EXHIBIT 99.1 FOR IMMEDIATE RELEASE FROM: Health Fitness Corporation 3600 American Blvd West, Suite 560 Minneapolis, Minnesota 55431 CONTACT: Wes Winnekins, Chief Financial Officer 952.897.5275 or wes.winnekins@hfit.com HEALTH FITNESS ANNOUNCES INCREASE IN FINANCIAL PERFORMANCE FOR FIRST QUARTER 2005 MINNEAPOLIS, May 9, 2005 --- Health Fitness Corporation (OTC Bulletin Board: HFIT) today reported financial results for its first quarter ended March 31, 2005. Highlights for the first quarter of 2005 compared to the first quarter of 2004 were: - Total revenue increased 6.3% to $13.5 million from $12.7 million; - Operating income increased 58.0% to $1.1 million from $0.7 million; - Net earnings applicable to common shareholders increased 86.5% to $0.63 million from $0.34 million; and - Diluted earnings per share increased 100% to $0.04 per share from $0.02 per share. "We are beginning our fiscal year with good momentum," said Jerry Noyce, President and Chief Executive Officer. "For the remainder of the year, our primary strategy is squarely focused on growing our customer base and improving revenue from existing sites in our two business areas: Fitness Management Services and Health Management Services. To accomplish this, we intend to begin investing additional resources to improve our sales and marketing capabilities. Since many companies are being challenged with the rising cost of employee healthcare, we believe this investment will help us reach a larger corporate market, as well as reach more employees of the companies we serve. We look forward to reinforcing our position as a leading provider of fitness and health management services to large employers." FIRST QUARTER PERFORMANCE ------------------------- Revenue was $13,465,101 for the first quarter, up $798,727, or 6.3%, compared to $12,666,374 for the first quarter last year. Gross profit was $3,441,802 for the quarter, an increase of $354,865, or 11.5%, compared to $3,086,937 for the first quarter last year. Earnings before income taxes were $1,083,857, up $522,650, or 93.1%, compared to $561,207 for the first quarter of last year. Net earnings applicable to common shareholders were $627,934, an increase of $291,227, or 86.5%, compared to $336,707 for the same quarter last year. Noyce also noted that the Company has made noticeable progress in a number of other areas during the first quarter: - Revenue from staffing services provided at managed sites was $12,604,167, up $396,068, or 3.2%, compared to $12,208,099 for the first quarter last year. This increase is due primarily to new management contracts. - Revenue from the Company's Health Improvement Program Services increased 88.3% to $840,445, from $446,312 for the first quarter of 2004. This increase is due primarily to increased service penetration at managed sites. - Gross profit as a percent of revenue increased to 25.6%, compared to 24.4% for the first quarter of 2004. This increase is due primarily to an increase of more profitable business, including new management contracts and Health Improvement Program Services, as well as a lower cost of medical benefits for full-time staff. - Interest expense on long-term obligations decreased $122,329 to $11,923, compared to $134,252 for the first quarter of 2004, due primarily to the repayment of the Company's $2 million Senior Subordinated Note in December 2004. ABOUT THE COMPANY ----------------- Health Fitness Corporation is a leading provider of results-oriented health improvement management services to corporations, hospitals, universities and communities. Serving clients since 1975, the Company provides fitness and health improvement services at more than 400 sites across the U.S. and Canada. For more information about Health Fitness Corporation, go to www.hfit.com FORWARD-LOOKING STATEMENTS -------------------------- Certain statements in this release, including, without limitation, those relating to management's belief that the investment in additional sales and marketing resources will help the Company reach a larger number of companies and their employees, are forward-looking statements. Any statements that are not based upon historical facts, including the outcome of events that have not yet occurred and our expectations for future performance, are forward-looking statements. The words "believe," "estimate," "expect," "intend," "may," "could," "will," "plan," "anticipate," and similar words and expressions are intended to identify forward-looking statements. Such statements are based upon the current beliefs and expectations of our management. Actual results may vary materially from those contained in forward-looking statements based on a number of factors including, without limitation, our inability to meet the growing demands of major corporations and other factors disclosed from time to time in our filings with the U.S. Securities and Exchange Commission. You should take such factors into account when making investment decisions and are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We undertake no obligation to update any forward-looking statements. Financial tables follow ... - MORE - HEALTH FITNESS CORPORATION CONSOLIDATED STATEMENTS OF EARNINGS <Table> <Caption> (Unaudited) Three Months Ended March 31, -------------------------------------------- 2005 2004 ------------------ -------------------- REVENUE $ 13,465,101 $12,666,374 COSTS OF REVENUE 10,023,299 9,579,437 ------------------ -------------------- GROSS PROFIT 3,441,802 3,086,937 OPERATING EXPENSES Salaries 1,387,923 1,342,709 Selling, general and administrative 736,866 830,106 Amortization on intangible assets 219,583 219,584 ------------------ -------------------- Total operating expenses 2,344,372 2,392,399 ------------------ -------------------- OPERATING INCOME 1,097,430 694,538 OTHER INCOME (EXPENSE) Interest expense (11,923) (134,252) Other, net (1,650) 921 ------------------ -------------------- EARNINGS BEFORE INCOME TAX EXPENSE 1,083,857 561,207 INCOME TAX EXPENSE 434,323 209,500 ------------------ -------------------- NET EARNINGS 649,534 351,707 Dividend to preferred shareholders 21,600 15,000 ------------------ -------------------- NET EARNINGS APPLICABLE TO COMMON SHAREHOLDERS $ 627,934 $ 336,707 ================== ==================== NET EARNINGS PER COMMON SHARE: Basic $ 0.05 $ 0.03 Diluted 0.04 0.02 WEIGHTED AVERAGE COMMON SHARES OUTSTANDING Basic 12,619,603 12,409,619 Diluted 16,614,522 16,038,913 </Table> - MORE - HEALTH FITNESS CORPORATION CONSOLIDATED BALANCE SHEETS <Table> <Caption> (Unaudited) March 31, December 31, 2005 2004 ---------------- ------------------ ASSETS CURRENT ASSETS Cash $ 49,911 $ 241,302 Trade and other accounts receivable, less allowances of $212,000 and $210,700 8,692,559 8,147,430 Prepaid expenses and other 474,263 213,954 Deferred tax assets 1,212,500 1,660,100 -------------- ---------------- Total current assets 10,429,233 10,262,786 PROPERTY AND EQUIPMENT, net 141,042 150,308 OTHER ASSETS Goodwill 9,022,501 9,022,501 Customer contracts, less accumulated amortization of $1,077,800 and $875,700 652,222 854,306 Trademark, less accumulated amortization of $93,300 and $75,800 256,667 274,167 Other intangible assets, less accumulated amortization of $86,300 and $81,300 11,777 61,493 Deferred tax assets 263,900 221,400 Other 76,661 87,015 -------------- ---------------- $ 20,854,003 $ 20,933,976 ============== ================ LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES Trade accounts payable $ 484,691 $ 840,155 Accrued salaries, wages, and payroll taxes 2,564,924 2,768,734 Other accrued liabilities 413,031 495,770 Accrued self funded insurance 218,065 225,500 Deferred revenue 1,906,602 1,977,093 -------------- ---------------- Total current liabilities 5,587,313 6,307,252 LONG-TERM OBLIGATIONS 1,573,788 1,612,759 COMMITMENTS AND CONTINGENCIES - - PREFERRED STOCK, $0.01 par value; 5,000,000 shares authorized, 1,078,740 and 1,063,945 issued and outstanding 1,521,296 1,530,232 STOCKHOLDERS' EQUITY Common stock, $0.01 par value; 25,000,000 shares authorized; 12,652,370 and 12,582,170 shares issued and outstanding 126,524 125,822 Additional paid-in capital 17,895,457 17,836,675 Accumulated comprehensive income 2,914 2,459 Accumulated deficit (5,853,289) (6,481,223) -------------- ---------------- 12,171,606 11,483,733 -------------- ---------------- $ 20,854,003 $ 20,933,976 ============== ================ </Table> ####