Exhibit 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors
The St. Joe Company:

We consent to the incorporation by reference in the registration statement on
Form S-8 of The St. Joe Company 401(K) Plan of The St. Joe Company of our
reports, dated March 11, 2005, with respect to the consolidated balance sheets
of The St. Joe Company as of December 31, 2004 and 2003, and the related
consolidated statements of income, changes in stockholders' equity, and cash
flow for each of the years in the three-year period ended December 31, 2004, and
the related financial statement schedule, management's assessment of the
effectiveness of internal control over financial reporting as of December 31,
2004 and the effectiveness of internal control over financial reporting as of
December 31, 2004 incorporated by reference herein, which reports appear in the
December 31, 2004 annual report on Form 10-K of The St. Joe Company.

/s/ KPMG LLP

Jacksonville, Florida
August 8, 2005