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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                                 AUGUST 9, 2005
             ------------------------------------------------------
                Date of report (Date of earliest event reported)


                             VALUEVISION MEDIA, INC.
             ------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)


       MINNESOTA                      0-20243                    41-1673770
- ------------------------       ------------------------      -------------------
(State of Incorporation)       (Commission File Number)       (I.R.S. Employer
                                                             Identification No.)


          6740 SHADY OAK ROAD
        EDEN PRAIRIE, MINNESOTA                                  55344-3433
- ----------------------------------------                       --------------
(Address of principal executive offices)                         (Zip Code)

                        Telephone Number: (952) 943-6000
             ------------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     [  ] Written communications pursuant to Rule 425 under the Securities Act
          (17 CFR 230.425)

     [  ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
          (17 CFR 240.14a-12)

     [  ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
          Exchange Act (17 CFR 240.14d-2(b))

     [  ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
          Exchange Act (17 CFR 240.13e-4(c))

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ITEM 2.02.  RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

         On August 9, 2005, we issued a press release discussing our results of
operations and financial condition for our second fiscal quarter and six fiscal
months ended July 30, 2005. A copy of the press release is furnished as Exhibit
99 hereto.



ITEM 9.01   FINANCIAL STATEMENTS AND EXHIBITS.

       (c)  Exhibits.

            99  Press Release dated August 9, 2005


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


Date:  August 9, 2005                         VALUEVISION MEDIA, INC.



                                              By  William J. Lansing
                                                  ------------------------------
                                                  William J. Lansing
                                                  Chief Executive Officer








                                  EXHIBIT INDEX

<Table>
<Caption>
No.             Description                                                                    Manner of Filing
- ---             -----------                                                                    ----------------
                                                                                         
99              Press Release dated August 9, 2005...........................................  Furnished
                                                                                               Electronically
</Table>