1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-Q

[ X ]  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the period ended September 30, 1999
or

[   ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from

Commission file number 0-30242

                           LAMAR ADVERTISING COMPANY
             (Exact name of registrant as specified in its charter)


                                                
                    DELAWARE                          72-1449411
          (State or other jurisdiction              (I.R.S. Employer
               of incorporation)                   Identification No.)

                  5551 Corporate Blvd.,
                    Baton Rouge, LA                       70808
                  (Address of principal                 (Zip Code)
                   executive officers)


Registrant's telephone number, including area code (225) 926-1000

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                           Yes    X                       No
                                 ---                          ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.



                                                         Outstanding as of
                         Class                           November 10, 1999
                       ---------                         -----------------
                                                     
         Class A Common Stock, $.001 par value              70,400,889
         Class B Common Stock, $.001 par value              17,449,997


   2

                           EXPLANATORY NOTE REGARDING
                            CORPORATE REORGANIZATION
                          OF LAMAR ADVERTISING COMPANY

On July 20, 1999, Lamar Advertising Company completed a corporate reorganization
to create a new holding company structure. The reorganization was accomplished
through a merger under section 251(g) of the Delaware General Corporation Law.
At the effective time of the merger, all stockholders of Lamar Advertising
Company became stockholders in a new holding company and Lamar Advertising
Company became a wholly-owned subsidiary of the new holding company. The new
holding company took the Lamar Advertising Company name and the old Lamar
Advertising Company was renamed Lamar Media Corp. In the merger, all outstanding
shares of old Lamar Advertising Company's capital stock were converted into
shares of the new holding company with the same voting powers, designations,
preferences and rights, and the same qualifications, restrictions and
limitations, as the shares of old Lamar Advertising Company. Following the
restructuring, the Class A common stock of the new holding company trades under
the symbol "LAMR" on the Nasdaq National Market with the same CUSIP number as
the old Lamar Advertising Company's Class A common stock.

In this quarterly report, "Lamar," the "company," "we," "us" and "our" refer to
Lamar Advertising Company and its consolidated subsidiaries with respect to
periods following the reorganization and to old Lamar Advertising company and
its consolidated subsidiaries with respect to periods prior to the
reorganization, except where we make it clear that we are only referring to
Lamar Advertising Company or a particular subsidiary.

   3

                                    CONTENTS



                                                                           Page
                                                                           ----
                                                                        
PART I - FINANCIAL INFORMATION

ITEM 1.    FINANCIAL STATEMENTS

           Condensed Consolidated Balance Sheets as of
           September 30, 1999 and December 31, 1998 . . . . . . . . . . . . 1

           Condensed Consolidated Statements of Operations
           for the three months ended September 30, 1999 and
           September 30, 1998 and nine months ended September
           30, 1999 and September 30, 1998 . . . . . . . . . . . . . . . .  2

           Condensed Consolidated Statements of Comprehensive
           Income (Loss) for the three months ended September
           30, 1999 and September 30, 1998 and nine months
           ended September 30, 1999 and September 30, 1998  . . . . . . . . 3

           Condensed Consolidated Statements of Cash Flows
           for the nine months ended September 30, 1999 and
           September 30, 1998 . . . . . . . . . . . . . . . . . . . . . 4 - 5

           Notes to Condensed Consolidated Financial
           Statements . . . . . . . . . . . . . . . . . . . . . . . . .6 - 10

ITEM 2.    Management's Discussion and Analysis of
           Financial Condition and Results of Operations . . . . . . .11 - 14

ITEM 3.    Quantitative and Qualitative Disclosures About
           Market Risks . . . . . . . . . . . . . . . . . . . . . . . 14 - 15

ITEM 4.    Submission of Matters to a Vote of Security Holders . . . . . . 15

PART II - OTHER INFORMATION

ITEM 2.    Changes in Securities and Use of Proceeds . . . . . . . . . . . 15

ITEM 5.    Other Information . . . . . . . . . . . . . . . . . . . . . . . 15

ITEM 6.    Exhibits and Reports on Form 8-K . . . . . . . . . . . . . 15 - 19

           Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . . 19


   4

PART I - FINANCIAL INFORMATION
ITEM 1.- FINANCIAL STATEMENTS

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)



                                                                                  September 30, December 31,
                                                                                      1999          1998
                                                                                  ------------- ------------
                                                                                          
ASSETS
Cash and cash equivalents                                                          $   10,778   $  128,597
Receivables, net                                                                       84,294       40,380
Prepaid expenses                                                                       22,235       12,346
Other current assets                                                                   18,431        1,736
                                                                                   ----------   ----------
     Total current assets                                                             135,738      183,059
                                                                                   ----------   ----------

Property, plant and equipment                                                       1,410,561      661,324
     Less accumulated depreciation and amortization                                  (215,240)    (153,972)
                                                                                   ----------   ----------
       Net property, plant and equipment                                            1,195,321      507,352
                                                                                   ----------   ----------

Intangible assets                                                                   1,881,450      705,934
Other assets - non-current                                                             18,034       17,032
                                                                                   ----------   ----------
     Total assets                                                                  $3,230,543   $1,413,377
                                                                                   ==========   ==========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Trade accounts payable                                                        $    9,806   $    4,258
     Accrued expenses                                                                  70,608       25,912
     Current maturities of long-term debt                                               4,670       49,079
     Deferred income                                                                   13,178        9,589
                                                                                   ----------   ----------
     Total current liabilities                                                         98,262       88,838

Long-term debt                                                                      1,593,690      827,453
Deferred tax liability                                                                124,364       25,613
Deferred income                                                                         1,224        1,293
Other liabilities                                                                       4,732        3,401
                                                                                   ----------   ----------
     Total liabilities                                                              1,822,272      946,598
                                                                                   ----------   ----------

Series AA preferred stock, par value $.001, $63.80 cumulative dividends,
     authorized 1,000,000 shares; 5,719.49 shares issued and outstanding at
     September 30, 1999                                                                    --           --
Class A preferred stock, par value $638, $63.80 cumulative dividends,
     authorized 10,000 shares; 0 and 5,719.49 shares issued and outstanding
     at September 30, 1999, and December 31, 1998, respectively                            --        3,649
Class A common stock, $.001 par value, authorized
     125,000,000 shares; issued and outstanding 70,365,850 shares and 43,392,876
     shares at September 30, 1999, and December 31, 1998, respectively                     70           43
Class B common stock, $.001 par value, authorized 37,500,000 shares; issued
     and outstanding 17,449,997 and 17,699,997 shares at September 30, 1999,
     and December 31, 1998, respectively                                                   18           18
Additional paid-in capital                                                          1,470,291      505,644
Accumulated deficit                                                                   (62,108)     (42,575)
                                                                                   ----------   ----------
     Stockholders' equity                                                           1,408,271      466,779
                                                                                   ----------   ----------

Total liabilities and stockholders' equity                                         $3,230,543   $1,413,377
                                                                                   ==========   ==========



See accompanying notes to condensed consolidated financial statements

                                      -1-
   5
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)



                                                             Three Months Ended            Nine Months Ended
                                                                September 30,                September 30,
                                                            1999           1998           1999           1998
                                                            ----           ----           ----           ----
                                                                                         
Net revenues                                            $   111,039    $    73,528    $   294,614    $   201,600
                                                        -----------    -----------    -----------    -----------

Operating expenses
     Direct advertising expenses                             33,236         22,257         93,481         64,696
     Selling, general and administrative expenses            23,172         14,954         64,025         43,178
     Depreciation and amortization                           40,738         20,375        104,951         57,471
                                                        -----------    -----------    -----------    -----------
                                                             97,146         57,586        262,457        165,345
                                                        -----------    -----------    -----------    -----------
       Operating income                                      13,893         15,942         32,157         36,255
                                                        -----------    -----------    -----------    -----------

Other expense (income)
     Interest income                                           (112)          (123)        (1,067)          (359)
     Interest expense                                        21,092         12,116         57,471         39,357
     (Gain) loss on disposition of assets                    (5,189)            81         (5,666)           473
                                                        -----------    -----------    -----------    -----------
                                                             15,791         12,074         50,738         39,471
                                                        -----------    -----------    -----------    -----------

Earnings (loss) before income taxes, extraordinary
     item and cumulative effect of a change in
     accounting principle                                    (1,898)         3,868        (18,581)        (3,216)

Income tax expense (benefit)                                  1,404          2,239           (362)           816
                                                        -----------    -----------    -----------    -----------

Earnings (loss) before extraordinary item and
     cumulative effect of a change in accounting
     principle                                               (3,302)         1,629        (18,219)        (4,032)
                                                        -----------    -----------    -----------    -----------

Extraordinary item - loss on debt extinguishment
     net of tax benefit of $117                                (182)            --           (182)            --
                                                        -----------    -----------    -----------    -----------

Earnings (loss) before cumulative effect of a
     change in accounting principle                          (3,484)         1,629        (18,401)        (4,032)
                                                        -----------    -----------    -----------    -----------

Cumulative effect of a change in accounting
     principle                                                   --             --           (767)            --
                                                        -----------    -----------    -----------    -----------

Net earnings (loss)                                          (3,484)         1,629        (19,168)        (4,032)

     Preferred stock dividends                                   91             91            365            365
                                                        -----------    -----------    -----------    -----------

Net earnings (loss) applicable to common stock          $    (3,575)   $     1,538        (19,533)        (4,397)
                                                        ===========    ===========    ===========    ===========

Earnings (loss) per common share - basic and diluted:
     Earnings (loss) before extraordinary item and
       accounting change                                $      (.05)   $       .03           (.30)          (.09)
     Extraordinary Item - loss on debt extinguishment            --             --             --             --
     Cumulative effect of a change in accounting
       principle                                                 --             --           (.01)            --
                                                        -----------    -----------    -----------    -----------
     Net earnings (loss)                                $      (.05)   $       .03    $      (.31)   $      (.09)
                                                        ===========    ===========    ===========    ===========


Weighted average common shares outstanding               65,953,441     54,005,114     62,792,352     50,076,742
Incremental common shares from dilutive stock
  options                                                        --        596,604             --             --
Incremental common shares from convertible debt                  --             --             --             --
                                                        -----------    -----------    -----------    -----------
Weighted average common shares assuming dilution         65,953,441     54,601,718     62,792,352     50,076,742
                                                        ===========    ===========    ===========    ===========


See accompanying notes to condensed consolidated financial statements

                                      -2-
   6

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
        CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
                                  (UNAUDITED)
                 (IN THOUSANDS EXCEPT SHARE AND PER SHARE DATA)



                                                        Three Months Ended      Nine Months Ended
                                                           September 30,          September 30,
                                                        1999         1998       1999         1998
                                                        ----         ----       ----         ----
                                                                             
Net earnings (loss) applicable to
     common stock                                     $   (3,575)  $  1,538   $(19,533)   $   (4,397)

Other comprehensive income (loss) -
     unrealized loss on investment securities (net
     of deferred tax benefit of $217 for the nine
     months ended September 30, 1998)                         --         --         --           354
                                                      ----------   --------   --------    ----------

Comprehensive income (loss)                           $   (3,575)  $  1,538   $(19,533)   $   (4,043)
                                                      ==========   ========   ========    ==========


See accompanying notes to condensed consolidated financial statements

                                      -3-
   7

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                 (IN THOUSANDS EXCEPT SHARE AND PER SHARE DATA)



                                                      Nine Months Ended
                                                         September 30,
                                                     1999           1998
                                                     ----           ----
                                                        
CASH FLOWS FROM OPERATING ACTIVITIES:

Net loss                                           $ (19,168)   $  (4,032)

Adjustments to reconcile net loss
  to net cash provided by operating activities:
     Depreciation and amortization                   104,951       57,471
     Cumulative effect of a change in accounting
       principle                                         767           --
     (Gain) loss on disposition of assets             (5,666)         473
     Deferred taxes                                   (9,765)      (2,548)
     Provision for doubtful accounts                   2,114        1,265
Changes in operating assets and liabilities:
     Decrease (Increase) in:
       Receivables                                    (8,866)      (1,520)
       Prepaid expenses                                  445         (714)
       Other assets                                    3,558          978
     Increase (Decrease) in:
       Trade accounts payable                          2,022          770
       Accrued expenses                                  149        1,288
       Other liabilities                                  18         (144)
       Deferred income                                (5,248)       2,252
                                                   ---------    ---------
       Net cash provided by operating
         activities                                   65,311       55,539


CASH FLOWS FROM INVESTING ACTIVITIES:

Increase in notes receivable                          (1,587)        (280)
Acquisition of new markets                          (831,681)    (220,780)
Capital expenditures                                 (53,435)     (40,420)
Proceeds from disposition of assets                    3,943        1,419
                                                   ---------    ---------
     Net cash used in investing activities          (882,760)    (260,061)


                                                                     (Continued)

                                      -4-
   8

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                 (IN THOUSANDS EXCEPT SHARE AND PER SHARE DATA)




                                                         Nine Months Ended
                                                           September 30,
                                                        1999          1998
                                                        ----          ----
                                                            
CASH FLOWS FROM FINANCING ACTIVITIES:
Debt issuance costs                                    (12,507)      (2,503)
Net proceeds from issuance of common stock               3,948      181,450
Proceeds from issuance of notes payable                     --           70
Principal payments on long-term debt                   (78,040)      (4,152)
Net proceeds from note offering                        279,594           --
Net borrowings under credit agreements                 507,000       29,000
Dividends                                                 (365)        (365)
                                                     ---------    ---------
     Net cash provided by financing activities         699,630      203,500

Net decrease in cash and cash equivalents             (117,819)      (1,022)

Cash and cash equivalents at beginning
     of period                                         128,597        7,246
                                                     ---------    ---------

Cash and cash equivalents at end of period           $  10,778    $   6,224
                                                     =========    =========


SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

Cash paid for interest                               $  56,183    $  37,328
                                                     =========    =========

Cash paid for state and federal income taxes         $   6,500    $   6,129
                                                     =========    =========

Common stock issuance related to acquisitions        $ 952,255    $   2,505
                                                     =========    =========



See accompanying notes to condensed consolidated financial statements


                                     -5-
   9

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

1.       Significant Accounting Policies

         General

Lamar Advertising Company is principally a holding company ("Holdings") and
conducts its operations principally through its wholly-owned subsidiary Lamar
Media Corp. ("Lamar Media"). Holdings was incorporated in July, 1999 and became
the parent of Lamar Media pursuant to the reorganization described in Note 5.
References herein to the "Company" refer to Holdings and its subsidiaries, with
respect to periods following the reorganization and to Lamar Media, (formerly
known as Lamar Advertising Company) and its subsidiaries, with respect to
periods prior to the reorganization. Prior to the formation of Holdings, the
consolidated financial statements of the Company represented accounts of Lamar
Media and its subsidiaries.

The information included in the foregoing interim financial statements is
unaudited. In the opinion of management, all adjustments, consisting of normal
recurring adjustments, necessary for a fair presentation of the Company's
financial position and results of operations for the interim periods presented
have been reflected herein. The results of operations for interim periods are
not necessarily indicative of the results to be expected for the entire year.
These condensed consolidated financial statements should be read in conjunction
with the Company's consolidated financial statements and the notes thereto
included in the Company's Annual Report on Form 10-K.

         Earnings Per Share

Earnings per share are computed in accordance with SFAS No. 128, "Earnings Per
Share." The calculations of basic earnings per share excludes dilution and is
computed by dividing income available to common shareholders by the weighted
average number of common shares outstanding for the period. Diluted earnings per
share reflects the potential dilution that could occur if securities or other
contracts to issue common stock were exercised or converted into common stock
that then shared in the earnings of the Company. The following adjustments were
excluded from the calculation of diluted earnings per share because of their
anti-dilutive effect:



                                             Three Months Ended       Nine Months Ended
                                                September 30,            September 30,
                                              1999        1998        1999         1998
                                              ----        ----        ----         ----
                                                                    
Income impact of convertible securities    $    1,261   $     --   $    1,261   $       --
                                           ==========   ========   ==========   ==========

Incremental shares from stock options         689,430         --      558,280      564,937

Incremental shares from convertible debt    3,378,375         --    1,138,500           --
                                           ----------   --------   ----------   ----------

  Dilutive potential common shares          4,067,805         --    1,696,780      564,937
                                           ==========   ========   ==========   ==========



                                      -6-
   10

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

         Reclassifications

Certain amounts in the prior year's consolidated financial statements have been
reclassified to conform with the current year presentation. These
reclassifications had no effect on previously reported net earnings.

         New Accounting Pronouncements

In April 1998, the American Institute of Certified Public Accountants issued
Statement of Position ("SOP") 98-5, Reporting on the Costs of Start-Up
Activities. SOP 98-5 is effective for financial statements for fiscal years
beginning after December 15, 1998, and requires that the costs of start-up
activities, including organizational costs, be expensed as incurred. The effect
of SOP 98-5 is recorded as a cumulative effect of a change in accounting
principle as described in Accounting Principles Board Opinion No. 20 "Accounting
Changes".

2.       Acquisitions

On January 5, 1999, the Company purchased all of the outdoor advertising assets
of American Displays, Inc. for a cash purchase price of approximately $14,500.

On February 1, 1999, the Company purchased all of the outdoor advertising assets
of KJS, LLC for a cash purchase price of $40,500.

On April 1, 1999, the Company purchased all of the assets of Frank Hardie, Inc.
for a cash purchase price of approximately $20,300.

On June 1, 1999, the Company purchased the assets of Vivid, Inc. for a cash
purchase price of approximately $22,100.

On September 15, 1999, Lamar Media Corp. purchased the capital stock of
Chancellor Media Outdoor Corporation and Chancellor Media Whiteco Outdoor
Corporation, ("Chancellor Outdoor") for a combination of approximately $700,000
in cash and 26,227,273 shares of Class A common stock valued at approximately
$947,000. The stock purchase agreement also contains a post-closing adjustment
in the event that the net working capital of Chancellor Outdoor as shown on the
closing balance sheet is greater or less than $12,000. As of September 30, 1999,
the estimated working capital adjustment to be paid by the Company is $33,053.

During the nine months ended September 30, 1999, the company completed 45
additional acquisitions of outdoor advertising and transit assets for an
aggregate cash purchase price of approximately $61,000 and the issuance of
135,734 shares of Class A common stock valued at approximately $5,300.


                                      -7-
   11

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


Each of these acquisitions were accounted for under the purchase method of
accounting, and, accordingly, the accompanying financial statements include the
results of operations of each acquired entity from the date of acquisition. The
purchase price has been allocated to assets acquired and liabilities assumed
based on fair market value at the dates of acquisition. The following is a
summary of the allocation of the purchase price in the above transactions.



                                         Property
                           Current        Plant &                    Other      Other         Current       Long-term
                            Assets      Equipment     Goodwill    Intangibles   Assets      Liabilities    Liabilities
                        -------------   ----------   ----------   -----------  ---------    -----------    ------------
                                                                                      
American Displays                  87          899       10,532        3,277          --           (284)             --
KJS, LLC                           46        9,468       30,543        4,489          --         (2,079)         (1,921)
Frank Hardie                      187        6,595       10,451        3,630          --           (525)             --
Vivid, Inc.                       357        8,402        9,830        4,085          --           (593)
Chancellor                     55,997      642,210      784,513      293,748         169        (19,829)       (106,102)
Other                             265       16,098       46,835        6,472          --         (1,271)         (1,880)
                        -------------   ----------   ----------   ----------   ---------    -----------    ------------

                               56,939      683,672      892,704      315,701         169        (24,581)       (109,903)
                        =============   ==========   ==========   ==========   =========    ===========    ============


Summarized below are certain unaudited pro forma statements of operations data
as if each of the above acquisitions and the acquisitions occurring in 1998,
which were fully described in the Company's December 31, 1998 Annual Report on
Form 10-K, had been consummated as of January 1, 1998. This pro forma
information does not purport to represent what the Company's results of
operations actually would have been had such transactions occurred on the date
specified or to project the Company's results of operations for any future
periods.



                                         Three Months Ended        Nine Months Ended
                                            September 30,            September 30,
                                         1999         1998         1999         1998
                                         ----         ----         ----         ----
                                                                
Revenues, net                         $ 156,025    $ 146,722    $ 452,063    $ 429,994
                                      =========    =========    =========    =========

Loss before extraordinary items       $ (17,481)   $ (21,683)   $ (67,602)   $ (70,580)
                                      =========    =========    =========    =========

Net loss applicable to
  common stock                        $ (17,754)   $ (21,774)   $ (68,916)   $ (70,945)
                                      =========    =========    =========    =========

Net loss per common share - basic     $   (0.20)   $   (0.40)   $   (0.79)   $   (1.41)
                                      =========    =========    =========    =========
Net loss per common share - diluted   $   (0.20)   $   (0.40)   $   (0.79)   $   (1.41)
                                      =========    =========    =========    =========


                                      -8-
   12
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

3.       Long-term debt

In August 1999, the Company replaced its existing bank credit facility with a
new bank credit facility under which The Chase Manhattan Bank serves as
administrative agent. The new $1,000,000 bank credit facility consists of (1) a
$350,000 revolving bank credit facility and (2) a $650,000 term facility with
two tranches, a $450,000 Term A facility and a $200,000 Term B facility. As a
result of the holding company reorganization completed on July 20, 1999 and
explained in footnote 5, the existing bank credit facility and the new bank
credit facility are obligations of Lamar Media Corp., a wholly owned subsidiary,
and not Lamar Advertising Company. As of September 30, 1999, the Company had
borrowings under this agreement of $757,000.

On August 10, 1999, Lamar Advertising Company, the new holding company,
completed an offering of $287,500 5 1/4% Convertible Notes due 2006. The net
proceeds of approximately $279,594 of the convertible notes were used to pay
down existing bank debt.

In connection with the reorganization of Lamar Advertising Company into a new
holding company structure, Lamar Media Corp. (formerly known as Lamar
Advertising Company) made a change of control tender offer to the holders of its
9 1/4% Senior Subordinated Notes due 2007 in aggregate principal amount of
approximately $103,900. Pursuant to the change of control tender offer and in
accordance with the Indenture, Lamar Media Corp. offered to repurchase the Notes
for 101% of the principal amount plus accrued interest. A total of $29,876
aggregate principal amount of Notes were tendered for payment on August 19,
1999, and the related 1% prepayment penalty is reflected as an extraordinary
item in the Company's income statement, net of tax.

The Company's obligations with respect to its publicly issued notes are not
guaranteed by the Company's direct or indirect wholly-owned subsidiaries.
Certain obligations of the Company's wholly-owned subsidiary, Lamar Media Corp.
are guaranteed by its subsidiaries. For a detailed description of these
guarantees see Lamar Media Corp.'s quarterly report on Form 10-Q.

4.       Preferred Stock

On July 16, 1999, the Board of Directors amended the Preferred Stock of the
Company by designating 5,720 shares of the 1,000,000 shares of previously
undesignated Preferred Stock, par value $.001 as "Series AA Preferred Stock".
The previously issued Class A Preferred Stock par value $638 was exchanged for
the new Series AA Preferred Stock. The new Series AA Preferred Stock have the
same liquidation preferences, dividends and other rights as the previously
issued Class A Preferred Stock. The new shares of Series AA Preferred Stock,
however, are entitled to one vote per share.

5.       New Holding Company

On July 20, 1999, the Company reorganized into a new holding company structure.
As a result of this reorganization (1) the former Lamar Advertising Company
became a wholly owned subsidiary of a newly formed holding company, (2) the name
of the former Lamar Advertising Company was changed to Lamar Media Corp., (3)
the name of the new holding company became Lamar Advertising Company, (4) the
outstanding shares of capital stock of the former Lamar Advertising Company,
including the Class A common


                                      -9-
   13
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

stock, were automatically converted, on a share for share basis, into identical
shares of capital stock of the new holding company and (5) the Class A common
stock of the new holding company commenced trading on the Nasdaq National Market
under the symbol "LAMR" instead of the Class A common stock of the former Lamar
Advertising Company. In addition, following the holding company reorganization,
substantially all of the former Lamar Advertising Company's debt obligations,
including the bank credit facility and other long-term debt remained the
obligations of Lamar Media Corp. Under Delaware law, the reorganization did not
require the approval of the stockholders of the former Lamar Advertising
Company. The purpose of the reorganization was to provide Lamar Advertising
Company with a more flexible capital structure and to enhance its financing
options. The business operations of the former Lamar Advertising Company and its
subsidiaries will not change as a result of the reorganization.


                                      -10-
   14
ITEM 2.

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following is a discussion of the consolidated financial condition and
results of operations of the Company for the nine month and three month periods
ended September 30, 1999 and 1998. This discussion should be read in conjunction
with the consolidated financial statements of the Company and the related notes.

The following discussion is a summary of the key factors management considers
necessary in reviewing the Company's results of operations, liquidity and
capital resources. The future operating results of the Company may differ
materially from the results described below. For a discussion of certain factors
which may affect the Company's future operating performance, please refer to
Exhibit 99.1 hereto entitled "Factors Affecting Future Operating Results".

RESULTS OF OPERATIONS

Nine Months Ended September 30, 1999 Compared to Nine Months Ended September 30,
1998

Net revenues increased $93.0 million or 46.1% to $294.6 million for the nine
months ended September 30, 1999 as compared to the same period in 1998. This
increase was attributable to the Company's acquisitions during 1998 and 1999 and
internal growth within the Company's existing markets.

Operating expenses, exclusive of depreciation and amortization, increased $49.6
million or 46.0% for the nine months ended September 30, 1999 as compared to the
same period in 1998. This was primarily the result of the additional operating
expenses related to the operations of acquired outdoor advertising assets and
the continued development of the logo sign program.

Depreciation and amortization expense increased $47.5 million or 82.6% from
$57.5 million for the nine months ended September 30, 1998 to $105.0 million for
the nine months ended September 30, 1999 as a result of an increase in
capitalized assets resulting from the Company's recent acquisition activity.

Due to the above factors, operating income decreased $4.1 million or 11.3% to
$32.2 million for nine months ended September 30, 1999 from $36.3 million for
the same period in 1998.

Interest income increased $.7 million as a result of earnings on excess cash
investments made during the nine months ended September 30, 1999 as compared to
the same period in 1998 due to proceeds from a public offering of the Company's
Class A common stock in December, 1998. Interest expense increased $18.1 million
from $39.4 million for the nine months ended September 30, 1998 to $57.5 million
for the same period in 1999 as a result of additional borrowings under the
Company's bank credit facility to fund increased acquisition activity and the
issuance of $287.5 million convertible notes in August 1999.

There was an income tax benefit of $.4 million for the nine months ended
September 30, 1999 as compared to an income tax expense of $.8 million for the
same period in 1998. The effective tax rate for the nine months ended September
30, 1999 is approximately 2.0% which is less than statutory rates due to
permanent differences resulting from non-deductible amortization of goodwill.


                                      -11-
   15
An extraordinary loss on debt extinguishment of $.2 million was incurred during
the nine months ended September 30, 1999, as a result of the extinguishment of a
portion of the Company's 9 1/4% Senior Subordinated notes due 2007 in connection
with a change of control tender offer in July, 1999.

Due to the adoption of SOP 98-5 "Reporting on the Costs of Start-Up Activities"
which requires costs of start-up activities and organization costs to be
expensed as incurred, the Company recognized an expense of $.8 million as a
cumulative effect of a change in accounting principle. This expense is a one
time adjustment to recognize start-up activities and organization costs that
were capitalized in prior periods.

As a result of the above factors, the Company recognized a net loss for the nine
months ended September 30, 1999 of $19.2 million, as compared to a net loss of
$4.0 million for the same period in 1998.

Three Months Ended September 30, 1999 Compared to Three Months Ended
September 30, 1998

Revenues for the three months ended September 30, 1999 increased $37.5 million
or 51.0% to $111.0 million from $73.5 million for the same period in 1998.

Operating expenses, exclusive of depreciation and amortization, for the three
months ended September 30, 1999 increased $19.2 million or 51.6% over the same
period in 1998.

Depreciation and amortization expense increased $20.3 million or 99.9% from
$20.4 million for three months ended September 30, 1998 to $40.7 million for the
three months ended September 30, 1999.

Operating income decreased $2.0 million or 12.9% to $13.9 million for the three
months ended September 30, 1999 as compared to $15.9 million for the same period
in 1998.

Interest expense increased $9.0 million from $12.1 million for the three months
ended September 30, 1998 to $21.1 million for the same period in 1999.

The Company recognized a net loss for the three months ended September 30, 1999
of $3.5 million.

The results for the three months ended September 30, 1999 were affected by the
same factors as the nine months ended September 30, 1999. Reference is made to
the discussion of the nine month results.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings. Its acquisitions have been
financed primarily with borrowed funds and the issuance of debt and equity
securities.

During the nine months ended September 30, 1999, the Company financed its
acquisition activity of approximately $1.8 billion with remaining proceeds from
the December, 1998 equity offering, borrowings under the Company's bank credit
facility and the issuance of approximately 26.4 million shares of common stock.
At September 30, 1999, following these acquisitions, the Company had $243
million available under the revolving bank credit facility.

The Company's net cash provided by operating activities increased $9.8 million
from $55.5 million for the nine months ended September 30, 1998 to $65.3 million
for the nine months ended September 30, 1999 due primarily to an increase in
noncash items of $35.7 million, which includes an increase in depreciation and
amortization of $47.5 million offset by an increase in gain on disposition of
assets of $6.1 million and a decrease


                                      -12-
   16

in deferred taxes of $7.2 million. The increase in noncash items was offset by a
decrease in net earnings of $15.1 million, an increase in receivables of $7.3
million and a decrease in deferred income of $7.5 million. Net cash used in
investing activities increased $622.7 million from $260.1 million for the nine
months ended September 30, 1998 to $882.8 million for the same period in 1999.
This increase was due to a $610.9 million increase in acquisition of outdoor
advertising assets and an increase in capital expenditures of $13.0 million. Net
cash provided by financing activities for the nine months ended September 30,
1999 is $699.6 million due to $507.0 million in net borrowings under credit
agreements which was used primarily to finance acquisitions, $279.6 million in
net proceeds from the Company's August 1999 offering of 5 1/4% Convertible Notes
due 2006, and $3.9 million in net proceeds from issuance of common stock under
the Company's 1996 Equity Incentive Plan offset by $78.0 million in principal
payments on long-term debt which consists of scheduled debt service and the
payment of approximately $45.0 million in notes to the three principal
shareholders of Outdoor Communications, Inc. which was purchased by the Company
in October, 1998, and $12.5 million in debt issuance costs primarily related to
the new bank credit agreement.

In August 1999, Lamar Media Corp. entered into a new bank credit agreement,
replacing its existing bank credit facility, with The Chase Manhattan Bank
serving as administrative agent. The new $1 billion bank credit facility
consists of (1) a $350 million revolving bank credit facility, (2) a $650
million term facility with two tranches, a $450 million Term A facility and a
$200 million Term B facility. In addition, the new bank credit facility provides
for an uncommitted $400 million incremental facility available at the discretion
of the lenders. As a result of the holding company reorganization completed on
July 20, 1999 and explained in footnote 5, the new bank credit facility is an
obligation of Lamar Media Corp., a wholly owned subsidiary, and not Lamar
Advertising Company.

In August 1999 the Company completed an offering of $287.5 million of 5 1/4%
Convertible Notes due 2006. The net proceeds of approximately $279.6 million of
the convertible notes were used to pay existing bank debt. The convertible notes
are convertible into Lamar Advertising Company Class A common stock at an
initial conversion price of $46.25 per share.

On September 15, 1999, the Company financed the cash portion of the purchase
price for the acquisition of Chancellor Outdoor with a $50.0 million draw under
the revolving credit facility and a $650.0 million draw under Lamar Media's term
facility. The Company also issued 26,227,273 shares of the Company's Class A
common stock.

Elimination of Tobacco Advertising

By the end of April, 1999, the Company had removed all of its outdoor
advertising of tobacco products in connection with settlements the states had
reached with the U.S. tobacco companies. Because of these settlements, the
Company's tobacco revenues as a percentage of consolidated net revenue have
declined from 7% for the 12 months ended December 31, 1998 to 3% for the nine
months ended September 30, 1999. When displays formerly occupied by tobacco
advertisers have become available in the recent past, the Company has been able
to attract substitute advertising for the unoccupied space on comparable or more
favorable terms. While both of these trends are positive, the Company cannot
guarantee that it will be able to attract substitute advertising to occupy the
displays which will become unoccupied, or that substitute advertisers will pay
rates as favorable to the Company as those paid by tobacco advertisers. If the
Company is unable to continue to replace tobacco advertising, the resulting
increase in available inventory could cause the Company to reduce its rates or
limit the Company's ability to raise rates. In addition, the Company cannot
guarantee that substitute advertisers will pay rates as favorable to the Company
as those paid by tobacco advertisers.


                                      -13-
   17
Impact of Year 2000

The year 2000 issue is the result of the development of computer programs and
systems using two digits rather than four digits to define the applicable year.
Computer programs and equipment with time-sensitive software may recognize the
date using "00" as the year 1900 rather than the year 2000. The year 2000 date
recognition problem could cause the Company's computer systems to fail,
resulting in miscalculations and incorrect data causing disruption to business
operations.

The Company has conducted an assessment of its software and related systems and
believes they are year 2000 compliant. The Company's year 2000 effort also
included communication with significant third party vendors and customers to
determine the extent to which the Company's systems are vulnerable to those
parties' failure to reach year 2000 compliance.

The Company cannot assure you that the Company's customers, suppliers and other
third parties that the Company deals with are or will be year 2000 compliant in
a timely manner. Interruptions in services provided to the Company or in the
purchases made by these third parties could also disrupt the Company's
operations. Parties affected by a disruption in the Company's operations and
services could make claims or bring lawsuits against the Company. Depending upon
the extent and duration of any disruptions caused by the year 2000 problem and
the specific services affected, these disruptions could have an adverse affect
on the Company's business.

ITEM 3.

         QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

The Company is exposed to interest rate risk in connection with variable rate
debt instruments issued by the Company. The Company does not enter into market
risk sensitive instruments for trading purposes. The information below
summarizes the Company's interest rate risk associated with its principal
variable rate debt instruments outstanding at September 30, 1999.

Loans under Lamar Media's bank credit facility bear interest at variable rates
equal to the Chase Prime Rate or LIBOR plus the applicable margin. Because the
Chase Prime Rate or LIBOR may increase or decrease at any time, the Company is
exposed to market risk as a result of the impact that changes in these base
rates may have on the interest rate applicable to borrowings under the bank
credit facility. Increases in the interest rates applicable to borrowings under
the bank credit facility would result in increased interest expense and a
reduction in the Company's net income and after tax cash flow.

At September 30, 1999, there was approximately $757 million of aggregate
indebtedness outstanding under Lamar Media's bank credit facility, or
approximately 47.5% of the Company's outstanding long-term debt on that date,
bearing interest at variable rates. The aggregate interest expense for the nine
months ended September 30, 1999 with respect to borrowings under the bank credit
facility was $14.5 million, and the weighted average interest rate applicable to
borrowings under these credit facilities during the nine months ended September
30, 1999 was 6.9%. Assuming that the weighted average interest rate was
200-basis points higher (that is 8.9% rather than 6.9%), then the Company's 1999
interest expense would have been approximately $4.2 million higher resulting in
a $2.5 million decrease in the Company's nine months ended September 30, 1999
net income and after tax cash flow.

The Company attempts to mitigate the interest rate risk resulting from its
variable interest rate long-term debt instruments by also issuing fixed rate
long-term debt


                                     -14-
   18
instruments and maintaining a balance over time between the amount of the
Company's variable rate and fixed rate indebtedness. In addition, the Company
has the capability under the bank credit facility to fix the interest rates
applicable to its borrowings at an amount equal to LIBOR plus the applicable
margin for periods of up to twelve months, which would allow the Company to
mitigate the impact of short-term fluctuations in market interest rates. In the
event of an increase in interest rates, the Company may take further actions to
mitigate its exposure. The Company cannot guarantee, however, that the actions
that it may take to mitigate this risk will be feasible or that, if these
actions are taken, that they will be effective.

ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

A written consent of stockholders was executed on September 14, 1999 by The
Reilly Family Limited Partnership (the "RFLP") in lieu of a special meeting of
the Company's stockholders to approve the issuance of the Company's Class A
common stock in connection with the purchase by Lamar Media of all of the
outstanding common stock of Chancellor Outdoor for a combination of $700 million
in cash and 26,227,273 shares of the Company's Class A common stock. The RFLP
holds all of the Class B common stock of the Company which represented
approximately 80% of the voting power of the Company at the time the consent was
executed. The Company furnished information regarding this transaction in a
Definitive Information Statement pursuant to Section 14(c) of the Securities
Exchange Act of 1934 which was distributed to its stockholders and filed with
the Commission on August 13, 1999.

PART II - OTHER INFORMATION

ITEM 2.           CHANGES IN SECURITIES AND USE OF PROCEEDS.

                  See Item 1, Financial Statements, Note 5, which is
                  incorporated herein by reference.

ITEM 5.           OTHER INFORMATION.

                  The annual meeting of stockholders of the Company will be held
                  on Thursday, May 25, 2000.

ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K.

         (a)      Exhibits

         Exhibit 2.1       Agreement and Plan of Merger dated as of July 20,
                           1999, among the Company, Lamar Media and Lamar
                           Holdings Merge Co. Previously filed as Exhibit 2.1
                           to the Company's Current Report on Form 8-K filed on
                           July 22, 1999 (File No. 0-30242) and incorporated
                           herein by reference.

         Exhibit 3.1       Certificate of Incorporation of Lamar New Holding
                           Co. Previously filed as exhibit 3.1 to the Company's
                           Quarterly Report on Form 10-Q for the period ended
                           June 30, 1999 (File No. 0-20833) filed on August 16,
                           1999 and incorporated herein by reference.

         Exhibit 3.2       Certificate of Amendment of Certificate of
                           Incorporation of Lamar New Holding Co. (whereby the
                           name of Lamar New Holding


                                      -15-
   19

                           Co. was changed to Lamar Advertising Company).
                           Previously filed as exhibit 3.2 to the Company's
                           Quarterly Report on Form 10-Q for the period ended
                           June 30, 1999 (File No. 0-20833) filed on August 16,
                           1999 and incorporated herein by reference.

         Exhibit 3.3       Amended and Restated Bylaws. Previously filed as
                           exhibit 3.3 to the Company's Quarterly Report on
                           Form 10-Q for the period ended June 30, 1999 (File
                           No. 0-20833) filed on August 16, 1999 and
                           incorporated herein by reference.

         Exhibit 4.1       Supplemental Indenture to the Indenture dated
                           November 15, 1996 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated July 20, 1999. Filed
                           herewith.

         Exhibit 4.2       Supplemental Indenture to the Indenture dated
                           September 25, 1997 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated September 15, 1999. Filed
                           herewith.

         Exhibit 4.3       Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank,
                           as Trustee, dated September 15, 1999. Filed
                           herewith.

         Exhibit 4.4       Supplemental Indenture to the Indenture dated
                           September 25, 1997 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated July 20, 1999. Filed
                           herewith.

         Exhibit 4.5       Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank,
                           as Trustee, dated July 20, 1999. Filed herewith.

         Exhibit 4.6       Supplemental Indenture to the Indenture dated
                           November 15, 1996 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated September 15, 1999. Filed
                           herewith.

         Exhibit 4.7       Supplemental Indentures to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust
                           Company, as Trustee. Filed herewith.

         Exhibit 4.8       Supplemental Indentures to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust
                           Company, as Trustee. Filed herewith.

         Exhibit 4.9       Supplemental Indentures to the Indenture dated
                           August 15, 1997 among Outdoor Communications, Inc.,
                           certain of its subsidiaries and First Union National
                           Bank, as Trustee. Filed herewith.

         Exhibit 10.1      Bank Credit Agreement dated August 13, 1999, between
                           Lamar Media Corp., certain of its subsidiaries, the
                           lenders party thereto and The Chase Manhattan Bank,
                           as administrative agent. Filed herewith.


                                      -16-
   20

         Exhibit 10.2      Stockholders Agreement dated as of September 15,
                           1999 by and among the Company, Chancellor Media
                           Corporation of Los Angeles, Chancellor Mezzanine
                           Holdings Corporation and the Reilly Family Limited
                           Partnership. Filed herewith.

         Exhibit 10.3      Registration Rights Agreement dated as of September
                           15, 1999 among the Company, Chancellor Media
                           Corporation of Los Angeles and Chancellor Mezzanine
                           Holdings Corporation. Filed herewith.

         Exhibit 10.4      Assumption Agreement dated as of July 20, 1999 by
                           and among the Company, Lamar Media Corp., and the
                           direct and indirect subsidiaries of such
                           corporations. Filed herewith.

         Exhibit 27.1      Financial Data Schedule.  Filed herewith.

         Exhibit 99.1      Factors Affecting Future Operating Results. Filed
                           herewith.

         (b)      Reports on Form 8-K

                  Reports on Form 8-K were filed with the Commission during the
                  third quarter of 1999 to report the following items as of the
                  dates indicated:

                  On July 7, 1999, the Company filed a report on Form 8-K to
                  furnish Financial Statements and Pro Forma Financial
                  Statements for Chancellor Media Outdoor Corporation
                  ("Chancellor Outdoor") and its predecessor companies, the
                  outdoor advertising division of Whiteco Industries, Inc.
                  ("Whiteco"), Martin Media L.P. ("Martin Media") and Martin &
                  MacFarlane, Inc. ("Martin & MacFarlane"), which the Company
                  acquired as of September 15, 1999. The Company filed as
                  exhibits (1) the consolidated balance sheets of Chancellor
                  Outdoor as of December 31, 1998 and March 31, 1999 and
                  consolidated statements of operations, equity and cash flows
                  for the period from July 22, 1998 to December 31, 1998 and the
                  three months ended March 31, 1999 (2) the statements of
                  income, divisional equity and cash flows of Whiteco for the
                  eleven months ended November 30, 1998; balance sheets of
                  Whiteco as of December 31, 1996 and 1997; and statements of
                  income and cash flows for the years ended December 31, 1995,
                  1996, and 1997 (3) the statements of operations, partners'
                  capital and cash flows of Martin Media for the seven months
                  ended July 31, 1998; balance sheets of Martin Media as of
                  December 31, 1996 and 1997; and statements of operations,
                  partners' capital (deficit) and cash flows of Martin Media for
                  each of the years ended December 31, 1995, 1996 and 1997 (4)
                  the statements of operations, retained earnings and cash flows
                  of Martin & MacFarlane for the seven months ended July 31,
                  1998; balance sheets of Martin & MacFarlane as of December 31,
                  1996 and 1997; statements of income, retained earnings and
                  cash flows for the six-month period ended December 31, 1995
                  and each of the years ended December 31,1996 and 1997; balance
                  sheet of Martin & MacFarlane as of June 30, 1995; and
                  statements of income, retained earnings and cash flows of
                  Martin & MacFarlane for the year ended June 30, 1995. The
                  Company also filed as exhibits unaudited pro forma condensed
                  consolidated statements of operations of the Company for the
                  year ended December 31, 1998 and the three months ended March
                  31, 1999; and unaudited pro forma condensed consolidated
                  balance sheet of the Company as of March 31, 1999.

                  On July 22, 1999, the Company filed a report on Form 8-K in
                  order to furnish certain exhibits related to the Company's
                  reorganization. The Company filed an Agreement and Plan of
                  Merger dated as of July 20, 1999


                                      -17-
   21
                  among the Company, Lamar New Holding Co., and Lamar Holdings
                  Merge Co. as exhibit 2.1, and a press release issued by the
                  registrant on July 21, 1999 as exhibit 99.1.

                  On July 26, 1999, the Company filed a report on Form 8-K/A to
                  correct a typographical error in "Item 5. Other Events" in the
                  8-K originally filed on July 22, 1999.

                  On July 28, 1999, the Company filed a report on Form 8-K
                  announcing that it had commenced a public offering of
                  $250,000,000 of convertible notes and filed the related press
                  release as exhibit 99.1.

                  On August 3, 1999, the Company filed a report on Form 8-K
                  announcing its operating results for the second quarter ended
                  June 30, 1999 and filed the related press release as exhibit
                  99.1.

                  On August 5, 1999, the Company filed a report on Form 8-K
                  announcing that it had agreed to sell $250,000,000 of
                  Convertible Notes through Goldman Sachs & Co., Deutsche Banc
                  Alex. Brown, Morgan Stanley Dean Witter and Salomon Smith
                  Barney as underwriters and filed the related press release as
                  exhibit 99.1.

                  On August 6, 1999, the Company filed two reports on Form 8-K
                  in order to furnish certain exhibits for incorporation by
                  reference into two Registration Statements on Form S-3 of the
                  Company previously filed with Securities and Exchange
                  Commission (File Nos. 333-71929 and 333-50559), which
                  Registration Statements were declared effective by the
                  Commission on February 12, 1999 and April 28, 1998,
                  respectively. The Company filed with respect to each
                  Registration Statement (i) an Underwriting Agreement dated
                  August 4, 1999 among the Company, Goldman, Sachs & Co.,
                  Deutsche Bank Securities Inc., Morgan Stanley & Co.
                  Incorporated and Salomon Smith Barney Inc, (ii) an opinion of
                  Palmer & Dodge LLP, counsel to the Company, regarding the
                  validity of certain convertible notes to be sold by the
                  Company pursuant to such Underwriting Agreement and shares of
                  the Company's Class A Common Stock, $.001 par value per share
                  issuable upon conversion of such notes; (iii) an opinion of
                  Sullivan & Cromwell, counsel to the Underwriters, regarding
                  the validity of the securities to be sold by the Company
                  pursuant to such Underwriting Agreement; (iv) a Form of
                  Indenture to be dated as of August 10,1999 between the
                  Company and State Street Bank and Trust Company, as Trustee;
                  (v) a Form of First Supplemental Indenture to be dated as of
                  August 10, 1999 between the Company and State Street Bank and
                  Trust Company, as Trustee; and (vi) a Statement of
                  Eligibility of Trustee on Form T-1 by State Street Bank and
                  Trust Company.

                  On August 10, 1999, the Company filed a report on Form 8-K
                  announcing that it had completed the sale of $250,000,000 of
                  Convertible Notes through Goldman Sachs & Co., Deutsche Banc
                  Alex. Brown, Morgan Stanley Dean Witter and Salomon Smith
                  Barney as underwriters and filed the related press release as
                  exhibit 99.1.

                  On August 17, 1999, the Company filed a report on Form 8-K
                  announcing that it had completed the sale of an additional
                  $37,500,000 principal amount of convertible notes in a public
                  offering pursuant to the exercise of the underwriters'
                  overallotment option and filed the related press release as
                  exhibit 99.1.


                                      -18-
   22

                  On August 20, 1999, the Company filed a report on Form 8-K
                  announcing that as a result of the holding company
                  reorganization on July 20, 1999, the Company is a successor
                  issuer to Old Lamar Advertising, and pursuant to Rule
                  12g-3(a) of the Securities Exchange Act of 1934, the Class A
                  common stock of the Company is deemed to be registered under
                  Section 12(g) of the Securities Exchange Act of 1934 instead
                  of the Class A common stock of Old Lamar Advertising. "Old
                  Lamar Advertising Company" refers to the company which was
                  formerly known as "Lamar Advertising Company" prior to the
                  holding company reorganization and which changed its name to
                  "Lamar Media Corp." in connection with the holding company
                  reorganization.

                  On August 25, 1999, the Company filed a report on Form 8-K
                  announcing that in connection with the reorganization of
                  Lamar Advertising Company into a new holding company
                  structure, Lamar Media Corp. (formerly known as Lamar
                  Advertising Company) made a change of control tender offer to
                  the holders of its 9 1/4% Senior Subordinated Notes due 2007
                  in aggregate principal amount of approximately $103,900,000
                  issued pursuant to an Indenture dated August 15, 1997, by and
                  among Outdoor Communications, Inc., a company acquired by
                  Lamar whose obligations under the Notes were assumed, certain
                  guarantors under the Indenture and the First Union National
                  Bank as Trustee. Pursuant to the change of control tender
                  offer and in accordance with the Indenture, Lamar Media Corp.
                  offered to repurchase the Notes for 101% of the principal
                  amount plus accrued interest up to but excluding the payment
                  date of August 19, 1999.


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
         the registrant has duly caused this report to be signed on its behalf
         by the undersigned thereunto duly authorized.

                                       LAMAR ADVERTISING COMPANY

         DATED: November 11, 1999      BY: /s/ Keith Istre
                                           ------------------------------
                                           Keith A. Istre
                                           Chief Financial and Accounting
                                           Officer and Director


                                      -19-
   23
                               INDEX TO EXHIBITS


  EXHIBIT
  NUMBER                 DESCRIPTION
  -------                -----------
            
   2.1            Agreement and Plan of Merger dated as of July 20, 1999, among
                  the Company, Lamar Media and Lamar Holdings Merge Co.
                  previously filed as Exhibit 2.1 to the Company's Current
                  Report on Form 8-K filed on July 22, 1999 (File No. 0-30242)
                  and incorporated herein by reference.

   3.1            Certificate of Incorporation of Lamar New Holding Co.
                  Previously filed as exhibit 3.1 to the Company's Quarterly
                  Report on Form 10-Q for the period ended June 30, 1999 (File
                  No. 0-20833) filed on August 16, 1999 and incorporated herein
                  by reference.

   3.2            Certificate of Amendment of Certificate of Incorporation of
                  Lamar New Holding Co. (whereby the name of Lamar New Holding
                  Co. was changed to Lamar Advertising Company). Previously
                  filed as exhibit 3.2 to the Company's Quarterly Report on
                  Form 10-Q for the period ended June 30, 1999 (File No.
                  0-20833) filed on August 16, 1999 and incorporated herein by
                  reference.

   3.3            Amended and Restated Bylaws. Previously filed as exhibit 3.3
                  to the Company's Quarterly Report on Form 10-Q for the period
                  ended June 30, 1999 (File No. 0-20833) filed on August 16,
                  1999 and incorporated herein by reference.

   4.1            Supplemental Indenture to the Indenture dated November 15,
                  1996 among Lamar Media Corp., certain of its subsidiaries and
                  State Street Bank and Trust Company, as Trustee, dated July
                  20, 1999. Filed herewith.

   4.2            Supplemental Indenture to the Indenture dated September 25,
                  1997 among Lamar Media Corp., certain of its subsidiaries and
                  State Street Bank and Trust Company, as Trustee, dated
                  September 15, 1999. Filed herewith.

   4.3            Supplemental Indenture to the Indenture dated August 15, 1997
                  among Outdoor Communications, Inc., certain of its
                  subsidiaries and First Union National Bank, as Trustee, dated
                  September 15, 1999. Filed herewith.

   4.4            Supplemental Indenture to the Indenture dated September 25,
                  1997 among Lamar Media Corp., certain of its subsidiaries and
                  State Street Bank and Trust Company, as Trustee, dated July
                  20, 1999. Filed herewith.

   4.5            Supplemental Indenture to the Indenture dated August 15, 1997
                  among Outdoor Communications, Inc., certain of its
                  subsidiaries and First Union National Bank, as Trustee, dated
                  July 20, 1999. Filed herewith.

   4.6            Supplemental Indenture to the Indenture dated November 15,
                  1996 among Lamar Media Corp., certain of its subsidiaries and
                  State Street Bank and Trust Company, as Trustee, dated
                  September 15, 1999. Filed herewith.



   24


               
   4.7            Supplemental Indentures to the Indenture dated September 25,
                  1997 among the Company, certain of its subsidiaries and State
                  Street Bank and Trust Company, as Trustee. Filed herewith.

   4.8            Supplemental Indentures to the Indenture dated November 15,
                  1996 among the Company, certain of its subsidiaries and State
                  Street Bank and Trust Company, as Trustee. Filed herewith.

   4.9            Supplemental Indentures to the Indenture dated August 15,
                  1997 among Outdoor Communications, Inc., certain of its
                  subsidiaries and First Union National Bank, as Trustee. Filed
                  herewith.

   10.1           Bank Credit Agreement dated August 13, 1999, between Lamar
                  Media Corp., certain of its subsidiaries, the lenders party
                  thereto and The Chase Manhattan Bank, as administrative
                  agent. Filed herewith.

   10.2           Stockholders Agreement dated as of September 15,
                  1999 by and among the Company, Chancellor Media
                  Corporation of Los Angeles, Chancellor Mezzanine
                  Holdings Corporation and the Reilly Family Limited
                  Partnership. Filed herewith.

   10.3           Registration Rights Agreement dated as of September
                  15, 1999 among the Company, Chancellor Media
                  Corporation of Los Angeles and Chancellor Mezzanine
                  Holdings Corporation. Filed herewith.

   10.4           Assumption Agreement dated as of July 20, 1999 by
                  and among the Company, Lamar Media Corp., and the
                  direct and indirect subsidiaries of such
                  corporations. Filed herewith.

   27.1           Financial Data Schedule.  Filed herewith.

   99.1           Factors Affecting Future Operating Results. Filed
                  herewith.