that any option does not qualify as an Incentive Stock Option, it shall
constitute a separate Non-Qualified Stock Option.

      Anything in the Plan to the contrary notwithstanding, no term of this Plan
relating to Incentive Stock Options shall be interpreted, amended or altered,
nor shall any discretion or authority granted under the Plan be so exercised, so
as to disqualify either the Plan or any Incentive Stock Option under Section 422
of the Code. The preceding sentence shall not preclude any modification or
amendment to an outstanding Incentive Stock Option, whether or not such
modification or amendment results in disqualification of such Stock Option as an
Incentive Stock Option, provided the optionee consents in writing to the
modification or amendment.

      Options granted under the Plan shall be subject to the following terms and
conditions and shall contain such additional terms and conditions, not
inconsistent with the terms of the Plan, as the Committee shall deem desirable.

      (a) Option Price. The option price per share of Stock purchasable under a
Stock Option shall be determined by the Committee at the time of grant. In no
event shall the option price per share of Stock purchasable under an Incentive
Stock Option be less than 100% of the Fair Market Value of the Stock on the date
of the grant of the Stock Option. If an employee owns or is deemed to own (by
reason of the attribution rules applicable under Section 424(d) of the Code)
more than 10% of the combined voting power of all classes of stock of the
Company or any Parent Corporation or Subsidiary and an Incentive Stock Option is
granted to such employee, the option price shall be no less than 110% of the
Fair Market Value of the Stock on the date the option is granted.

      (b) Option Term. The term of each Stock Option shall be fixed by the
Committee, but no Incentive Stock Option shall be exercisable more than ten
years after the date the option is granted. If an employee owns or is deemed to
own (by reason of the attribution rules of Section 424(d) of the Code) more than
10% of the combined voting power of all classes of stock of the Company or any
Parent Corporation or Subsidiary and an Incentive Stock Option is granted to
such employee, the term of such option shall be no more than five years from the
date of grant.

      (c) Exercisability. Stock Options shall be exercisable at such time or
times as determined by the Committee at or after grant. If the Committee
provides, in its discretion, that any option is exercisable only in
installments, the Committee may waive such installment

                                       5


exercise provisions at any time, provided, however, that unless the Stock Option
has been approved by the Board, the Committee or the shareholders of the
Company, a Stock Option to a director, officer or a 10% shareholder of the
Company or its Subsidiaries shall not be exercisable for a period of six (6)
months after the date of the grant. Notwithstanding the foregoing, unless the
Stock Option Agreement provides otherwise, any Stock Option granted under this
Plan shall be exercisable in full, without regard to any installment exercise or
vesting provisions, for a period specified by the Board, but not to exceed sixty
(60) days nor be less than seven (7) days, prior to the occurrence of any of the
following events: (i) dissolution or liquidation of the Company other than in
conjunction with a bankruptcy of the Company or any similar occurrence, (ii) any
merger, consolidation, acquisition, separation, reorganization, or similar
occurrence, where the Company will not be the surviving entity or (iii) the
transfer of substantially all of the assets of the Company or 75% or more of the
outstanding Stock of the Company; provided, however, the merger of Peoples
Acquisition Corporation, a wholly-owned subsidiary of the Company, with The
Peoples Publishing Group, Inc. and issuance of the Company's capital stock
pursuant thereto shall not trigger the foregoing accelerated rights to exercise.

      (d) Method of Exercise. Stock Options may be exercised in whole or in part
at any time during the option period by giving written notice of exercise to the
Company specifying the number of shares to be purchased. Such notice shall be
accompanied by payment in full of the purchase price, either by certified or
bank check, or by any other form of legal consideration deemed sufficient by the
Committee and consistent with the Plan's purpose and applicable law, including
promissory notes or a properly executed exercise notice together with
irrevocable instructions to a broker acceptable to the Company to promptly
deliver to the Company the amount of sale or loan proceeds to pay the exercise
price. As determined by the Committee, in its sole discretion, payment in full
or in part may also be made in the form of unrestricted Stock already owned by
the optionee or Restricted Stock subject to an award hereunder (based on the
Fair Market Value of the Stock on the date the option is exercised, as
determined by the Committee); provided, however, that in the event payment is
made in the form of shares of Restricted Stock, the optionee will receive a
portion of the option shares in the form of, and in an amount equal to, the
Restricted Stock award tendered as payment by the optionee. If the terms of an
option so permit, or the Committee, in its sole discretion, so permits, an
optionee may elect to pay all or part of the option exercise price by having the
Company withhold from the shares of Stock that would otherwise be issued upon
exercise that number of shares of Stock having a Fair Market Value equal to the
aggregate option exercise price for the shares with respect to which such
election is made. No shares of Stock shall be issued until full payment therefor
has been made. An optionee generally shall have the rights to dividends and
other rights of a shareholder with respect to shares subject to the option when
the optionee has given written notice of exercise, has paid in full for such
shares, and, if requested, has given the representation described in paragraph
(a) of Section 10.

      (e) Non-transferability of Options. No Stock Option shall be transferable
by the optionee otherwise than by will or by the laws of descent and
distribution or pursuant to a qualified domestic relations order as defined by
the Code or Title 1 of the Employee Retirement Income Security Act, or the rules
thereunder, and all Stock Options shall be exercisable, during the optionee's
lifetime, only by the optionee.

                                       6


      (f) Termination by Death. If an optionee's employment by the Company and
any Subsidiary or Parent Corporation terminates by reason of death, the Stock
Option may thereafter be immediately exercised, to the extent then exercisable
(or on such accelerated basis as the Committee shall determine at or after
grant), by the legal representative of the estate or by the legatee of the
optionee under the will of the optionee, for a period of nine months (or such
shorter period as the Committee shall specify at grant) from the date of such
death or until the expiration of the stated term of the option, whichever period
is shorter.

      (g) Termination by Reason of Disability. If an optionee's employment by
the Company and any Subsidiary or Parent Corporation terminates by reason of
Disability, any Stock Option held by such optionee may thereafter be exercised,
to the extent it was exercisable at the time of termination due to Disability
(or on such accelerated basis as the Committee shall determine at or after
grant), but may not be exercised after nine months (or such shorter period as
the Committee shall specify at grant) from the date of such termination of
employment or the expiration of the stated term of the option, whichever period
is shorter. In the event of termination of employment by reason of Disability,
if an Incentive Stock Option is exercised after the expiration of the exercise
periods that apply for purposes of Section 422 of the Code, the option will
thereafter be treated as a Non-Qualified Stock Option.

      (h) Termination by Reason of Retirement. Unless otherwise determined by
the Committee, if an optionee's employment by the Company and any Subsidiary or
Parent Corporation terminates by reason of Retirement, any Stock Option held by
such optionee may thereafter be exercised to the extent it was exercisable at
the time of such Retirement, but may not be exercised after three months (or
such shorter period as Committee shall specify at grant) from the date of such
termination of employment or the expiration of the stated term of the option,
whichever period is shorter. In the event of termination of employment by reason
of Retirement, if an Incentive Stock Option is exercised after the expiration of
the exercise periods that apply for purposes of Section 422 of the Code, the
option will thereafter be treated as a Non-Qualified Stock Option.

      (i) Other Termination. Unless otherwise determined by the Committee, if an
optionee's employment by the Company and any Subsidiary or Parent Corporation
terminates for any reason other than death, Disability or Retirement, the Stock
Option may be exercised to the extent it was exercisable at such termination for
the lesser of three months or the balance of the option's term.

      (j) Annual Limit on Incentive Stock Options. The aggregate Fair Market
Value (determined as of the time the Option is granted) of the Common Stock with
respect to which an Incentive Stock Option under this Plan or any other plan of
the Company and any Subsidiary or Parent Corporation is exercisable for the
first time by an optionee during any calendar year shall not exceed $100,000.

                                       7


SECTION 6. Restricted Stock.

      (a) Administration. Shares of Restricted Stock may be issued either alone
or in addition to other awards granted under the Plan. The Committee shall
determine the officers and key employees of the Company and Subsidiaries to
whom, and the time or times at which, grants of Restricted Stock will be made,
the number of shares to be awarded, the time or times within which such awards
may be subject to forfeiture, and all other conditions of the awards. The
Committee may also condition the grant of Restricted Stock upon the attainment
of specified performance goals. The provisions of Restricted Stock awards need
not be the same with respect to each recipient.

      In the event that Restricted Stock awards are granted to members of the
Committee, such awards shall be granted by the Board.

      (b) Awards and Certificates. The prospective recipient of an award of
shares of Restricted Stock shall not have any rights with respect to such award,
unless and until such recipient has executed an agreement evidencing the award
and has delivered a fully executed copy thereof to the Company, and has
otherwise complied with the then applicable terms and conditions.

            (i) Each participant shall be issued a stock certificate in respect
      of shares of Restricted Stock awarded under the Plan. Such certificate
      shall be registered in the name of the participant, and shall bear an
      appropriate legend referring to the terms, conditions, and restrictions
      applicable to such award, substantially in the following form:

                  "The transferability of this certificate and the shares of
                  stock represented hereby are subject to the terms and
                  conditions (including forfeiture) of the Peoples Educational
                  Holdings, Inc. (the "Company") 1998 Stock Plan and an
                  Agreement entered into between the registered owner and the
                  Company. Copies of such Plan and Agreement are on file in the
                  executive offices of the Company."

            (ii) The Committee shall require that the stock certificates
      evidencing such shares be held in custody by the Company until the
      restrictions thereon shall have lapsed, and that, as a condition of any
      Restricted Stock award, the participant shall have delivered a stock
      power, endorsed in blank, relating to the Stock covered by such award.

      (c) Restrictions and Conditions. The shares of Restricted Stock awarded
pursuant to the Plan shall be subject to the following restrictions and
conditions:

            (i) Subject to the provisions of this Plan and the award agreement,
      during a period set by the Committee commencing with the date of such
      award (the "Restriction Period"), the participant shall not be permitted
      to sell, transfer, pledge or assign shares of Restricted Stock awarded
      under the Plan. Within these limits, the Committee may provide for the
      lapse of such restrictions in installments where deemed appropriate.

                                       8


            (ii) Except as provided in paragraph (c)(i) of this Section 6, the
      participant shall have, with respect to the shares of Restricted Stock,
      all of the rights of a shareholder of the Company, including the right to
      vote the shares and the right to receive any cash dividends. The
      Committee, in its sole discretion, may permit or require the payment of
      cash dividends to be deferred and, if the Committee so determines,
      reinvested in additional shares of Restricted Stock (to the extent shares
      are available under Section 3 and subject to paragraph (f) of Section 10).
      Certificates for shares of Unrestricted Stock shall be delivered to the
      grantee promptly after, and only after, the period of forfeiture shall
      have expired without forfeiture in respect of such shares of Restricted
      Stock.

            (iii) Subject to the provisions of the award agreement and paragraph
      (c)(iv) of this Section 6, upon termination of employment for any reason
      during the Restriction Period, all shares still subject to restriction
      shall thereupon be forfeited by the participant.

            (iv) In the event of special hardship circumstances of a participant
      whose employment is terminated (other than for Cause), including death,
      Disability or Retirement, or in the event of an unforeseeable emergency of
      a participant still in service, the Committee may, in its sole discretion,
      when it finds that a waiver would be in the best interest of the Company,
      waive in whole or in part any or all remaining restrictions with respect
      to such participant's shares of Restricted Stock.

            (v) All restrictions with respect to any participant's shares of
      Restricted Stock shall lapse or be deemed to have lapsed or been
      terminated on the tenth (10th) business day prior to the occurrence of any
      of the following events: (i) dissolution or liquidation of the Company,
      other than in conjunction with a bankruptcy of the Company or any similar
      occurrence, (ii) any merger, consolidation, acquisition, separation,
      reorganization or similar occurrence, where the Company will not be the
      surviving entity or (iii) the transfer of substantially all of the assets
      of the Company or 75% or more of the outstanding Stock of the Company.

SECTION 7. Transfer, Leave of Absence, etc.

      For purposes of the Plan, the following events shall not be deemed a
termination of employment:

      (a) a transfer of an employee from the Company to a Parent Corporation or
Subsidiary, or from a Parent Corporation or Subsidiary to the Company, or from
one Subsidiary to another;

      (b) a leave of absence, approved in writing by the Committee, for military
service or sickness, or for any other purpose approved by the Company if the
period of such leave does not exceed ninety (90) days (or such longer period as
the Committee may approve, in its sole discretion); and

                                       9


      (c) a leave of absence in excess of ninety (90) days, approved in writing
by the Committee, but only if the employee's right to reemployment is guaranteed
either by a statute or by contract, and provided that, in the case of any leave
of absence, the employee returns to work within 30 days after the end of such
leave.

SECTION 8. Amendments and Termination.

      The Board may amend, alter, or discontinue the Plan, but no amendment,
alteration, or discontinuation shall be made (i) which would impair the rights
of an optionee or participant under a Stock Option or Restricted Stock award
theretofore granted, without the optionee's or participant's consent, or (ii)
which without the approval of the stockholders of the Company would cause the
Plan to no longer comply with Rule 16b-3 under the Securities Exchange Act of
1934, Section 422 of the Code or any other regulatory requirements

      The Committee may amend the terms of any award or option theretofore
granted, prospectively or retroactively, but, subject to Section 3 above, no
such amendment shall impair the rights of any holder without his consent. The
Committee may also substitute new Stock Options for previously granted options,
including previously granted options having higher option prices.

SECTION 9. Unfunded Status of Plan.

      The Plan is intended to constitute an "unfunded" plan for incentive and
deferred compensation. With respect to any payments not yet made to a
participant or optionee by the Company, nothing contained herein shall give any
such participant or optionee any rights that are greater than those of a general
creditor of the Company. In its sole discretion, the Committee may authorize the
creation of trusts or other arrangements to meet the obligations created under
the Plan to deliver Stock or payments in lieu of or with respect to awards
hereunder; provided, however, that the existence of such trusts or other
arrangements is consistent with the unfunded status of the Plan.

SECTION 10. General Provisions.

      (a) The Committee may require each person purchasing shares pursuant to a
Stock Option under the Plan to represent to and agree with the Company in
writing that the optionee is acquiring the shares without a view to distribution
thereof. The certificates for such shares may include any legend which the
Committee deems appropriate to reflect any restrictions on transfer.

      All certificates for shares of Stock delivered under the Plan pursuant to
any Restricted Stock awards shall be subject to such stock-transfer orders and
other restrictions as the Committee may deem advisable under the rules,
regulations, and other requirements of the Securities and Exchange Commission,
any stock exchange upon which the Stock is then listed, and any applicable
Federal or state securities laws, and the Committee may cause a legend or
legends to be put on any such certificates to make appropriate reference to such
restrictions.

                                      10


      (b) Subject to paragraph (d) below, recipients of Restricted Stock awards
under the Plan (not including Stock Options) are not required to make any
payment or provide consideration other than the rendering of services.

      (c) Nothing contained in this Plan shall prevent the Board of Directors
from adopting other or additional compensation arrangements, subject to
stockholder approval if such approval is required; and such arrangements may be
either generally applicable or applicable only in specific cases. The adoption
of the Plan shall not confer upon any employee of the Company or any subsidiary
any right to continued employment with the Company or a Subsidiary, as the case
may be, nor shall it interfere in any way with the right of the Company or a
Subsidiary to terminate the employment of any of its employees at any time.

      (d) Each participant shall, no later than the date as of which any part of
the value of an award first becomes includable as compensation in the gross
income of the participant for Federal income tax purposes, pay to the Company,
or make arrangements satisfactory to the Committee regarding payment of, any
Federal, state, or local taxes of any kind required by law to be withheld with
respect to the award. The obligations of the Company under the Plan shall be
conditional on such payment or arrangements and the Company and Subsidiaries
shall, to the extent permitted by law, have the right to deduct any such taxes
from any payment of any kind otherwise due to the participant. With respect to
any award under the Plan, if the terms of such award so permit, a participant
may elect by written notice to the Company to satisfy part or all of the
withholding tax requirements associated with the award by (i) authorizing the
Company to retain from the number of shares of Stock that would otherwise be
deliverable to the participant, or (ii) delivering to the Company from shares of
Stock already owned by the participant, that number of shares having an
aggregate Fair Market Value equal to part or all of the tax payable by the
participant under this Section 10(d). Any such election shall be in accordance
with, and subject to, applicable tax and securities laws, regulations and
rulings.

      (e) At the time of grant, the Committee may provide in connection with any
grant or award made under this Plan that the shares of Stock received as a
result of such grant shall be subject to a repurchase right in favor of the
Company, pursuant to which the participant shall be required to offer to the
Company upon termination of employment for any reason any shares that the
participant acquired under the Plan, with the price being the then Fair Market
Value of the Stock or, in the case of a termination for Cause, an amount equal
to the cash consideration paid for the Stock, subject to such other terms and
conditions as the Committee may specify at the time of grant. The Committee may,
at the time of the grant of an award under the Plan, provide the Company with
the right to repurchase, or require the forfeiture of, shares of Stock acquired
pursuant to the Plan by any participant who, at any time within two years after
termination of employment with the Company, directly or indirectly competes
with, or is employed by a competitor of, the Company.

      (f) The reinvestment of dividends in additional Restricted Stock at the
time of any dividend payment shall only be permissible if the Committee (or the
Company's chief executive or chief financial officer) certifies in writing that
under Section 3 sufficient shares are available for such reinvestment (taking
into account then outstanding Stock Options and other Plan awards).

                                      11


SECTION 11. Effective Date of Plan.

      The Plan was approved by the Board and became effective on August 31,
1998.

                                       12


                                                                        APPENDIX

                                     PROXY

                       PEOPLES EDUCATIONAL HOLDINGS, INC.
               PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
          FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON JUNE 1, 2005

The undersigned hereby appoints John C. Bergstrom and Anton J. Christianson, or
either of them acting alone, as proxies with full power of substitution, to vote
all shares of Common Stock of Peoples Educational Holdings, Inc. of record in
the name of the undersigned at the close of business on April 15, 2005 at the
Annual Meeting of Stockholders to be held on June 1, 2005 at 8:00 a.m. Central
Daylight Time, or any adjournment or adjournments, hereby revoking all former
proxies.

1. ELECTION OF DIRECTORS:

   [ ] FOR all nominees listed below         [ ] WITHHOLD AUTHORITY
        (except as marked to the                  to vote for all nominees
        contrary below)                           listed below

       Brian T. Beckwith  Richard J. Casabonne  James P. Dolan  James J. Peoples
       John C. Bergstrom  Anton J. Christianson Diane M. Miller

      (INSTRUCTIONS: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
      MARK THE FOR BOX AND STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST
      ABOVE.)

2. PROPOSAL TO RATIFY THE APPOINTMENT OF MCGLADREY & PULLEN LLP AS INDEPENDENT
   REGISTERED PUBLIC ACCOUNTANTS:

   [ ] FOR                    [ ] AGAINST                   [ ]  ABSTAIN

3. PROPOSAL TO APPROVE AN AMENDMENT TO THE COMPANY'S 1998 STOCK PLAN
   INCREASING THE NUMBER OF SHARES AVAILABLE FOR ISSUANCE UNDER THE PLAN:

   [ ] FOR                    [ ] AGAINST                   [ ]  ABSTAIN

THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED ON PROPOSALS (1), (2) AND (3)
IN ACCORDANCE WITH THE SPECIFICATIONS MADE ABOVE, AND "FOR" SUCH PROPOSALS IF
THERE IS NO SPECIFICATION. IN THEIR DISCRETION, THE PROXIES ARE AUTHORIZED TO
VOTE UPON ANY OTHER MATTERS COMING BEFORE THE ANNUAL MEETING.

                                        Dated: ________________________, 2005

                                        _____________________________________
                                        Signature

                                        _____________________________________
                                        Signature if held jointly

                                        Please sign exactly as name(s) are shown
                                        at left. When signing as executor,
                                        administrator, trustee, or guardian,
                                        give full title as such; when shares
                                        have been issued in names of two or more
                                        persons, all should sign.