Exhibit 99.1

FOR IMMEDIATE RELEASE

                      STUDENT ADVANTAGE, INC. TO MOVE FROM
                  NASDAQ NATIONAL MARKET TO OTC BULLETIN BOARD

BOSTON, FEBRUARY 12, 2003 - Student Advantage, Inc. announced today that it
received a letter from the Nasdaq Listing Qualifications Panel stating that the
Panel determined to move Student Advantage's securities from The Nasdaq National
Market to the OTC Bulletin Board. The company expects trading to commence on the
open of business February 13, 2003, with continued listing under the symbol
"STAD." The Panel based its decision on the company's inability to meet the
requirements for continued listing on the Nasdaq National Market or the Nasdaq
SmallCap Market.

"Although this move will change how our securities are traded, it will not have
any impact on our day-to-day operations, nor detract from the high level of
service we provide to our university, corporate, student and alumni customers,"
said Raymond Sozzi, the company's President and Chief Executive Officer.

The company is continuing discussions with a group of existing stockholders,
including Sozzi, regarding a possible acquisition of the company or assets of
the company.

ABOUT STUDENT ADVANTAGE

Student Advantage, Inc. is a leading integrated media and commerce company
focused on the higher education market. Student Advantage works with more than
1,000 colleges, universities and campus organizations, and more than 15,000
merchant locations to develop products and services that enable students to make
purchases less expensively and more conveniently on and around campus. The
company's university and business relationships allow it to sell campus-specific
consumer products and licensed collegiate sports memorabilia directly to
parents, students and alumni. The company reaches its consumer base offline
through the Student Advantage Membership and Campus Services and online through
its highly-trafficked Web sites, studentadvantage.com, CollegeClub.com and
CollegeSports.com, the hub site for its Official College Sports Network.

This announcement may contain forward-looking statements, which are based on
current expectations and involve a number of risks and uncertainties. There are
a number of important factors that could cause actual results to differ
materially from those expressed in any forward-looking statements made by
Student Advantage. Investors are directed to consider the risks associated with
the failure of the company to reach agreement with third parties for the
acquisition of the business, the difficulties in maintaining listing on the
Nasdaq National Market, the failure of the company to obtain the requisite
stockholder approval, doing business with colleges and universities, the
uncertain nature of the regulatory structure of the SA Cash offerings, the
company's need to raise additional capital, the seasonality of the company's
revenues, the cyclical nature of the company's business, economic and other
conditions in the company's markets, the competitive environment, the failure to
achieve the anticipated benefits of acquisitions and strategic partnerships for
any reason, the company's progress to profitability and uncertainties and other
risks discussed in documents filed by the company with the Securities and
Exchange Commission including, without limitation, under "Factors that May
Affect Future Results" set forth in Student Advantage's Quarterly Report on Form
10-Q for the quarter ending September 30, 2002. We undertake no obligation to
publicly release the result of any revisions to these forward- looking
statements, which may be made to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.

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Contacts:
Public Relations                      Investor Relations
Heidi Van Vliet                       Angela Blackman
617.912.2031                          617.912.2071
hvliet@studentadvantage.com           angela@studentadvantage.com