1
 
                               LETTER TO BROKERS
                                      FOR
                TENDER OF 11% SENIOR SUBORDINATED NOTES DUE 2008
                                IN EXCHANGE FOR
                     11% SENIOR SUBORDINATED NOTES DUE 2008
                              RENT-A-CENTER, INC.
 
        THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME,
        ON             , 1999, UNLESS EXTENDED (THE "EXPIRATION DATE").
         ORIGINAL NOTES TENDERED IN THE EXCHANGE OFFER MAY BE WITHDRAWN
                   AT ANY TIME PRIOR TO THE EXPIRATION DATE.
 
To Registered Holders and Depository
Trust Company Participants:
 
     We are closing herewith the material listed below relating to the offer by
Rent-A-Center, Inc., a Delaware corporation (formerly known as Renters Choice,
Inc.) (the "Company"), to exchange its 11% Senior Subordinated Notes Due 2008,
(the "Exchange Notes"), which have been registered under the Securities Act of
1933, as amended (the "Securities Act"), for a like principal amount of its
issued and outstanding 11% Senior Subordinated Notes Due 2008 (the "Old Notes")
upon the terms and subject to the conditions set forth in the Company's
Prospectus, dated January   , 1999, and the related Letter of Transmittal (which
together constitute the "Exchange Offer").
 
     Enclosed herewith are copies of the following documents:
 
          1. Prospectus dated January   , 1999;
 
          2. Letter of Transmittal (together with accompanying Guidelines for
     Certification of Taxpayer Identification Number on Substitute Form W-9);
 
          3. Notice of Guaranteed Delivery; and
 
          4. Letter which may be sent to your clients for whose account you hold
     Old Notes in your name or in the name of your nominee, with a form for
     obtaining such client's instruction with regard to the Exchange Offer.
 
     We urge you to contact your clients promptly. Please note that the Exchange
Offer will expire on the Expiration Date unless extended.
 
     The Exchange Offer is not conditioned upon any minimum number of Old Notes
being tendered.
 
     Pursuant to the Letter of Transmittal, each holder of Old Notes will
represent to the Company that (i) the Exchange Notes to be acquired by such
holder of the Old Notes in connection with the Exchange Offer are being acquired
by such holder in the ordinary course of business of such holder, (ii) such
holder has no arrangement or understanding with any person to participate in the
distribution of Exchange Notes, (iii) such holder acknowledges and agrees that
any person who is a broker-dealer registered under the Exchange Act or is
participating in the Exchange Offer for the purposes of distributing the
Exchange Notes must comply with the registration and prospectus delivery
requirements of the Securities Act in connection with a secondary resale
transaction of the Exchange Notes acquired by such person and cannot rely on the
position of the staff of the Securities and Exchange Commission (the
"Commission") set forth in no-action letters, (iv) such holder understands that
a secondary resale transaction described in clause (iii) above and any resales
of Exchange Notes obtained by such holder in exchange for Old Notes acquired by
such holder directly from the Company should be covered by an effective
registration statement containing the selling securityholder information
required by Item 507 of Regulation S-K of the Commission, and (v) such holder is
not an "affiliate," as defined in Rule 405 under the Securities Act, of the
Company. If you will receive Exchange Notes for your own account in exchange for
Old Notes that were acquired as a result of market-making activities or other
trading activities, by executing the Letter of Transmittal, such holder
acknowledges
   2
 
that it will deliver a prospectus in connection with any resale of such Exchange
Notes. By acknowledging that it will deliver and by delivering a prospectus
meeting the requirements of the Securities Act in connection with any resale of
such Exchange Notes, such holder is not deemed to admit that it is an
"underwriter" within the meaning of the Securities Act.
 
     The enclosed Letter to Clients and Instruction to Registered Holder and/or
Book Entry Transfer Participant from Beneficial Owner contain an authorization
by the beneficial owners of the Old Notes for you to make the foregoing
representations.
 
     The Company will not pay any fee or commission to any broker or dealer or
to any other person (other than the Exchange Agent) in connection with the
solicitation of tenders of Old Notes pursuant to the Exchange Offer. The Company
will pay or cause to be paid any transfer taxes payable on the transfer of Old
Notes to it, except as otherwise provided in Instruction 6 of the enclosed
Letter of Transmittal.
 
     Additional copies of the enclosed material may be obtained from the
undersigned.
 
                                            Very truly yours,
 
                                            ------------------------------------
 
                                        2