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                                                                    EXHIBIT 23.2
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     As independent public accountants, we hereby consent to the use of our
report and to all references to our firm included in or made a part of Source
Media Inc.'s Form S-4 to register its 12% Senior Secured Notes due 2004.
 
                                            ARTHUR ANDERSEN LLP
 
December 10, 1997,
Kansas City, Missouri