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EXHIBIT 21.1

CYRK, INC. SUBSIDIARIES

Name of Subsidiary Jurisdiction of Incorporation Ownership
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Cyrk Europe Limited United Kingdom 100% owned by Cyrk, Inc.
Cyrk.Com, Inc. Delaware 100% owned by Cyrk, Inc.
Cyrk Far East, Inc. British Virgin Islands 100% owned by Cyrk, Inc.
Cyrk (H.K.) Limited Hong Kong 100% owned by Cyrk Far East, Inc.
Cyrk Marketing Services, Inc. Canada 100% owned by Cyrk, Inc.
Cyrk/Tonkin Europe LTD United Kingdom 100% owned by Cyrk, Inc
Simon Marketing, Inc. Delaware 100% owned by Cyrk, Inc.
Simon Marketing (Hong Kong)
Limited Hong Kong 100% owned by Simon Marketing, Inc.
Simon Ventures, Inc. California 100% owned by Simon Marketing, Inc.
Simon Marketing Consulting
(Canada) Limited Canada 100% owned by Simon Ventures, Inc.
Simon Marketing International
GmbH Germany 100% owned by Simon Ventures International LTD
Simon Marketing International
Limited United Kingdom 100% owned by Simon Marketing International GmbH
Simon Marketing International
Services Limited United Kingdom 100% owned by Simon Ventures International LTD
Simon Marketing East Limited Hong Kong 100% owned by Simon Marketing (H.K.) LTD
Simon Ventures International United Kingdom 100% owned by Simon Ventures, Inc.
Limited