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                                                                   EXHIBIT 10.23


                          REGISTRATION RIGHTS AGREEMENT


         This REGISTRATION RIGHTS AGREEMENT is entered into as of August 5,
1998, by and between Renters Choice, Inc., a Delaware corporation (the
"Company"), and each of Apollo Investment Fund IV, L.P., a Delaware limited
partnership, and Apollo Overseas Partners IV, L.P., an exempted limited
partnership registered in the Cayman Islands acting through its general partner
(collectively, the "Investor").

1.              Definitions. As used in this Agreement, the following terms 
         shall have the following meanings:

         Advice:  See Section 6 hereof.

         Series B Preferred Stock: The Series B Convertible Stock of the
Company, $.01 par value per share.

         Demand Notice:  See Section 3 hereof.

         Demand Registrations:  See Section 3 hereof.

         Exchange Act: The Securities Exchange Act of 1934, as amended, and the
rules and regulations of the SEC promulgated thereunder.

         Losses:  See Section 8 hereof.

         Notice:  See Section 3 hereof.

         Non-Voting Common Stock: The non-voting common stock, $.01 par value,
of the Company.

         Person: An individual, partnership, joint venture, limited liability
company, corporation, trust, unincorporated organization or government or any
department or agency thereof.

         Prospectus: The prospectus included in any Registration Statement
(including, without limitation, a prospectus that discloses information
previously omitted from a prospectus filed as part of an effective registration
statement in reliance upon Rule 430A), as amended or supplemented by any
prospectus supplement, with respect to the terms of the offering of any portion
of the Registrable Securities covered by such Registration Statement and all
other amendments and supplements to the prospectus, including post-effective
amendments, and all material incorporated or deemed to be incorporated by
reference in such prospectus.




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         Registrable Securities: (i) the Shares; (ii) the Non-Voting Common
Stock issuable or issued upon conversion of the Shares; (iii) any Series B
Preferred Stock or Non-Voting Common Stock issued as (or issuable upon the
conversion or exercise of any warrant, right or other security which is issued
as) a dividend or other distribution with respect to, or in exchange for or in
replacement of the securities listed in clauses (i), (ii) hereof; and (iv) any
security listed in clause (iii) hereof.

         Registration Statement: Any registration statement of the Company which
covers any of the Registrable Securities pursuant to the provisions of this
Agreement, including the Prospectus, amendments and supplements to such
registration statement, including post-effective amendments, all exhibits, and
all material incorporated or deemed to be incorporated by reference in such
registration statement.

         SEC: The Securities and Exchange Commission.

         Securities Act: The Securities Act of 1933, as amended, and the rules
and regulations promulgated by the SEC thereunder.

         Shares: The shares of Series B Preferred Stock purchased by Investor
pursuant to the Stock Purchase Agreement dated as of the date hereof between the
Company and Investor.

         Underwritten registration or underwritten offering: A registration in
which securities of the Company are sold to an underwriter for reoffering to the
public.

2.                Securities Subject to this Agreement.

         (a)           Subject Securities. The securities entitled to the 
                  benefits of this Agreement are the Registrable Securities 
                  pursuant to the provisions of this Agreement.

         (b)           Holders of Registrable Securities. A person is deemed to
                  be a holder of Registrable Securities whenever such person 
                  owns Registrable Securities or has the right to acquire such
                  Registrable Securities, whether or not such acquisition has
                  actually been effected and disregarding any legal restrictions
                  upon the exercise of such right.

3.                Demand Registrations

         (a)           Demand Registrations.  From and after the second 
                  anniversary of the closing date of Investor's acquisition of
                  the Shares, Investor shall have the right, by written notice
                  delivered to the Company, to require the Company to register
                  (the "Demand Registrations") under the Securities Act not less
                  than 20% and up to 100% of its Registrable Securities then
                  outstanding in accordance with this Section 3. For purposes of
                  this Agreement, "Registrable Securities then outstanding"
                  shall be the total of (i) the number of shares of Non-Voting
                  Common Stock outstanding which are Registrable Securities and
                  (ii) the number of shares of Non-Voting Common
                  Stock issuable pursuant to then exercisable or convertible
                  securities, including but not limited to the Shares, which are
                  Registrable Securities.




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                  The number of Demand Registrations pursuant to this Section
3(a) shall not exceed two (2).

         (b)           Filing and Effectiveness.  The Company shall file each of
                  the Demand Registrations within 60 days and shall use its best
                  efforts to cause the same to be declared effective by the SEC
                  within 120 days of the date on which Investor first gave the
                  written notice (a "Demand Notice") required by Section 3(a)
                  hereof with respect to such Demand Registration. If any Demand
                  Registration is requested to be a "shelf" registration, the
                  Company shall keep the Registration Statement filed in respect
                  thereof effective for a period of nine months from the date on
                  which the SEC declares such Registration Statement effective
                  or such shorter period which will terminate when the
                  distribution of all registered Registrable Securities pursuant
                  to such Registration Statement ends.

         (c)           Request for Demand Registrations.  Subject to the 
                  conditions set forth in Section 3(a) hereof, Investor may, at
                  any time, make a written request for a Demand Registration.
                  All requests made pursuant to this Section 3 will specify the
                  number of the Registrable Securities to be registered and will
                  also specify the intended methods of disposition thereof. If
                  Investor specifies one particular type of underwritten
                  offering, such method of disposition shall be such type of
                  underwritten offering or a series of such underwritten
                  offerings (as Investor may elect) during the time period the
                  Registration Statement is effective.

         (d)           Piggy-Back by Other Shareholders.  Subject to the 
                  provisions of Section 3(e), the Company may include in a
                  Demand Registration shares of Common Stock ("Piggy-Back
                  Shares") for the account of other holders thereof exercising
                  contractual piggy-back rights ("Piggy-Back Holders"), on the
                  same terms and conditions as the Registrable Securities to be
                  included therein for the account of the Investor. The Company
                  shall not have the right to include any securities of the
                  Company in any Demand Registration for its own account.

         (e)           Reduction of Offering.  If any of the Registrable 
                  Securities registered pursuant to any Demand Registration are
                  to be sold in one or more firm commitment underwritten
                  offerings, and the managing underwriter advises the Company
                  and Investor in writing that in its opinion the total amount
                  of securities proposed to be sold in the offering is such as
                  to materially and adversely affect the success of such
                  offering, then the number of Piggy-Back Shares to be offered
                  for the account of any Piggy-Back Holders shall be reduced (to
                  zero, if necessary), pro rata in proportion to the respective
                  number of Piggy-Back Shares requested to be registered to the
                  extent necessary to reduce the total securities requested to
                  be included in such offering to the amount, if any,
                  recommended by such managing underwriters. If the Piggy-Back
                  Shares have been reduced to zero and the number of Registrable
                  Securities requested


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                  to be registered by Investor exceeds the number of Registrable
                  Securities recommended by the managing underwriter, then the
                  number of Registrable Securities to be offered for the account
                  of Investor may be reduced; provided, that if the number of
                  Registrable Securities the Investor has requested be
                  registered pursuant to a Demand Registration are reduced, upon
                  the recommendation of the managing underwriter in an
                  underwritten offering, or by the Company in a non-underwritten
                  offering, to less than 51% of the total number of Registrable
                  Securities Investor requested to be registered pursuant to
                  such Demand Registration, then such registration shall no
                  longer constitute a Demand Registration under this Agreement
                  and shall not reduce the number of Demand Registrations to
                  which Investor is otherwise entitled.

         (f)           Other Registrations.  Except for (i) registrations 
                  effected in accordance with (A) the Exchange Notes
                  registration rights and/or the Warrant Securities registration
                  rights granted to the "Lenders" under that certain Senior
                  Subordinate Credit Agreement of even date herewith (the
                  "Senior Subordinate Credit Agreement") entered into by and
                  among the Company and the "Lenders" named therein (such
                  Exchange Notes registration rights and such Warrant Securities
                  registration rights being hereinafter collectively referred to
                  as the "Senior Subordinate Credit Agreement Registration
                  Rights") and (ii) any registrations effected by Investor or
                  its assignee(s) in accordance with such registration rights as
                  Investor and/or its assignee(s) shall have either under this
                  Agreement or otherwise (such registration rights being
                  hereinafter referred to as "Investors' Additional Registration
                  Rights") (the Senior Subordinate Credit Agreement Registration
                  Rights and the Investor's Additional Registration Rights being
                  hereinafter collectively referred to as the "Authorized
                  Registration Rights"), the Company shall not effect any
                  registration of its securities (except on Form S-8 or any
                  successor form to such Form), or a sale pursuant to Regulation
                  D under the Securities Act (other than offerings made pursuant
                  to and in accordance with Rule 504 of Regulation D), whether
                  on its own behalf or at the request of any holder or holders
                  of such securities (other than pursuant to and in accordance
                  with this Section 3), from the date of a request to register
                  Registrable Securities pursuant to and in accordance with this
                  Section 3 until the earlier of (i) 90 days after the date on
                  which all securities covered by such Demand Registration have
                  been sold or (ii) 180 days after the effective date of such
                  Demand Registration, unless the Company shall have first
                  notified Investor in writing of its intention to do so, and
                  Investor or the managing underwriters, if any, shall have
                  consented thereto in writing.

4.                Piggy-Back Registration

         (a)           Right to Piggy-Back. If at any time the Company proposes
                  to file a registration statement under the Securities Act with
                  respect to any class of its equity securities (other than a
                  registration statement (i) on Form S-8 or any successor form
                  to such Form or (ii) filed in connection with an exchange
                  offer or an offering of its


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                  common stock or of securities convertible or exchangeable into
                  its common stock made solely to its existing shareholders in
                  connection with a rights offering or solely to employees of
                  the Company), whether or not for its own account, then the
                  Company shall give written notice of such proposed filing to
                  Investor at least 30 days before the anticipated filing date.
                  Such notice shall offer Investor the opportunity to register
                  such amount of Registrable Securities as Investor may request
                  (a "Piggy-Back Registration"). Subject to Section 4(b) hereof,
                  the Company shall include in each such Piggy-Back Registration
                  all Registrable Securities with respect to which the Company
                  has received from Investor a written request for inclusion
                  therein within 20 days after notice has been duly given to
                  Investor. Investor shall be permitted to withdraw all or any
                  part of the Registrable Securities from a Piggy-Back
                  Registration at any time prior to the effective date of such
                  Piggy-Back Registration.

         (b)           Priority on Piggy-Back Registrations.  The Company shall 
                  cause the managing underwriter or underwriters of a proposed
                  underwritten offering to permit Investor to include all the
                  Registrable Securities that Investor has requested to be
                  included in such offering on the same terms and conditions as
                  any similar securities, if any, of the Company included
                  therein. Notwithstanding the foregoing, if the managing
                  underwriter or underwriters of such offering deliver(s) a
                  written opinion to the Company and the Investor that the total
                  amount of securities which Investor, the Company, and any
                  other persons or entities having registration rights, intend
                  to include in such offering is such as to materially and
                  adversely affect the success of such offering, then the amount
                  of securities to be offered for the account of all Persons
                  shall be reduced or limited pro rata in proportion to the
                  amount of securities proposed to be registered in such
                  offering by each Person to the extent necessary to reduce the
                  total amount of securities to be included in such offering to
                  the amount recommended by such managing underwriter or
                  underwriters.

         (c)           Registration of Securities Other than Registrable 
                  Securities. Except for the Authorized Registration Rights,
                  without the written consent of the holders of a majority in
                  aggregate amount of the Registrable Securities then
                  outstanding, the Company shall not grant to any Person the
                  right to request the Company to register any securities of the
                  Company under the Securities Act unless the rights so granted
                  are subject to the prior rights of the holders of Registrable
                  Securities set forth in, and are not otherwise in conflict or
                  inconsistent with the provisions of, this Agreement.

5.                Holdback Agreements

         (a)           Restrictions on Public Sale by Holders of Registrable 
                  Securities. Investor agrees, if reasonably requested by the
                  managing underwriter or underwriters in an underwritten
                  offering (to the extent timely notified in writing by the
                  Company or the managing underwriter or underwriters), not to
                  effect any public sale or distribution of securities of the
                  Company of any class included in a Registration Statement
                  registering the sale of Common Stock by the Company pursuant
                  to Section 3 hereof,


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                  including a sale pursuant to Rule 144 under the Securities Act
                  (except as part of such underwritten registration), during the
                  10-day period prior to, and the 90-day period beginning on,
                  the closing date of any underwritten offering made pursuant to
                  such Registration Statement.

                  The foregoing provisions shall not apply if Investor is
prevented by applicable statute or regulation from entering into any such
agreement; provided, however, that Investor shall undertake in its request to
participate in such underwritten offering, not to effect any public sale or
distribution of the class of Registrable Securities covered by such Registration
Statement (except as part of such underwritten registration) during such period
unless it has provided 45 days prior written notice of such sale or distribution
to the managing underwriters.

         (b)           Restrictions on Public Sale by the Company and Others.  
                  The Company agrees (i) if requested by the managing
                  underwriter or underwriters in an underwritten offering of
                  Registrable Securities covered by a Registration Statement
                  filed pursuant to Section 3 hereof, not to effect any public
                  or private sale or distribution of its securities, including a
                  sale pursuant to Regulation D under the Securities Act, during
                  the 10-day period prior to, and the 90-day period beginning
                  on, the effective date of any underwritten offering made
                  pursuant to such Registration Statement (except as part of
                  such underwritten registration or pursuant to registrations on
                  Form S-8 or any successor form to such Form), and (ii) to
                  cause each holder of its securities purchased from the Company
                  at any time after the date of this Agreement (other than in a
                  registered public offering) to agree not to effect any public
                  sale or distribution of any such securities during such
                  period, including a sale pursuant to Rule 144 under the
                  Securities Act (except as part of such underwritten
                  registration, if otherwise permitted).

6.                Registration Procedures. In connection with the registration
         obligations of the Company pursuant to and in accordance with Section 3
         of this Agreement, the Company shall effect such registrations to
         permit the sale of such Registrable Securities in accordance with the
         intended method or methods of disposition thereof, and pursuant thereto
         the Company shall as expeditiously as possible:

         (a)           notify Investor and the managing underwriters, if any, 
                  promptly, and (if requested by any such Person) confirm such
                  notice in writing, (i) when a Prospectus or any Prospectus
                  supplement or post-effective amendment related to such
                  Registrable Securities has been filed, and, with respect to a
                  Registration Statement or any post-effective amendment
                  related to such Registrable Securities, when the same has
                  become effective, (ii) of any request by the SEC for
                  amendments or supplements to such Registration Statement or
                  related Prospectus or for additional information, (iii) of the
                  issuance by the SEC of any stop order suspending the
                  effectiveness of such Registration Statement or the initiation
                  of any proceedings for that purpose, (iv) if at any time the
                  representations and warranties of the Company contained in any
                  agreement (including any underwriting agreement) contemplated
                  by


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                  Section 6(k) below cease to be true and correct, (v) of the
                  receipt by the Company of any notification with respect to the
                  suspension of the qualification or exemption from
                  qualification of any of the Registrable Securities for sale in
                  any jurisdiction or the initiation or threatening of any
                  proceeding for such purpose, (vi) of the happening of any
                  event which makes any statement made in such Registration
                  Statement or related Prospectus or any document incorporated
                  or deemed to be incorporated therein by reference untrue or
                  which requires the making of any changes in such Registration
                  Statement or Prospectus so that such documents will not
                  contain any untrue statement of a material fact or omit to
                  state any material fact required to be stated therein or
                  necessary to make the statements therein, in light of the
                  circumstances under which they were made, not misleading, and
                  (vii) of the reasonable determination of the Company that a
                  post-effective amendment to such Registration Statement would
                  be appropriate;

         (b)           use every reasonable effort to obtain the withdrawal of 
                  any order suspending the effectiveness of a Registration
                  Statement, or the lifting of any suspension of the
                  qualification (or exemption from qualification) of any of the
                  Registrable Securities for sale in any jurisdiction, at the
                  earliest possible moment;

         (c)           if requested by the managing underwriters or the 
                  Investor, (i) immediately incorporate in a Prospectus
                  supplement or post-effective amendment such information as the
                  managing underwriters and such holder agree should be included
                  therein and as may be required by applicable law, (ii) make
                  all required filings of such Prospectus supplement or such
                  post-effective amendment as soon as the Company has received
                  notification of the matters to be incorporated in such
                  Prospectus supplement or such post-effective amendment and
                  (iii) supplement or make amendments to such Registration
                  Statement; provided, however, that the Company shall not be
                  required to take any of the actions in this Section 6(c) which
                  are not, in the opinion of counsel for the Company, in
                  compliance with applicable law;

         (d)           furnish to Investor and each managing underwriter, if 
                  any, without charge, at least one signed copy of each
                  Registration Statement related to such Registrable Securities
                  and any post-effective amendments thereto, including financial
                  statements and schedules, all documents incorporated therein
                  by reference and all exhibits (including, if requested, those
                  previously furnished or incorporated by reference) at the
                  earliest practicable time under the circumstances before the
                  filing of such documents with the SEC;

         (e)           deliver to Investor and the underwriters, if any, without
                  charge, as many copies of the Prospectus or Prospectuses
                  related to such Registrable Securities (including each
                  preliminary prospectus) and as many copies of any amendment or
                  supplement thereto as such Persons may reasonably request; the
                  Company consents to the use of such Prospectus or any
                  amendment or supplement thereto by each of the


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                  selling holders of Registrable Securities and the
                  underwriters, if any, in connection with the offering and sale
                  of the Registrable Securities covered by such Prospectus or
                  any amendment or supplement thereto;

         (f)           prior to any public offering of Registrable Securities, 
                  to register or qualify or cooperate with Investor, the
                  underwriters, if any, and their respective counsel in
                  connection with the registration or qualification (or
                  exemption from such registration or qualification) of such
                  Registrable Securities for offer and sale under the securities
                  or Blue Sky laws of such jurisdictions as any seller or
                  underwriter reasonably requests in writing; keep each such
                  registration or qualification (or exemption therefrom)
                  effective during the period such Registration Statement is
                  required to be kept effective and do any and all other acts or
                  things necessary or advisable to enable the disposition in
                  such jurisdictions of the Registrable Securities covered by
                  the applicable Registration Statement; provided, however, that
                  the Company will not be required to (A) qualify generally to
                  do business in any jurisdiction where it is not then so
                  qualified or (B) take any action which would subject it to
                  general service of process in any such jurisdiction where it
                  is not then so subject;

         (g)           in connection with an underwritten offering, participate,
                  to the extent reasonably requested by the managing underwriter
                  for the offering or Investor, in customary efforts to sell the
                  securities under the offering, including, without limitation,
                  participating in "road shows;"

         (h)           cooperate with Investor and the managing underwriters, if
                  any, to facilitate the timely preparation and delivery of
                  certificates representing Registrable Securities to be sold,
                  which certificates shall not bear any restrictive legends;

         (i)           cause the Registrable Securities covered by each 
                  Registration Statement to be registered with or approved by
                  such other governmental agencies or authorities as may be
                  necessary to enable the seller or sellers thereof or the
                  underwriters, if any, to consummate the disposition of such
                  Registrable Securities;

         (j)           upon the occurrence of any event contemplated by 
                  paragraphs 6(a)(vi) or 6(a)(vii) above, prepare a supplement
                  or post-effective amendment to each Registration Statement or
                  a supplement to the related Prospectus or any document
                  incorporated therein by reference or file any other required
                  document so that, as thereafter delivered to the purchasers of
                  the Registrable Securities being sold thereunder, such
                  Prospectus will not contain any untrue statement of a material
                  fact or omit to state a material fact required to be stated
                  therein or necessary to make the statements therein, in light
                  of the circumstances in which they were made, not misleading;

         (k)           to the extent possible, cause all Registrable Securities
                  covered by such a Registration Statement to be (i) listed on
                  each securities exchange, if any, on which

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                  similar securities issued by the Company are then listed, or
                  (ii) authorized to be quoted on the National Association of
                  Securities Dealers Automated Quotation System ("NASDAQ") or
                  the National Market System of NASDAQ if the securities so
                  qualify, if requested by Investor;

         (l)           enter into such agreements (including an underwriting 
                  agreement in form, scope and substance as is customary in
                  underwritten offerings) and take all such other actions in
                  connection therewith (including those reasonably requested by
                  the managing underwriters, if any, or Investor) in order to
                  expedite or facilitate the disposition of such Registrable
                  Securities and in such connection, whether or not an
                  underwriting agreement is entered into and whether or not the
                  registration is an underwritten registration (i) make such
                  representations and warranties to Investor and the
                  underwriters, if any, with respect to the business of the
                  Company and its Subsidiaries, the Registration Statement, the
                  Prospectus, and documents, if any incorporated or deemed to be
                  incorporated by reference in the Registration Statement, in
                  each case, in form, substance and scope as are customarily
                  made by issuers to underwriters in underwritten offerings and
                  confirm the same if and when requested; (ii) obtain opinions
                  of counsel to the Company and updates thereof (which counsel
                  and opinions (in form, scope and substance) shall be
                  reasonably satisfactory to the managing underwriters, if any,
                  and Investor) addressed to Investor and each of the
                  underwriters, if any, covering the matters customarily covered
                  in opinions requested in underwritten offerings and such other
                  matters as may be reasonably requested by Investor and such
                  underwriters, (iii) obtain "cold comfort" letters and updates
                  thereof from the independent certified public accountants of
                  the Company (and, if necessary, any other certified public
                  accountants of any subsidiary of the Company or of any
                  business acquired by the Company for which financial
                  statements and financial data is or is required to be included
                  in the Registration Statement) addressed to Investor and each
                  of the underwriters, if any, such letters to be in customary
                  form and covering matters of the type customarily covered in
                  "cold comfort" letters in connection with underwritten
                  offerings; (iv) if an underwriting agreement is entered into,
                  cause the same to contain indemnification provisions and
                  procedures no less favorable than those set forth in Section 8
                  hereof (or such other provisions and procedures acceptable to
                  Investor) with respect to all parties to be indemnified
                  pursuant to said Section; and (v) deliver such documents and
                  certificates as may be requested by Investor and the managing
                  underwriters, if any, to evidence the continued validity of
                  the representations and warranties of the Company made
                  pursuant to paragraph 6(k)(i) above and to evidence compliance
                  with any customary conditions contained in the underwriting
                  agreement or other agreement entered into by the Company. The
                  above shall be done at each closing under such underwriting or
                  similar agreement or, as and to the extent required
                  thereunder;

         (m)           make available for inspection by a representative of 
                  Investor, any underwriter participating in any disposition of
                  Registrable Securities, and any attorney or accountant
                  retained by such selling holders or underwriter, all financial
                  and other


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                  records, pertinent corporate documents and properties of the
                  Company; and cause the officers, directors and employees of
                  the Company and its subsidiaries to supply all information
                  reasonably requested by any such representative, underwriter,
                  attorney or accountant in connection with such Registration
                  Statement; provided, however, that any records, information or
                  documents that are designated by the Company in writing as
                  confidential at the time of delivery of such records,
                  information or documents shall be kept confidential by such
                  Persons and their designees unless (i) such records,
                  information or documents are in the public domain or otherwise
                  publicly available, (ii) disclosure of such records,
                  information or documents is required by court or
                  administrative order or (iii) disclosure of such records,
                  information or documents, in the opinion of counsel to such
                  Person, is otherwise required by law (including, without
                  limitation, pursuant to the requirements of the Securities
                  Act); and

         (n)           comply with all applicable rules and regulations of the 
                  SEC and make generally available to its securityholders
                  earning statements satisfying the provisions of Section 11(a)
                  of the Securities Act and Rule 158 thereunder no later than 45
                  days after the end of any 12-month period (or 90 days after
                  the end of any 12-month period if such period is a fiscal
                  year) (i) commencing at the end of any fiscal quarter in which
                  Registrable Securities are sold to underwriters in a firm
                  commitment or best efforts underwritten offering and (ii) if
                  not sold to underwriters in such an offering, commencing on
                  the first day of the first fiscal quarter of the Company after
                  the effective date of a Registration Statement, which
                  statements shall cover said 12- month periods.

                  The Company may require Investor to furnish to the Company
such information regarding the distribution of Registrable Securities as the
Company may from time to time reasonably request in writing and the Company may
exclude from such registration the Registrable Securities if Investor
unreasonably fails to furnish such information within a reasonable time after
receiving such request; provided, that Investor's Registrable Securities shall
be counted for the demand made upon the Company hereunder.

                  Investor agrees by acquisition of Registrable Securities that,
upon receipt of any notice from the Company of the happening of any event of the
kind described in Section 6(a)(ii), 6(a)(iii), 6(a)(v), 6(a)(vi) or 6(a)(vii)
hereof, Investor shall forthwith discontinue disposition of such Registrable
Securities covered by such Registration Statement or Prospectus until Investor's
receipt of the copies of the supplemented or amended Prospectus contemplated by
Section 6(i) hereof, or until it is advised in writing (the "Advice") by the
Company that the use of the applicable Prospectus may be resumed, and has
received copies of any additional or supplemental filings which are incorporated
or deemed to be incorporated by reference in such Prospectus.


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7.                Registration Expenses

         (a)           All reasonable fees and expenses incidental to the 
                  Company's performance of or compliance with this Agreement
                  (including, without limitation, (i) all registration and
                  filing fees including, without limitation, fees and expenses
                  (A) with respect to filings required to be made with the
                  National Association of Securities Dealers, Inc., and (B) of
                  compliance with securities or Blue Sky laws (including,
                  without limitation, fees and disbursements of counsel for the
                  underwriters or selling holders (subject to the provisions of
                  Section 6(b)) in connection with Blue Sky qualifications of
                  the Registrable Securities and determination of the
                  eligibility of the Registrable Securities for investment under
                  the laws of such jurisdictions as the managing underwriters or
                  holders of a majority in number of the Registrable Securities
                  being sold may designate), (ii) printing expenses, (iii)
                  messenger, telephone and delivery expenses, (iv) fees and
                  disbursements of counsel for the Company, and Special Counsel
                  or other counsel for the sellers of the Registrable Securities
                  (subject to the provisions of Section 7(b) hereof), (v) fees
                  and disbursements of all independent certified public
                  accountants referenced to in Section 6(k)(iii) hereof
                  (including the expenses of any special audit and "cold
                  comfort" letters required by or incident to such performance),
                  (vi) underwriter's fees and expenses (excluding discounts,
                  commissions or fees of underwriters, selling brokers, dealer
                  managers or similar securities industry professionals relating
                  to the distribution of the Registrable Securities or legal
                  expenses of any Person other than the Company, the
                  underwriters and the selling holders; but including the fees
                  and expenses of any "qualified independent underwriter" or
                  other independent appraiser participating in an offering
                  pursuant to Section 3 of Schedule E to the Bylaws of the
                  National Association of Securities Dealers, Inc.), (vii)
                  Securities Act liability insurance if the Company so desires
                  such insurance and (viii) fees and expenses of all other
                  Persons retained by the Company) shall be borne by the Company
                  whether or not any Registration Statement becomes effective.
                  Notwithstanding the foregoing, the Company will not be
                  required to reimburse Investor for its out-of-pocket expenses
                  arising out of a Demand Registration if the Registration
                  Statement for such Demand Registration fails to become
                  effective at the request of Investor.

         (b)           In connection with each Piggy-Back Registration 
                  hereunder, the Company shall reimburse Investor for the
                  reasonable fees and disbursements of not more than one counsel
                  (or more than one counsel if a conflict exists among such
                  selling holders in the exercise of the reasonable judgment of
                  counsel for the selling holders and counsel for the Company)
                  chosen by Investor.

8.                Indemnification

         (a)           Indemnification by the Company. The Company shall, 
                  notwithstanding termination of this Agreement and without
                  limitation as to time, indemnify and hold harmless, to the
                  full extent permitted by law, Investor, its officers,
                  directors, agents


                                       11

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                  and employees, each person who controls such holder (within
                  the meaning of Section 15 of the Securities Act or Section 20
                  the Exchange Act), and the officers, directors, agents or
                  employees of any such controlling person, from and against all
                  losses, claims, damages, liabilities, costs (including,
                  without limitation, reasonable costs of preparation and
                  attorneys' fees) and reasonable expenses (collectively,
                  "Losses") arising out of or based upon any untrue statement or
                  alleged untrue statement of a material fact contained in any
                  Registration Statement, Prospectus or preliminary prospectus,
                  or arising out of or based upon any omission or alleged
                  omission of a material fact required to be stated therein or
                  necessary to make the statements therein not misleading except
                  insofar as the same are based solely upon information
                  furnished in writing to the Company by Investor expressly for
                  use therein. The Company shall also indemnify underwriters,
                  selling brokers, dealer managers and similar securities
                  industry professionals participating in the distribution,
                  their officers, directors, a gents and employees and each
                  Person who controls such Persons (within the meaning of
                  Section 15 of the Securities Act or Section 20 of the Exchange
                  Act) to the same extent as provided above with respect to the
                  indemnification of Investor.

         (b)           Indemnification by Investor.  In connection with any 
                  Registration Statement in which Investor is participating,
                  Investor shall furnish to the Company in writing such
                  information as the Company reasonably requests for use in
                  connection with any Registration Statement or Prospectus and
                  agrees to indemnify and hold harmless, to the full extent
                  permitted by law, the Company, its directors, officers, agents
                  and employees, each Person who controls the Company (within
                  the meaning of Section 15 of the Securities Act or Section 20
                  of the Exchange Act) and the directors, officers, agents or
                  employees of such controlling persons, from and against all
                  Losses arising out of or based upon any untrue statement of a
                  material fact contained in any Registration Statement,
                  Prospectus or preliminary prospectus, or arising out of or
                  based upon any omission of a material fact required to be
                  stated therein or necessary to make the statement therein not
                  misleading, to the extent, but only to the extent, that such
                  untrue statement or omission is contained in any information
                  so furnished in writing by Investor to the Company expressly
                  for use in such Registration Statement or Prospectus and that
                  such information was solely relied upon by the Company in
                  preparation of any Registration Statement, Prospectus or
                  preliminary prospectus. In no event shall the liability of
                  Investor be greater in amount than the dollar amount of the
                  proceeds (net of the payment of all expenses) received by
                  Investor upon the sale of the Registrable Securities giving
                  rise to such indemnification obligation. The Company shall be
                  entitled to receive indemnities from underwriters, selling
                  brokers, dealer managers and similar securities industry
                  professionals participating in the distribution to the same
                  extent as provided above with respect to information so
                  furnished in writing by such Persons expressly for use in any
                  Prospectus or Registration Statement.


                                       12

   13


         (c)           Conduct of Indemnification Proceedings.  If any action or
                  proceeding (including any governmental investigation or
                  inquiry) shall be brought or any claim shall be asserted
                  against any Person entitled to indemnity hereunder (an
                  "Indemnified Party"), such Indemnified Party shall promptly
                  notify the party from which such indemnity is sought (the
                  "Indemnifying Party") in writing, and the Indemnifying Party
                  shall assume the defense thereof, including the employment of
                  counsel reasonably satisfactory to the Indemnified Party and
                  the payment of all fees and expenses incurred in connection
                  with the defense thereof. All such fees and expenses
                  (including any fees and expenses incurred in connection with
                  investigating or preparing to defend such action or
                  proceeding) shall be paid to the Indemnified Party, as
                  incurred, within 5 days of written notice thereof to the
                  Indemnifying Party (regardless of whether it is ultimately
                  determined that an Indemnified Party is not entitled to
                  indemnification hereunder). Any such Indemnified Party shall
                  have the right to employ separate counsel in any such action,
                  claim or proceeding and to participate in the defense thereof,
                  but the fees and expenses of such counsel shall be the
                  expenses of such Indemnified Party unless (a) the Indemnifying
                  Party has agreed to pay such fees and expenses or (b) the
                  Indemnifying Party shall have failed to promptly assume the
                  defense of such action, claim or proceeding and to employ
                  counsel reasonably satisfactory to the Indemnified Party in
                  any such action, claim or proceeding or (c) the named parties
                  to any such action, claim or proceeding (including any
                  impleaded parties) include both such Indemnified Party and the
                  Indemnifying Party, and such Indemnified Party shall have been
                  advised by counsel that there may be one or more legal
                  defenses available to it which are different from or
                  additional to those available to the Indemnifying Party (in
                  which case, if such Indemnified Party notifies the
                  Indemnifying Party in writing that it elects to employ
                  separate counsel at the expense of the Indemnifying Party, the
                  Indemnifying Party shall not have the right to assume the
                  defense of such action, claim or proceeding on behalf of such
                  Indemnified Party, it being understood, however, that the
                  Indemnifying Party shall not, in connection with any one such
                  action, claim or proceeding or separate but substantially
                  similar or related actions, claims or proceedings in the same
                  jurisdiction arising out of the same general allegations or
                  circumstances, be liable for the fees and expenses of more
                  than one separate firm of attorneys (together with appropriate
                  local counsel) at any time for all such Indemnified Parties,
                  unless in the reasonable judgment of any such Indemnified
                  Party a conflict of interest may exist between such
                  Indemnified Party and any other of such Indemnified Parties
                  with respect to such action, claim or proceeding, in which
                  event the Indemnifying Party shall be obligated to pay the
                  fees and expenses of such additional counsel or counsels).

         (d)           Contribution. If the indemnification provided for in this
                  Section 8 is unavailable to an Indemnified Party under Section
                  8(a) or 8(b) hereof (other than by reason of exceptions
                  provided in those Sections) in respect of any Losses, then
                  each applicable Indemnifying Party, in lieu of indemnifying
                  such Indemnified Party, shall, jointly and severally,
                  contribute to the amount paid or payable by such Indemnified
                  Party as a result of such Losses, in such proportion as is
                  appropriate to reflect the


                                       13

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                  relative fault of the Indemnifying Party and Indemnified Party
                  in connection with the actions, statements or omissions which
                  resulted in such Losses as well as any other relevant
                  equitable considerations. The relative fault of such
                  Indemnifying Party and such Indemnified Party shall be
                  determined by reference to, among other things, whether any
                  action in question, including any untrue statement or alleged
                  untrue statement of a material fact or omission or alleged
                  omission of a material fact, has been taken or made by, or
                  relates to information supplied by, such Indemnifying Party or
                  Indemnified Party, and the parties' relative intent,
                  knowledge, access to information and opportunity to correct or
                  prevent such action, statement or omission. The amount paid or
                  payable by a party as a result of any Losses shall be deemed
                  to include, subject to the limitations set forth in Section
                  8(c), any legal or other fees or expenses reasonably incurred
                  by such party in connection with any investigation or
                  proceeding.

                  The parties hereto agree that it would not be just and
equitable if contribution pursuant to this Section 8(d) were determined by pro
rata allocation or by any other method of allocation which does not take into
account the equitable considerations referred to in the immediately preceding
paragraph. Notwithstanding the provision of this Section 8(d), an Indemnifying
Party which is a selling holder of Registrable Securities shall not be required
to contribute any amount in excess of the amount by which the total price at
which the Registrable Securities sold by such Indemnifying Party and distributed
to the public were offered to the public exceeds the amount of any damages which
such Indemnifying Party has otherwise been required to pay by reason of such
untrue or alleged untrue statement or omission or alleged omission. No person
guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of
the Securities Act) shall be entitled to contribution from any Person who was
not guilty of such fraudulent misrepresentation.

9.                Rule 144 and Rule 144A.  The Company shall file the reports 
         required to be filed by it under the Securities Act and the Exchange
         Act in a timely manner and, if at any time the Company is not required
         to file such reports, it will, upon the request of Investor, make
         available public or other information so long as necessary to permit
         sales of its securities pursuant to Rules 144 and 144A. The Company
         further covenants that it will take such further action as Investor may
         reasonably request, all to the extent required from time to time to
         enable Investor to sell Registrable Securities without registration
         under the Securities Act within the limitation of the exemptions
         provided by Rules 144 and 144A. Upon the request of Investor, the
         Company shall deliver to Investor a written statement as to whether it
         has complied with such requirements. The Company will cooperate to
         enable Investor to sell Registrable Securities in block trades or other
         similar transactions, including furnishing to Investor (i) an opinion
         or opinions of counsel to the Company, and (ii) a comfort letter from
         the Company's independent public accountants, as Investor reasonably
         requests, (iii) such reasonable representations, warranties, covenants
         and indemnities as are customary for such transactions, and (iv) as to
         prospective purchasers of Investor's securities, the information
         described in Rule 144A(d)(4). Notwithstanding the foregoing, nothing in
         this Section 9 shall be deemed to require the Company to register any
         of its securities pursuant to the Exchange Act.


                                       14

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10.               Underwritten Registrations.  If any Demand Registration is an 
         underwritten offering, the Investor will have the right to select the
         investment banker or investment bankers and managers and attorneys to
         administer the offering; provided, that such investment bank or manager
         shall be reasonably satisfactory to the Company. If any Piggy-Back
         Registration is an underwritten offering, the Company will have the
         right to select the investment banker or investment bankers and
         managers to administer the offering; provided, that such investment
         bank or manager shall be reasonably satisfactory to Investor if 
         Investor is participating in such underwritten offering.

                  No Person may participate in any underwritten registration
hereunder unless such Person (a) agrees to sell such Person's securities to be
included in the underwritten registration on the basis provided in any
underwriting arrangements approved by the Persons entitled hereunder to approve
such arrangements and (b) completes and executes all questionnaires, powers of
attorney, indemnities, underwriting agreements and other documents required
under the terms of such underwriting arrangements.

11.               Miscellaneous

         (a)           Remedies.  In the event of a breach by the Company of its
                  obligations under this Agreement, Investor, in addition to
                  being entitled to exercise all rights granted by law,
                  including recovery of damages, will be entitled to specific
                  performance of its rights under this Agreement. The Company
                  agrees that monetary damages would not be adequate
                  compensation for any loss incurred by reason of a breach by it
                  of any of the provisions of this Agreement and hereby further
                  agrees that, in the event of any action for specific
                  performance in respect of any such breach, it shall waive the
                  defense that a remedy at law would be adequate.

         (b)           No Inconsistent Agreements.  Except for the agreements 
                  pursuant to which the Authorized Registration Rights are
                  granted, (i) the Company shall not, on or after the date of
                  this Agreement, enter into any agreement with respect to its
                  securities which is inconsistent with the rights granted to
                  Investor in this Agreement or otherwise conflicts with the
                  provisions hereof, and (ii) the Company has not entered into
                  any agreement with respect to its securities granting any
                  registration rights to any person other than this Agreement.

         (c)           Adjustments Affecting Registrable Securities. The Company
                  shall not take any action, or permit any change to occur, with
                  respect to the Registrable Securities (i) which would
                  adversely affect the ability of Investor to include such
                  Registrable Securities in a registration undertaken pursuant
                  to this Agreement or (ii) which would adversely affect the
                  marketability of such Registrable Securities in any such
                  registration.



                                       15

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         (d)           Amendments and Waivers. The provisions of this Agreement,
                  including the provisions of this sentence, may not be amended,
                  modified or supplemented, and waivers or consents to
                  departures from the provisions hereof may not be given, except
                  by written instrument signed by the Company and Investor.

         (e)           Notices. All notices and other communications provided 
                  for or permitted hereunder shall be made in writing by
                  hand-delivery, registered first-class mail, nationally
                  recognized air courier, telex or telecopier:

         If to Investor:

                  Apollo Investment Fund IV, L.P. and/or
                  Apollo Overseas Partners IV, L.P.
                  c/o Apollo Management IV, L.P.
                  1999 Avenue of the Stars
                  Suite 1900
                  Los Angeles, CA  90067
                  Attention: Michael D. Weiner
                  Fax:  (310)201-4166

         With a copy (which shall not constitute notice) to:

                  Morgan, Lewis & Bockius LLP
                  300 South Grand Avenue
                  Suite 2200
                  Los Angeles, California 90071
                  Attn:  John F. Hartigan, Esq.
                  Fax:  (213)612-2554

         If to Company:

                  Renters Choice, Inc.
                  13800 Montfort Drive, Suite 300
                  Dallas, Texas 75240
                  Attn:  J. Ernest Talley, Chief Executive Officer
                  Fax:   (214)385-1625

         With a copy (which shall not constitute notice) to:

                  Winstead Sechrest & Minick P.C.
                  5400 Renaissance Tower
                  1201 Elm Street
                  Dallas, Texas
                  Attn:  Thomas W. Hughes, Esq.
                  Fax:  (214)745-5390


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                  All such notices and communication shall be deemed to have
been duly given: when delivered by hand, if personally delivered; two business
days after being deposited in the mail, postage prepaid, if mailed; one business
day after being timely dispatched, if by air courier; when answered back, if
telexed; and when receipt is acknowledged, if telecopy. Any of the above
addresses may be changed by notice made in accordance with this Section 12(e).

         (f)           Owner of Registrable Securities.  The Company will 
                  maintain, or will cause its registrar and transfer agent to
                  maintain, a stock book with respect to the Common Stock, in
                  which all transfers of Registrable Securities of which the
                  Company has received notice will be recorded. The Company may
                  deem and treat the person in whose name Registrable Securities
                  are registered in the stock book of the Company as the owner
                  thereof for all purposes, including without limitation, the
                  giving of notices under this Agreement.

         (g)           Successors and Assigns.  This Agreement shall inure to 
                  the benefit of and be binding upon the successors and assigns
                  of each of the parties, including without limitation and
                  without the need for an express assignment, subsequent holders
                  of Registrable Securities. Notwithstanding the foregoing, the
                  Demand Registration rights set forth herein, prior to the
                  exercise thereof by Investor, may be assigned only in
                  connection with a transfer to any single Person or group of
                  affiliated Persons (in a single transaction or series of
                  related transactions) of at least 25% of the Registrable
                  Securities held by it on the date hereof.

         (h)           Counterparts. This Agreement may be executed in two or 
                  more counterparts, each of which shall be deemed an original,
                  but all of which together shall constitute one and the same
                  instrument.

         (i)           Headings. The headings in this Agreement are for 
                  convenience of reference only and shall not limit or otherwise
                  affect the meaning hereof.

         (j)           GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND 
                  CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW
                  YORK, WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF LAWS, AND
                  EACH PARTY HERETO SUBMITS TO THE NON-EXCLUSIVE JURISDICTION OF
                  THE FEDERAL AND STATE COURTS WITHIN THE STATE OF NEW YORK.

         (k)           Severability.  If any term, provision, covenant or 
                  restriction of this Agreement is held by a court of competent
                  jurisdiction to be invalid, void or unenforceable, the
                  remainder of the terms, provisions, covenants and restrictions
                  set forth herein shall remain in full force and effect and
                  shall in no way be affected, impaired or invalidated, and the
                  parties hereto shall use their best efforts to find and employ
                  an alternative means to achieve the same or substantially the
                  same result as that contemplated by such term, provision,
                  covenant or restriction. It is hereby stipulated and declared
                  to be the intention of the parties that they would have
                  executed the



                                       17

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                  remaining terms, provisions, covenants and restrictions
                  without including any of such which may be hereafter declared
                  invalid, void or unenforceable.

         (l)           Entire Agreement.   This Agreement is intended by the 
                  parties as a final expression of their agreement, and is
                  intended to be a complete and exclusive statement of the
                  agreement and understanding of the parties hereto, in respect
                  of the subject matter contained herein. There are no
                  restrictions, promises, warranties nor undertakings, other
                  than those set forth or referred to herein, with respect to
                  the registration rights granted by the Company with respect to
                  the securities sold pursuant to the Purchase Agreement. This
                  Agreement supersedes all prior agreements and understandings
                  between the parties with respect to such subject matter.

         (m)           Attorneys' Fees. In any action or proceeding brought to 
                  enforce any provision of this Agreement, or where any
                  provision hereof is validly asserted as a defense, the
                  prevailing party shall be entitled to recover reasonably
                  attorneys' fees in addition to its costs and expenses and any
                  other available remedy.




                                       18

   19


         IN WITNESS WHEREOF, the undersigned have executed, or caused to be
executed on their behalf by an agent thereunto duly authorized, this
Registration Rights Agreement as of the date first above written.

                             THE COMPANY:

                             RENTERS CHOICE, INC.,
                             a Delaware corporation


                             By:     
                                ------------------------------------------------
                             Name:   
                                  ----------------------------------------------
                             Title:  
                                   ---------------------------------------------

                             INVESTOR:

                             APOLLO INVESTMENT FUND IV, L.P.
                             a Delaware limited partnership

                             By:   Apollo Advisors IV, L.P.
                                   its General Partner

                                   By:  Apollo Capital Management IV, Inc.
                                        its General Partner

                                        By:
                                           -------------------------------------
                                        Name:
                                             -----------------------------------
                                        Title:
                                              ----------------------------------

                             APOLLO OVERSEAS PARTNERS IV, L.P.
                             an exempted limited partnership registered
                             in the Cayman Islands

                             By:   Apollo Advisors IV, L.P.
                                   its General Partner

                                   By:  Apollo Capital Management IV, Inc.
                                        its Managing General Partner
 
                                        By:
                                           -------------------------------------
                                        Name:
                                             -----------------------------------
                                        Title:
                                              ----------------------------------



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