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                                                                    EXHIBIT 23.2
 
                         INDEPENDENT AUDITORS' CONSENT
 
The Partners
Outdoor East, L.P.:
 
     We consent to the use of our report included herein and to the reference to
our firm under the heading "Experts" in the prospectus.
 
                                     KPMG Peat Marwick LLP
 
Charlotte, North Carolina
October 22, 1996