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                             LETTER OF TRANSMITTAL
                                   TO TENDER
                UNREGISTERED 12% SENIOR DISCOUNT NOTES DUE 2009
                                       OF
 
                            HEDSTROM HOLDINGS, INC.
     PURSUANT TO THE EXCHANGE OFFER AND PROSPECTUS DATED OCTOBER    , 1997
 
THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 5:00 P.M., NEW YORK CITY
TIME, ON DECEMBER             , 1997 (THE "EXPIRATION DATE"), UNLESS THE
EXCHANGE OFFER IS EXTENDED BY THE COMPANY.
 
                 THE EXCHANGE AGENT FOR THE EXCHANGE OFFER IS:
 
                    UNITED STATES TRUST COMPANY OF NEW YORK
 

                                                          
     By Overnight Courier:                 By Hand:               By Registered or Certified
  United States Trust Company     United States Trust Company                Mail:
          of New York                     of New York             United States Trust Company
   770 Broadway, 13th Floor              111 Broadway                     of New York
   New York, New York 10003               Lower Level                    P.O. Box 844
Attn: Corporate Trust Services  Attn: Corporate Trust Services  Attn: Corporate Trust Services
   Telephone: (800) 548-6565       New York, New York 10006             Cooper Station
   Facsimile: (212) 420-6152                                     New York, New York 10276-0844
                                                                   Telephone: (800) 548-6565
                                                                   Facsimile: (212) 420-6152

 
    (Originals of all documents sent by facsimile should be sent promptly by
                                   registered
       or certified mail, hand delivery, or overnight delivery service.)
 
     DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OR TRANSMISSION OF
INSTRUCTIONS VIA FACSIMILE OTHER THAN AS SET FORTH ABOVE WILL NOT CONSTITUTE A
VALID DELIVERY.
 
     IF YOU WISH TO EXCHANGE UNREGISTERED 12% SENIOR DISCOUNT NOTES DUE 2009 FOR
AN EQUAL AGGREGATE PRINCIPAL AMOUNT AT MATURITY OF REGISTERED 12% SENIOR
DISCOUNT NOTES DUE 2009 PURSUANT TO THE EXCHANGE OFFER, YOU MUST VALIDLY TENDER
(AND NOT WITHDRAW) SUCH UNREGISTERED NOTES TO THE EXCHANGE AGENT PRIOR TO THE
EXPIRATION DATE.
 
                          SIGNATURES MUST BE PROVIDED
 
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.
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                                           DESCRIPTION OF TENDERED NOTES
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      NAME(S) AND ADDRESS(ES) OF REGISTERED OWNER(S)
  AS THEY APPEAR ON THE UNREGISTERED 12% SENIOR DISCOUNT      CERTIFICATE NUMBER(S)         PRINCIPAL AMOUNT AT
        NOTES DUE 2009 (PLEASE FILL IN, IF BLANK)               OF NOTES TENDERED        MATURITY OF NOTES TENDERED
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                                                            ======================================================
                                                            ======================================================
                                                            TOTAL PRINCIPAL AMOUNT AT
                                                            MATURITY OF NOTES TENDERED
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   3
 
Ladies and Gentlemen:
 
     1. The undersigned hereby tenders to Hedstrom Holdings, Inc., a Delaware
corporation (the "Company"), the 12% Senior Discount Notes due 2009 (the "Old
Notes") described above pursuant to the Company's offer of $1,000 principal
amount at maturity of 12% Senior Discount Notes due 2009 (the "New Notes"), in
exchange for each $1,000 principal amount at maturity of the Old Notes, upon the
terms and subject to the conditions contained in the Prospectus dated October
  , 1997 (the "Prospectus"), receipt of which is hereby acknowledged, and in
this Letter of Transmittal (which together constitute the "Exchange Offer").
 
     2. The undersigned hereby represents and warrants that it has full
authority to tender the Old Notes described above. The undersigned will, upon
request, execute and deliver any additional documents deemed by the Company to
be necessary or appropriate to complete the tender of Old Notes.
 
     3. The undersigned understands that the tender of the Old Notes pursuant to
all of the procedures set forth in the Prospectus will constitute an agreement
between the undersigned and the Company as to the terms and conditions set forth
in the Prospectus.
 
     4. Unless the box under the heading "Special Registration Instructions" is
checked, the undersigned hereby represents and warrants that:
 
          (i) the New Notes acquired pursuant to the Exchange Offer are being
     obtained in the ordinary course of business of the undersigned, whether or
     not the undersigned is the holder of the Old Notes;
 
          (ii) neither the undersigned nor any such other person has an
     arrangement or understanding with any person to participate in the
     distribution of such New Notes within the meaning of the Securities Act of
     1933, as amended (the "Securities Act");
 
          (iii) neither the undersigned nor any such other person is an
     "affiliate," as such term is defined under Rule 405 promulgated under the
     Securities Act, of the Company or any of the guarantors of the Notes, or if
     it is an affiliate, the undersigned or such other person will comply with
     the registration and prospectus delivery requirements of the Securities Act
     to the extent applicable;
 
          (iv) if the undersigned or such other person is not a broker-dealer,
     neither the undersigned nor any such other person is engaged in or intends
     to engage in the distribution of such New Notes; and
 
          (v) if the undersigned or such other person is a broker-dealer, the
     undersigned or such other person will receive New Notes for its own account
     in exchange for Old Notes that were acquired as the result of market making
     activities or other trading activities.
 
     5. The undersigned may, IF, AND ONLY IF, UNABLE TO MAKE ALL OF THE
REPRESENTATIONS AND WARRANTIES CONTAINED IN ITEM 4 ABOVE, elect to have its Old
Notes registered in the shelf registration described in the Registration Rights
Agreement, dated June 9, 1997, among the Company, certain guarantors of the
obligations under the Old Notes (the "Guarantors") and the initial purchasers of
the Old Notes (the "Registration Rights Agreement;" all capitalized terms used
in this Item 5, unless otherwise defined herein, shall have the meanings given
them in the Registration Rights Agreement), a conformed copy of which has been
filed as an exhibit to the Registration Statement of which the Prospectus
constitutes a part. Such election may be made by checking the box under "Special
Registration Instructions." By making such election, the undersigned agrees, as
a holder of Transfer Restricted Securities participating in a shelf
registration, to indemnify and hold harmless the Company, the Guarantors, their
respective directors and officers and each person, if any, who controls the
Company or any of the Guarantors within the meaning of either Section 15 of the
Securities Act or Section 20 of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), from and against any losses, claims, damages or
liabilities, joint or several, or any actions in respect thereof (including, but
not limited to, any losses, claims, damages, liabilities or actions relating to
purchases and sales of the New Notes) to which the Company, any Guarantor or any
such director, officer or controlling person may become subject under the
Securities Act, the Exchange Act or otherwise, insofar as such losses, claims,
damages, liabilities or actions arise out of, or are based upon, any untrue
statement or alleged untrue statement
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of a material fact contained in a registration statement or prospectus or in any
amendment or supplement thereto or in any preliminary prospectus relating to a
shelf registration, or arise out of, or are based upon, the omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, in light of the
circumstances under which they were made, but in each case only to the extent
that the untrue statement or omission or alleged untrue statement or omission
was made in reliance upon and in conformity with written information pertaining
to the undersigned and furnished to the Company by or on behalf of the
undersigned specifically for inclusion therein. Any such indemnification shall
be governed by the terms and subject to the conditions set forth in the
Registration Rights Agreement, including, without limitation, the provisions
regarding notice, retention of counsel, contribution and payment of expenses set
forth therein. The above summary of the indemnification provisions of the
Registration Rights Agreement is not intended to be exhaustive and is qualified
in its entirety by reference to the Registration Rights Agreement.
 
     6. If the undersigned is a broker-dealer that will receive New Notes for
its own account in exchange for Old Notes that were acquired as a result of
market-making activities or other trading activities, it acknowledges that it
will deliver a prospectus in connection with any resale of such New Notes;
however, by so acknowledging and delivering a prospectus, the undersigned will
not be deemed to admit that it is an "underwriter" within the meaning of the
Securities Act. If the undersigned is a broker-dealer and Old Notes held for its
own account were not acquired as a result of market-making or other trading
activities, such Old Notes cannot be exchanged pursuant to the Exchange Offer.
 
     7. Any obligation of the undersigned hereunder shall be binding upon the
successors, assigns, executors, administrators, trustees in bankruptcy and legal
and personal representatives of the undersigned.
 
     8. Unless otherwise indicated herein under "Special Delivery Instructions,"
the certificates for the New Notes will be issued in the name of the
undersigned.
 
                         SPECIAL DELIVERY INSTRUCTIONS
                              (See Instruction 1)
 
     To be completed ONLY IF the New Notes are to be issued or sent to someone
other than the undersigned or to the undersigned at an address other than that
provided above.
 
         Mail [ ]  Issue [ ]  (check appropriate boxes) certificates to:
 
Name:
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                                 (Please Print)
 
Address:
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                              (Including Zip Code)
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                       SPECIAL REGISTRATION INSTRUCTIONS
                                  (See Item 5)
 
     To be completed ONLY IF (i) the undersigned satisfies the conditions set
forth in Item 5 above, (ii) the undersigned elects to register its Old Notes in
the shelf registration described in the Registration Rights Agreement, and (iii)
the undersigned agrees to indemnify certain entities and individuals as set
forth in the Registration Rights Agreement and summarized in Item 5 above.
 
     [ ] By checking this box the undersigned hereby (i) represents that it is
unable to make all of the representations and warranties set forth in Item 4
above, (ii) elects to have its Old Notes registered pursuant to the shelf
registration described in the Registration Agreement, and (iii) agrees to
indemnify certain entities and individuals identified in, and to the extent
provided in, the Registration Rights Agreement and summarized in Item 5 above.
 
                       SPECIAL BROKER-DEALER INSTRUCTIONS
                                  (See Item 6)
 
     [ ] Check here if you are a broker-dealer and wish to receive 10 additional
copies of the Prospectus and 10 copies of any amendments or supplements thereto.
 
Name:
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                                 (Please Print)
 
Address:
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       -------------------------------------------------------------------------
                              (Including Zip Code)
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                                   SIGNATURE
 
     To be completed by all exchanging noteholders. Must be signed by the
registered holder exactly as such holder's name appears on the Old Notes. If the
signature is by a trustee, executor, administrator, guardian, attorney-in-fact,
officer of a corporation or other person acting in a fiduciary or representative
capacity, please set forth such person's full title. See Instruction 3.
 
X
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X
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          Signature(s) of Registered Holder(s) or Authorized Signature
 
Dated:
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Name(s):
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                             (Please Type or Print)
 
Capacity:
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Address:
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                              (Including Zip Code)
 
Area Code and Telephone No.:
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               SIGNATURE GUARANTEE (IF REQUIRED BY INSTRUCTION 1)
 
        Certain Signatures Must be Guaranteed by an Eligible Institution
 
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             (Name of Eligible Institution Guaranteeing Signatures)
 
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  (Address (including zip code) and Telephone Number (including area code) of
                                     Firm)
 
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                             (Authorized Signature)
 
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                                 (Printed Name)
 
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                                    (Title)
 
Dated:
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                      PLEASE READ THE INSTRUCTIONS BELOW,
                WHICH FORM A PART OF THIS LETTER OF TRANSMITTAL.
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                                  INSTRUCTIONS
 
     1. GUARANTEE OF SIGNATURES. Signatures on this Letter of Transmittal must
be guaranteed by an eligible guarantor institution that is a member of or
participant in the Securities Transfer Agents Medallion Program, the New York
Stock Exchange Medallion Signature Program, the Stock Exchange Medallion
Program, or by an "eligible guarantor institution" within the meaning of Rule
17Ad-15 promulgated under the Exchange Act (an "Eligible Institution") unless
the box entitled "Special Registration Instructions" or "Special Delivery
Instructions" above has not been completed or the Old Notes described above are
tendered for the account of an Eligible Institution.
 
     2. DELIVERY OF LETTER OF TRANSMITTAL AND OLD NOTES. The Old Notes, together
with a properly completed and duly executed Letter of Transmittal (or copy
thereof), should be mailed or delivered to the Exchange Agent at the address set
forth above.
 
     THE METHOD OF DELIVERY OF OLD NOTES AND THE LETTER OF TRANSMITTAL AND ALL
OTHER REQUIRED DOCUMENTS TO THE EXCHANGE AGENT IS AT THE ELECTION AND RISK OF
THE HOLDER. INSTEAD OF DELIVERY BY MAIL, IT IS RECOMMENDED THAT HOLDERS USE AN
OVERNIGHT OR HAND DELIVERY SERVICE. IN ALL CASES, SUFFICIENT TIME SHOULD BE
ALLOWED TO ENSURE DELIVERY TO THE EXCHANGE AGENT BEFORE THE EXPIRATION DATE. NO
LETTER OF TRANSMITTAL OR OLD NOTES SHOULD BE SENT TO THE COMPANY. HOLDERS MAY
REQUEST THEIR RESPECTIVE BROKERS, DEALERS, COMMERCIAL BANKS, TRUST COMPANIES, OR
NOMINEES TO EFFECT THE ABOVE TRANSACTIONS FOR SUCH HOLDERS.
 
     3. SIGNATURE ON LETTER OF TRANSMITTAL, BOND POWERS AND ENDORSEMENTS. If
this Letter of Transmittal is signed by a person other than a registered holder
of any Old Notes, such Old Notes must be endorsed or accompanied by appropriate
bond powers, signed by such registered holder exactly as such registered
holder's name appears on such Old Notes.
 
     If this Letter of Transmittal or any Old Notes or bond powers are signed by
trustees, executors, administrators, guardians, attorneys-in-fact, officers of
corporations, or others acting in a fiduciary or representative capacity, such
persons should so indicate when signing, and, unless waived by the Company,
proper evidence satisfactory to the Company of their authority to so act must be
submitted with this Letter of Transmittal.
 
     4. MISCELLANEOUS. All questions as to the validity, form, eligibility
(including time of receipt), acceptance, and withdrawal of tendered Old Notes
will be determined by the Company in its sole discretion, which determination
will be final and binding on all parties. The Company reserves the absolute
right to reject any or all Old Notes not properly tendered or any Old Notes the
Company's acceptance of which would, in the opinion of counsel for the Company,
be unlawful. The Company also reserves the right to waive any defects,
irregularities, or conditions of tender as to particular Old Notes. The
Company's interpretation of the terms and conditions of the Exchange Offer
(including the instructions in this Letter of Transmittal) will be final and
binding. Unless waived, any defects or irregularities in connection with tenders
of Old Notes must be cured within such time as the Company shall determine.
Neither the Company, the Exchange Agent, nor any other person shall be under any
duty to give notification of defects in such tenders or shall incur any
liability for failure to give such notification. Tenders of Old Notes will not
be deemed to have been made until such defects or irregularities have been cured
or waived. Any Old Notes received by the Exchange Agent that are not properly
tendered and as to which the defects or irregularities have not been cured or
waived will be returned by the Exchange Agent to the tendering holder thereof as
soon as practicable following the Expiration Date.