Exhibit 23.1







                         CONSENT OF INDEPENDENT AUDITORS

The Board of Directors
Hasbro, Inc.:

We consent to the use of our reports included in the Hasbro, Inc. Annual Report
on Form 10-K for the fiscal year ended December 29, 2002, which is incorporated
by reference herein.

/s/ KPMG LLP

Providence, Rhode Island
October 24, 2003