Exhibit 23.2

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-3 (Nos. 333-65646, 333-75488 and 333-91006) and S-8 (Nos.
333-40728, 333-92767, 333-82295, 333-81003, 333-81005, 333-81007, 333-81075,
333-75478, 333-58344, 333-40586, 333-90672 and 333-91010) of Student Advantage,
Inc. of our report dated February 7, 2001, except as to the restatement
described in Note 2, as to which the date is May 10, 2001, relating to the
consolidated financial statements, which report appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP

Portland, Maine
April 15, 2003