<ARTICLE> 5 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> JAN-31-1999 <PERIOD-END> NOV-01-1998 <CASH> 106 <SECURITIES> 0 <RECEIVABLES> 0 <ALLOWANCES> 0 <INVENTORY> 8,888 <CURRENT-ASSETS> 20,094 <PP&E> 196,242 <DEPRECIATION> 30,819 <TOTAL-ASSETS> 194,484 <CURRENT-LIABILITIES> 19,249 <BONDS> 30,000 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 130 <OTHER-SE> 140,099 <TOTAL-LIABILITY-AND-EQUITY> 194,484 <SALES> 125,017 <TOTAL-REVENUES> 125,017 <CGS> 24,666 <TOTAL-COSTS> 111,931 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (419) <INCOME-PRETAX> 13,505 <INCOME-TAX> 5,104 <INCOME-CONTINUING> 8,401 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 8,401 <EPS-PRIMARY> .64 <EPS-DILUTED> .64