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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K

                Current Report Pursuant to Section 13 or 15(d) of
                     The Securities and Exchange Act of 1934


                                 Date of Report:
                               September 17, 2001
                        (Date of Earliest Event Reported)


                              SIMON WORLDWIDE, INC.
             (Exact Name of Registrant as Specified in its Charter)


                                    DELAWARE
                 (State or Other Jurisdiction of Incorporation)


              0-21878                                04-3081657
      (Commission File Number)          (I.R.S. Employer Identification No.)


                    101 EDGEWATER DRIVE, WAKEFIELD, MA 01880
                    (Address of Principal Executive Offices)
                                   (Zip Code)


                                 (781) 876-5800
              (Registrant's Telephone Number, Including Area Code)

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ITEM 5.           OTHER EVENTS

On September 17, 2001 the registrant issued a press release, attached hereto as
EXHIBIT 99.1, in connection with complaints filed against the registrant and its
subsidiary Simon Marketing, Inc.

ITEM 7.           FINANCIAL STATEMENTS AND EXHIBITS.

EXHIBIT 99.1:  Press Release.


SIGNATURE

         Pursuant to the requirements of the Securities and Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned and hereunto duly authorized.


                                                SIMON WORLDWIDE, INC.


Date:  September 17, 2001                       By: /s/ Allan I. Brown
                                                   ----------------------------
                                                   Allan I. Brown
                                                   Chief Executive Officer