<ARTICLE> 5
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                          10,778
<SECURITIES>                                         0
<RECEIVABLES>                                   92,246
<ALLOWANCES>                                     8,610
<INVENTORY>                                          0
<CURRENT-ASSETS>                               134,944
<PP&E>                                       1,410,561
<DEPRECIATION>                                 215,240
<TOTAL-ASSETS>                               3,227,194
<CURRENT-LIABILITIES>                           95,367
<BONDS>                                      1,593,690
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             0
<OTHER-SE>                                   1,407,852
<TOTAL-LIABILITY-AND-EQUITY>                 3,227,194
<SALES>                                        294,102
<TOTAL-REVENUES>                               294,614
<CGS>                                                0
<TOTAL-COSTS>                                   93,481
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 2,114
<INTEREST-EXPENSE>                              57,471
<INCOME-PRETAX>                               (18,218)
<INCOME-TAX>                                     (262)
<INCOME-CONTINUING>                           (17,956)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  (182)
<CHANGES>                                        (767)
<NET-INCOME>                                  (18,905)
<EPS-BASIC>                                          0<F1>
<EPS-DILUTED>                                        0
<FN>
<F1>EARNINGS PER SHARE INFORMATION DOES NOT APPLY TO LAMAR MEDIA CORP. BECAUSE
    THEY ARE A WHOLLY-OWNED SUBSIDIARY OF LAMAR ADVERTISING.
</FN>