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                                                                    Exhibit 23.3


                          INDEPENDENT AUDITORS' CONSENT

The Board of Directors
Lamar Advertising Company:

We consent to the use of our report dated August 14, 1998, with respect to the
consolidated balance sheets of Outdoor Communications, Inc. and subsidiaries as
of June 30, 1998 and 1997, and the related consolidated statements of
operations, stockholders' deficit, and cash flows for the years ended June 30,
1998 and 1997, and the period April 4, 1996 to June 30, 1996, our report dated
June 4, 1996, with respect to the consolidated statements of operations,
stockholders' deficit, and cash flows of OCI Corp. of Michigan and subsidiaries
for the period August 1, 1995 through April 3, 1996, and our report dated May
31, 1996, with respect to the consolidated statements of operations,
stockholders' deficit, and cash flows of Mass Communications Corp. and
subsidiary for the period September 1, 1995 through April 3, 1996, which reports
are incorporated herein by reference, and to the reference to our firm under the
heading "Experts" in the prospectus.


                                         /s/ KPMG Peat Marwick LLP

                                         KPMG Peat Marwick LLP



New Orleans, Louisiana
November 30, 1998