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                                       1


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


  X      Quarterly report pursuant to Section 13 or 15(d) of the Securities
- -----    Exchange Act of 1934


For the quarterly period ended September 30, 1999


         Transition report pursuant to Section 13 or 15(d) of the Securities
- -----    Exchange Act of 1934

For the transition period from            to
                               -----------   ----------

Commission File Number 1-7120
                       ------


                                HARTE-HANKS, INC.
                                -----------------
             (Exact name of registrant as specified in its charter)



            Delaware                                     74-1677284
 -------------------------------                    ----------------------
 (State or other jurisdiction of                      (I.R.S. Employer
  incorporation or organization)                    Identification Number)


         200 Concord Plaza Drive, San Antonio, Texas            78216
         --------------------------------------------------------------
           (Address of principal executive offices)           (Zip Code)

Registrant's telephone number including area code -- 210/829-9000
                                                     ------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.


                               Yes   X    No
                                  -------    -------


Indicate the number of shares outstanding of each of the issuer's classes of
common stock: $1 par value, 68,665,972 shares as of October 31, 1999.


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                       HARTE-HANKS, INC. AND SUBSIDIARIES
                                TABLE OF CONTENTS
                                FORM 10-Q REPORT
                               September 30, 1999




                                                                                                     Page
                                                                                                     ----

                                                                                                 
Part I.  Financial Information

     Item 1.  Interim Condensed Consolidated Financial
              Statements (Unaudited)

                 Condensed Consolidated Balance Sheets -                                              3
                 September 30, 1999 and December 31, 1998

                 Consolidated Statements of Operations -                                              4
                 Three months ended September 30, 1999 and 1998

                 Consolidated Statements of Operations -                                              5
                 Nine months ended September 30, 1999 and 1998

                 Consolidated Statements of Cash Flows -                                              6
                 Nine months ended September 30, 1999 and 1998

                 Consolidated Statements of Stockholders' Equity -                                    7
                 Nine months ended September 30, 1999 and 1998

                 Notes to Interim Condensed Consolidated Financial                                    8
                 Statements

     Item 2.  Management's Discussion and Analysis of Financial                                      11
              Condition and Results of Operations


Part II. Other Information

     Item 6.  Exhibits and Reports on Form 8-K                                                       18

          (a)   Exhibits

          (b)   Reports on Form 8-K

     Signature                                                                                       19



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                                       3







Harte-Hanks, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
(in thousands, except per share and share amounts)
- --------------------------------------------------------------------------------
(Unaudited)





                                                           September 30,      December 31,
                                                                1999              1998
                                                          ---------------    ---------------

                                                                       
Assets
  Current assets
    Cash and cash equivalents .........................   $       124,018    $        30,367
    Short-term investments ............................             2,395            138,874
    Accounts receivable, net ..........................           135,452            127,518
    Inventory .........................................             5,762              6,485
    Prepaid expenses ..................................            15,143              8,727
    Current deferred income tax asset .................             7,731              8,339
    Other current assets ..............................             5,229              5,503
                                                          ---------------    ---------------
      Total current assets ............................           295,730            325,813

  Property, plant and equipment, net ..................           102,784             92,274
  Goodwill, net .......................................           308,995            290,831
  Other assets ........................................            12,625              6,295
                                                          ---------------    ---------------
      Total assets ....................................   $       720,134    $       715,213
                                                          ===============    ===============


Liabilities and Stockholders' Equity
  Current liabilities
    Accounts payable ..................................   $        56,411    $        56,397
    Accrued payroll and related expenses ..............            22,672             23,208
    Customer deposits and unearned revenue ............            30,755             23,139
    Income taxes payable ..............................             8,972              8,412
    Other current liabilities .........................             9,520              5,328
                                                          ---------------    ---------------
      Total current liabilities .......................           128,330            116,484

  Other long term liabilities .........................            31,241             21,638
                                                          ---------------    ---------------
      Total liabilities ...............................           159,571            138,122
                                                          ---------------    ---------------

  Stockholders' equity
    Common stock, $1 par value, 250,000,000 shares
      authorized.  76,316,038 and 75,789,355 shares
      issued at September 30, 1999 and December 31,
      1998, respectively ..............................            76,316             75,789
    Additional paid-in capital ........................           196,575            189,698
    Retained earnings .................................           474,494            425,999
                                                          ---------------    ---------------
                                                                  747,385            691,486
    Less treasury stock:  7,550,883 and 4,531,303
      shares at cost at September 30, 1999 and
      December 31, 1998, respectively .................          (186,822)          (114,395)
                                                          ---------------    ---------------
      Total stockholders' equity ......................           560,563            577,091
                                                          ---------------    ---------------
      Total liabilities and stockholders' equity ......   $       720,134    $       715,213
                                                          ===============    ===============




See Notes to Interim Condensed Consolidated Financial Statements.

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                                       4






Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------
(Unaudited)




                                                           Three Months Ended September 30,
                                                          ----------------------------------
                                                                1999              1998
                                                          ---------------    ---------------

                                                                       
Operating revenues ....................................   $       207,632    $       183,409
                                                          ---------------    ---------------
Operating expenses
  Payroll .............................................            74,677             66,057
  Production and distribution .........................            75,336             68,644
  Advertising, selling, general and administrative ....            18,681             15,179
  Depreciation ........................................             6,097              5,135
  Goodwill amortization ...............................             2,578              1,931
                                                          ---------------    ---------------
                                                                  177,369            156,946
                                                          ---------------    ---------------
Operating income ......................................            30,263             26,463
                                                          ---------------    ---------------
Other expenses (income)
  Interest expense ....................................                67                 22
  Interest income .....................................            (1,554)            (2,772)
  Other, net ..........................................               280                139
                                                          ---------------    ---------------
                                                                   (1,207)            (2,611)
                                                          ---------------    ---------------
Income before income taxes ............................            31,470             29,074
Income tax expense ....................................            12,867             12,154
                                                          ---------------    ---------------
Net income ............................................   $        18,603    $        16,920
                                                          ===============    ===============

Basic:
  Earnings per common share ...........................   $          0.27    $          0.23
                                                          ===============    ===============


  Weighted-average common shares outstanding ..........            69,487             72,667
                                                          ===============    ===============

Diluted:
  Earnings per common share ...........................   $          0.26    $          0.22
                                                          ===============    ===============

  Weighted-average common and common equivalent
    shares outstanding ................................            71,715             76,192
                                                          ===============    ===============






See Notes to Interim Condensed Consolidated Financial Statements.


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Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------
(Unaudited)




                                                           Nine months ended September 30,
                                                          ----------------------------------
                                                               1999               1998
                                                          ---------------    ---------------
                                                                       

Operating revenues ....................................   $       592,793    $       547,888
                                                          ---------------    ---------------
Operating expenses
  Payroll .............................................           216,045            198,313
  Production and distribution .........................           217,521            207,721

  Advertising, selling, general and administrative ....            49,675             48,091
  Depreciation ........................................            17,362             15,727
  Goodwill amortization ...............................             7,385              5,760
                                                          ---------------    ---------------
                                                                  507,988            475,612
                                                          ---------------    ---------------
Operating income ......................................            84,805             72,276
                                                          ---------------    ---------------
Other expenses (income)
  Interest expense ....................................               157                151
  Interest income .....................................            (5,403)           (11,153)
  Other, net ..........................................               637              1,000
                                                          ---------------    ---------------
                                                                   (4,609)           (10,002)
                                                          ---------------    ---------------
Income before income taxes ............................            89,414             82,278
Income tax expense ....................................            36,709             34,243
                                                          ---------------    ---------------
Net income ............................................   $        52,705    $        48,035
                                                          ===============    ===============

Basic:
  Earnings per common share ...........................   $          0.75    $          0.66
                                                          ===============    ===============


Weighted-average common shares outstanding ............            70,400             73,230
                                                          ===============    ===============

Diluted:
  Earnings per common share ...........................   $          0.73    $          0.63
                                                          ===============    ===============

  Weighted-average common and common equivalent
    shares outstanding ................................            72,700             76,844
                                                          ===============    ===============






See Notes to Interim Condensed Consolidated Financial Statements.


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Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)
- --------------------------------------------------------------------------------
(Unaudited)





                                                                             Nine months ended September 30,
                                                                           ----------------------------------
                                                                                1999                1998
                                                                           ---------------    ---------------

                                                                                        
Operating Activities
   Net income ..........................................................   $        52,705    $        48,035
   Adjustments to reconcile net income to cash provided
      by (used in) operating activities:
      Depreciation .....................................................            17,362             15,727
      Goodwill amortization ............................................             7,385              5,760
      Amortization of option-related compensation ......................               494                441
      Deferred income taxes ............................................             7,220              1,408
      Other, net .......................................................               224                (33)
   Changes in operating assets and liabilities, net of acquisitions:
      Increase in accounts receivable, net .............................            (3,274)            (3,424)
      Decrease in inventory ............................................               739              2,267
      Increase in prepaid expenses and other
         current assets ................................................            (5,762)            (1,342)
      Increase in accounts payable .....................................             4,237              2,797
      Increase (decrease) in other accrued expenses
         and other liabilities .........................................             8,266               (864)
      Other, net .......................................................            (2,095)             3,784
                                                                           ---------------    ---------------
         Net cash provided by continuing operations ....................            87,501             74,556
                                                                           ---------------    ---------------
   Net cash used in discontinued operating activities ..................                --           (265,650)
                                                                           ---------------    ---------------
         Net cash provided by (used in) operating
           activities ..................................................            87,501           (191,094)
                                                                           ---------------    ---------------
Investing Activities
   Acquisitions ........................................................           (36,051)           (15,695)
   Purchases of property, plant and equipment ..........................           (21,065)           (18,982)
   Proceeds from sale of property, plant and equipment .................               488                214
   Proceeds from divestiture ...........................................                --              5,000
   Net sales and maturities of
      available-for-sale short-term investments ........................           136,479            259,765
   Other ...............................................................            (3,000)                --
                                                                           ---------------    ---------------
         Net cash provided by investing
           activities ..................................................            76,851            230,302
                                                                           ---------------    ---------------
Financing Activities
   Issuance of common stock ............................................             5,916              6,180
   Purchase of treasury stock ..........................................           (72,473)           (66,474)
   Issuance of treasury stock ..........................................                66                 --
   Dividends paid ......................................................            (4,210)            (3,304)
                                                                           ---------------    ---------------
         Net cash used in financing
           activities ..................................................           (70,701)           (63,598)
                                                                           ---------------    ---------------

   Net increase (decrease) in cash .....................................            93,651            (24,390)
   Cash and cash equivalents at beginning of year ......................            30,367             83,675
                                                                           ---------------    ---------------
   Cash and cash equivalents at end of period ..........................   $       124,018    $        59,285
                                                                           ===============    ===============



See Notes to Interim Condensed Consolidated Financial Statements.


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Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Stockholders' Equity
- --------------------------------------------------------------------------------
(Unaudited)




                                                                                                Accumulated
                                                       Additional                                   Other          Total
                                           Common       Paid-In      Retained      Treasury     Comprehensive   Stockholders'
In thousands                               Stock        Capital      Earnings       Stock           Income          Equity
                                         ----------    ----------   ----------    ----------    -------------   -------------

                                                                                              
Balance at January 1, 1998 ...........   $   74,843    $  177,238   $  362,000    $  (47,267)   $        (577)  $     566,237
Common stock issued - employee
    benefit plans ....................          162         2,908           --            --               --           3,070
Exercise of stock options ............          633         2,477           --            --               --           3,110
Tax benefit of options
    exercised ........................           --         2,434           --            --               --           2,434
Dividends paid ($0.03 per share) .....           --            --       (3,304)           --               --          (3,304)
Net income ...........................           --            --       48,035            --               --          48,035
Treasury stock repurchase ............           --            --           --       (66,474)              --         (66,474)
Change in unrealized loss on
    short-term investments (net of
    tax) .............................           --            --           --            --              315             315
                                         ----------    ----------   ----------    ----------    -------------   -------------
Balance at September 30,
    1998 .............................   $   75,638    $  185,057   $  406,731    $ (113,741)   $        (262)  $     553,423
                                         ==========    ==========   ==========    ==========    =============   =============



Balance at January 1, 1999 ...........   $   75,789    $  189,698   $  425,999    $ (114,395)   $          --   $     577,091
Common stock issued - employee
    benefit plans ....................          148         3,121           --            --               --           3,269
Exercise of stock options ............          379         2,268           --            --               --           2,647
Tax benefit of options
    exercised ........................           --         1,468           --            --               --           1,468
Dividends paid ($0.04 per
    share) ...........................           --            --       (4,210)           --               --          (4,210)
Net income ...........................           --            --       52,705            --               --          52,705
Treasury stock repurchase ............           --            --           --       (72,473)              --         (72,473)
Treasury stock issued ................           --            20           --            46               --              66
                                         ----------    ----------   ----------    ----------    -------------   -------------
Balance at September 30,
    1999 .............................   $   76,316    $  196,575   $  474,494    $ (186,822)   $          --   $     560,563
                                         ==========    ==========   ==========    ==========    =============   =============





See Notes to Interim Condensed Consolidated Financial Statements.




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                       Harte-Hanks, Inc. and Subsidiaries

          Notes to Interim Condensed Consolidated Financial Statements
                                   (Unaudited)

NOTE A - BASIS OF PRESENTATION

The accompanying unaudited Interim Condensed Consolidated Financial Statements
include the accounts of Harte-Hanks, Inc. and subsidiaries (the "Company").

The statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with the
instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do
not include all of the information and footnotes required by generally accepted
accounting principles for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring adjustments)
considered necessary for a fair presentation have been included. Operating
results for the three months and nine months ended September 30, 1999 are not
necessarily indicative of the results that may be expected for the year ending
December 31. For further information, refer to the consolidated financial
statements and footnotes included in the Company's annual report on Form 10-K
for the year ended December 31, 1998.

Certain prior period amounts have been reclassified for comparative purposes.

NOTE B - INCOME TAXES

The Company's quarterly and nine month income tax provision of $12.9 million and
$36.7 million, respectively, was calculated using an effective income tax rate
of approximately 40.9% and 41.1%, respectively. The Company's effective income
tax rate is derived by estimating pretax income and income tax expense for the
year ending December 31, 1999. The effective income tax rate calculated is
higher than the federal statutory rate of 35% due to the addition of state taxes
and to certain expenses recorded for financial reporting purposes (primarily
goodwill amortization) which are not deductible for federal income tax purposes.

NOTE C - EARNINGS PER SHARE

A reconciliation of basic and diluted earnings per share is as follows:




                                                                       Three Months Ended September 30,
In thousands, except per share amount                                       1999             1998
- --------------------------------------------------------------------------------------------------------
                                                                                   
BASIC EPS
Net Income .........................................................   $        18,603   $        16,920
                                                                       ===============   ===============

Weighted-average common shares outstanding
  used in earnings per share computations ..........................            69,487            72,667
                                                                       ===============   ===============

Earnings per common share ..........................................   $          0.27   $          0.23
                                                                       ===============   ===============

DILUTED EPS
Net Income .........................................................   $        18,603   $        16,920
                                                                       ===============   ===============

Shares used in earnings per share computations .....................            71,715            76,192
                                                                       ===============   ===============

Earnings per common share ..........................................   $          0.26   $          0.22
                                                                       ===============   ===============

Computation of shares used in earnings per share computations:
Average outstanding common shares ..................................            69,487            72,667
Average common equivalent shares -
  dilutive effect of option shares .................................             2,228             3,525
                                                                       ---------------   ---------------
Shares used in earnings per share computations .....................            71,715            76,192
                                                                       ===============   ===============



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                                                                        Nine Months Ended Septmeber 30,
In thousands, except per share amount                                       1999             1998
- --------------------------------------------------------------------------------------------------------

                                                                                   
BASIC EPS
Net Income .........................................................   $        52,705   $        48,035
                                                                       ===============   ===============

Weighted-average common shares outstanding
  used in earnings per share computations ..........................            70,400            73,230
                                                                       ===============   ===============

Earnings per common share ..........................................   $          0.75   $          0.66
                                                                       ===============   ===============

DILUTED EPS
Net Income .........................................................   $        52,705   $        48,035
                                                                       ===============   ===============

Shares used in earnings per share computations .....................            72,700            76,844
                                                                       ===============   ===============

Earnings per common share ..........................................   $          0.73   $          0.63
                                                                       ===============   ===============

Computation of shares used in earnings per share computations:
Average outstanding common shares ..................................            70,400            73,230
Average common equivalent shares -
  dilutive effect of option shares .................................             2,300             3,614
                                                                       ---------------   ---------------
Shares used in earnings per share computations .....................            72,700            76,844
                                                                       ===============   ===============


NOTE D - COMPREHENSIVE INCOME

The Company's total comprehensive income for the third quarter 1999 was equal to
net income, whereas comprehensive income for the third quarter 1998 was $0.3
million less than net income. Total comprehensive income for the nine months
ended September 30 of 1999 was equal to net income, whereas comprehensive income
was $0.3 greater than net income for the same period of 1998.

NOTE E - BUSINESS SEGMENTS

Harte-Hanks is a highly focused targeted media company with operations in two
segments - direct marketing and shoppers.

Information about the Company's operations in different industry segments:




- ----------------------------------------------------------------------------------
                                                   Three Months Ended Sept. 30,
In thousands                                          1999               1998
- ----------------------------------------------------------------------------------
                                                             
Operating revenues
     Direct Marketing .......................   $       137,639    $       119,590
     Shoppers ...............................            69,993             63,819
                                                ---------------    ---------------
         Total operating revenues ...........   $       207,632    $       183,409
                                                ===============    ===============

Operating income
     Direct Marketing .......................   $        18,898    $        16,721
     Shoppers ...............................            13,223             11,707
     Corporate Activities ...................            (1,858)            (1,965)
                                                ---------------    ---------------
         Total operating income .............   $        30,263    $        26,463
                                                ===============    ===============

Income before income taxes
     Operating income .......................   $        30,263    $        26,463
     Interest expense .......................               (67)               (22)
     Interest income ........................             1,554              2,772
     Other, net .............................              (280)              (139)
                                                ---------------    ---------------
         Total income before income taxes ...   $        31,470    $        29,074
                                                ===============    ===============




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                                       10




- -----------------------------------------------------------------------------------
                                                    Nine months ended Sept. 30,
In thousands                                          1999               1998
- -----------------------------------------------------------------------------------

                                                              
Operating revenues
     Direct Marketing ........................   $       391,558    $       355,582
     Shoppers ................................           201,235            192,306
                                                 ---------------    ---------------
         Total operating revenues ............   $       592,793    $       547,888
                                                 ===============    ===============

Operating income
     Direct Marketing ........................   $        54,706    $        47,361
     Shoppers ................................            35,766             31,470
     Corporate Activities ....................            (5,667)            (6,555)
                                                 ---------------    ---------------
         Total operating income ..............   $        84,805    $        72,276
                                                 ===============    ===============

Income before income taxes
     Operating income ........................   $        84,805    $        72,276
     Interest expense ........................              (157)              (151)
     Interest income .........................             5,403             11,153
     Other, net ..............................              (637)            (1,000)
                                                 ---------------    ---------------
         Total income before income taxes ....   $        89,414    $        82,278
                                                 ===============    ===============






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2.   Management's Discussion and Analysis of Financial Condition and Results of
     Operations


RESULTS OF OPERATIONS

Operating results were as follows:




                                  THREE MONTHS ENDED                          NINE MONTHS ENDED
In thousands               SEPT. 30, 1999   SEPT. 30, 1998   CHANGE    SEPT. 30, 1999   SEPT. 30, 1998    CHANGE
- ------------               --------------   --------------   ------    --------------   --------------    ------
                                                                                        
Revenues                   $      207,632   $      183,409     13.2%   $      592,793   $      547,888      8.2%
Operating expenses                177,369          156,946     13.0%          507,988          475,612      6.8%
                           --------------   --------------             --------------   --------------
Operating income           $       30,263   $       26,463     14.4%   $       84,805   $       72,276     17.3%
                           ==============   ==============             ==============   ==============

Net income                 $       18,603   $       16,920      9.9%   $       52,705   $       48,035      9.7%
                           ==============   ==============             ==============   ==============

Diluted earnings
   per share               $         0.26   $         0.22     18.2%   $         0.73   $         0.63     15.9%
                           ==============   ==============             ==============   ==============



Consolidated revenues grew 13.2% to $207.6 million and operating income grew
14.4% to $30.3 million in the third quarter of 1999 when compared to the third
quarter of 1998. The Company's overall growth resulted from increased business
with both new and existing customers and from the sale of new products and
services. Overall operating expenses compared to 1998 increased 13.0% to $177.4
million.

Net income grew 9.9% to $18.6 million, or 26 cents per share, compared to 22
cents per share on a diluted basis. The net income growth resulted from the
growth in operating income offset by a decrease of $1.2 million in interest
income.

DIRECT MARKETING

Direct marketing operating results were as follows:




                                  THREE MONTHS ENDED                          NINE MONTHS ENDED
In thousands               SEPT. 30, 1999   SEPT. 30, 1998   CHANGE    SEPT. 30, 1999   SEPT. 30, 1998    CHANGE
- ------------               --------------   --------------   ------    --------------   --------------    ------



                                                                                        
Revenues                   $      137,639   $      119,590     15.1%   $      391,558   $      355,582     10.1%
Operating expenses                118,741          102,869     15.4%          336,852          308,221      9.3%
                           --------------   --------------             --------------   --------------
Operating income           $       18,898   $       16,721     13.0%   $       54,706   $       47,361     15.5%
                           ==============   ==============             ==============   ==============


Direct marketing revenues increased $18.0 million, or 15.1%, in the third
quarter of 1999 compared to 1998. Revenue increases were lead by response
management and marketing services which both had strong growth, followed by
database marketing which experienced good growth except for softness in the
healthcare and managed care markets. The traditional growth oriented
business-to-business activities of response management had good growth. Response
management revenues increased due to increased consulting and internet business
with existing customers and new customer gains. The high technology,
government/not-for-profit, mutual funds and non-bank finance industry sectors
contributed significantly to overall response management revenue growth.
Marketing services revenues, led by its targeted mail operations, increased due
to increased product sales as well as new product sales to new and existing
customers, primarily in the government/not-for-profit, non-bank finance and
retail industries. The November 1998 acquisition of Printing Management Systems,
Inc. (PMSI) and the May 1999 acquisition of Direct Marketing Associates, Inc.
(DMA) also contributed to the marketing services revenue increase. Database
marketing revenues increased primarily due to growth in database processing. The
retail, pharmaceutical and insurance industries provided the largest revenue
increase for database marketing, partially offset by softness in the
healthcare/managed care industries. While the fourth quarter is not expected to
be as strong as the third because of the healthcare and managed






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                                       12





care softness, and some concern for Y2K related delays, we do expect to report
good revenue growth as the quarter will benefit from the ZD Market Intelligence
acquisition that closed October 1, 1999.

Operating expenses increased $15.9 million, or 15.4%, in the third quarter of
1999 compared to 1998. Payroll costs increased $7.3 million due to expanded
hiring to support future revenue growth. Also contributing to the increased
operating expenses were additional production costs of $5.6 million due to
increased volumes. General and administrative expense increased $1.4 million due
to increased reserve for bad debt and professional services fees. Depreciation
and amortization expense increased $1.5 million due to goodwill associated with
acquisitions and higher levels of capital investment to support growth.
Operating expenses were also impacted by the acquisitions noted above.

Direct marketing revenues increased $36.0 million, or 10.1%, in the first nine
months of 1999 compared to the first nine months of 1998. Response management
and marketing services experienced good revenue growth, while database marketing
experienced softness in the first nine months of 1999, partially due to a strong
first half of 1998. Overall, revenue growth resulted from increased business
with both new and existing customers, particularly in services provided to the
retail, high tech, government/not-for-profit and pharmaceutical industries.

Operating expenses rose $28.6 million, or 9.3%, in the first nine months of 1999
compared to the first nine months of 1998. Payroll costs increased $18.6 million
due to expanded hiring to support revenue growth. In addition, production costs
increased $7.8 million due to increased volumes. General and administrative
expense decreased $1.1 million primarily due to decreased reserve for bad debt.
Depreciation and amortization expense increased $3.3 million due to goodwill
associated with acquisitions and higher levels of capital investment to support
growth. The acquisitions mentioned above also contributed to the increased
operating expenses.

SHOPPERS

Shopper operating results were as follows:




                                THREE MONTHS ENDED                          NINE MONTHS ENDED
In thousands             SEPT. 30, 1999   SEPT. 30, 1998   CHANGE    SEPT. 30, 1999   SEPT. 30, 1998    CHANGE
- ------------             --------------   --------------   ------    --------------   --------------    ------

                                                                                      
Revenues                 $       69,993   $       63,819      9.7%   $      201,235   $      192,306      4.6%
Operating expenses               56,770           52,112      8.9%          165,469          160,836      2.9%
                         --------------   --------------             --------------   --------------
Operating income         $       13,223   $       11,707     12.9%   $       35,766   $       31,470     13.7%
                         ==============   ==============             ==============   ==============


Shopper revenues increased $6.2 million, or 9.7%, in the third quarter of 1999
compared to 1998. Revenue increases were the result of improved sales in
established markets as well as new year-over-year geographic expansions into new
neighborhoods, in both Northern and Southern California. From a product-line
perspective, Shoppers had growth in both its in-book products, primarily
employment and core sales, and its distribution products, primarily 4-color
glossy flyers. In the quarter, Shoppers experienced softness in its real-estate
and personals advertising segments.

Operating expenses increased $4.7 million, or 8.9%, in the third quarter of 1999
compared to 1998. The increase in operating expenses was primarily due to
increases in payroll costs of $1.5 million, increases in postage of $1.1 million
due to increased volumes, and increased reserve for bad debt of $0.8 million.

Shopper revenues increased $8.9 million, or 4.6%, in the first nine months of
1999 compared to the first nine months of 1998. Excluding the effects of three
small shopper publications which were sold in April 1998, revenue increases were
the result of improved sales in established markets as well as new
year-over-year geographic expansions into new neighborhoods, in both Northern
and Southern California. From a product-line perspective, Shoppers had growth in
both its in-book products, primarily employment and core sales, and its
distribution






   13
                                       13



products, primarily 4-color glossy flyers and pre-printed inserts. In the first
nine months of 1999, Shoppers experienced slowdown in its real-estate and
personals advertising segments.

Operating expenses increased $4.6 million, or 2.9%, in the first nine months of
1999 compared to the first nine months of 1998. Excluding the divestiture
mentioned above, the increase in operating expenses was primarily due to
increases in payroll costs of $2.5 million, additional production costs of $2.6
million, and increased postage of $2.7 million due to increased volumes.

Other Income and Expense

The Company realized a loss of approximately $0.4 million in the first quarter
1998 on the sale of equity securities that were held in its investment
portfolio. In the third quarter of 1998, the Company recognized income of
approximately $0.6 million for an insurance settlement. This income was
partially offset by approximately $0.5 million of non-operating costs.

Interest Expense/Interest Income

Interest income decreased $1.2 million in the third quarter of 1999 and $5.8
million in the first nine months of 1999 over the same periods in 1998. The
decrease in the first nine months of 1999 over the same period in 1998 was due
to larger cash and investment balances in the first quarter of 1998 since
divestiture related tax payments were not made until the end of the first
quarter in 1998.

Income Taxes

The Company's income tax expense increased $0.7 million in the third quarter of
1999 and $2.5 million in the first nine months of 1999 compared to the same
periods in 1998. This increase was due primarily to the higher pre-tax income
levels. The effective tax rate was 40.9% for the third quarter of 1999 and 41.1%
for the first nine months of 1999 compared to 41.8% and 41.6%, respectively, for
the same periods of 1998.

Liquidity and Capital Resources

Cash provided by operating activities of continuing operations for the nine
months ended September 30, 1999 was $87.5 million. Net cash used by discontinued
operations in 1998 of $265.7 million relates to the payment of income taxes on
the 1997 sale of discontinued operations. Net cash inflows from investing
activities were $76.9 million for the first nine months of 1999 compared to net
cash inflows of $230.3 million for the first nine months of 1998. The cash
inflows from investing activities in 1999 and 1998 were primarily attributable
to sales and maturities of marketable securities totaling $136.5 million and
$259.8 million, respectively. The proceeds from the sales and maturities of
marketable securities in 1998 were used to help fund the Company's tax payments
made in the first quarter of 1998. Net cash outflows from financing activities
were $70.7 million in 1999 compared to net cash outflows of $63.6 million in
1998. The cash outflow from financing activities in 1999 and 1998 are
attributable primarily to the repurchase of treasury stock of $72.5 million and
$66.5 million in the first nine months of 1999 and 1998, respectively.

Capital resources are also available from and provided through the Company's two
unsecured credit facilities. All borrowings under the $100 million revolving
364-Day Credit Agreement are to be repaid by November 3, 2000 unless the Company
requests and is granted a 364-day extension. All borrowings under the $100
million revolving Three-Year Credit Agreement are to be repaid by November 4,
2002. Management believes that its credit facilities, together with cash
provided from operating activities, will be sufficient to fund operations and
anticipated capital service needs for the foreseeable future. The effective date
of both credit facilities is November 4, 1999.


   14
                                       14


Recent Developments

On October 1, 1999, the Company completed the previously announced acquisition
of ZD Market Intelligence (ZDMI), a unit of Ziff-Davis Inc., for $101 million
cash. The Company utilized its existing cash and cash equivalents at September
30, 1999 to fund this acquisition. ZDMI is a leading provider of database
products and solutions to the high-tech and communications industries in the
United States, Canada and Europe.

On November 3, 1999, the Company's board of directors authorized an increase of
four million shares in the Company's stock repurchase program, representing
approximately 6% of its outstanding shares. As of such date, the Company is
authorized to repurchase an aggregate 5.0 million shares of its common stock
under the amended stock repurchase program.

Factors That May Affect Future Results and Financial Condition

From time to time, in both written reports and oral statements by senior
management, the Company may express its expectations regarding its future
performance. These "forward-looking statements" are inherently uncertain, and
investors should realize that events could turn out to be other than what senior
management expected. Set forth below are some key factors which could adversely
affect the Company's future performance, including its revenues, net income and
earnings per share; however, the risks described below are not the only ones the
Company faces. Additional risks and uncertainties that are not presently known,
or that the Company currently considers immaterial, could also impair the
Company's business operations.

Legislation -- There could be a material adverse impact on the Company's direct
marketing business due to the enactment of legislation or industry regulations
arising from public concern over consumer privacy issues. Restrictions or
prohibitions could be placed upon the collection and use of information that is
currently legally available.

Data Suppliers -- The Company could suffer a material adverse effect if owners
of the data the Company uses were to withdraw the data. Data providers could
withdraw their data if there is a competitive reason to do so or if legislation
is passed restricting the use of the data.

Acquisitions -- In recent years the Company has made a number of acquisitions in
its direct marketing and shopper businesses, and it expects to pursue additional
acquisition opportunities. Acquisition activities, even if not consummated,
require substantial amounts of management time and can distract from normal
operations. In addition, there can be no assurance that the synergies and other
objectives sought in acquisitions will be achieved.

Competition -- Direct marketing is a rapidly evolving business, subject to
periodic technological advancements, high turnover of customer personnel who
make buying decisions, and changing customer needs and preferences.
Consequently, the Company's direct marketing business faces competition in each
of its three sectors -- response management/teleservices, database marketing,
and marketing services. The Company's shopper business competes for advertising,
as well as for readers, with other print and electronic media. Competition comes
from local and regional newspapers, magazines, radio, broadcast and cable
television, shoppers and other communications media that operate in the
Company's markets. The extent and nature of such competition are, in large part,
determined by the location and demographics of the markets targeted by a
particular advertiser, and the number of media alternatives in those markets.
Failure to continually





   15
                                       15



improve the Company's current processes and to develop new products and services
could result in loss of the Company's customers to current or future
competitors. In addition, failure to gain market acceptance of new products and
services could adversely affect the Company's growth.

Qualified Personnel -- Competition for qualified technical and other personnel
is intense, and the Company periodically is required to pay premium wages to
attract and retain personnel. There can be no assurance that the Company will be
able to continue to hire and retain sufficient qualified management, technical,
sales and other personnel necessary to conduct operations successfully,
particularly if the planned growth of the Company's business occurs.

Postal Rates -- The Company's shoppers are delivered by standard mail, and
postage is the second largest expense, behind payroll, in the Company's shopper
business. The present standard postage rates went into effect in January 1999.
Postal rates also influence the demand for the Company's direct marketing
services even though the cost of mailings is borne by the Company's customers
and is not directly reflected in the Company's revenues or expenses. Postal
increases could force direct mailers to mail fewer pieces and to target their
prospects more carefully. This sort of response by direct mailers could affect
the Company by decreasing the amount of processing services purchased.

Economic Conditions -- Changes in national economic conditions can affect levels
of advertising expenditures generally, and such changes can affect each of the
Company's businesses. Revenues from the Company's shopper business are dependent
to a large extent on local advertising expenditures in the markets in which they
operate. Such expenditures are substantially affected by the strength of the
local economies in those markets. Direct marketing revenues are dependent on
national and international economics.

Year 2000 Issue -- The Year 2000 Issue is a result of computer programs being
written using two digits rather than four to define the applicable year.
Accordingly, computer systems that rely on two digits to define an applicable
year may recognize a date using "00" as the year 1900, rather than the Year 2000
(the "Year 2000 Issue"). This could result in a system failure or
miscalculations causing disruptions of operations, including, but not limited
to, a temporary inability to process or transmit data or engage in normal
business activities.

The Company relies on computer hardware, information technology ("IT Systems")
and non-information technology systems ("Non-IT Systems") to operate its
business. IT Systems are used in the creation and delivery of the Company's
products and services, as well as, the Company's internal operations such as
billing and accounting. IT Systems include systems which use information
provided by third-party data suppliers to update the Company's databases. The
Company also relies on Non-IT Systems (primarily consisting of embedded
technology), such as microprocessors in tape drives, printing and inserting
equipment, and elevators, and on utilities, such as telecommunications and
power.

The Company defined Year 2000 Compliant to mean that a process will continue to
run in the same manner when dealing with dates on or after January 1, 2000, as
it did before January 1, 2000. The Company conducted a comprehensive review of
its IT Systems and Non-IT Systems to identify those that could be affected by
the Year 2000 Issue, and developed a remediation plan to resolve the issue. The
most important areas of focus of the Company's Year 2000 remediation plan were
the Company's products and services (including its databases, software that
manipulates these databases and software provided to customers); business
operation support systems (billing, ordering, tracking systems, payroll and
technical infrastructure (such as LANs, mail systems and websites)); and
suppliers, facilities and equipment. The Company utilized both internal and
external resources to correct or reprogram, and test the systems for the Year
2000 compliance.



   16
                                       16


The Company's compliance objectives included products and services the Company
provided to customers in the past and will provide to customers in the future;
all internal operating software systems and equipment; and the services,
products, equipment and systems the Company obtained and will obtain in the
future from outside vendors. The Company's first objective was to remediate all
products and services the Company has, or will provide, to customers. This
included informing customers of their need to make their applications Year 2000
compliant to provide or accept associated files for services provided by the
Company. This objective was deemed the top priority and was initiated in late
1997. In early 1998, the Company initiated action to remediate all internal
business operation support systems, and the associated equipment these systems
operate on. As part of this process, the Company developed a standard Year 2000
compliance certification memorandum which was sent to all vendors who had or
were currently providing products or services to the Company, revised customer
standard contract language to include a Year 2000 statement, and instituted a
review process for formally responding to customer inquiries on the Company's
Year 2000 compliance plans and status. The Company contacted its critical
suppliers and other entities to determine the extent to which the Company's
interface systems were vulnerable to those third parties' failure to remediate
their own Year 2000 Issues. While the Company has not been informed of any
material risks associated with these entities, there is no guarantee that the
systems of these critical suppliers or other entities on which the Company
relies, will be timely converted and will not have an adverse effect on the
Company's systems or operations. In addition to the above, the Company formed a
Year 2000 Compliance Council in June 1998 which monitored the status of
compliance efforts to ensure that compliance issues were consistently addressed.

The Company's Year 2000 remediation plan consisted of four key phases:
Inventory/Assessment, Repair/Replacement, Testing and Compliance/Internal
Certification. As related to the Company's products and services, the Company is
100%, 100%, 100% and 100% completed, respectively. With regards to business
operation support systems, the Company is 100%, 100%, 100%, and 99% completed,
respectively. Finally, suppliers, facilities and equipment are 100%, 100%, 100%,
99% completed, respectively. The Company completed its high priority
reprogramming efforts as of March 31, 1999, and has performed extensive testing
efforts through September 30, 1999. Some final items will be completed in the
fourth quarter, mostly consisting of low priority items such as phone and
voicemail system updates; however, the Company can provide no assurance in this
regard. Several recent acquisitions are also being reviewed to insure that Year
2000 issues are properly addressed on a timely basis.

The Company has spent $4.04 million of cost incurred to date related to the Year
2000 Issue. The total remaining cost of the Year 2000 project is presently
estimated at $0.37 million. The cost of the project and the date on which the
Company believed it would complete the Year 2000 modifications were based on
management's best estimates, which were derived utilizing numerous assumptions
of future events, including the continued availability of certain resources. At
this time, based on the status of the project, we believe these estimates have
been achieved and actual results should not differ materially from those stated
above.

Through the Company's Year 2000 review efforts, we believe that all critical
areas are ready to operate in the Year 2000 and beyond. It has been our goal to
manage this date change successfully without adverse effect on our employees and
our customers. There can be no guarantee that the Company will not experience
disruptions in its operations, including among other things, a temporary
inability to fulfill customer direct marketing requests (such as sales leads and
personalized mailings), process financial transactions, or engage in similar
normal business activities. In addition, disruptions in the economy generally
resulting from the Year 2000 Issue could also materially adversely affect the
Company. The Company could be subject to litigation for computer systems
failures, equipment shutdowns or failure to properly date business records. The
amount of potential liability and lost revenue cannot be reasonably estimated.


   17
                                       17


Contingency plans have been developed for the Company except for recent
acquisitions. Contingency plans cover products and services, as well as business
operation support systems. These contingency plans include the identification of
alternate providers in case primary providers cannot meet delivery requirements,
and provide specific 100-year interval windowing techniques to customers in the
event their applications cannot be made Year 2000 compliant.


   18
                                       18







PART II. OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

         (a)    Exhibits. See index to Exhibits on Page 20.

         (b)    No Form 8-K has been filed during the three months ended
                September 30, 1999.


   19
                                       19




                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.




                                                    HARTE-HANKS, INC.





          November 12, 1999                      /s/ Jacques D. Kerrest
          -----------------                -----------------------------------
               Date                                 Jacques D. Kerrest
                                           Senior Vice President, Finance and
                                                  Chief Financial Officer


   20
                                       20






Exhibit
  No.                                Description of Exhibit                                        Page No.
- -------                              ----------------------                                        --------

                                                                                          
2(a)            Certificate of Ownership and Merger (filed as Exhibit 2(a) to
                the Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

2(b)            Agreement and Plan of Merger dated as of February 4, 1996 among
                Harte-Hanks Communications, Inc., HHD Acquisition Corp. and
                DiMark, Inc. (filed as Appendix A to the Company's Registration
                Statement No. 333-02047 and incorporated by reference herein).

2(c)            Agreement and Plan of Merger and Reorganization, dated as of May
                16, 1997, by and between The E.W. Scripps Company and
                Harte-Hanks Communications, Inc. (filed as Exhibit 2.1 to the
                Company's Form 8-K dated May 22, 1997 and incorporated by
                reference herein).

2(d)            Acquisition Agreement, dated as of May 16, 1997, by and between
                The E.W. Scripps Company and Harte-Hanks Communications, Inc.
                (filed as Exhibit 2.2 to the Company's Form 8-K dated May 22,
                1997 and incorporated by reference herein).

2(e)            Stock Purchase Agreement dated as of July 26, 1997 between ABC,
                Inc. and Harte-Hanks Communications, Inc. (filed as Exhibit 2(e)
                to the Company's Form 10-Q for the nine months ended September
                30, 1997 and incorporated by reference herein).

3(a)            Amended and Restated Certificate of Incorporation (filed as
                Exhibit 3(a) to the Company's Form 10-K for the year ended
                December 31, 1993 and incorporated by reference herein).

3(b)            Amended and Restated Bylaws (filed as Exhibit 3(b) to the
                Company's Registration Statement No. 33-69202 and incorporated
                by reference herein).

3(c)            Amendment dated April 30, 1996 to Amended and Restated
                Certificate of Incorporation (filed as Exhibit 3(c) to the
                Company's Form 10-Q for the nine months ended September 30, 1996
                and incorporated by reference herein).

3(d)            Amendment dated May 5, 1998 to Amended and Restated Certificate
                of Incorporation (filed as Exhibit 3(d) to the Company's Form
                10-Q for the six months ended June 30, 1998 and incorporated by
                reference herein).

3(e)            Amended and Restated Certificate of Incorporation as amended
                through May 5, 1998 (filed as Exhibit 3(e) to the Company's Form
                10-Q for the six months ended June 30, 1998 and incorporated by
                reference herein).

*4(a)           364-Day Credit Agreement dated as of November 4, 1999 between
                Harte-Hanks, Inc. and the Lenders named therein [$100 million].                       23

*4(b)           Three-Year Credit Agreement dated as of November 4, 1999 between
                Harte-Hanks, Inc. and the Lenders named therein [$100 million].                       92


   21
                                       21







Exhibit
  No.                                Description of Exhibit                                        Page No.
- -------                              ----------------------                                        --------

                                                                                    
4(c)            Other long term debt instruments are not being filed pursuant to
                Section (b)(4)(iii) of Item 601 of Regulation S-K. Copies of
                such instruments will be furnished to the Commission upon
                request.

10(a)           1984 Stock Option Plan (filed as Exhibit 10(d) to the Company's
                Form 10-K for the year ended December 31, 1984 and
                incorporated herein by reference).

10(b)           Registration Rights Agreement dated as of September 11, 1984
                among HHC Holding Inc. and its stockholders (filed as Exhibit
                10(b) to the Company's Form 10-K for the year ended December
                31, 1993 and incorporated by reference herein).

10(c)           Severance Agreement between Harte-Hanks Communications, Inc.
                and Larry Franklin, dated as of July 23, 1993 (filed as Exhibit
                10(f) to the Company's Registration Statement No. 33-69202
                and incorporated by reference herein).

10(d)           Form of Severance Agreement between Harte-Hanks
                Communications, Inc. and certain Executive Officers of the
                Company, dated as of July 7 or December 28,1997 (filed as
                Exhibit 10(f) to the Company's Form 10-K for the year ended
                December 31, 1997 and incorporated by reference herein).

10(e)           Harte-Hanks, Inc. Restoration Pension Plan
                (filed as Exhibit 10(j) to the Company's Registration Statement
                No. 33-69202 and incorporated by reference herein).

10(f)           Harte-Hanks Communications, Inc. 1996 Incentive Compensation
                Plan (filed as Exhibit 10(p) to the Company's Form 10-Q for the
                nine months ended September 30, 1996 and incorporated by reference
                herein).

10(g)           Harte-Hanks, Inc. Amended and Restated 1991 Stock Option Plan
                (filed as Exhibit 10(g) to the Company's Form 10-Q for the six
                months ended June 30, 1998 and incorporated by reference herein).

10(h)           Harte-Hanks, Inc. 1998 Director Stock Plan (filed as Exhibit 10(h)
                to the Company's Form 10-Q for the six months ended June 30, 1998
                and incorporated by reference herein).

10(i)           Harte-Hanks, Inc. Deferred Compensation Plan (filed as Exhibit
                10(i) to the Company's Form 10-K for the year ended December 31,
                1998 and incorporate by reference herein).

10(j)           Amendment to Harte-Hanks, Inc. Restoration Pension Plan (filed
                as Exhibit 10(j) to the Company's Form 10-K for the year ended
                December 31, 1998 and incorporate by reference herein).

*11             Statement Regarding Computation of Net Income (Loss) Per Common
                Share.                                                                                160

*21             Subsidiaries of the Company.                                                          161


   22
                                       22







Exhibit
  No.                                Description of Exhibit                                        Page No.
- -------                              ----------------------                                        --------

                                                                                    
 *27            Financial Data Schedule.                                                              162


- ---------------------
*Filed herewith