EXHIBIT 32

CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER PURSUANT TO
18 U.S.C. SECTION 1350 AND RULE 13-14(B) OF THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


In connection with the Quarterly Report of Saga Communications, Inc. (the
"Company") on Form 10-Q for the period ended September 30, 2004 as filed with
the Securities and Exchange Commission on the date hereof (the "Report"), we,
Edward K. Christian, Chief Executive Officer of the Company, and Samuel D. Bush,
Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section
1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002,
that:

     1.   The Report fully complies with the requirements of Section 13(a) of
          the Securities Exchange Act of 1934; and

     2.   The information contained in the Report fairly presents, in all
          material respects, the financial condition and results of operations
          of the Company.



Dated: November 8, 2004

                                               /s/ Edward K. Christian
                                               ---------------------------------
                                               Edward K. Christian
                                               Chief Executive Officer

Dated: November 8, 2004

                                               /s/ Samuel D. Bush
                                               ---------------------------------
                                               Samuel D. Bush
                                               Chief Financial Officer