EXHIBIT 23.2

                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Lamar Advertising Company and Lamar Media Corp.:

We consent to the incorporation by reference of (a) our report dated February 5,
2003, except as to Note 8 which is as of March 7, 2003, and (b) our report dated
February 5, 2003, except as to Note 5 which is as of March 7, 2003, in the
registration statement of Lamar Advertising Company on Form S-3 with respect to
(i) the consolidated balance sheets of Lamar Advertising Company and
subsidiaries as of December 31, 2002 and 2001, and the related consolidated
statements of operations, stockholders' equity, and cash flows for each of the
years in the three-year period ended December 31, 2002, and (ii) the
consolidated balance sheets of Lamar Media Corp. and subsidiaries as of December
31, 2002 and 2001, and the related consolidated statements of operations,
stockholder's equity, and cash flows for each of the years in the three-year
period ended December 31, 2002, which reports are incorporated by reference in
the registration statement on Form S-3.

Our reports refer to the adoption of the provisions of Statement of Financial
Accounting Standards (SFAS) No. 141, "Business Combinations", and certain
provisions of SFAS No. 142, "Goodwill and Other Intangible Assets", as required
for goodwill and intangible assets resulting from business combinations
consummated after June 30, 2001 and the full adoption of the provisions of SFAS
No. 142 on January 1, 2002.

We also consent to the reference to our firm under the heading "Experts" in the
registration statement on Form S-3.

/s/ KPMG LLP

New Orleans, Louisiana
September 5, 2003