EXHIBIT 21.1

CYRK, INC. SUBSIDIARIES

Name of Subsidiary Jurisdiction of Incorporation Ownership
- ------------------ ----------------------------- ---------

Cyrk Europe Limited United Kingdom 100% owned by Cyrk, Inc.
Super Premium Limited British Virgin Islands 100% owned by Cyrk, Inc.
Cyrk Far East, Inc. British Virgin Islands 100% owned by Cyrk, Inc.
Cyrk (H.K.) Limited Hong Kong 100% owned by Cyrk Far East, Inc.
Cyrk Marketing Services, Inc. Canada 100% owned by Cyrk, Inc.
Cyrk Acquisition Corp. Delaware 100% owned by Cyrk, Inc.
CXDATA, Inc. Delaware 100% owned by Cyrk, Inc.
Global Sourcing and Risk
Group, Inc. Delaware 100% owned by Cyrk, Inc.
Cyrk/Tonkin Europe LTD United Kingdom 100% owned by Cyrk, Inc.
Tonkin, Inc. Delaware 100% owned by Cyrk, Inc.
Cyrk CPG Corp. Delaware 100% owned by Cyrk, Inc.
Creative Premium
Manufacturing, Inc. Delaware 100% owned by Cyrk CPG Corp.
Loyalty Management, Inc. Delaware 100% owned by Cyrk, Inc.
NewModel, Inc. Delaware 100% owned by Cyrk, Inc.
Simon Marketing, Inc. Delaware 100% owned by Cyrk, Inc.
Simon Marketing (Hong Kong)
Limited Hong Kong 100% owned by Simon Marketing, Inc.
Simon Ventures, Inc. California 100% owned by Simon Marketing, Inc.
Simon Marketing Consulting
(Canada) Limited Canada 100% owned by Simon Ventures, Inc.
Simon Marketing International
GmbH Germany 100% owned by Simon Ventures International LTD
Simon Marketing International
Limited United Kingdom 100% owned by Simon Marketing
International GmbH
Simon Marketing International
Services Limited United Kingdom 100% owned by Simon Ventures International
LTD
Simon Marketing East Limited Hong Kong 100% owned by Simon Marketing (H.K.) LTD
Simon Ventures International United Kingdom 100% owned by Simon Ventures, Inc.
Limited