EXHIBIT 31.2 - CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO RULES
               13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF
               1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY
               ACT OF 2002

I, Samuel D. Bush, Chief Financial Officer of Saga Communications, Inc., certify
that:

1.      I have reviewed this quarterly report on Form 10-Q of Saga
        Communications, Inc.;
2.      Based on my knowledge, this quarterly report does not contain any untrue
        statement of a material fact or omit to state a material fact necessary
        to make the statements made, in light of the circumstances under which
        such statements were made, not misleading with respect to the period
        covered by this quarterly report;
3.      Based on my knowledge, the financial statements, and other financial
        information included in this quarterly report, fairly present in all
        material respects the financial condition, results of operations and
        cash flows of the registrant as of, and for, the periods presented in
        this quarterly report;
4.      The registrant's other certifying officer(s) and I are responsible for
        establishing and maintaining disclosure controls and procedures (as
        defined in Exchange Act Rules 13a-15(e) and 15d-15(e) for the registrant
        and we have:
        a)    designed such disclosure controls and procedures, or caused such
              disclosure controls and procedures to be designed under our
              supervision, to ensure that material information relating to the
              registrant, including its consolidated subsidiaries, is made known
              to us by others within those entities, particularly during the
              period in which this quarterly report is being prepared; evaluated
              the effectiveness of the registrant's disclosure controls and
              procedures and presented in
        b)    this report our conclusions about the effectiveness of the
              disclosure controls and procedures, as of the end of the period
              covered by this report based on such evaluation; and disclosed in
              this report any change in the registrant's internal control over
              financial reporting that occurred during the registrant's most
              recent fiscal quarter ( the registrant's fourth fiscal
        c)    quarter in the case of an annual report) that has materially
              affected, or is reasonably likely to materially affect, the
              registrant's internal control over financial reporting; and
5.      The registrant's other certifying officer(s) and I have disclosed, based
        on our most recent evaluation of internal control over financial
        reporting, to the registrant's auditors and the audit committee of the
        registrant's board of directors (or persons performing the equivalent
        functions):
        a)    all significant deficiencies and material weaknesses in
              the design or operation of internal control over financial
              reporting which are reasonably likely to adversely affect the
              registrant's ability to record, process, summarize and report
              financial information; and any fraud, whether or not material,
              that involves management or other employees who have a
        b)    significant role in the registrant's internal control over
              financial reporting.



Date:  August 13, 2003                               /s/Samuel D. Bush
                                                     -----------------
                                                     Chief Financial Officer