EXHIBIT 99


VALUEVISION MEDIA ANNOUNCES RECORD SECOND QUARTER RESULTS


MINNEAPOLIS, MN.--(PR NEWSWIRE) -- August 9, 2005 -- ValueVision Media, Inc.
(NASDAQ:VVTV) today announced preliminary results for the second quarter ended
July 30, 2005.

SECOND QUARTER PERFORMANCE

ValueVision's second quarter revenues were a record $172 million. This
represents a 6% increase over last year on a consolidated basis. The core TV and
Internet home shopping business recorded sales growth of 8% over the prior year.
Consolidated net loss was approximately $1.3 million for the second quarter
compared to a net loss of $7.8 million last year. Preliminary second quarter
EBITDA (defined below) was a positive $2.2 million versus an EBITDA loss of $3.2
million last year.

William J. Lansing, President and Chief Executive Officer of ValueVision Media,
Inc., summarized, "We are pleased with our second quarter performance. Our core
home shopping business delivered strong top-line sales with 8% growth over last
year. Gross margin for the quarter was 35.2%, a 180 basis points improvement
versus last year. Our sales growth and improved margins combined to deliver $2.2
million of EBITDA for the quarter."

"Our results are encouraging and are an indication that our turnaround efforts
are working. Our Merchandising team continues to improve performance across
virtually every product category. The sales initiatives launched over the past 9
months continue to drive higher sales and improve our margins. Finally, our
balance sheet remains strong with over $90 million in cash and no debt."

OUTLOOK FOR THE REMAINDER OF 2005

Lansing continued, "I remain optimistic about the remainder of 2005. We enter
the second half of the year with our business moving in the right direction and
our team focused on growing sales and delivering positive EBITDA performance. At
this point, we reaffirm our prior guidance of annual sales growth of 5% or
higher and positive EBITDA for the second half of the year."

CONFERENCE CALL INFORMATION

Management has scheduled a conference call on Wednesday, August 10th, 2005 at
11:00 a.m. EDT/10:00 a.m. CDT to discuss second quarter results.

To participate in the conference call, please dial 1-888-603-6971 (Pass code:
VALUEVISION) five to ten minutes prior to call time. If you are unable to
participate live, a replay will be available for 48 hours after the conference
call. To access the replay, please dial 1-866-354-2027.

You may also participate via live audio stream by logging on to
HTTPS://E-MEETINGS.MCI.COM.



To access the audio stream, please use conference number 9893014 with pass code
'VALUEVISION'. A rebroadcast of the audio stream will be available using the
same access information for 30 days after the initial broadcast.

To be placed on the Company's e-mail notification list for press releases, SEC
filings, certain analytical information, and/or upcoming events, please go to
www.valuevisionmedia.com and click on "Investor Relations." Click on "E-mail
Alerts" and complete the requested information.

EBITDA DEFINED

The Company defines EBITDA as net income (loss) for the respective periods
excluding depreciation and amortization expense, interest income (expense), and
income taxes. Management views EBITDA as an important alternative operating
performance measure because it is commonly used by analysts and institutional
investors in analyzing the financial performance of companies in the broadcast
and television home shopping sectors. However, EBITDA should not be construed as
an alternative to operating income (loss) or to cash flows from operating
activities (as determined in accordance with generally accepted accounting
principles) and should not be construed as a measure of liquidity. EBITDA, as
presented, may not be comparable to similarly entitled measures reported by
other companies. Management uses EBITDA to evaluate operating performance and as
a measure of performance for incentive compensation purposes.

ABOUT VALUEVISION MEDIA, INC

Founded in 1990, ValueVision Media is an integrated direct marketing company
that sells its products directly to consumers through television, the Internet,
and direct mail. For more information, please visit www.valuevisionmedia.com or
www.shopnbc.com



Forward-looking statements:
This information contains certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
statements are based on management's current expectations and are accordingly
subject to uncertainty and changes in circumstances. Actual results may vary
materially from the expectations contained herein due to various important
factors, including (but not limited to): consumer spending and debt levels;
interest rates; competitive pressures on sales, pricing and gross profit
margins; the level of cable distribution for the Company's programming and the
fees associated therewith; the success of the Company's e-commerce and
rebranding initiatives; the performance of its equity investments; the success
of its strategic alliances and relationships; the ability of the Company to
manage its operating expenses successfully; risks associated with acquisitio ns;
changes in governmental or regulatory requirements; litigation or governmental
proceedings affecting the Company's operations; and the ability of the Company
to obtain and retain key executives and employees. More detailed information
about those factors is set forth in the Company's filings with the Securities
and Exchange Commission, including the Company's annual report on Form 10-K,
quarterly reports on Form 10-Q, and current reports on Form 8-K. The Company is
under no obligation (and expressly disclaims any such obligation to) update or
alter its forward-looking statements whether as a result of new information,
future events or otherwise.






RECONCILIATION OF EBITDA TO NET LOSS:



                                                       SECOND QUARTER   SECOND QUARTER
                                                         30-JUL-05        31-JUL-04
                                                         ---------        ---------

                                                                 
EBITDA (AS DEFINED) (000'S) (a)                            $ 2,248         $(3,232)
                                                           =======         =======

A reconciliation of EBITDA to net loss is as follows:
EBITDA, as presented                                       $ 2,248         $(3,232)
Adjustments:
Depreciation and amortization                               (5,102)         (4,918)
Interest income                                                738             322
Income taxes                                                   826              --
                                                           -------         -------
     Net loss                                              $(1,290)        $(7,828)
                                                           =======         =======




(a)    EBITDA as defined for this statistical presentation represents net income
       (loss) for the respective periods excluding depreciation and amortization
       expense, interest income (expense) and income taxes. Previous to the
       second quarter of fiscal 2004, management defined EBITDA as operating
       income (loss) excluding depreciation and amortization expense, other
       non-operating income (expense) and income taxes. The change was made to
       conform to the more common definition of EBITDA. Management views EBITDA
       as an important alternative operating performance measure because it is
       commonly used by analysts and institutional investors in analyzing the
       financial performance of companies in the broadcast and television home
       shopping sectors. However, EBITDA should not be construed as an
       alternative to operating income or to cash flows from operating
       activities (as determined in accordance with generally accepted
       accounting principles) and should not be construed as a measure of
       liquidity. EBITDA, as presented, may not be comparable to similarly
       entitled measures reported by other companies. Management uses EBITDA to
       evaluate operating performance and as a measure of performance for
       incentive compensation purposes.