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                                                                   EXHIBIT 10.11


[WALT DISNEY COMPANY LOGO]


March 28, 1994


Kiddie Products, Inc.
dba The First Years
One Kiddie Drive
Avon, MA 02322-0382

Re:  WINNIE THE POOH

Dear Sirs/Mesdames:

We hereby agree with you as follows:

1.   MEANING OF TERMS As used in this Agreement:

     A.  "LICENSED MATERIAL" means the representations, movements and
         personalities of the following:

                  WINNIE THE POOH, CHRISTOPHER ROBIN, EEYORE, KANGA, ROO,
                  RABBIT, PIGLET, OWL, GOPHER, AND TIGGER, ALL IN THE STYLE AS
                  DESIGNED BY US.

     B.  "TRADEMARKS" means "WALT DISNEY," "DISNEY", and the names for and
         representations of Licensed Material included in Subparagraph 1.A.
         above.

     C.  "ARTICLES" means the items set forth in Schedule A, which is attached
         hereto and incorporated herein by reference, on or in connection with
         which the Licensed Material and/or the Trademarks are reproduced or
         used.

     D.  "MINIMUM PER ARTICLE ROYALTY" means for each Article identified herein
         which is sold the sum indicated herein:

                 none.

     E.  "PRINCIPAL TERM" means the period commencing March 28, 1994, and ending
         December 31, 1996.


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     F.  "TERRITORY" means the United States, United States PX's wherever
         located, and United States territories and possessions, excluding
         Puerto Rico.  However, if sales are made to chain stores in the United
         States which have stores in Puerto Rico, such chain stores may supply
         Articles to such stores in Puerto Rico.

     G.  "ROYALTIES" means a copyright royalty in an amount equal to the greater
         of:

         (1)(a)  Ten Percent (10%) of your Net Invoiced Billings to customers
                 for Articles sold F.O.B. a location in the Territory ("F.O.B.
                 In Sales") or, for Articles sold to a customer in the Territory
                 F.O.B. a location outside the Territory ("F.O.B. Out Sales"),
                 Fourteen Percent (14%) of your Net Invoiced Billings for 
                 such Articles; or

            (b)  The Minimum Per Article Royalty, if any has been specified in
                 Subparagraph 1.D. above.

         (2)     The sums which we are paid as Royalties on any sales to
                 customers affiliated with you shall be no less than the sums
                 paid on sales to customers not affiliated with you, and if such
                 affiliated customer is a reseller of the Articles, the sale to
                 such customer shall not be counted as a sale for Royalty
                 calculation purposes; in such case, the relevant sale for
                 Royalty calculation purposes shall be that of such affiliated
                 customer.  For the purposes of this Agreement, "affiliate"
                 shall mean your parent or subsidiary or any party in which a
                 controlling interest is held by the entity or persons who hold
                 a controlling interest in you.

         (3)     All sales of Articles shipped to a customer outside the
                 Territory pursuant to a distribution permission shall bear a
                 Royalty at the rate for F.O.B. Out Sales.

         (4)     Royalties payable shall be not less for each Article sold than
                 the Minimum per Article Royalty, if such a Royalty has been
                 specified in Subparagraph 1.D.  No Royalties are payable on the
                 mere manufacture of Articles.

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         (5)     The full Royalty percentage shall be payable on close-out or
                 other deep discount sales of Articles, including sales to
                 employees, except that no Royalty shall be payable on Articles
                 sold with our written permission at or below your acquisition
                 cost or your cost of manufacture, excluding overheads.

     H.  "NET INVOICED BILLINGS" shall mean the following:

         (1)    actual invoiced billings (i.e., sales quantity multiplied by
                your selling price) for Articles sold and all other receivables
                of any kind whatsoever, related in any way to the sale or
                purchase of the Articles, whether received by you or any parent,
                subsidiary or affiliate of yours, except as provided in
                Subparagraphs 1.G.(2) and 1.H.(2), less "Allowable Deductions"
                as hereinafter defined;

         (2)    the following are not part of Net Invoiced Billings; invoiced
                charges for transportation of Articles within the Territory
                which are separately identified on the sales invoice, and taxes
                on the sale.

     I.  "ALLOWABLE DEDUCTIONS" shall mean the following:

         (1)    volume discounts and other discounts separately identified on
                your sales invoices as being applicable to sales of Articles
                licensed hereunder or to combined sales of such Articles and
                other products not licensed by us, and post-invoice credits
                granted and properly documented as applicable to sales of
                Articles licensed hereunder or to combined sales of such
                Articles and other products not licensed by us; in the event
                that a post-invoice credit is issued for combined sales of
                Articles and other products not licensed by us, and you cannot
                document the portion of the credit applicable to the Articles,
                you may apply only a pro rata portion of the credit to the
                Articles;

         (2)    the following are not Allowable Deductions, whether granted on
                sales invoices or as post-invoice credits: cash discounts
                granted as terms of payment; early payment discounts; allowances
                or discounts relating to advertising; mark down

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                allowances; costs incurred in manufacturing, importing, selling
                or advertising Articles; freight costs incorporated in the
                selling price; and uncollectible accounts.

     J.  "ROYALTY PAYMENT PERIOD" means each calendar quarterly period during
         the Principal Term and during any other term.

     K.  "ADVANCE" means the following sum(s) payable by the following date(s)
         as an advance on Royalties to accrue in the following period(s):

                $112,500.00 payable upon your signing of this Agreement
                for the period commencing March 28, 1994, and ending
                December 31, 1996.

     L.  "GUARANTEE" means the following sums(s) which you guarantee to pay as
         minimum Royalties on your cumulative sales in the following period(s):

                $625,000.00 for the period commencing March 28, 1994,
                and ending December 31, 1996.

     M.  "SAMPLES" means six (6) samples of each stock keeping unit ("SKU") of
         each Article, from the first production run of each supplier of each
         SKU of each Article.

     N.  "PROMOTION COMMITMENT" means the following sum(s) which you agree to
         spend in the following way(s):

                none.

     O.  "MARKETING DATE" means the following date(s) by which the following
         Article(s) shall be available for purchase by the public at retail
         outlets:

                By March 1, 1995, but no earlier than January 1, 1995.

2.   RIGHTS GRANTED

     A.  In consideration for your promise to pay and your payment of all
         Royalties, Advances and Guarantees required hereunder, we grant

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         you the non-exclusive right, during the Principal Term and any
         extension thereof, and only within the Territory, to reproduce the
         Licensed Material only on or in connection with the Articles, to use
         the Trademarks, but only such Trademarks and uses thereof as may be
         approved when the Articles are approved and only on or in connection
         with the Articles, and to manufacture, distribute for sale and sell
         (other than by direct marketing methods, including but not limited to
         direct mail and door-to-door solicitation) the Articles.  You will sell
         the Articles only to retailers for resale to the public in the
         Territory or to wholesalers for resale to such retailers; provided,
         however, that the Articles listed on Schedule A as Article numbers 12,
         13, 14, 15, 16, 17 and 18 must be carded, and sold only to infant
         accessory departments and juvenile product departments of stores (or to
         wholesalers for resale to such departments) and to such other accounts
         or departments as we may from time to time approve in advance in
         writing.  If there is a question as to whether a particular department
         is an "infant accessory department" or "juvenile product department",
         our determination notified to you in writing shall be binding.

     B.  Unless we consent in writing, you shall not sell or otherwise provide
         Articles for use as premiums (including those in purchase-with-purchase
         promotions), promotions, give-aways, fund-raisers, or entries in
         sweepstakes, or to customers for resale by direct mail or other direct
         marketing methods, including, without limitation, home shopping
         television programs, or to customers for inclusion in another product,
         unless such product has been licensed by us.  However, nothing
         contained herein shall preclude you from soliciting orders by mail from
         wholesalers or retail outlets specified in Subparagraph 2.A. above, nor
         from selling to such retailers which sell predominantly at retail, but
         which include the Articles in their mail order catalogs or otherwise
         sell Articles by direct marketing methods as well as at retail.  If you
         wish to sell the Articles to other customers for resale through mail
         order catalogs, you must obtain our prior written consent in each
         instance.

     C.  Unless we consent in writing, you shall not give away or donate
         Articles, except minor quantities of samples, not for onward
         distribution, to your accounts or other persons for the purpose of
         promoting Article sales.

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     D.   Nothing contained herein shall preclude you from selling Articles to
          us or to any subsidiary of ours, or to your or our employees, subject
          to the payment to us of Royalties on such sales.

     E.   We further grant you the right to reproduce the Licensed Material and
          to use the Trademarks, only within the Territory, on containers,
          packaging and display material for the Articles, and in advertising
          for the Articles.

     F.   Nothing contained in the Agreement shall be deemed to imply any
          restriction on your freedom and that of your customers to sell the
          Articles at such prices as you or they shall determine.

    G.   You recognize and acknowledge the vital importance to us of the 
         characters and other proprietary material we own and create, and the
         association of the Disney name with them.  In order to prevent the
         denigration of our products and the value of their association with
         the Disney name, and in order to ensure the dedication of your best
         efforts to preserve and maintain that value, you agree that, during
         the Principal Term and any extension hereof, you will not manufacture
         or distribute any merchandise embodying or bearing any artwork or
         other representation which we determine, in our sole discretion, is
         confusingly similar to our Disney characters or other proprietary
         material.
        
3.   ADVANCE

     A.   You agree to pay the Advance, which shall be on account of Royalties
          to accrue during the Principal Term only, and only with respect to
          sales in the Territory; provided, however, that if any part of the
          Advance is specified hereinabove as applying to any period less than
          the Principal Term, such part shall be on account of Royalties to
          accrue during such lesser period only.  If said Royalties should be
          less than the Advance, no part of the Advance shall be repayable.

     B.   Royalties accruing during any sell-off period or extension of the
          Principal Term shall not be offset against the Advance unless
          otherwise agreed in writing.  Royalties accruing during any extension
          of the Principal Term or any other term shall be offset only against
          an advance paid with respect to such extended term.

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     C.   In no event shall Royalties accruing by reason of any sales to us or a
          subsidiary of ours or by reason of sales outside the Territory
          pursuant to a distribution permission be offset against the Advance or
          any subsequent advance.

4.   GUARANTEE

     A.   You shall, with your statement for each Royalty Payment Period ending
          on a date indicated in Subparagraph 1.L. hereof defining "Guarantee,"
          pay us the amount, if any, by which cumulative Royalties paid with
          respect to sales in the Territory during any period or periods covered
          by the Guarantee provision, or any Guarantee provision contained in
          any agreement extending the term hereof, fall short of the amount of
          the Guarantee for such period.

     B.   Advances applicable to Royalties due on sales in the period to which
          the Guarantee relates apply towards meeting the Guarantee.

     C.   In no event shall Royalties paid with respect to sales to us or to any
          subsidiary or affiliate of ours, or with respect to sales outside the
          Territory pursuant to a distribution permission, apply towards the
          meeting of the Guarantee or any subsequent guarantee.

5.   PRE-PRODUCTION APPROVALS

     A.   As early as possible, and in any case before commercial production 
          of any Article, you shall submit to us for our review and written 
          approval (to utilize such materials in preparing a pre-production 
          sample) all preliminary and proposed final artwork and 
          three-dimensional models which are to appear on or in the Article. 
          Thereafter, you shall submit to us for our written approval a
          pre-production sample of each Article. We shall endeavor to respond 
          to such requests within a reasonable time, but such approvals should 
          be sought as early as possible in case of delays. In addition to 
          the foregoing, as early as possible, and in any case no later than 
          sixty (60) days following written conceptual approval, you shall 
          supply to us for our use for internal purposes, a mock-up, prototype 
          or pre-production sample of each style of each Article on or in
          connection with which the Licensed Material is used.

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     B.   Approval or disapproval shall lie solely in our discretion, and any
          Article not so approved in writing shall be deemed unlicensed and
          shall not be manufactured or sold.  If any unapproved Article is being
          sold, we may, together with other remedies available to us, including
          but not limited to, immediate termination of this Agreement, by
          written notice require such Article to be immediately withdrawn from
          the market.  Any modification of an Article, including, but not
          limited to, change of materials, color, design or size of the
          representation of Licensed Material must be submitted in advance for
          our written approval as if it were a new Article.  Approval of an
          Article which uses particular artwork does not imply approval of such
          artwork for use with a different Article.  The fact that artwork has
          been taken from a Disney publication or a previously approved Article
          does not mean that its use will necessarily be approved in connection
          with an Article licensed hereunder.

     C.   If you submit for approval artwork from an article or book
          manufactured or published by another licensee of ours or of any
          subsidiary of ours, you must advise us in writing of the source of
          such artwork.  If you fail to do so, any approval which we may give
          for use by you of such artwork may be withdrawn by giving you written
          notice thereof, and you may be required by us not to sell Articles
          using such artwork.

     D.   Notwithstanding the above, as we rely primarily on you for the
          consistent quality and safety of the Articles and their compliance
          with applicable laws and standards, we will not unreasonably object to
          any change in the design of an Article or in the materials used in the
          manufacture of the Article or in the process of manufacturing the
          Articles which you advise us in writing is intended to make the
          Article safer or more durable.

     E.   If we have supplied you with forms for use in applying for approval of
          artwork, models, pre-production and production samples of Articles,
          you shall use such forms when submitting anything for our approval.

6.   APPROVAL OF PRODUCTION SAMPLES

     A.   Before shipping an Article to any customer, you agree to furnish to
          us, from the first production run of each supplier of each of the



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          Articles, for our approval of all aspects of the Article in question,
          the number of Samples with packaging which is hereinabove set forth,
          which shall conform to the approved artwork, three-dimensional models
          and pre-production sample.  Approval or disapproval of the artwork as
          it appears on the Article, as well as of the quality of the Article,
          shall lie in our sole discretion and may, among other things, be based
          on unacceptable quality of the artwork or of the Article as
          manufactured.  Any Article not so approved shall be deemed unlicensed,
          shall not be sold and, unless otherwise agreed by us in writing,
          shall be destroyed.  Such destruction shall be attested to in a
          certificate signed by one of your officers.  Production samples of
          Articles for which we have approved a pre-production sample shall be
          deemed approved, unless within 20 days of our receipt of such
          production sample we notify you to the contrary.

     B.   You agree to make available at no charge such additional samples of
          each Article as we may from time to time reasonably request for the
          purpose of comparison with earlier samples, or to test for compliance
          with applicable laws, regulations and standards, and to permit us upon
          reasonable request to inspect your manufacturing operations and
          testing records (and those of your suppliers) for the Articles.

     C.   It is specifically understood that we may disapprove an Article or a
          production run of an Article because the quality is unacceptable to
          us, and accordingly, we recommend that you submit production samples
          to us for approval before committing to a large original production
          run or to purchase a large shipment from a new supplier.

     D.   No modification of an approved production sample shall be made without
          our further prior written approval.  Articles being sold must conform
          in all respects to the approved production sample.  It is understood
          that if in our reasonable judgement the quality of an Article
          originally approved has deteriorated in later production runs, or if
          the Article has otherwise been altered, we may, in addition to other
          remedies available to us, by written notice require such Article to be
          immediately withdrawn from the market.

     E.   The rights granted hereunder do no permit the sale of "seconds" or
          "irregulars".  All Articles not meeting the standard of approved


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          samples shall be destroyed or all Licensed Material, New Materials and
          Trademarks shall be removed or obliterated therefrom.

     F.   Notwithstanding the above, as we rely primarily on you for the
          consistent quality and safety of the Articles and their compliance
          with applicable laws and standards, we will not unreasonably object to
          any change in the design of an Article or in the materials used in the
          manufacture of the Article or in the process of manufacturing the
          Articles which you advise us in writing is intended to make the
          Article safer or more durable.

     G.   We shall have the right, by written notice to you, to require
          modification of any Article approved by us under any previous
          agreement between us.  Likewise, if the Principal Term of this
          Agreement is extended by mutual agreement, we shall have the right, by
          written notice to you, to require modification of any Article approved
          by us under this Agreement.  It is understood that there is no
          obligation upon either party to extend the Agreement.

     H.   If we notify you of a required modification under Subparagraph 6.G.
          with respect to a particular Article, such notification shall advise
          you of the nature of the changes required, and you shall not accept
          any order for any such Article until the Article has been resubmitted
          to us with such changes and you have received our written approval of
          the Article as modified.

7.   APPROVAL OF PACKAGING, PROMOTIONAL MATERIAL, AND ADVERTISING

     A.   All containers, packaging, display material, promotional material,
          catalogs, and all advertising, including but not limited to,
          television advertising and press releases, for Articles must be
          submitted to us and receive our written approval before use.  To avoid
          unnecessary expense if changes are required, our approval thereof
          should be procured when such is still in rough or storyboard format.
          We shall endeavor to respond to requests for approval within a
          reasonable time.  Approval or disapproval shall lie in our sole
          discretion, and the use of unapproved containers, packaging, display
          material, promotional material, catalogs or advertising is
          prohibited.  Whenever you shall prepare catalog sheets or other

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          printed matter containing illustrations of Articles, you will furnish
          to us five (5) copies thereof when they are published.

     B.   If we have supplied you with forms for use in applying for approval of
          artwork, models, pre-production and production samples of Articles,
          you shall use such forms when submitting anything for our approval.

8.   ARTWORK

     You shall pay us, within 30 days of receiving an invoice therefor, for
     artwork done at your request by us or third parties under contract to us in
     the development and creation of Articles, display, packaging or promotional
     material (including any artwork which in our opinion is necessary to modify
     artwork initially prepared by you and submitted to us for approval) at our
     then prevailing commercial art rates.  Estimates of artwork charges are
     available upon request.  While you are not obligated to utilize the
     services of our Art Department, you are encouraged to do so in order to
     minimize delays which may occur if outside artists do renditions of
     Licensed Material which we cannot approve and to maximize the
     attractiveness of the Articles.

9.   PRINT, RADIO OR TV ADVERTISING

     You will obtain all approvals necessary in connection with print, radio or
     television advertising, if any, which we may authorize.  You represent and
     warrant that all advertising and promotional materials shall comply with
     all applicable laws and regulations.  Our approval of copy or storyboards
     for such advertising will not imply a representation or belief by us that
     such copy or storyboards are sufficient to meet any applicable code,
     standard, or other obligation.  In the event we approve the use of film
     clips of the motion picture from which the Licensed Material comes, for use
     in a television commercial, you shall be responsible for any re-use fees
     which may be applicable, including SAG payments for talent.  No
     reproduction of the film clip footage shall be made except for inclusion,
     as approved by us, in such commercial and there shall be no modifications
     of the film clip footage.  All film clip footage shall be returned to us
     immediately after its inclusion in such commercial.  We shall have the
     right to prohibit you from advertising the Articles by means of television
     and/or billboards.  Such right shall be exercised within our sole
     discretion, including without limitation for reasons of overexposure of
     the Licensed Material.

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10.  LICENSEE NAME AND ADDRESS ON ARTICLES

     A.   Your name, trade name (or a trademark of yours which you have advised
          us in writing that you are using) and your address (at least city and
          state) will appear on permanently affixed labeling on each Article or,
          if the Article is sold to the public in packaging or a container,
          printed on such packaging or a container so that the public can
          identify the supplier of the Article.  On soft goods "permanently
          affixed" shall mean sewn on.  RN numbers do not constitute a
          sufficient label under this paragraph.

     B.   You shall advise us in writing of all trade names or trademarks you
          wish to use on Articles being sold under this license.  You may sell
          the Articles only under mutually agreed upon trade names or
          trademarks.

11.  COMPLIANCE WITH APPROVED SAMPLES AND APPLICABLE LAWS AND STANDARDS

     Each Article and component thereof distributed hereunder shall be of good
     quality and free of defect in design, materials and workmanship, and shall
     comply with all applicable laws, regulations and voluntary industry
     standards and such specifications, if any, as may have been specified in
     this Agreement, and shall conform to the Sample thereof approved by us.
     Both before and after you put Articles on the market, you shall follow
     reasonable and proper procedures for testing that Articles comply with such
     laws, regulations, and standards, and shall, upon reasonable notice, permit
     our designees to inspect testing, manufacturing and quality control records
     and procedures and to test the Articles for compliance.  You shall also
     give due consideration to any recommendations of ours that Articles exceed
     the requirements of applicable laws, regulations and standards.  Articles
     not complying with applicable laws, regulations and voluntary standards
     shall be deemed unapproved, even if previously approved by us, and shall 
     not be shipped unless and until they have been brought into full compliance
     therewith.

12.  DISNEY OWNERSHIP OF ALL RIGHTS IN LICENSED MATERIAL

     You acknowledge that the copyrights and all other proprietary rights in and
     to Licensed Material are exclusively owned by and reserved to us.

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     You shall neither acquire nor assert copyright ownership or any other
     proprietary rights in Licensed Material or in any derivation, adaptation,
     variation or name thereof.  Without limiting the foregoing, you hereby
     assign to us all your worldwide right, title and interest in the Licensed
     Material and in any material objects (excluding the Articles themselves and
     displays, catalogs and promotional material) consisting of or incorporating
     drawings, paintings, animation cels, or sculptures, or other derivations,
     adaptations, compilations, collective works, variations or names of
     Licensed Material (herein called "New Materials") heretofore or hereafter
     created by or for you or any parent, subsidiary or affiliate of yours,
     which embody Licensed Material.  If any third party makes or has made any
     contribution to the creation of New Materials, you agree to obtain from
     such a party a full assignment of rights so that the foregoing assignment
     by you shall vest full rights to New Materials in us.

13.  COPYRIGHT NOTICE

     As a condition to the grant of rights hereunder, each Article and any other
     matter containing Licensed Material or New Materials shall bear a properly
     located permanently affixed copyright notice in our name (e.g.
     "(C)Disney"), or such other notice as we may notify to you in writing. 
     You will comply with such instructions as to form, location and content
     of the notice as we may give from time to time.  You will not, without
     our prior written consent, affix to any Article or any other matter
     containing Licensed Material or New Materials a copyright notice in
     any other name.  If through inadvertence or otherwise a copyright notice
     on any Article or other such matter should appear in your name or the
     name of a third party, you hereby agree to assign to us the copyright
     represented by any such copyright notice in your name and, upon request,
     cause the execution and delivery to us of whatever documents are
     necessary to convey to us that copyright represented by any such
     copyright notice.  If by inadvertence a proper copyright notice is
     omitted from any Article or other matter containing Licensed Material
     or New Materials, you agree at your expense to use all reasonable
     efforts to correct the omission on all such Articles or other matter
     in process of manufacture or in distribution.  You agree to advise
     us promptly and in writing of the steps being taken to correct any such
     omission and to make the corrections on existing Articles which can be
     located.

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14.  NON-ASSOCIATION OF OTHER FANCIFUL CHARACTERS WITH LICENSED MATERIAL

     To preserve our identification with our characters and to avoid confusion
     of the public, you agree not to associate other characters (other than such
     as constitute a trademark of yours) or licensed properties with the
     Licensed Material, New Materials or the Trademarks either on the Articles
     or in their packaging, or, without our written permission, on advertising,
     promotional or display materials.

15.  ACTIVE MARKETING OF ARTICLES

     You agree to manufacture (or have manufactured for you) and offer for sale
     all the Articles and to exercise the rights granted herein.  You agree that
     by the Marketing Date applicable to a particular Article or, in the absence
     of such a date being specified in Subparagraph 1.O., by six (6) months from
     the commencement of the Principal Term, shipments to customers of such
     Article will have taken place in sufficient time that such Article shall be
     available for purchase by the public at the retail outlets authorized
     pursuant to Subparagraph 2.A.  Any Article as to which such sales have not
     the public or which are not then and thereafter available for purchase by
     the public may be withdrawn from the list of Articles licensed in this
     Agreement without obligation to you other than to give you written notice
     thereof.

16.  PROMOTION COMMITMENT

     You agree to carry out the Promotion Commitment, if any, as defined in
     Subparagraph 1.N.

17.  TRADEMARK RIGHTS AND OBLIGATIONS

     A.   All uses of the Trademarks by you hereunder shall inure to our
          benefit.  You acknowledge that we are the exclusive owner of all the
          Trademarks, and of any trademark incorporating all or any part of a
          Trademark or any Licensed Material, and the trademark rights created
          by such uses.  Without limiting the foregoing, you hereby assign to us
          all the Trademarks, and any trademark incorporating all or any part of
          a Trademark or any Licensed Material, and the trademark rights created
          by such uses, together with the goodwill attaching to that part of the
          business in connection with which such


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          Trademarks or trademarks are used.  You agree to execute and deliver
          to us such documents as we require to register you as a Registered
          User or Permitted User of the Trademarks or such trademarks and to
          follow our instructions for proper use thereof in order that
          protection and/or registrations for the Trademarks and such trademarks
          may be obtained or maintained.

     B.   You agree not to use any Licensed Material, New Materials or
          Trademarks, or any trademark incorporating all or any part of a
          Trademark or of any Licensed Material, on any business sign, business
          cards, stationery or forms (except as licensed herein), or to use any
          Licensed Material, New Materials or Trademark as the name of your
          business or any division thereof, unless otherwise agreed by us in
          writing.

18.  REGISTRATIONS

     Except with our written consent, neither you, your parent, nor any
     subsidiary or affiliate of yours will register or attempt in any country to
     register copyrights in, or to register as a trademark, service mark, design
     patent or industrial design, or business designation, any of the Licensed
     Material, New Materials, Trademarks or derivations or adaptations thereof,
     or any word, symbol or design which is so similar thereto as to suggest
     association with or sponsorship by us or any subsidiary of ours.  In the
     event of breach of the foregoing, you agree, at your expense and at our
     request, immediately to terminate the unauthorized registration activity
     and promptly to execute and deliver, or cause to be delivered, to us such
     assignments and other documents as we may require to transfer to us all
     rights to the registrations, patents or applications involved.

19.  UNLICENSED USE OF LICENSED MATERIALS

     A.   You agree that you will not use the Licensed Material, New Materials,
          or the Trademarks, or any other material the copyright to which is
          owned by us in any way other than as herein authorized (or as is
          authorized in any other written contract in effect between us).  In
          addition to any other remedy we may have, you agree that the profits
          from any use thereof on products other than the Articles (unless
          authorized by us in writing), and all profits from the use of any
          other copyrighted material of ours without written authorization,
          shall be payable to us.

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     B.   You agree to give us prompt written notice of any unlicensed use by
          third parties of Licensed Material, New Materials or Trademarks, and
          that you will not, without our written consent, bring or cause to be
          brought any criminal prosecution, lawsuit or administrative action for
          infringement, interference with or violation of any rights to Licensed
          Material, New Materials or Trademarks.  Because of the need for and
          the high costs of an effective anti-piracy enforcement program, you
          agree to cooperate with us, and, if necessary, to be named by us as a
          sole complainant or co-complainant in any action against an infringer
          of the Licensed Material, New Materials or Trademarks and,
          notwithstanding any right of yours to recover same, legal or
          otherwise, you agree to pay to us, and hereby waive all claims to, all
          damages or other monetary relief recovered in such action by reason of
          a judgment or settlement (other than for reasonable expenses incurred
          at our request, including reasonable attorney's fees if we have
          requested you to retain separate counsel), whether or not such
          damages or other monetary relief, or any part thereof, represent or
          are intended to represent injury sustained by you as a licensee
          hereunder.

20.  STATEMENTS AND PAYMENTS OF ROYALTIES

     A.   You agree to furnish to us by the 30th day after each Royalty Payment
          Period a full and accurate statement showing by Article, with stock
          number and item description, the quantities, Net Invoiced Billings and
          applicable Royalty rate(s) of Articles invoiced during the preceding
          Royalty Payment Period, and the quantities and invoice value of
          Articles returned for credit or refund in such period.  At the same
          time you will pay us all Royalties due on billings shown by such
          statement.  To the extent that any Royalties are not paid, you
          authorize us to offset Royalties due against any sums which we or any
          subsidiary of ours may owe to you or any parent or subsidiary or
          affiliate of yours.  No deduction or withholding from Royalties
          payable to us shall be made by reason of any tax.  Any applicable tax
          on the manufacture, distribution and sale of the Articles shall be
          borne by you.

     B.   If we at any time so request, your statements shall be made on
          statement forms which we shall provide, and you will fully comply with
          the instructions supplied by us for completing such forms.  Except
          as otherwise agreed in writing, such statements shall

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          separately reflect the sales and applicable Royalties for each
          individual Article.  Apparel Articles shall be reported separately by
          size range (e.g., "boys'", "girls'", "men's", etc.).  Your statements
          shall identify for each Article the character or other Licensed
          Material used on each such Article or the motion picture or television
          series from which such character derived.  However, Articles which
          differ only in that different characters or scenes appear on them may
          be reported as a single Article if the characters or scenes used on
          such Articles are from the same motion picture or television series.

     C.   Your statement shall with respect to all Articles report separately:

          (1)    F.O.B. In Sales;

          (2)    F.O.B. Out Sales;

          (3)    sales of Articles outside the Territory pursuant to a
                 distribution permission (indicating the country involved);

          (4)    sales of Articles to any licensee of ours for the Articles;

          (5)    sales of Articles to us or any subsidiary of ours;

          (6)    sales of Articles to your or our employees;

          (7)    sales of Articles under any brand or program identified in
                 Subparagraph 1.B. hereinabove.

     D.   Sales of items licensed under contracts with us other than this
          Agreement shall not be reported on the same statement as sales of
          Articles under this Agreement.

     E.   Your statements and payments shall be delivered to The Walt Disney
          Company, P.O. Box 101947, Atlanta, Georgia 30392.  However, Advances
          should be mailed directly to the Contract Administrator at 500 South
          Buena Vista Street, Burbank, California 91521-6880.  A copy of each
          statement must be sent to us at 500 South Buena Vista Street, Burbank,
          California 91521-6880, to the attention of the Contract Administrator,
          Consumer Products Division.

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21.  ARTICLES RETURNED FOR CREDIT OR REFUND

     Royalties reported on sales of Articles which have been returned to you for
     credit or refund and on which a refund has been made or credit memo issued
     may be credited against Royalties due.  The credit shall be taken in the
     Royalty Payment Period in which the refund is given or credit memo issued.
     Unused credits may be carried forward, but in no event shall you be
     entitled to a refund of Royalties.

22.  INTEREST

     Royalties or any other payments due to us hereunder which are received
     after the due date shall bear interest at the rate of 10% per annum from
     the due date (or the maximum permissible by law if less than 10%).

23.  AUDITS AND MAINTAINING RECORDS

     You agree to keep accurate records of all transactions relating to this
     Agreement and any prior agreement with us, including, without limitation,
     shipments to you of Articles and components thereof, inventory records,
     records of sales and shipments by you, and records of returns, and to
     preserve such records for the lesser of seven (7) years or two (2) years
     after the expiration or termination of this Agreement.  We, or our
     representatives, shall have the right from time to time, during your normal
     business hours, but only for the purpose of confirming your performance
     hereunder, to examine and make extracts from all such records, including
     the general ledger, invoices and any other records which we reasonably deem
     appropriate to verify the accuracy of your statements or your performance
     hereunder, including records of your parent, subsidiary and affiliated
     companies, if they are involved in activities which are the subject of the
     Agreement.  In particular, your invoices shall identify the Articles
     separately from goods which are not licensed hereunder.  If in an audit of
     your records it is determined that there is a short fall of five percent
     (5%) or more in Royalties reported for any Royalty Payment Period, you
     shall upon request from us reimburse us for the full out-of-pocket costs of
     the audit, including the costs of employee auditors calculated at $60 per
     hour per person for travel time during normal working hours and actual
     working time.

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24.  MANUFACTURE OF ARTICLES BY THIRD PARTY MANUFACTURERS

     A.   If you at any time desire to have Articles or components thereof
          containing Licensed Material manufactured by a third party, you must,
          as a condition to the continuation of this Agreement, notify us of the
          name and address of such manufacturer and the Articles or components
          involved and obtain our prior written permission to do so.  The
          granting of said permission, if we are prepared to grant the same,
          will be conditioned upon:

          (1)    In the case of Manufacture outside the Territory

                 (a)    your signing a consent agreement in a form which we will
                        furnish to you;

                 (b)    your causing each such manufacturer and any
                        sub-manufacturer to sign an agreement in a form which we
                        will also furnish to you; and

                 (c)    our receipt of such agreements properly signed; and

          (2)    In the case of Manufacture in the Territory

                 (a)    if we so request, your causing each such manufacturer to
                        sign an agreement in a form which we will furnish to
                        you; and

                 (b)    our receipt of such agreement properly signed.

     (SAMPLES OF SAID AGREEMENT FORMS ARE AVAILABLE ON REQUEST)

     B.   We will not normally require agreements from suppliers of yours who 
          are manufacturing in the Territory, but your purchase of Articles 
          from a third party manufacturer without such agreements as are 
          required hereunder being signed and delivered to us shall be a 
          violation of this Agreement.  It is not our policy to reveal the 
          names of your suppliers to third parties or to any division of ours 
          involved with buying products, except as may be necessary to enforce
          our contract rights or protect our trademarks and copyrights.
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     C.   If any such manufacturer utilizes Licensed Material or Trademarks for
          any unauthorized purpose, you shall cooperate fully in bringing such
          utilization to an immediate halt.  If, by reason of your not having
          supplied the above mentioned agreements to us or not having given us
          the name of any supplier, we make any representation or take any
          action and are thereby subjected to any penalty or expense, you will
          fully compensate us for any cost or loss we sustain.

25.  INDEMNITY

     A.   You shall indemnify us during and after the term hereof against all
          claims, liabilities (including settlements entered into in good faith
          with your consent, not to be unreasonably withheld) and expenses
          (including reasonable attorneys' fees) arising out of your activities
          hereunder, or out of any defect (whether obvious or hidden and whether
          or not present in any sample approved by us) in an Article, or arising
          from personal injury or any infringement of any rights of any other
          person by the manufacture, sale, possession or use of Articles, or
          their failure to comply with applicable laws, regulations and
          standards.  The parties indemnified hereunder shall include The Walt
          Disney Company and its subsidiaries, and their officers, directors,
          employees and agents.  The indemnity shall not apply to any claim or
          liability relating to any infringement of the copyright of a third
          party caused by your utilization of the Licensed Material and the
          Trademarks in accordance with the provisions hereof.

     B.   We shall indemnify you during and after the term hereof against all
          claims, liabilities (including settlements entered into in good faith
          with our consent, not to be unreasonably withheld) and expenses
          (including reasonable attorneys' fees) arising out of any claim that
          your use of any representation of the Licensed Material or the
          Trademarks approved in accordance with the provisions of this
          Agreement infringes the copyright of any third party or infringes any
          right granted by us to such third party.  You shall not, however, be
          entitled to recover for lost profits.

     C.   Additionally, if by reason of any claims referred to in Subparagraph
          25.B., you are precluded from selling any stock of Articles or
          utilizing any materials in your possession or which come into your
          possession by reason of any required recall, we shall be obligated

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          to purchase such Articles and materials from you at their
          out-of-pocket cost to you, excluding overheads, but we shall have no
          other responsibility or liability with respect to such Articles or
          materials.

     D.   No warranty or indemnity is given with respect to any liability or
          expense arising from any claim that use of the Licensed Material or
          the Trademarks on or in connection with the Articles hereunder or any
          packaging, advertising or promotional material infringes on any
          trademark right of any third party or otherwise constitutes unfair
          competition by reason of any prior rights acquired by such third party
          other than rights acquired from us.  It is expressly agreed that it is
          your responsibility to carry out such investigations as you may deem
          appropriate to establish that Articles, packaging, promotional and
          advertising material which are manufactured or created hereunder,
          including any use made of the Licensed Material and the Trademarks
          therewith, do not infringe such right of any third party, and we shall
          not be liable to you if such infringement occurs.

26.  INSURANCE

     You shall maintain in full force and effect at all times while this
     Agreement is in effect and for three years thereafter comprehensive general
     and commercial liability insurance, including broad form contractual and
     products liability coverage waiving subrogation with combined single limits
     of no less than two million dollars (US $2,000,000.00) and naming as
     additional insured those indemnified in Paragraph 25 hereof.  You shall
     deliver to us a certificate or certificates of insurance evidencing
     satisfactory coverage and indicating that we shall receive written notice
     of cancellation, non-renewal or of any material change in coverage at
     least 30 days prior to the effective date thereof.  Your insurance shall be
     carried by an insurer with a BEST rating of B + V or above.  Compliance
     herewith in no way limits your indemnity obligations, except to the extent
     that your insurance company actually pays us amounts which you would
     otherwise pay us.

27.  WITHDRAWAL OF LICENSED MATERIAL

     You agree that we may, without obligation to you other than to give you
     written notice thereof, withdraw from the scope of this Agreement any
     Licensed Material which by the Marketing Date or, in the absence of such

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     a date being specified in Subparagraph 1.O., by six (6) months from the
     commencement of the Principal Term, is not being used on or in connection
     with the Articles.  We may also withdraw any Licensed Material or Articles
     the use or sale of which under this Agreement would infringe or reasonably
     be claimed to infringe the rights of a third party, other than rights
     granted by us, in which case our obligations to you shall be limited to the
     purchase at cost of Articles and other materials utilizing such withdrawn
     Licensed Material which cannot be sold or used.

28.  TERMINATION

     Without prejudice to any other right or remedy available to us:

     A.   If you fail to manufacture, sell and distribute the Articles, or to
          furnish statements and pay Royalties as herein provided, or if you
          otherwise breach the terms of this Agreement, and if any such failure
          is not corrected within fifteen (15) days after we send you written
          notice thereof, we shall have the right at any time to terminate this
          Agreement by giving you written notice thereof.

     B.   We shall have the right at any time to terminate this Agreement by
          giving you written notice thereof:

          (1)    If you deliver to any customer without our written
                 authorization merchandise containing representations of
                 Licensed Material or other material the copyright or other
                 proprietary rights to which are owned by us other than Articles
                 listed herein and approved in accordance with the provisions
                 hereof;

          (2)    If you deliver Articles outside the Territory or knowingly sell
                 Articles to a third party for delivery outside the Territory,
                 unless pursuant to a written distribution permission or
                 separate written license agreement with us or any subsidiary
                 of ours;

          (3)    If a breach occurs which is of the same nature, and which
                 violates the same provision of this Agreement, as a breach of
                 which we have previously given you written notice;

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          (4)    If you breach any material term of any other license agreement
                 between us, and we terminate such agreement for cause;

          (5)    If you shall make any assignment for the benefit of creditors,
                 or file a petition in bankruptcy, or are adjudged bankrupt, or
                 become insolvent, or are placed in the hands of a receiver, or
                 if the equivalent of any such proceedings or acts occurs,
                 though known by some other name or term; and/or

          (6)    If you are not permitted or are unable to operate your business
                 in the usual manner, or are not permitted or are unable to
                 provide us with assurance satisfactory to us that you will so
                 operate your business, as debtor in possession or its
                 equivalent, or are not permitted, or are unable to otherwise
                 meet your obligations under this Agreement or to provide us
                 with assurance satisfactory to us that you will meet such
                 obligations.

29.  RIGHTS AND OBLIGATIONS UPON EXPIRATION OR TERMINATION

     Upon the expiration or termination of this Agreement, all rights herein
     granted to you shall revert to us, and we shall be entitled to retain all
     Royalties and other things of value paid or delivered to us.  You agree
     that from the expiration or termination of this Agreement you shall neither
     manufacture nor have manufactured for you any Articles, that you will 
     deliver to us any and all artwork (including animation cels and drawings) 
     which may have been used or created by you in connection with this 
     Agreement, that you will at our option either sell to us at cost or 
     destroy or efface any molds, plates and other items used to reproduce 
     Licensed Material, New Materials, or Trademarks, and that, subject as 
     hereinafter provided, you will cease selling Articles.  If you have any 
     unsold Articles in inventory on the expiration or termination date, you 
     shall provide us with a full statement of the kinds and numbers of such 
     unsold Articles and shall thereupon, but only if such statement has been 
     provided to us and if you have fully complied with the terms of this 
     Agreement including the payment of all Royalties due and the Guarantee, 
     have the right for a limited period of 90 days from such expiration or 
     earlier termination date to sell off and deliver such Articles.  You shall 
     furnish us statements covering such sales and pay us Royalties in respect
     of such sales.  Such Royalties shall not be applied against the Advance or 
     towards meeting

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     the Guarantee.  Except as otherwise agreed by us in writing, any inventory
     of Articles in your possession or control after the expiration or
     termination hereof and of any sell-off period granted hereunder shall be
     destroyed, or all Licensed Material, New Materials and Trademarks removed
     or obliterated therefrom.

30.  WAIVERS

     A waiver by either of us at any time of a breach of any provision of this
     Agreement shall not apply to any breach of any other provision of this
     Agreement, or imply that a breach of the same provision at any other time
     has been or will be waived, or that this Agreement has been in any way
     amended, nor shall any failure by either party to object to conduct of the
     other be deemed to waive such party's right to claim that a repetition of
     such conduct is a breach hereof.

31.  PURCHASE OF ARTICLES BY US

     If we wish to purchase Articles, you agree to sell such Articles to us or
     any subsidiary of ours at as low a price as you charge for similar
     quantities sold to your regular customers and to pay us Royalties on any
     such sales.

32.  NON-ASSIGNABILITY

     A.   You shall not voluntarily or by operation of law assign, sub-license,
          transfer, encumber or otherwise dispose of all or any part of your
          interest in this Agreement without our prior written consent.  Any
          attempted assignment, sub-license, transfer, encumbrance or other
          disposal without such consent shall be void and shall constitute a
          material default and breach of this Agreement.  "Transfer" within the
          meaning of this Paragraph 32 shall include any merger or consolidation
          involving your company; any sale or transfer of all or substantially
          all of your company's assets; any transfer of your rights hereunder to
          a division, business segment or other entity of yours other than the
          one specifically referenced on page 1 hereof (or any sale or attempted
          sale of Articles under a trademark or trade name of such division,
          business segment or other entity); and any transaction or series of
          related transactions resulting in the transfer of thirty-three and
          one-third percent (33-1/3%) or more of the voting stock of your
          company (or, if your company is a

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         partnership, thirty-three and one-third percent (33-1/3%) or more of
         the profit and loss participation in your company and the occurrence of
         any of the foregoing with respect to any general partner of your
         company).

     B.  However, you may, upon written notice to us, unless we have objected
         within 30 days of receipt of such notice, sublicense your rights
         hereunder to your parent, subsidiary and affiliated companies.  You
         hereby irrevocably and unconditionally guarantee that they will observe
         and perform all of your obligations hereunder, including, without
         limitation, the provisions governing approvals, and compliance with
         approved samples, applicable laws and standards, and all other
         provisions hereof, and that they will otherwise adhere strictly to all
         of the terms hereof and act in accordance with your obligations
         hereunder.  Any involvement of a parent, subsidiary or affiliate in the
         activities which are the subject of this Agreement shall be deemed
         carried on pursuant to such a sublicense and thus covered by such
         guarantee, but, unless notified to us and not timely objected to, such
         involvement may be treated by us as a breach of this Agreement.


33.  RELATIONSHIP

     This Agreement does not provide for a joint venture, partnership, agency or
     employment relationship between us.

34.  HEADINGS

     Headings of paragraphs herein are for convenience of reference only and are
     without substantive significance.

35.  MODIFICATIONS OR EXTENSIONS OF THIS AGREEMENT

     Except as otherwise provided herein, this Agreement can only be extended or
     modified by a writing signed by both parties.

36.  NOTICES

     All notices which either party is required or may desire to serve upon the
     other party shall be in writing, addressed to the party to be served at the
     address set forth on page 1 of this Agreement and may be served


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     personally or by depositing the same addressed as herein provided (unless
     and until otherwise notified), postage prepaid, in the United States mail,
     or by facsimile transmission confirmed by a transmission report.  Such
     notice shall be deemed served upon personal delivery, upon the date of
     mailing, or upon the date shown on the facsimile transmission report;
     provided, however, that we shall be deemed to have been served with a
     notice of a request for approval of materials under this Agreement only
     upon our actual receipt of the request and of any required accompanying
     materials.  Any notice sent to us hereunder shall be sent to the attention
     of "Vice President, Licensing," unless we advise you in writing otherwise.

37.  MUSIC

     Music is not licensed hereunder.  Any charges, fees or royalties payable
     for music rights or any other rights not covered by this Agreement shall be
     additional to the Royalties and covered by separate agreement.

38.  PREVIOUS AGREEMENTS

     This Agreement and any confidentiality agreement you may have signed
     pertaining to any of the Licensed Material, contains the entire agreement
     between us concerning the subject matter hereof and supersedes any
     pre-existing agreement and any oral or written communications between us.
     However, if pursuant to any such pre-existing agreement there was any
     agreement(s) in effect permitting you to sell or distribute Articles
     outside the Territory or to cause to be manufactured any Articles outside
     the Territory, such agreement(s) shall be deemed to remain in effect to the
     extent that they relate to Licensed Material and Articles licensed
     hereunder.

39.  CHOICE OF LAW AND FORUM

     This Agreement shall be deemed to be entered into in California and shall
     be governed and interpreted according to the laws of the State of
     California.  Any legal actions pertaining to this Agreement shall be
     commenced within the State of California and within either Los Angeles or


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         Orange Counties.  The prevailing party shall be entitled to recover
         reasonable attorney's fees and costs incurred therein.

Please sign below under the word "Agreed".  When signed by both parties this
shall constitute an agreement between us.

                                           THE WALT DISNEY COMPANY

                                           By: /s/ ANNE OSBERG
                                               ------------------------
                                           Title: SENIOR VICE PRESIDENT
                                                  LICENSING
                                                  ---------------------
                                           Date:  4/28/94
                                                  ---------------------

AGREED:

KIDDIE PRODUCTS, INC.
dba THE FIRST YEARS

By: /s/ RONALD J. SIDMAN
    ---------------------

Title: PRESIDENT
       ------------------



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