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                                                               EXHIBIT 99.(a)(8)


                                September 8, 1998


Mr. Frank Krasovec, President
FPK, LLC
c/o Norwood Promotional Products, Inc.
106 E. Sixth Street, Suite 300
Auston, TX 78701

Dear Frank:

Liberty Capital Partners, Inc. ("Liberty") proposes to make $60 MILLION of
financing available to a new corporation,"FPK, LLC", formed by the senior
management (the "Management") of Norwood Promotional Products, Inc. (the
"Company") for the purpose of acquiring the Company pursuant to the terms and
conditions set forth in the Merger Agreement dated March 15, 1998 between the
Company and FPK, LLC. The financing proposed herein (the "Proposed Transaction")
will consist of $37 million of senior subordinated debt (the "Subordinated
Debt"), $20 million of preferred stock (the "Preferred Stock"), and $3 million
of common stock (the "Common Stock"). The anticipated sources and uses of funds
required to consummate the Proposed Transaction, as well as the equity ownership
of the Company after closing, is set forth in Exhibit A attached hereto. This
letter sets forth the basic terms and conditions of our proposal.

1)       Subordinated Debt. Liberty will provide $37 MILLION of the financing in
         the form of the Subordinated Debt. The Subordinated Debt will (i)
         accrue interest at a rate of 12.5% per annum, payable quarterly, (ii)
         be pre-payable at any time without the payment of any premium or
         penalty, (iii) be issued with detachable warrants (the "Subordinated
         Debt Warrants"), exercisable for $.01/share, for 20% of the common
         equity of the Company on a fully diluted basis; provided that if the
         Subordinated Debt is repaid in full prior to the third anniversary of
         the closing date of the Proposed Transaction (the "Closing Date"), 50%
         of the Subordinated Debt Warrants shall be canceled without
         consideration. Scheduled principal payments on the Subordinated Debt
         shall commence after the tenth anniversary of the Closing Date, or upon
         the first quarter after the Senior Term Debt has been repaid in full.
         Liberty will receive a fee on the Closing Date equal to 3% of the face
         amount of the Subordinated Debt ($1,110,000).

2)       Preferred Stock. Liberty will provide $20 MILLION of financing in the
         form of the Preferred Stock. The Preferred Stock will (i) accrue a
         dividend at a rate of 10% per 

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Mr. Frank Krasovec, President
FPK, LLC
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         annum, compounded quarterly (the "Dividend Rate"), from and after the
         Closing Date to the date of redemption, (ii) be redeemable at any time
         without the payment of any premium or penalty, (iii) be manditorily
         redeemable on the earlier of (a) the tenth anniversary of the Closing
         Date, (b) a change in control, or (c) a default of the terms of the
         Preferred Stock, and (iv) be issued with detachable warrants (the
         "Preferred Stock Warrants"), exercisable for $.01/share, for 15% of the
         common equity of the Company on a fully diluted basis. The Company may
         pay the accrued dividend on the Preferred Stock currently or may elect
         to allow such dividend to be payment-in-kind until the fifth
         anniversary of the Closing Date. Any dividends not paid currently shall
         accrue dividends thereon at the Dividend Rate. The Company may elect to
         convert the Preferred Stock into subordinated debt with substantially
         the same terms and conditions of the Preferred Stock.

3)       Common Stock. Liberty will provide $3 MILLION of financing in the form
         of the Common Stock. The Common Stock shall be purchased on the same
         terms and conditions as retained by the Management, including the
         execution of a shareholders' agreement which shall be mutually
         agreeable between the parties hereto.

4)       Warrants for Common Stock. Each of the Subordinated Debt Warrants and
         the Preferred Stock Warrants (collectively, the "Warrants") will
         entitle the holder to purchase one share of common stock of the Company
         at a price of $.01 per share, subject to adjustment pursuant to
         customary anti-dilution provisions, and will expire on the tenth
         anniversary of the Closing Date.

5)       Conditions to Proposed Transaction. The Proposed Transaction will be
         subject to the negotiation, execution and delivery of definitive
         agreements effectuating the terms of the transactions described herein
         in form and substance reasonably satisfactory to Liberty, the Company
         and FPK, LLC (the "Definitive Agreements"). Liberty' obligations under
         the Definitive Agreements will be conditioned upon customary closing
         conditions, including: (i) satisfactory completion of Liberty'
         business, accounting, and legal due diligence review of the Company;
         (ii) retention of management on terms and conditions reasonably
         satisfactory to Liberty; and (iii) absence of a material adverse change
         in the business, assets, condition (financial or otherwise), of the
         Company.

6)       Board Composition. Liberty shall be entitled to have two persons
         nominated and elected to the board of the Company and each of its
         subsidiaries (the "Board"). Each such member shall be paid customary
         board fees.

7)       Registration Rights. Liberty shall have two long form demand
         registration rights plus an unlimited number of piggyback registration
         rights (subject to customary limitations for underwriting, disclosure
         and offering reasons) with regard to all common stock and common stock
         equivalents.

8)       Expenses. FPK, LLC shall pay or reimburse Liberty for all reasonable
         out-of-pocket expenses incurred in connection with the Proposed
         Transaction, whether or not the Proposed Transaction is consummated.

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Mr. Frank Krasovec, President
FPK, LLC
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9)       Access. FPK, LLC shall cause the Company to provide Liberty's
         accounting, legal, and other representatives access at reasonable times
         to the Company's and its subsidiaries' personnel familiar with the
         business of the Company and its subsidiaries and to all items related
         to the Company's and its subsidiaries' assets, personnel and affairs
         which are reasonably necessary to perform additional due diligence.

10)      Confidentiality. Without Liberty' prior written consent, none of FPK,
         LLC, Frank Krasovec or the Company shall (whether directly or through
         any employees, agents, representatives and advisors) disclose to any
         person (other than any regulatory or supervisory authority or as
         otherwise required by law) either the fact that discussions or
         negotiations are taking place concerning the Proposed Transaction, or
         any terms, conditions or other facts with respect to the Proposed
         Transaction, including the timing or status thereof. All press releases
         and other public announcements prior to the Closing Date relating to
         the Proposed Transaction will be prepared jointly by Liberty, the
         Management and the Company. The term "person" as used in this agreement
         shall be broadly interpreted to include, without limitation, any
         corporation, partnership, or individual (but excluding any regulatory
         or supervisory authority).

11)      Indemnification. FPK, LLC agrees to indemnify and hold harmless Liberty
         and its affiliates and their respective directors, officers, employees
         and agents (the "Indemnified Parties") from and against any and all
         losses, claims, charges and liabilities, joint or several, related to
         or arising out of any matters contemplated by this letter (including
         any arising out of the negligence of any Indemnified Party), unless and
         only to the extent that it shall be finally judicially determined that
         such losses, claims, damages or liabilities resulted primarily from the
         gross negligence or willful misconduct of such Indemnified Party. If
         Liberty becomes involved in any capacity in any action, suit proceeding
         or investigation in connection with any matter contemplated by this
         letter, FPK, LLC shall reimburse Liberty for its reasonable legal and
         other expenses (including the cost of any investigation and preparation
         as they are incurred by Liberty). In the event of any dispute arising
         out of or based upon this letter or the transactions contemplated
         hereby, FPK, LLC will waive any right it may have to trial by jury.

12)      Governing Law; Binding Effect; Counterparts. This letter agreement 
         shall be governed by the laws of the State of New York. This letter
         agreement is not intended to be a binding agreement between the parties
         hereto but only an expression of their mutual intent and understanding,
         except for the provisions of paragraphs 8 through 12, inclusive, which
         shall be binding upon and inure to the benefit of the parties hereto,
         their respective successors and permitted assigns. This letter
         agreement may be executed in two or more counterparts, all of which
         taken together will constitute one binding agreement.

If you are in agreement with the terms hereof, please evidence such agreement by
signing and returning one copy hereof to me at the letterhead address above.
This letter will expire at 5:00 p.m., Eastern Standard Time on Wednesday,
September 9, 1998 if Liberty have not received, at or prior to such time, a copy
of this letter signed by FPK, LLC and Frank Krasovec. Should you, or any of your
advisors have any questions or need additional information, please feel free to
call any of us at Liberty (212) 354-7676. We look forward to working with you on
this transaction.
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Mr. Frank Krasovec, President
FPK, LLC
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                                           Best regards,
                                           LIBERTY CAPITAL PARTNERS, INC.


                                           By   /s/ PETER E. BENNETT
                                             ----------------------------------
                                                    Peter E. Bennett

                                           Its     President


Acknowledged and Agreed
this ___ day of September 1998

FPK, LLC


By   /s/ FRANK P. KRASOVEC
  -------------------------------
Its 
   ------------------------------


By   /s/ FRANK P. KRASOVEC
  -------------------------------
        FRANK KRASOVEC

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                                                                       EXHIBIT A

                       NORWOOD PROMOTIONAL PRODUCTS, INC.




SOURCES OF FINANCING
- --------------------
                                                                                 (a)                 (b)
                                                                                FULLY               FULLY
                                                                               DILUTED             DILUTED
                                            TOTAL           PREFERRED         OWNERSHIP           OWNERSHIP            TOTAL
     FINANCING              RATE           SOURCES           DOLLARS          PERCENTAGE          AT CLOSING          LIBERTY
- --------------------------------------------------------------------------------------------------------------------------------

                                                                                                      
Senior Term Loan             8.50%          $ 75,000
Senior Revolving Loan        8.50%          $ 10,000
Senior Subordinated Loan    12.50%          $ 37,000                             10.00%             20.00%              $37,000
Preferred Stock             10.00%          $ 20,000                             16.88%             15.00%              $20,000
Common Stock                                                                               
  Management                                $ 20,334        $     0              38.47%             34.19%
  D. Tully                                  $  4,000        $     0               7.57%              6.73%
  Other Investors                           $      0        $     0               0.00%              0.00%
  Warrants & Options                                                                       
     Outstanding                            $      0        $     0              21.42%             19.04%
  Option Pool                               $      0        $     0               0.00%              0.00%
  Liberty Partners                          $  3,000        $20,000               5.68%              5.04%              $ 3,000
                                            --------        -------             ------             ------               -------
     TOTAL                                  $169,334        $20,000             100.00%            100.00%              $60,000



                                                        Liberty %                32.55%             40.04%


                 (a) Assumes Subordinated Debt repaid within three years
                 (b) Assumes Subordinated Debt is not repaid within three years



USE OF FUNDS
- --------------------

                                              
Purchase Price                              $ 88,600
Retire Existing Debt                        $ 43,500
Retained Equity                             $ 20,400
Fees & Expenses                             $  9,000
Working Capital                             $  7,834
                                            --------
Total Uses of Funds                         $169,334