EXHIBIT 99.1


         EZCORP ANNOUNCES CREDIT SERVICES PRODUCT IN 177 TEXAS LOCATIONS


AUSTIN, TEXAS (JULY 14, 2005) -- EZCORP, Inc. (Nasdaq: EZPW) announced today
that it will begin offering a new credit services product in 177 of its Texas
locations.

In March 2001, EZCORP introduced short-term non-collateralized loans, often
referred to as payday loans, into its pawnshops. In July 2003, EZCORP opened its
first two "mono-line" payday loan stores, offering only payday loans, under the
brand EZMoney Payday Loan. EZCORP now has 203 EZMoney Payday Loan stores in
Texas, Oklahoma, Colorado, Florida and Alabama.

Effective July 15, 2005, the 177 EZMoney stores located in Texas, which have
been marketing payday loans for County Bank, will cease providing these
services. These locations have been registered as a Credit Services Organization
under the Texas Credit Services Organization Act and will provide fee-based
advice and assistance to consumers in obtaining loans from an unaffiliated
lender.

Commenting on this change, Joe Rotunda, President and CEO, stated, "Consumers
should have a choice of various financial services and products to satisfy their
short-term need for cash. We are excited about the opportunity this new product
provides to better serve our customers in Texas."

EZCORP meets the short-term cash needs of the cash and credit constrained
consumer by offering convenient, non-recourse loans collateralized by tangible
personal property, commonly known as pawn loans, and short-term
non-collateralized loans, often referred to as payday loans. In addition, the
Company provides fee-based credit services for customers seeking loans. The
Company also sells merchandise, primarily collateral forfeited from its pawn
lending operations, to consumers looking for good value. As of June 30, 2005,
the Company operated 280 EZPAWN and 203 EZMONEY stores.

This announcement contains certain forward-looking statements regarding EZCORP,
Inc. and its subsidiaries' (collectively the "Company") business, prospects and
expected performance for future periods. Actual results may materially differ
from these statements. Such forward-looking statements involve risks and
uncertainties such as changing market conditions in the overall economy and the
industry, consumer demand for the Company's services and merchandise, actions of
third parties who offer services and products in the Company's locations,
changes in regulatory environment, and other factors periodically discussed in
the Company's annual, quarterly and other reports filed with the Securities and
Exchange Commission.

For additional information, contact Dan Tonissen at (512) 314-2289.