Exhibit 99.6

For Immediate Release

STUDENT ADVANTAGE ANNOUNCES AGREEMENT TO BE ACQUIRED BY CEO AT $1.05 PER SHARE
CSTV TO ACQUIRE OCSN BUSINESS AS PART OF TRANSACTION

BOSTON -- November 19, 2003 -- Student Advantage, Inc. (OTCBB: STUA) announced
today that it has entered into a definitive merger agreement pursuant to which
Athena Ventures Parent, Inc., an entity owned by Raymond V. Sozzi, Jr., Student
Advantage's President and CEO, has agreed to acquire for cash all outstanding
shares of Student Advantage common stock at a price of $1.05 per share. The
price represents a premium of approximately 80% over the 90-day average closing
price of $0.57 per share.

Additionally, Student Advantage entered into a definitive asset purchase
agreement pursuant to which CSTV: College Sports Television has agreed to
acquire its OCSN business for $2.85 million in cash, a $4.25 million convertible
note and warrants to purchase CSTV stock. All proceeds from the sale of the OCSN
business will be used to satisfy in full Student Advantage's debt to its secured
lenders.

Both transactions were recommended by a Special Committee of the Board of
Directors and were unanimously approved by the Board. The closing of both
transactions is subject to stockholder approval, as well as other customary
conditions. Sozzi, who holds approximately 14% of the outstanding common stock
of Student Advantage, has entered into an agreement with CSTV pursuant to which
he has agreed to vote his shares in favor of the proposed transaction. Athena
Ventures Parent, Inc., formed by Sozzi for the purpose of making the
acquisition, does not presently hold any shares of common stock of Student
Advantage.

If stockholder approval is obtained and other conditions to closing are met,
both transactions are expected to close during the first quarter of 2004.

In connection with the solicitation of proxies with respect to the special
meeting of stockholders of Student Advantage concerning the proposed
transactions, Student Advantage will file with the Securities and Exchange
Commission (the "SEC"), and will furnish to security holders of Student
Advantage, a proxy statement, which security holders are advised to read as it
will contain important information. Security holders will be able to obtain a
copy of such proxy statement (when available) free of charge and other relevant
documents filed with the SEC from the SEC's website at www.sec.gov. Such proxy
statement and other documents will also, when available, be provided to security
holders by directing a request by mail or telephone to Student Advantage, Inc.,
280 Summer Street, Boston, Massachusetts 02210 Attention: Investor Relations,
617-880-7737. Student Advantage, and certain of its directors, executive
officers and other members of management and employees may be soliciting proxies
from Student Advantage stockholders in favor of the transactions. Information
regarding the persons who may, under the rules of the SEC, be considered
"participants" in the solicitation of proxies in connection with the proposed
transactions will be set forth in the proxy statement when it is filed with the
SEC. Information regarding the participants is also available in the Schedule
14A filed by Student Advantage on June 5, 2003 with the SEC.

Luminary Capital served as the financial advisor for the Company.

About Student Advantage

Student Advantage, Inc. (OTCBB: STUA) is a leading integrated media and commerce
company focused on the higher education market. Student Advantage works with
hundreds of colleges, universities and campus organizations, and more than
15,000 merchant locations to develop products and services that enable students
to make purchases less expensively and more conveniently on and around campus.
The company reaches its consumer base offline through the Student Advantage
Membership and online through its Web sites, studentadvantage.com and
CollegeSports.com, the hub site for its Official College Sports Network.



This announcement may contain forward-looking statements, which are based on
current expectations and involve a number of risks and uncertainties. There are
a number of important factors that could cause actual results to differ
materially from those expressed in any forward-looking statements made by
Student Advantage. Investors are directed to consider the risks associated with
the failure of the company to meet the conditions to the closing of the
transactions described above in this announcement, including the failure of the
company to obtain the requisite stockholder approval, doing business with
colleges and universities, the uncertain nature of the regulatory structure of
the SA Cash offerings, the company's need to raise additional capital, the
seasonality of the company's revenues, the cyclical nature of the company's
business, economic and other conditions in the company's markets, the
competitive environment, the failure to achieve the anticipated benefits of
acquisitions and strategic partnerships for any reason, the company's progress
to profitability and uncertainties and other risks discussed in documents filed
by the company with the Securities and Exchange Commission including, without
limitation, under "Factors that May Affect Future Results" set forth in Student
Advantage's Form 10-Q for the nine months ended September 30, 2003. We undertake
no obligation to publicly release the result of any revisions to these forward-
looking statements, which may be made to reflect events or circumstances after
the date hereof or to reflect the occurrence of unanticipated events.


CONTACT:
     Student Advantage, Inc.
     Investor Relations
     617.880.7737
     IR@studentadvantage.com