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                                                                   EXHIBIT 10.10

                                COTT CORPORATION
                                    ("Cott")
                1999 EXECUTIVE INCENTIVE SHARE COMPENSATION PLAN

1.0  PURPOSE AND ESTABLISHMENT OF THIS PLAN

1.1  Cott hereby establishes a Plan to be known as the "Cott Corporation 1999
     Executive Incentive Share Compensation Plan" for the purpose of rewarding
     certain employees of Cott Corporation and its affiliates for exceeding one
     hundred percent (100%) of their respective annual performance objectives
     and to which contributions for such purpose will be made by or on behalf of
     the Participating Companies (as defined below).

2.0  DEFINITIONS

2.1  In this Plan, the following terms have the following meanings:

     "ACT" means the Income Tax Act (Canada), as amended;

     "ANNUAL PERFORMANCE OBJECTIVES" means the annual performance objectives as
     established or approved by the Committee from time to time with respect to
     each Participant in the immediately preceding fiscal year.

     "COMMITTEE" means the Human Resources and Compensation Committee of the
     board of directors of Cott;

     "COMMON SHARES" means common shares in the capital of Cott.

     "COTT" means Cott Corporation, a corporation governed by the laws of
     Canada.

     "PARTICIPANT" means an employee of any of the Participating Companies
     designated as a Participant from time to time by the Committee and, in the
     case of death of a Participant, includes the personal representative of the
     Participant.

     "PARTICIPATING COMPANIES" means Cott, BCB USA Corp. (f/k/a Cott Beverages
     USA, Inc.), Cott Beverages Limited and any other company designated as a
     Participating Company from time to time by the Committee.

     "PERMANENT DISABILITY" means the complete and permanent incapacity of a
     Participant, as determined by a licensed medical practitioner, due to a
     medically determinable physical or mental impairment which prevents such
     individual from performing substantially all of the essential duties of his
     or her office or employment.

     "PLAN" means this Cott Corporation 1999 Executive Incentive Share
     Compensation Plan, and the term of the Plan (the "Term") shall begin on
     January 3, 1999 and shall end upon the date that the Common Shares
     purchased on behalf of each Participant vests as set out in section 5.3 (b)
     below.


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     "TRUST" means the "Cott Corporation Executive Incentive Share Compensation
     Plan Trust" as embodied in a trust agreement entered into between Cott and
     the Trustee.

     "TRUSTEE" means Canada Trust or its successor for the time being in the
     trusts created hereby and by the Trust.

     "UNVESTED SHARES" means Common Shares which have been allocated to a
     Participant pursuant to section 5.1, but which have not yet vested in such
     Participant pursuant to the provisions of this Plan.

3.0  PARTICIPATION

3.1  Participants will be automatically enrolled in this Plan at the time that
     the Committee or its designee designates such individual as a
     "Participant".

3.2  Each Participant will be provided with a copy of this Plan and the Trust.

4.0  OPERATION OF THIS PLAN

4.1  Within 120 days after the end of each fiscal year of Cott (commencing with
     the fiscal year ending January 1, 2000), the Committee shall determine in
     respect of the immediately preceding fiscal year,

     (a)  the employees of the Participating Companies who shall be designated
          as "Participants" for this Plan for such fiscal year on the basis of
          whether such individual exceeded one hundred percent (100%) percent of
          his or her annual performance objectives; and

     (b)  the extent (in terms of Canadian dollars) of the participation of such
          individuals for such fiscal year.

4.2  Within 30 days after the determinations contemplated by section 4.1 are
     made by the Committee, each Participating Company shall cause to be
     contributed to the Trustee for the benefit of each Participant employed by
     that Participating Company, the relevant amounts (in Canadian dollars)
     determined by the Committee to be payable in respect of the Participants
     employed by each such Participating Company.

4.3  As soon as practicable after receiving the funds referred to in section
     4.2, the Trustee shall use such funds to acquire Common Shares on The
     Toronto Stock Exchange at the prevailing market price of Common Shares at
     the time and on the date of acquisition of the Common Shares.

4.4  The acquisition of Common Shares by the Trustee in accordance with the
     terms of this Plan shall comply at all times and in all respects with all
     applicable laws, including, without limitation, all rules, regulations and
     by-laws of The Toronto Stock Exchange and all rules and policies of
     applicable securities regulatory authorities.



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5.0  ALLOCATION, VESTING AND POSSESSION

5.1  As soon as practicable after each acquisition of Common Shares pursuant to
     section 4.4, but prior to the end of the calendar year in which such Common
     Shares are acquired, the Trustee shall determine in respect of each
     Participant:

     (a)  the number of Common Shares acquired with the amount contributed to
          this Plan on behalf of such Participant;

     (b)  all amounts received in the year by the Trustee from the Participating
          Companies which were contributed on behalf of such Participant;

     (c)  that Participant's proportionate share of all profits for the year
          from the property of the Trust (determined without regard to any
          capital gain made by the Trust or capital loss sustained by it); and

     (d)  all amounts vested or received in the year.

5.2  Within thirty (30) days following the end of the Term of the Plan, the
     Trustee shall pay to each Participant then in the Plan such Participant's
     pro rata share of the amount by which, during the Term of the Plan, the
     income of the Plan has exceeded all payments made from the Plan to or for
     the benefit of the Participants.

5.3  Subject to the provisions of this Plan, the Common Shares purchased on
     behalf of each Participant shall vest on the following basis:

     (a)  30% thereof shall vest on January 1 of each of the two (2) years
          immediately following the year in which such Common Shares were
          purchased on behalf of such Participant; and

     (b)  40% thereof shall vest on January 1 of the third year following the
          year in which such Common Shares were purchased on behalf of such
          Participant.

5.4  If the employment of a Participant is terminated by reason of the death,
     retirement or Permanent Disability of such Participant, all Common Shares
     purchased on behalf of such Participant pursuant to section 5.1 shall
     immediately become vested in that Participant. Such Participant must take
     immediate delivery of the share certificate(s) evidencing all vested Common
     Shares and thereafter shall have no further entitlement under this Plan.

5.5  If the employment of a Participant is terminated for any reason other than
     death, retirement or Permanent Disability, all rights of such Participant
     with respect to all Unvested Shares shall, unless the Committee determines
     otherwise, immediately terminate. Such Unvested Shares shall be allocated
     on a pro-rata basis among the other remaining Participants based on the
     number of Unvested Shares held at that time by such Participants under this
     Plan, unless the Committee determines to allocate such Unvested Shares on
     some other basis. Thereafter, such terminated Participant must take
     immediate delivery of the share certificate(s) representing all vested
     Common Shares, and shall have no further entitlement under this Plan and
     shall cease to be a beneficiary under this Plan.


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     Notwithstanding the foregoing, if all Participants are terminated (either
     pursuant to section 5.4 or 5.5 above) during the Term of the Plan, then all
     Unvested Shares shall immediately vest and shall be redistributed to all
     Participants (other than those who have been terminated pursuant to section
     5.4 above whose Unvested Shares would have thereupon become vested) on a
     pro-rata basis on the basis of the original allocation of Common Shares to
     the Participants at the start of the Plan.

5.6  Notwithstanding anything else contained herein, if there is:

     (a)  a consolidation, merger or amalgamation of Cott with or into any other
          corporation whereby the voting shareholders of Cott immediately prior
          to such event receive less than 50% of the voting shares of the
          consolidated, merged or amalgamated corporation;

     (b)  a sale by Cott of all or substantially all of Cott's undertakings and
          assets; or

     (c)  a proposal by or with respect to Cott being made in connection with a
          liquidation, dissolution or winding-up of Cott,

     all of each Participant's Unvested Shares shall immediately vest in that
     Participant.

5.7  If a take-over bid (within the meaning of the Securities Act (Ontario)),
     other than a take-over bid exempt from the requirements of Part XX of such
     Act pursuant to subsections 93(1)(b) or (c) thereof (a "Qualifying
     Take-over Bid"), is made for the Common Shares, all Unvested Shares shall
     immediately vest conditional upon successful completion of such take-over
     bid and each Participant shall have the right to tender such Unvested
     Shares to the take-over bid by notice of guaranteed delivery. If a
     Qualifying Take-over Bid is made for the Common Shares, and such take-over
     bid does not permit tendering by notice of guaranteed delivery, unless the
     Committee determines otherwise, Cott shall, on consummation of such a
     take-over bid, subject to compliance with all applicable laws, repurchase
     each Unvested Share held by a Participant at a purchase price equal to the
     offer price pursuant to the take-over bid. Cott will take all reasonable
     steps necessary to facilitate or guarantee the exercise by a Participant of
     the rights hereinbefore described.

5.8  Until delivered to a Participant pursuant to the provisions of this Plan,
     Common Shares acquired on behalf of a Participant shall be held by the
     Trustee.

6.0  ACCOUNTING AND REPORTING

6.1  An account will be maintained for each Participant in which there will be
     recorded the number of Common Shares and all contributed amounts allocated
     to such Participant, the number of Common Shares which have vested from
     time to time in such Participant and such other information as may be
     necessary or advisable in connection with the administration of this Plan.

6.2  A Participant will be provided with a summary of his or her account on an
     annual basis.


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7.0  WITHDRAWAL AND LIMITATION ON UNVESTED SHARES

7.1  A Participant may at any time and from time to time by notice to the
     Trustee request delivery to him or her of certificates representing Common
     Shares and securities of Cott, if applicable, which have vested at such
     time in such Participant pursuant to the provisions of this Plan. Common
     Shares which have vested pursuant to the provisions of this Plan are not
     subject to any restriction concerning their use. However, a Participant
     shall not, directly or indirectly, assign, transfer or encumber in any
     manner whatsoever any rights in and to Unvested Shares held on such
     Participant's behalf under this Plan.

7.2  Only share certificates representing whole Common Shares will be delivered
     to Participants. If a Participant is entitled to a fraction of a Common
     Share, such entitlement will be satisfied by the payment to such
     Participant of the then current market value of such fraction of a share.

8.0  DIVIDENDS AND OTHER RIGHTS

8.1  The Trustee shall use all cash dividends received by it in a year in
     respect of all vested and Unvested Shares held by it on behalf of any
     Participant to purchase additional Common Shares to be allocated (on a
     fully vested basis) to Participants, pro rata, as of the date on which the
     dividend was paid. Stock dividends received by the Trust in a year in
     respect of all vested and Unvested Shares held by it on behalf of any
     Participant shall be allocated to that Participant on a fully vested basis,
     in the same year as such dividends are received by the Trust.

8.2  If the Trustee becomes entitled to subscribe for additional shares or
     securities of Cott by virtue of the Trustee being the registered holder of
     Common Shares, the Trustee, if so requested by any Participant and if the
     Participant has provided the Trustee with all amounts necessary to exercise
     such subscription rights with respect to the Common Shares then held by the
     Trustee on behalf of such Participant, shall exercise such rights in the
     name of the Trustee on behalf of such Participant. Upon issuance of the
     additional shares or securities, such additional shares or securities so
     received by the Trustee on behalf of the Participant shall be fully vested
     in the Participant.

8.3  The Trustee may attend all meetings of shareholders of Cott which it shall
     be entitled to attend by virtue of being the registered holder of Common
     Shares and shall vote the Common Shares held on behalf of each Participant
     at every such meeting in such manner as each such Participant shall have
     directed in writing, and in default of any such direction, the Trustee
     shall vote or refrain from voting. The Trustee will, if so required by any
     Participant, execute all proxies necessary or proper to enable the
     Participant to attend and vote the Common Shares held by the Trustee on
     behalf of such Participant at such meeting in place of the Trustee.

9.0  TAX MATTERS

9.1  If, for any reason whatsoever, the Trustee and/or a Participating Company
     becomes obligated to withhold and/or remit to any applicable taxation
     authority (whether domestic or foreign) any amount in connection with this
     Plan in respect of a Participant, then the


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     Trustee shall provide written notice of such obligation to the Participant
     and not provide share certificates evidencing Common Shares or distribute
     any other security or amount to such Participant until the Participant:

     (a)  pays to the Trustee the amount which must be withheld and/or remitted;

     (b)  directs the Trustee to sell such number of vested Common Shares as may
          be necessary to pay the relevant amount, and further directs the
          Trustee to use the proceeds of such sale to pay the amount which must
          be withheld and/or remitted; or

     (c)  makes other arrangements in connection with the amount which must be
          withheld and/or remitted which are acceptable to the Trustee.

10.0 AMENDMENT OF PLAN AND TRUST

10.1 From time to time the Committee or the board of directors of Cott may amend
     any provisions of this Plan and any provisions of the Trust, but no
     amendment of this Plan or the Trust, or any termination of this Plan, shall
     divest any Participant of his or her entitlement to Common Shares as
     provided in section 5.0 or of any rights a Participant may have in respect
     of the Common Shares, without the prior written consent of the Participant.
     No amendment of this Plan shall affect the rights and duties of the Trustee
     without its prior written consent.

10.2 The Committee or the board of directors of Cott may terminate this Plan at
     any time.

11.0 GENERAL

11.1 The Trustee shall be entitled to rely on a certificate of the President and
     CEO, the Senior Vice President of Human Resources or the General Counsel of
     Cott as to any of the following matters:

     (a)  when the employment of a Participant with a Participating Company has
          terminated; and

     (b)  the date of death, retirement or Permanent Disability of any
          Participant.

11.2 The Committee or the board of directors of Cott may by resolution make,
     amend or repeal at any time and from time to time such regulations not
     inconsistent herewith as it may deem necessary or advisable for the proper
     administration and operation of this Plan. In particular, the board of
     directors of Cott may delegate to any directors or director or any officers
     or officer of a Participating Company such administrative duties and powers
     as it may see fit with respect to this Plan.

11.3 The directors and/or officers of Cott are hereby authorized to sign and
     execute all instruments and documents and do all things necessary or
     desirable for carrying out the provisions of this Plan.


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11.4 This Plan and the Trust are established under the laws of the Province of
     Ontario and the rights of all parties and the construction and effect of
     each and every provision of this Plan and the Trust shall be according to
     the laws of the Province of Ontario and the laws of Canada applicable
     therein.

11.5 This Plan and the Trust shall enure to the benefit of and be binding upon
     Cott, its successors and assigns. The interest hereunder of any Participant
     shall not be transferable or alienable by such individual either by
     assignment or in any other manner whatsoever and, during his or her
     lifetime, shall be vested only in him or her, but, upon such Participant's
     death, shall enure to the benefit of and be binding upon the personal
     representatives of the Participant.

11.6 This Plan is an "employer benefit Plan" for the purposes of the Act.


     EXECUTED ON March 27, 2000 but with effect as of January 3, 1999.

                               COTT CORPORATION

                               PER:  /S/ MARK HALPERIN
                                   ---------------------------------------------
                                     TITLE SVP, GENERAL COUNSEL & SECY

                               BCB USA CORP. (F/K/A COTT BEVERAGES USA, INC.)

                               PER:  /S/ COLIN WALKER
                                   ---------------------------------------------
                                     TITLE  SENIOR VICE PRESIDENT

                               COTT BEVERAGES LIMITED

                               PER:  /S/ RAYMOND P. SILCOCK
                                   ---------------------------------------------
                                     TITLE  DIRECTOR

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