EXHIBIT 5.3

                       [Kean, Miller, Hawthorne, D'Armond,
                       McCowan & Jarman, L.L.P letterhead]

                                January 21, 2003

Lamar Media Corp.
5551 Corporate Boulevard
Baton Rouge, Louisiana 70808


         We are furnishing this opinion in connection with the Registration
Statement of Form S-4 (the "Registration Statement") under the Securities Act of
1933, as amended (the "Securities Act"), filed on or about the date hereof by
Lamar Media Corp. (the "Company") and certain subsidiaries of the Company listed
as additional registrants in the Registration Statement (the "Subsidiary
Guarantors") relating to the offer to exchange up to $260,000,000 aggregate
principal amount of the Company's 7-1/4% Senior Subordinated Notes due 2013,
which have been registered under the Securities Act (the "Exchange Notes"), for
up to $260,000,000 aggregate principal amount of the Company's outstanding
7-1/4% Senior Subordinated Notes due 2013, which have not been so registered
(the "Original Notes"). The Original Notes were, and the Exchange Notes will be,
issued and sold by the Company and guaranteed (the "Guarantees") by the
Subsidiary Guarantors pursuant to an indenture dated as of December 23, 2002
(the "Indenture") between the Company, the Subsidiary Guarantors and Wachovia
Bank of Delaware, National Association, as trustee (the "Trustee"). The Exchange
Notes will be offered and exchanged in the manner described in the Registration
Statement.

         We have acted as corporate counsel in connection with the Registration
Statement and are familiar with the proceedings taken by the Company and the
Subsidiary Guarantors in connection with the authorization, issuance and sale of
the Original Notes, the Exchange Notes and the Guarantees. We have made such
other examination as we consider necessary to render this opinion.

         Based upon the foregoing, we are of the opinion that:

         1.   Each of the Subsidiary Guarantors has been duly organized and is
              validly existing under the laws of the jurisdiction of its
              organization, with full power and authority to execute, deliver
              and perform its Guarantee.

         2.   The Guarantees have been duly authorized, executed and delivered
              by each of the Subsidiary Guarantors, and no consent or approval
              of any court or governmental agency or body is required for such
              execution and delivery except consents or approvals as may be
              required under federal securities laws or under state securities
              or Blue Sky laws.

         This opinion is furnished to you and is solely for your benefit, except
that we authorize and consent to the reliance upon this opinion by Palmer &
Dodge LLP in rendering to you their opinion in connection with the Registration
Statement.

         We also hereby consent to the filing of this opinion as a part of the
Registration Statement and to the reference to our firm under the caption "Legal
Matters" in the prospectus filed as a part thereof. Our consent to such
reference does not constitute a consent under Section 7 of the Securities Act
and in consenting to such reference you acknowledge that we have not reviewed
and that we have not certified as to any part of the Registration Statement and
that we do not otherwise come within the categories of persons whose consent is
required under Section 7 or under the rules and regulations of the Securities
and Exchange Commission thereunder.

                                Very truly yours,

                                /s/ Kean, Miller, Hawthorne, D'Armond, McCowan
                                & Jarman, L.L.P.


                                KEAN, MILLER, HAWTHORNE, D'ARMOND,
                                McCOWAN & JARMAN, L.L.P.



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