EXHIBIT 23.1

CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statements on
Forms S-3 Nos. 333-65646, 333-75488 and 333-91006 Forms S-8 Nos. 333-40728,
333-92767, 333-82295, 333-81003, 333-81005, 333-81007, 333-81075, 333-75478,
333-58344, 333-40586, 333-90672 and 333-91010 pertaining to various stock option
plans of Student Advantage, Inc. of our report dated March 31, 2003, (except as
to the matter discussed in Note 6, as to which the date is April 14, 2003) with
respect to the consolidated financial statements of Student Advantage, Inc.
included in the Annual Report (Form 10-K) for the year ended December 31, 2002.

/s/ ERNST & YOUNG LLP
Boston, Massachusetts
April 15, 2003