<ARTICLE> 5
<LEGEND>
THIS SCEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE  
COMPANY'S CONSOLIDATED BALANCE SHEET AT JUNE 29, 1996 AND FROM THE CONSOLIDATED
STATEMENT OF OPERATIONS FOR THE YEAR ENDED JUNE 29, 1996 CONTAINED IN THE
COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED JUNE 29, 1996 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH ANNUAL REPORT ON FORM 10-K.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1000
<CURRENCY> DOLLARS
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JUN-29-1996
<PERIOD-START>                             JUN-25-1995
<PERIOD-END>                               JUN-29-1996
<EXCHANGE-RATE>                                      1
<CASH>                                             221
<SECURITIES>                                     3,858
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     10,866
<CURRENT-ASSETS>                                20,197
<PP&E>                                           6,872
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  27,069
<CURRENT-LIABILITIES>                           13,209
<BONDS>                                          4,380
<COMMON>                                            43
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                       9,437
<TOTAL-LIABILITY-AND-EQUITY>                    27,069
<SALES>                                         80,585
<TOTAL-REVENUES>                                80,585
<CGS>                                           47,781
<TOTAL-COSTS>                                   47,781
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 306
<INCOME-PRETAX>                                    261
<INCOME-TAX>                                        26
<INCOME-CONTINUING>                                235
<DISCONTINUED>                                 (9,585)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (9,350)
<EPS-PRIMARY>                                   (2.11)
<EPS-DILUTED>                                   (2.07)