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                                                                   EXHIBIT 23.10
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     As independent public accountants, we hereby consent to the use of our
report (and to all references to our firm) included in or made a part of this
registration statement dated May 14, 1997, on the Financial Statements of Ameron
Broadcasting, Inc.
 
                                        ARTHUR ANDERSEN LLP
 
St. Louis, Missouri
August 4, 1997