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                                                                   EXHIBIT 10.23
 
                                 J. BAKER, INC.
 
                           1994 EQUITY INCENTIVE PLAN
 
SECTION 1.  General Purpose of the Plan; Definitions
 
     The name of the plan is the J. Baker, Inc. 1994 Equity Incentive Plan (the
"Plan"). The purpose of the Plan is to encourage and enable the officers and
other key employees of J. Baker, Inc. (the "Company") and its Subsidiaries upon
whose judgment, initiative and efforts the Company largely depends for the
successful conduct of its business to acquire a proprietary interest in the
Company. It is anticipated that providing such persons with a direct stake in
the Company's welfare will assure a closer identification of their interests
with those of the Company, thereby stimulating their efforts on the Company's
behalf and strengthening their desire to remain with the Company.
 
     The following terms shall be defined as set forth below:
 
          "Act" means the Securities Exchange Act of 1934, as amended.
 
          "Award" or "Awards," except where referring to a particular category
     of grant under the Plan, shall include Incentive Stock Options,
     Non-Qualified Stock Options, Restricted Stock Awards, Unrestricted Stock
     Awards and Performance Share Awards.
 
          "Board" means the Board of Directors of the Company.
 
          "Cause" means the occurrence of one or more of the following: (i)
     employee is convicted of, pleads guilty to, or confesses to any felony or
     any act of fraud, misappropriation or embezzlement which has an immediate
     and materially adverse effect on the Company or any Subsidiary, as
     determined by the Board in good faith in its sole discretion, (ii) employee
     engages in a fraudulent act to the material damage or prejudice of the
     Company or any Subsidiary or in conduct or activities materially damaging
     to the property, business or reputation of the Company or any Subsidiary,
     all as determined by the Board in good faith in its sole discretion, (iii)
     any material act or omission by employee involving malfeasance or
     negligence in the performance of employee's duties to the Company or any
     Subsidiary to the material detriment of the Company or any Subsidiary, as
     determined by the Board in good faith in its sole discretion, which has not
     been corrected by employee within 30 days after written notice from the
     Company of any such act or omission, (iv) failure by employee to comply in
     any material respect with the terms of his employment agreement, if any, or
     any written policies or directives of the Board as determined by the Board
     in good faith in its sole discretion, which has not been corrected by
     employee within 30 days after written notice from the Company of such
     failure, or (v) material breach by employee of his noncompetition agreement
     with the Company, if any, as determined by the Board in good faith in its
     sole discretion.
 
          "Change of Control" is defined in Section 13.
 
          "Code" means the Internal Revenue Code of 1986, as amended, and any
     successor Code, and related rules, regulations and interpretations.
 
          "Committee" means the Committee of the Board referred to in Section 2.
 
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          "Disability" means an employee's inability to perform his normal
     required services for the Company and its Subsidiaries for a period of six
     consecutive months by reason of the employee's mental or physical
     disability, as determined by the Committee in good faith in its sole
     discretion.
 
          "Disinterested Person" means a member of the Board who qualifies as
     such under Rule 16b-3(c)(2)(i) promulgated under the Act, or any successor
     definition under said Rule.
 
          "Effective Date" means the date on which the Plan is approved by
     stockholders as set forth in Section 15.
 
          "Fair Market Value" on any given date means the closing price per
     share of Stock on the NASDAQ National Market Systems, or the principal
     exchange on which the Stock is traded, on such date (or if no such price is
     reported on such date, such price as reported on the nearest preceding date
     on which such price is reported).
 
          "Incentive Stock Option" means any Stock Option designated and
     qualified as an "incentive stock option" as defined in Section 422 of the
     Code.
 
          "Non-Qualified Stock Option" means any Stock Option that is not an
     Incentive Stock Option.
 
          "Option" or "Stock Option" means any option to purchase shares of
     Stock granted pursuant to Section 5.
 
          "Outside Director" means a member of the Board who qualifies as such
     under Section 162(m) of the Code and the regulations promulgated
     thereunder.
 
          "Performance Share Award" means Awards granted pursuant to Section 8.
 
          "Restricted Stock Award" means Awards granted pursuant to Section 6.
 
          "Retirement" means the employee's termination of employment with the
     Company and its Subsidiaries after attainment of the age and/or service
     requirements to qualify for early or normal retirement under the Company's
     qualified retirement plan.
 
          "Stock" means the Common Stock, par value $0.50 per share, of the
     Company, subject to adjustments pursuant to Section 3.
 
          "Subsidiary" means any corporation or other entity (other than the
     Company) in any unbroken chain of corporations or other entities, beginning
     with the Company if each of the corporations or entities (other than the
     last corporation or entity in the unbroken chain) owns stock or other
     interests possessing 50% or more of the economic interest or the total
     combined voting power of all classes of stock or other interests in one of
     the other corporations or entities in the chain.
 
          "Unrestricted Stock Award" means Awards granted pursuant to Section 7.
 
SECTION 2.  Administration of Plan; Committee Authority to Select Participants
            and Determine Awards
 
     (a) Committee.  The Plan shall be administered by two or more Outside
Directors appointed from time to time to serve as the Compensation Committee of
the Board. Each member of the Committee shall also be a Disinterested Person. No
member of the Board shall be liable for any action or determination under the
Plan made in good faith.
 
     (b) Powers of Committee.  The Committee shall have the power and authority
to grant Awards consistent with the terms of the Plan, including the power and
authority:
 
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          (i) to select the officers and other employees of the Company and its
     Subsidiaries to whom Awards may from time to time be granted;
 
          (ii) to determine the time or times of grant, and the extent, if any,
     of Incentive Stock Options, Non-Qualified Stock Options, Restricted Stock
     Awards, Unrestricted Stock Awards and Performance Share Awards, or any
     combination of the foregoing, granted to any one or more participants;
 
          (iii) to determine the number of shares of Stock to be covered by any
     Award;
 
          (iv) to determine and modify the terms and conditions, including
     restrictions, not inconsistent with the terms of the Plan, of any Award,
     which terms and conditions may differ among individual Awards and
     participants, and to approve the form of written instruments evidencing the
     Awards;
 
          (v) to accelerate the exercisability or vesting of all or any portion
     of any Award, with or without conditions;
 
          (vi) subject to the provisions of Section 5(a)(ii), to extend the
     period in which Stock Options may be exercised;
 
          (vii) to determine whether, to what extent, and under what
     circumstances Stock and other amounts payable with respect to an Award
     shall be deferred either automatically or at the election of the
     participant and whether and to what extent the Company shall pay or credit
     amounts constituting interest (at rates determined by the Committee) or
     dividends or deemed dividends on such deferrals; and
 
          (viii) to adopt, alter and repeal such rules, guidelines and practices
     for administration of the Plan and for its own acts and proceedings as it
     shall deem advisable; to interpret the terms and provisions of the Plan and
     any Award (including related written instruments); to make all
     determinations it deems advisable for the administration of the Plan; to
     decide all disputes arising in connection with the Plan; and to otherwise
     supervise the administration of the Plan.
 
     All decisions and interpretations of the Committee shall be binding on all
persons, including the Company and Plan participants.
 
SECTION 3. Stock Issuable Under the Plan; Recapitalizations; Mergers; Substitute
           Awards
 
     (a) Stock Issuable.  The maximum number of shares of Stock reserved and
available for issuance under the Plan shall be 1,000,000 shares, of which no
more than 150,000 shares shall be available for issuance in the form of
Restricted Stock Awards, Unrestricted Stock Awards or Performance Share Awards,
counted cumulatively, during the term of the Plan. For purposes of the foregoing
limitations, the shares of Stock underlying any Awards which are forfeited,
cancelled, reacquired by the Company, satisfied without the issuance of Stock or
otherwise terminated (other than by exercise) shall be added back to the shares
of Stock available for issuance under the Plan so long as the participants to
whom such Awards had been previously granted received no benefits of ownership
of the underlying shares of Stock to which the Award related. No more than
100,000 Stock Options may be granted to any one individual participant during
any calendar year period. The shares available for issuance under the Plan may
be authorized but unissued shares of Stock or shares of Stock reacquired by the
Company.
 
     (b) Recapitalizations.  If, through or as a result of any merger,
consolidation, sale of all or substantially all of the assets of the Company,
reorganization, recapitalization, reclassification, stock dividend, stock split,
reverse stock split or other similar transaction, the outstanding shares of
Stock are increased or decreased or are exchanged for a different number or kind
of shares or other securities of the Company, or additional shares or new or
different shares or other securities of the Company or other non-cash assets are
distributed with respect to such shares of Stock or other securities, the
Committee shall make an appropriate or proportionate
 
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adjustment in (i) the maximum number and kind of shares reserved for issuance
under the Plan and in the form of Restricted Stock Awards, Unrestricted Stock
Awards or Performance Share Awards, (ii) the maximum number of Stock Options
that can be granted to any one individual participant; (iii) the number and kind
of shares or other securities subject to any then outstanding Awards under the
Plan, and (iv) the price for each share subject to any then outstanding Stock
Options under the Plan, without changing the aggregate exercise price as to
which such Stock Options remain exercisable. The adjustment by the Committee
shall be final, binding and conclusive. No fractional shares of Stock shall be
issued under the Plan resulting from any such adjustment, but the Committee in
its discretion may make a cash payment in lieu of fractional shares.
 
     (c) Mergers.  In the event a consolidation or merger or sale of all or
substantially all of the assets of the Company in which outstanding shares of
Stock are exchanged for securities, cash or other property of any other
corporation or business entity or in the event of a liquidation of the Company,
the Board, or the board of directors of any corporation assuming the obligations
of the Company, may, in its discretion, take any one or more of the following
actions, as to outstanding Stock Options: (i) provide that such Stock Options
shall be assumed, or equivalent options shall be substituted, by the acquiring
or succeeding corporation (or an affiliate thereof), (ii) upon written notice to
the optionees, provide that all unexercised Stock Options will terminate
immediately prior to the consummation of such transaction unless exercised by
the optionee within a specified period following the date of such notice, and/or
(iii) in the event of a business combination under the terms of which holders of
the Stock of the Company will receive upon consummation thereof a cash payment
for each share surrendered in the business combination (the "Merger Price"),
make or provide for a cash payment to the optionees equal to the difference
between (A) the Merger Price times the number of shares of Stock subject to such
outstanding Stock Options (to the extent then exercisable at prices not in
excess of the Merger Price) and (B) the aggregate exercise price of all such
outstanding options in exchange for the termination of such options.
 
     (d) Substitute Awards.  The Committee may grant Awards under the Plan in
substitution for stock and stock based awards held by employees of another
corporation who concurrently become employees of the Company or a Subsidiary as
the result of a merger or consolidation of the employing corporation with the
Company or a Subsidiary or the acquisition by the Company or a Subsidiary of
property or stock of the employing corporation. The Committee may direct that
the substitute awards be granted on such terms and conditions as the Committee
considers appropriate in the circumstances.
 
SECTION 4.  Eligibility
 
     Participants in the Plan will be such full or part-time officers and other
employees of the Company and its Subsidiaries who are responsible for or
contribute to the management, growth or profitability of the Company and its
Subsidiaries and who are selected from time to time by the Committee, in its
sole discretion.
 
SECTION 5.  Stock Options
 
     Any Stock Option granted under the Plan shall be in such form as the
Committee may from time to time approve.
 
     Stock Options granted under the Plan may be either Incentive Stock Options
or Non-Qualified Stock Options. To the extent that any Option does not qualify
as an Incentive Stock Option, it shall constitute a Non-Qualified Stock Option.
 
     No Incentive Stock Option shall be granted under the Plan after March 28,
2004.
 
     (a) Stock Options Granted to Employees.  The Committee in its discretion
may grant Stock Options to eligible employees of the Company or any Subsidiary.
Stock Options granted to employees pursuant to this
 
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Section 5(a) shall be subject to the following terms and conditions and shall
contain such additional terms and conditions, not inconsistent with the terms of
the Plan, as the Committee shall deem desirable:
 
          (i) Exercise Price.  The exercise price per share for the Stock
     covered by a Stock Option granted pursuant to this Section 5(a) shall be
     determined by the Committee at the time of grant but shall not be less than
     100% of the Fair Market Value on the date of grant. If an employee owns or
     is deemed to own (by reason of the attribution rules applicable under
     Section 424(d) of the Code) more than 10% of the combined voting power of
     all classes of stock of the Company or any Subsidiary or parent corporation
     and an Incentive Stock Option is granted to such employee, the option price
     of such Incentive Stock Option shall be not less than 110% of the Fair
     Market Value on the grant date.
 
          (ii) Option Term.  The term of each Stock Option shall be fixed by the
     Committee, but no Incentive Stock Option shall be exercisable more than ten
     years after the date the option is granted. If an employee owns or is
     deemed to own (by reason of the attribution rules of Section 424(d) of the
     Code) more than 10% of the combined voting power of all classes of stock of
     the Company or any Subsidiary or parent corporation and an Incentive Stock
     Option is granted to such employee, the term of such option shall be no
     more than five years from the date of grant.
 
          (iii) Exercisability; Rights of a Stockholder.  Stock Options shall
     become vested and exercisable at such time or times, whether or not in
     installments, as shall be determined by the Committee at or after the grant
     date. The Committee may at any time accelerate the exercisability of all or
     any portion of any Stock Option. An optionee shall have the rights of a
     stockholder only as to shares acquired upon the exercise of a Stock Option
     and not as to unexercised Stock Options.
 
          (iv) Method of Exercise.  Stock Options may be exercised in whole or
     in part, by giving written notice of exercise to the Company, specifying
     the number of shares to be purchased. Payment of the purchase price may be
     made by one or more of the following methods:
 
             (A) In cash, by certified or bank check or other instrument
        acceptable to the Committee;
 
             (B) In the form of shares of Stock that are not then subject to
        restrictions under any Company plan and that have been held by the
        optionee for at least six months, if permitted by the Committee in its
        discretion. Such surrendered shares shall be valued at Fair Market Value
        on the exercise date; or
 
             (C) By the optionee delivering to the Company a properly executed
        exercise notice together with irrevocable instructions to a broker to
        promptly deliver to the Company cash or a check payable and acceptable
        to the Company to pay the purchase price; provided that in the event the
        optionee chooses to pay the purchase price as so provided, the optionee
        and the broker shall comply with such procedures and enter into such
        agreements of indemnity and other agreements as the Committee shall
        prescribe as a condition of such payment procedure.
 
     Payment instruments will be received subject to collection. The delivery of
     certificates representing the shares of Stock to be purchased pursuant to
     the exercise of a Stock Option will be contingent upon receipt from the
     optionee (or a purchaser acting in his stead in accordance with the
     provisions of the Stock Option) by the Company of the full purchase price
     for such shares and the fulfillment of any other requirements contained in
     the Stock Option or applicable provisions of laws.
 
          (v) Non-transferability of Options.  Except as otherwise permitted by
     the Committee, no Stock Option shall be transferable by the optionee
     otherwise than by will or by the laws of descent and distribution and all
     Stock Options shall be exercisable, during the optionee's lifetime, only by
     the optionee.
 
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          (vi) Termination by Reason of Death.  Any Stock Option held by an
     optionee whose employment by the Company and its Subsidiaries is terminated
     by reason of death shall become fully exercisable and may thereafter be
     exercised by the legal representative or legatee of the optionee, for a
     period of twelve months (or such longer period as the Committee shall
     specify at any time) from the date of death, or until the expiration of the
     stated term of the Option, if earlier.
 
          (vii) Termination by Reason of Disability.
 
             (A) Any Stock Option held by an optionee whose employment by the
        Company and its Subsidiaries is terminated by reason of Disability shall
        become fully exercisable and may thereafter be exercised, for a period
        of twelve months (or such longer period as the Committee shall specify
        at any time) from the date of such termination of employment, or until
        the expiration of the stated term of the Option, if earlier.
 
             (B) The Committee shall have sole authority and discretion to
        determine whether a participant's employment has been terminated by
        reason of Disability.
 
             (C) Except as otherwise provided by the Committee at the time of
        grant, the death of an optionee during the period provided in this
        Section 5(a)(vii) for the exercise of a Stock Option shall extend such
        period for twelve months from the date of death, subject to termination
        on the expiration of the stated term of the Option, if earlier.
 
          (viii) Termination by Reason of Retirement.
 
             (A) Any Stock Option held by an optionee whose employment by the
        Company and its Subsidiaries is terminated by reason of Retirement may
        thereafter be exercised, to the extent it was exercisable at the time of
        such termination, for a period of twenty-four months (or such other
        period as the Committee shall specify at any time) from the date of such
        termination of employment, or until the expiration of the stated term of
        the Option, if earlier.
 
             (B) Except as otherwise provided by the Committee at the time of
        grant, the death of an optionee during a period provided in this Section
        5(a)(viii) for the exercise of a Stock Option shall extend such period
        for twelve months from the date of death, subject to termination on the
        expiration of the stated term of the Option, if earlier.
 
          (ix) Termination for Cause.  If any optionee's employment by the
     Company and its Subsidiaries is terminated for Cause, any Stock Option held
     by such optionee, including any Stock Option that is immediately
     exercisable at the time of such termination, shall immediately terminate
     and be of no further force and effect; provided, however, that the
     Committee may, in its sole discretion, provide that such Stock Option can
     be exercised for a period of up to 30 days from the date of termination of
     employment or until the expiration of the stated term of the Option, if
     earlier.
 
          (x) Other Termination.  Unless otherwise determined by the Committee,
     if an optionee's employment by the Company and its Subsidiaries terminates
     for any reason other than death, Disability, Retirement, or for Cause, any
     Stock Option held by such optionee may thereafter be exercised, to the
     extent it was exercisable on the date of termination of employment, for
     three months (or such longer period as the Committee shall specify at any
     time) from the date of termination of employment or until the expiration of
     the stated term of the Option, if earlier.
 
          (xi) Annual Limit on Incentive Stock Options.  To the extent required
     for "incentive stock option" treatment under Section 422 of the Code, the
     aggregate Fair Market Value (determined as of the time of grant) of the
     shares of Stock with respect to which Incentive Stock Options granted under
     this Plan and any other plan of the Company or its Subsidiaries become
     exercisable for the first time by an optionee
 
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     during any calendar year shall not exceed $100,000. To the extent that any
     Stock Option exceeds this limit, it shall constitute a Non-Qualified Stock
     Option.
 
          (xii) Form of Settlement.  Shares of Stock issued upon exercise of a
     Stock Option shall be free of all restrictions under the Plan, except as
     otherwise provided in this Plan.
 
SECTION 6.  Restricted Stock Awards
 
     (a) Nature of Restricted Stock Awards.  The Committee may grant Restricted
Stock Awards to any employee of the Company or any Subsidiary. A Restricted
Stock Award is an Award entitling the recipient to acquire, at no cost or for a
purchase price determined by the Committee, shares of Stock subject to such
restrictions and conditions as the Committee may determine at the time of grant
("Restricted Stock"). Conditions may be based on continuing employment and/or
achievement of pre-established performance goals and objectives.
 
     (b) Acceptance of Award.  A participant who is granted a Restricted Stock
Award shall have no rights with respect to such Award unless the participant
shall have accepted the Award within 30 days (or such shorter date as the
Committee may specify) following the award date by making payment to the
Company, if required, by certified or bank check or other instrument or form of
payment acceptable to the Committee in an amount equal to the specified purchase
price, if any, of the shares covered by the Award and by executing and
delivering to the Company a written instrument that sets forth the terms and
conditions of the Restricted Stock Award in such form as the Committee shall
determine.
 
     (c) Rights as a Stockholder.  Upon complying with Section 6(b) above, a
participant shall have the rights of a stockholder with respect to the voting of
the Restricted Stock, subject to such conditions contained in the written
instrument evidencing the Restricted Stock Award. Unless the Committee shall
otherwise determine, certificates evidencing the Restricted Stock shall remain
in the possession of the Company until such Restricted Stock is vested as
provided in Section 6(e) below.
 
     (d) Restrictions.  Restricted Stock may not be sold, assigned, transferred,
pledged or otherwise encumbered or disposed of except as specifically provided
herein or in the written instrument evidencing the Restricted Stock Award. In
the event of termination of employment by the Company and its Subsidiaries for
any reason other than death or Disability, the Company shall have the right, at
the discretion of the Committee, to repurchase Restricted Stock with respect to
which conditions have not lapsed at their purchase price, or to require
forfeiture of such shares to the Company if acquired at no cost, from the
participant or the participant's legal representative. The Company must exercise
such right of repurchase or forfeiture not later than the 90th day following
such termination of employment (unless otherwise specified in the written
instrument evidencing the Restricted Stock Award).
 
     (e) Vesting of Restricted Stock.  The Committee at the time of grant shall
specify the date or dates and/or the attainment of pre-established performance
goals, objectives and other conditions on which the non-transferability of the
Restricted Stock and the Company's right of repurchase or forfeiture shall
lapse. Subsequent to such date or dates and/or the attainment of such
pre-established performance goals, objectives and other conditions, the shares
on which all restrictions have lapsed shall no longer be Restricted Stock and
shall be deemed "vested." A participant whose employment is terminated for
reason of death or Disability shall become fully vested in his Restricted Stock
on his termination date to the extent such vesting is otherwise contingent only
on continued service with the Company. Where vesting is contingent on attainment
of pre-established performance goals, the vesting of Restricted Stock in the
case of death or Disability shall remain dependent on the attainment of such
goals and shall be determined as of such date or dates specified by the
Committee.
 
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     (f) Waiver, Deferral and Reinvestment of Dividends.  The written instrument
evidencing the Restricted Stock Award may require or permit the immediate
payment, waiver, deferral or investment of dividends paid on the Restricted
Stock.
 
SECTION 7.  Unrestricted Stock Awards
 
     The Committee may, in its sole discretion, grant (or sell at a purchase
price determined by the Committee) an Unrestricted Stock Award to any employee
of the Company or any Subsidiary pursuant to which such employee may receive
shares of Stock free of any restrictions under the Plan in lieu of any cash
compensation to such employee.
 
SECTION 8.  Performance Share Awards
 
     (a) Nature of Performance Share Awards.  A Performance Share Award is an
award entitling the recipient to acquire shares of Stock upon the attainment of
specified performance goals. The Committee may make Performance Share Awards
independent of or in connection with the granting of any other Award under the
Plan. Performance Share Awards may be granted under the Plan to any employees of
the Company or any Subsidiary, including those who qualify for awards under
other performance plans of the Company. The Committee in its sole discretion
shall determine whether and to whom Performance Share Awards shall be made, the
performance goals applicable under each such Award, the periods during which
performance is to be measured, and all other limitations and conditions
applicable to the awarded Performance Shares; provided, however, that the
Committee may rely on the performance goals and other standards applicable to
other performance unit plans of the Company in setting the standards for
Performance Share Awards under the Plan.
 
     (b) Restrictions on Transfer.  Performance Share Awards and all rights with
respect to such Awards may not be sold, assigned, transferred, pledged or
otherwise encumbered.
 
     (c) Rights as a Shareholder.  A participant receiving a Performance Share
Award shall have the rights of a shareholder only as to shares actually received
by the participant under the Plan and not with respect to shares subject to the
Award but not actually received by the participant. A participant shall be
entitled to receive a stock certificate evidencing the acquisition of shares of
Stock under a Performance Share Award only upon satisfaction of all conditions
specified in the written instrument evidencing the Performance Share Award (or
in a performance plan adopted by the Committee).
 
     (d) Termination.  Except as may otherwise be provided by the Committee at
any time prior to termination of employment, a participant's rights in all
Performance Share Awards shall automatically terminate upon the participant's
termination of employment by the Company and its Subsidiaries for any reason.
 
     (e) Acceleration, Waiver, Etc.  At any time prior to the participant's
termination of employment by the Company and its Subsidiaries, the Committee may
in its sole discretion accelerate, waive or, subject to Section 11, amend any or
all of the goals, restrictions or conditions imposed under any Performance Share
Award.
 
SECTION 9.  Tax Withholding
 
     (a) Payment by Participant.  Each participant shall, no later than the date
as of which the value of an Award or of any Stock or other amounts received
thereunder first becomes includable in the gross income of the participant for
Federal income tax purposes, pay to the Company, or make arrangements
satisfactory to the Committee regarding payment of, any Federal, state, or local
taxes of any kind required by law to be
 
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withheld with respect to such income. The Company and its Subsidiaries shall, to
the extent permitted by law, have the right to deduct any such taxes from any
payment of any kind otherwise due to the participant.
 
     (b) Payment in Stock.  A participant may elect to have such tax withholding
obligation satisfied, in whole or in part, by (i) authorizing the Company to
withhold from shares of Stock to be issued pursuant to any Award a number of
shares with an aggregate Fair Market Value (as of the date the withholding is
effected) that would satisfy the withholding amount due, or (ii) transferring to
the Company shares of Stock owned by the participant with an aggregate Fair
Market Value (as of the date the withholding is effected) that would satisfy the
withholding amount due. With respect to any participant who is subject to
Section 16 of the Act, the following additional restrictions shall apply:
 
          (A) the election to satisfy tax withholding obligations relating to an
     Award in the manner permitted by this Section 9(b) shall be made either (1)
     during the period beginning on the third business day following the date of
     release of quarterly or annual summary statements of sales and earnings of
     the Company and ending on the twelfth business day following such date, or
     (2) at least six months prior to the date as of which the receipt of such
     an Award first becomes a taxable event for Federal income tax purposes;
 
          (B) such election shall be irrevocable;
 
          (C) such election shall be subject to the consent or disapproval of
     the Committee; and
 
          (D) the Stock withheld to satisfy tax withholding must pertain to an
     Award which has been held by the participant for at least six months from
     the date of grant of the Award.
 
SECTION 10.  Transfer, Leave of Absence, Etc
 
     For purposes of the Plan, the following events shall not be deemed a
termination of employment:
 
          (a) a transfer to the employment of the Company from a Subsidiary or
     from the Company to a Subsidiary, or from one Subsidiary to another; or
 
          (b) an approved leave of absence for military service or sickness, or
     for any other purpose approved by the Company, if the employee's right to
     re-employment is guaranteed either by a statute or by contract or under the
     policy pursuant to which the leave of absence was granted or if the
     Committee otherwise so provides in writing.
 
SECTION 11.  Amendments and Termination
 
     The Board may, at any time, amend or discontinue the Plan and the Committee
may, at any time, amend or cancel any outstanding Award (or provide substitute
Awards at the same or reduced exercise or purchase price or with no exercise or
purchase price, but such price, if any, must satisfy the requirements which
would apply to the substitute or amended Award if it were then initially granted
under this Plan) for the purpose of satisfying changes in law or for any other
lawful purpose, but no such action shall adversely affect rights under any
outstanding Award without the holder's consent. If and to the extent required by
the Act to ensure that Awards granted under the Plan are exempt under Rule 16b-3
promulgated under the Act, Plan amendments shall be subject to approval by the
Company's stockholders.
 
SECTION 12.  Status of Plan
 
     With respect to the portion of any Award which has not been exercised and
any payments in cash, Stock or other consideration not received by a
participant, a participant shall have no rights greater than those of a general
creditor of the Company unless the Committee shall otherwise expressly determine
in connection with
 
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any Award or Awards. In its sole discretion, the Committee may authorize the
creation of trusts or other arrangements to meet the Company's obligations to
deliver Stock or make payments with respect to Awards hereunder, provided that
the existence of such trusts or other arrangements is consistent with the
foregoing sentence.
 
SECTION 13.  Change of Control Provisions
 
     Upon the occurrence of a Change of Control as defined in this Section 13:
 
          (a) Each outstanding Stock Option shall automatically become fully
     exercisable notwithstanding any provision to the contrary herein.
 
          (b) Each Restricted Stock Award and Performance Share Award shall be
     subject to such terms, if any, with respect to a Change of Control as have
     been provided by the Committee in connection with such Award.
 
          (c) "Change of Control" shall mean the occurrence of any one of the
     following events:
 
             (i) any "person," as such term is used in Sections 13(d) and 14(d)
        of the Act (other than the Company, any of its Subsidiaries, or any
        trustee, fiduciary or other person or entity holding securities under
        any employee benefit plan or trust of the Company or any of its
        Subsidiaries), together with all "affiliates" and "associates" (as such
        terms are defined in Rule 12b-2 under the Act) of such person, shall
        become the "beneficial owner" (as such term is defined in Rule 13d-3
        under the Act), directly or indirectly, of securities of the Company
        representing 30% or more of either (A) the combined voting power of the
        Company's then outstanding securities having the right to vote in an
        election of the Company's Board of Directors ("Voting Securities") or
        (B) the then outstanding shares of Stock of the Company (in either such
        case other than as a result of acquisition of securities directly from
        the Company); or
 
             (ii) persons who, as of the Effective Date, constitute the
        Company's Board of Directors (the "Incumbent Directors") cease for any
        reason, including, without limitation, as a result of a tender offer,
        proxy contest, merger or similar transaction, to constitute at least a
        majority of the Board, provided that any person becoming a director of
        the Company subsequent to the Effective Date whose election or
        nomination for election was approved by a vote of at least a majority of
        the Incumbent Directors shall, for purposes of this Plan, be considered
        an Incumbent Director; or
 
             (iii) the stockholders of the Company shall approve (A) any
        consolidation or merger of the Company or any Subsidiary where the
        shareholders of the Company, immediately prior to the consolidation or
        merger, would not, immediately after the consolidation or merger,
        beneficially own (as such term is defined in Rule 13d-3 under the Act),
        directly or indirectly, shares representing in the aggregate 80% or more
        of the voting shares of the corporation issuing cash or securities in
        the consolidation or merger (or of its ultimate parent corporation, if
        any), (B) any sale, lease, exchange or other transfer (in one
        transaction or a series of transactions contemplated or arranged by any
        party as a single plan) of all or substantially all of the assets of the
        Company or (C) any plan or proposal for the liquidation or dissolution
        of the Company.
 
          Notwithstanding the foregoing, a "Change of Control" shall not be
     deemed to have occurred for purposes of the foregoing clause (i) solely as
     the result of an acquisition of securities by the Company which, by
     reducing the number of shares of Stock or other Voting Securities
     outstanding, increases (x) the proportionate number of shares of Stock
     beneficially owned by any person to 30% or more of the shares of Stock then
     outstanding or (y) the proportionate voting power represented by the Voting
     Securities beneficially owned by any person to 30% or more of the combined
     voting power of all then
 
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     outstanding Voting Securities; provided, however, that if any person
     referred to in clause (x) or (y) of this sentence shall thereafter become
     the beneficial owner of any additional shares of Stock or other Voting
     Securities (other than pursuant to a stock split, stock dividend, or
     similar transaction), then a "Change of Control" shall be deemed to have
     occurred for purposes of the foregoing clause (i).
 
SECTION 14.  General Provisions
 
     (a) No Distribution; Compliance with Legal Requirements.  The Committee may
require each person acquiring Stock pursuant to an Award to represent to and
agree with the Company in writing that such person is acquiring the shares
without a view to distribution thereof.
 
     No shares of Stock shall be issued pursuant to an Award until all
applicable securities law and other legal and stock exchange or similar
requirements have been satisfied. The Committee may require the placing of such
stop-orders and restrictive legends on certificates for Stock and Awards as it
deems appropriate.
 
     (b) Delivery of Stock Certificates.  Delivery of stock certificates to
participants under this Plan shall be deemed effected for all purposes when the
Company or a stock transfer agent of the Company shall have mailed such
certificates in the United States mail, addressed to the participant, at the
participant's last known address on file with the Company.
 
     (c) Other Compensation Arrangements; No Employment Rights.  Nothing
contained in this Plan shall prevent the Board from adopting other or additional
compensation arrangements, including trusts, and such arrangements may be either
generally applicable or applicable only in specific cases. The adoption of this
Plan and the grant of Awards do not confer upon any employee any right to
continued employment with the Company or any Subsidiary.
 
SECTION 15.  Effective Date of Plan
 
     This Plan shall become effective upon approval by the holders of a majority
of the shares of Stock of the Company present or represented and entitled to
vote at a meeting of stockholders. Subject to such approval by the stockholders
and to the requirement that no Stock may be issued hereunder prior to such
approval, Stock Options and other Awards may be granted hereunder on and after
adoption of this Plan by the Board.
 
SECTION 16.  Governing Law
 
     This Plan shall be governed by the law of the Commonwealth of Massachusetts
except to the extent such law is preempted by federal law.
 
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