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                                                                    EXHIBIT 23.2

                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     We hereby consent to the incorporation by reference in the Registration
Statement of Saucony, Inc. on Form S-8 filed herewith of our report dated
February 7, 2000, on our audits of the consolidated financial statements and
financial statement schedule of Saucony, Inc. and Subsidiaries as of December
31, 1999 and January 1, 1999 and for the years ended December 31, 1999, January
1, 1999 and January 2, 1998 which report is included in Saucony, Inc's Annual
Report on Form 10-K for the fiscal year ended December 31, 1999.



                                           /s/ PricewaterhouseCoopers LLP
                                              ---------------------------------
                                              PRICEWATERHOUSECOOPERS LLP

Boston, Massachusetts
July 10, 2000