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                                                                   EXHIBIT 23.1

                        Independent Auditors' Report on
                    Financial Statement Schedule and Consent

The Board of Directors
Lamar Advertising Company:

The audits referred to in our report dated February 5, 1999, included the
related financial statement schedule for the years ended December 31, 1998 and
1997, the two months ended December 31, 1996 and the year ended October 31,
1996. This financial statement schedule is the responsibility of the Company's
management. Our responsibility is to express an opinion on this financial
statement schedule based on our audits. In our opinion, such financial
statement schedule, when considered in relation to the basic consolidated
financial statements taken as a whole, presents fairly in all material respects
the information set forth therein.

We consent to incorporation by reference in the Registration Statement of Lamar
Advertising Company (the "Company") on Form S-8 (No. 333-10337), the four
Registration Statements of the Company on Form S-3 (Nos. 333-50559, 333-52851,
333-60659, and 333-71929) and the Registration Statement of the Company on Form
S-4 (No. 333-60331) of our report dated February 5, 1999, relating to the
consolidated balance sheets of Lamar Advertising Company and subsidiaries as of
December 31, 1998, and 1997, and the related consolidated statements of
operations, comprehensive income, stockholders' equity, and cash flows for the
years ended December 31, 1998 and 1997, the two months ended December 31, 1996
and the year ended October 31, 1996, which report appears in the December 31,
1998, annual report on Form 10-K of Lamar Advertising Company.



                                    KPMG LLP

New Orleans, Louisiana
March 26, 1999